points of difference origami owl jewelrypoints of difference origami owl brand each piece of origami...

7
POINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates, Dangles, Wraps or Chains, you choose how you want to inspire and customize your jewelry or gift to tell a meaningful story. Use the Points of Difference to educate, inform and highlight the endless possibilities available with Origami Owl. CUSTOMIZABLE KEY TALKING POINT “Origami Owl ® jewelry is as unique as the person wearing it. Tell your story with jewelry.” 1. START WITH: + Charms (they tell your story!) 2. CHOOSE YOUR: + Living Locket ® + Classic Hinge Collection OR + Bases & Faces Collection 3. ADD YOUR: + Chain + Wrap + Bag Clip & Keychain 4. LAYER YOUR STORY WITH: + Plate or Window Plate + Personalize with In{script}tions Plates 5. COMPLETE THE O2 LOOK: + Dangles + Add Studs, Hoops, Earring Drops or Customizable Earrings + Dangle Bracelets EXCLUSIVE DESIGNS KEY TALKING POINT “Origami Owl jewelry is on-trend and created using the best in research and development.” + Every piece is inspired by trend forecasting and Designer requests. + All designs are created by our talented design and product development team EXCLUSIVELY for Origami Owl. + Each piece includes our signature O2 or Origami Owl markings, signifying an Origami Owl original. + All of our meaningful (and fashionable) jewelry meets and exceeds industry expectations. how + why + what ORIGAMI OWL JEWELRY 1 5 4 3 1

Upload: ngokhue

Post on 30-Jan-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether

it’s the Charms, Plates, Dangles, Wraps or Chains, you choose how you want to

inspire and customize your jewelry or gift to tell a meaningful story. Use the

Points of Difference to educate, inform and highlight the endless possibilities

available with Origami Owl.

CUSTOMIZABLEKEY TALKING POINT“Origami Owl® jewelry is as unique as the person wearing it. Tell your story with jewelry.”

1. START WITH: + Charms (they tell your story!)

2. CHOOSE YOUR: + Living Locket®

+ Classic Hinge Collection

OR

+ Bases & Faces Collection

3. ADD YOUR: + Chain

+ Wrap

+ Bag Clip & Keychain

4. LAYER YOUR STORY WITH: + Plate or Window Plate

+ Personalize with In{script}tions Plates

5. COMPLETE THE O2 LOOK: + Dangles

+ Add Studs, Hoops, Earring Drops or Customizable Earrings

+ Dangle Bracelets

EXCLUSIVE DESIGNSKEY TALKING POINT“Origami Owl jewelry is on-trend and created using the best in research and development.”

+ Every piece is inspired by trend forecasting and Designer requests.

+ All designs are created by our talented design and product development team

EXCLUSIVELY for Origami Owl.

+ Each piece includes our signature O2 or Origami Owl markings, signifying an

Origami Owl original.

+ All of our meaningful (and fashionable) jewelry meets and exceeds industry expectations.

how + why + what

ORIGAMI OWL JEWELRY1

5

43

1

Page 2: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

how + why + what

EXCEPTIONAL PRICE POINTKEY TALKING POINT“Origami Owl offers a broad range of jewelry to fit nearly every budget so everyone can enjoy high quality, customizable jewelry.”

+ We offer a variety of chains, lockets, earrings and bracelets to fit a range of styles and budgets.

+ Customers can start with a Living Locket that fits their budget and add on as they go.

+ We pride ourselves in offering high quality materials at competitive price points.

CREATED WITH CARE + CONSIDERATION KEY TALKING POINT“Origami Owl is a force for good in all aspects of its business, including how its jewelry is created, manufactured and sold.”

+ We carefully consider all of our vendors and partners by choosing socially responsible suppliers as our partners who are vetted by an independent auditing firm.

+ We abide by all local, national and international laws, guidelines and testing requirements.

+ All of our metal jewelry are tested to comply with U.S. state, national and international regulatory requirements.

CHARMS KEY TALKING POINT“Origami Owl Charms are hand-painted and feature intricate, impressive details you won’t find in other charms on the market.”

GENERAL CHARM DETAILS + Choose from more than 350 charms.

+ Charms are conceptualized through 3D design allowing us to capture intricate details.

+ Each piece is lovingly hand-painted by highly skilled artisans.

+ Each charm is typically no larger than 12mm and averaging around 8mm. That’s smaller than the U.S. dime!

+ Charms are made using a lead-free alloy base, crystal stones, advanced enamel detailing and are uniquely branded.

QUICK TIP: If your customer doesn’t know where to start, ask them to choose the top two

charms that tell their story and use Swarovski Crystals to complete their Living Locket.

LICENSED CHARMS + Origami Owl offers Officially Licensed Major League Baseball® Charms and Collegiate Charms.

+ Each officially licensed charm has the O2 logo as well as the corresponding licensed logo on the charm.

+ A hologram authenticity card is included with every licensed charm order.

HOLIDAY CHARMS + We continue to feature limited edition, collectible charms for your favorite holidays.

+ The limited edition Holiday Charms are only available while supplies last, so encourage your customers to buy early!

“FEATURE

INTRICATE,

IMPRESSIVE

DETAILS”

“LOVINGLYHAND-PAINTED”

2

Page 3: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

how + why + what

LIVING LOCKETSKEY TALKING POINT“Origami Owl Living Lockets are high quality, durable and uniquely customizable.”

+ Featuring solid grade stainless steel, all Living Lockets are crafted to ensure durability and style.

+ Our Gold and Rose Gold Lockets are plated using an advanced technology known as the ION Plating (IP) Process, which is the same process used by high-end designer watchmakers.

+ We use safe but strong magnetic strength for our hinged Lockets, 1600 - 1800 gauss (GSM).

+ The Living Locket Collection includes Classic Lockets with hinge openings and Twist Lockets with interchangeable Twist Faces and Bases.

TWIST LIVING LOCKETS KEY TALKING POINT“Origami Owl Twist Living Lockets offer the ultimate in customization and versatility of your locket.”

+ Start with a Twist Base - Silver, Gold, Rose Gold or Black – and then select any Twist Face.

+ Twist Faces and Bases are sold separately and come in a variety of styles and colors to suit everyone’s style.

+ Mix and match the Faces to easily personalize your look.

+ The Twist Locket Faces and Bases come in size large and medium and are interchangeable among their respective size.

+ The Large Twist Faces can also be paired with the Signature Twist Watch for

a customizable look.

+ All Twist Faces and Bases are made with stainless steel.

LEATHER WRAP BRACELET TWIST LOCKETSKEY TALKING POINT“The Origami Owl Leather Wrap Bracelet Twist Locket offers customization for your everyday bracelet.”

+ The Leather Wrap Bracelet Twist Locket comes in silver and black, medium size.

+ All Medium Twist Faces are interchangeable with the Wrap Locket Base.

+ To complete you Wrap Bracelet, add any of our leather wraps.

+ The leather wraps are made of genuine leather and come in different sizes, colors and styles so that you can switch them out to customize your look to fit your style and mood.

+ Sliders, Inscriptions Plaques and Expression Frames can be added to Leather Wraps to tell your unique story.

+ Use the Wrap Bracelet to customize your Signature Twist Watch.

3

Page 4: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

how + why + what

LANYARD LOCKETS KEY TALKING POINT“Origami Owl’s Lanyard Locket and Eternity Lanyard offer stylish customization for everyday ID badges.”

+ Millions of women wear an ID badge to work, and now they can do it in style with the Lanyard Locket.

+ The Lanyard Locket Base is made of stainless steel, like the Twist and Hinge Lockets.

+ All of the Large Twist Faces fit the Lanyard Locket and are sold separately.

+ The Eternity Lanyard simply attaches to the ID Badge. It is not a locket and

can be worn on a chain and accessorized with dangles.

+ Several of our chains are made specifically for the Lanyard Lockets and are strong enough for daily wear.

QUICK TIP: Make the Lanyard Locket workplace compliant.Add the Breakaway Safety Clasp to the end of your lanyard chain.

+ Attach the lobster claw of your chain to the closed, squared end of the Safety Clasp.

+ Use the lobster claw on the Safety Clasp to attach your chain to your neck as normal. + The Breakaway Safety Clasp is made of stainless steel and includes magnets to

open and close the clasp.

SIGNATURE TWIST WATCHKEY TALKING POINT“The Origami Owl Signature Twist Watch is customizable to match your mood or outfit every day.”

+ The Signature Twist Watch is made of a stainless steel base with Japanese watch movements inside.

+ Pair any Large Twist Face and Leather Wrap with the Watch for a versatile, customizable look.

+ You can add the following to further personalize your O2 look:• Sliders• Expression Frames

+ Watch DOES NOT hold charms, plates, or windows inside the watch face. Using these pieces could void the watch warranty.

+ The battery inside the watch is a Button cell SR626SW and can be changed at any local jeweler.

QUICK TIP: Consider protecting your watch with Ghost Armor®. Adding Ghost Armor to the back

of the watch will protect it from possible scratches from everyday use.

WATCH WARRANTY INFO + Enjoy a one (1) year limited warranty on the Signature Twist Watch.

+ If for any reason you are not satisfied with the Signature Twist Watch, you may return it within the first 30 days.

+ Between 30 and 90 days of purchase, you may exchange it for a replacement or Origami Owl credit (but not a refund).

+ After 90 days and through one (1) year, you may exchange the Signature Twist Watch only if the internal watch movement (hands, dial) fails for any reason.

+ This limited warranty does not cover batteries, straps, locket faces, accessories, scratches or any damages after 90 days arising from normal wear, accidents or water damage.

QUICK TIP: When you first receive your Signature Watch Base, remove the plastic protective

sticker on the back of the watch and the small plastic piece on the watch dial to start the battery.

“STYLISH

CUSTOMIZATION

FOR EVERYDAY

ID BADGES”

4

Page 5: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

how + why + what

BAG CLIP + KEYCHAINKEY TALKING POINT“The Origami Owl Bag Clip + Keychain is the perfect accessory to carry your Living Locket with you wherever you go.”

+ Made of high quality polished stainless steel.

+ Functions as both a fashionable accessory for your handbag and as a keychain to carry your story with you.

+ For durability, we recommend only using the Large Solid Living Locket Base paired with your favorite Twist Face with the Bag Clip + Keychain.

+ For additional durability, add a Living Locket Protector to your Twist Face, which features glass protection technology by Ghost Armor.

QUICK TIP: How to Build It

+ Choose the Charms and/or In{script}ions that tell your story.

+ Choose the Large Solid Living Locket Base and your favorite Large Living Locket Face and attach it with the small lobster claw at the end of the chain.

+ Accessorize the chain on the Bag Clip + Keychain with your favorite dangles for a truly customized look. + Attach the large lobster claw on the Bag Clip + Keychain to your favorite

handbag or key ring.

CHAINS KEY TALKING POINT“Origami Owl offers as variety of high quality, on-trend chains to fit your unique style.”

+ All chains are hypoallergenic and nickel-free.

+ Our brass chains are copper coated unless otherwise noted.

+ Chains are plated using an Electro Plating Process, the ideal process for creating chains that have precise coloring, beautiful finishes and high-end quality.

+ Our Sterling Silver Chains are made of solid sterling silver and plated in Silver and 18K Gold and Rose Gold.

+ Our Stainless Steel Chains are made of high quality polished stainless steel.

+ All chains are plated multiple times, ensuring that we meet industry standards, so that each piece will live up to your expectations.

+ Clasps on chains and dangles are brass or stainless steel-based to ensure durability and are plated to match the chain or dangle color.

+ All chains except for stainless steel are e-coated to prevent tarnishing and increase durability.

SWAROVSKI® COLLECTION KEY TALKING POINT“Origami Owl offers the quality and splendor of the Swarovski® brand to our jewelry collections.”

ABOUT SWAROVSKI + For more than 115 years, Swarovski has been known for providing the best crystals in the

world and uses special technology to ensure each piece is free from inclusions or streaks.

+ Each crystal is also patented lead-free.

WHERE SWAROVSKI CRYSTALS ARE INCLUDED + You’ll find brilliant Swarovski crystals throughout our collections including:

• Crystal Twist Locket Faces• Eternity Lanyard• Accent Crystals, Earrings and Dangles

5

Page 6: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

how + why + what

SWAROVSKI® COLLECTION (continued)ORIGAMI OWL & SWAROVSKI EXCLUSIVES

+ Our exclusive Signature Hex Crystal was custom designed by us exclusively for Origami Owl.

+ Several colors have special finishes including an Aurora Borealis rainbow effect, crystal metallic coating and double-sided reversible finishes.

+ The tiny Stardust Crystals are sold in packs of 10 and add an element of brilliance and sparkle to every story.

INSCRIPTIONS BY ORIGAMI OWLKEY TALKING POINT“Inscriptions by Origami Owl is a unique collection that allows you to personalize your story with custom-inscribed jewelry.”

+ You can add another element to your story by layering your look with a custom-inscribed Living Locket, Plate, Inscriptions Tag, Slider, Hexagram or Plaque.

+ Inscriptions pieces are made of high quality stainless steel and inscribed in the USA.

+ You can choose from a variety of templates, which include monograms, symbols and layout options.

+ Inscriptions jewelry orders can be placed through Jewelry Bars.

PLATES KEY TALKING POINT“Origami Owl’s Plates offer another way to tell a unique story with an inspirational word or laser cut pattern in a variety of sizes and shapes for your Living Locket.”

+ Available in stainless steel (silver and black), brass (gold) and copper (rose gold).

+ All plates are polished and inspected at our quality control facility to ensure they exceed industry standards.

+ If you’re feeling extra creative or want to ensure your look doesn’t move around in your Living Locket, use one of our Clear Plates, made of fiberglass, to create your own design using charms and crystals.

WINDOWS PLATES + FRAMESKEY TALKING POINT“Origami Owl’s Windows and Frames allow you to further customize your Living Locket with unique designs.”

+ Our Window Plates and Window Frames are made of pure brass.

+ Window Plates + Frames feature high-quality crystals, and are finished using an Electro Plating Process, the ideal process for creating Plates + Frames that have precise coloring, beautiful finishes and high-end quality.

+ Use Window Plates to create a unique look inside your medium or large Living Locket.

+ Use Window Frames to perfectly frame and accent your charms inside a large Living Locket.

SLIDERS + EXPRESSION FRAMESKEY TALKING POINT“Origami Owl’s Sliders + Expression Frames add another level of personalization to your story.”

+ Our Sliders and Expression Frames are made of alloy and plated with Silver, Gold and Rose Gold color.

+ Our Pavé Sliders feature over 100 crystals on each Slider and can be added to any Leather Wrap.

“ALLOWS YOU TO PERSONALIZE

YOUR STORY”

6

Page 7: POINTS OF DIFFERENCE ORIGAMI OWL JEWELRYPOINTS OF DIFFERENCE ORIGAMI OWL BRAND Each piece of Origami Owl jewelry is as unique as the person wearing it. Whether it’s the Charms, Plates,

POINT

S OF D

IFFER

ENCE

ORIGAMI OWL BRAND

how + why + what

+ Use an Expression Frame on a Leather Wrap to add an inspiring word or phrase.

DANGLES KEY TALKING POINT“Origami Owl’s Dangles are high-quality additions that take your O2 jewelry to the next level.”

+ Each Dangle is designed by our talented Product Development team.

+ Each Dangle features high-quality crystals, high-quality glass pearls, and silver, gold and rose gold-plated metals.

+ Add these sparkling and colorful accents to Custom Chains, Dangle Bracelets and the Bag Clip + Keychain.

+ Dangles bring the colors in a locket together or can be changed out to match outfits.

CORE™ KEY TALKING POINT:“Origami Owl’s CORE is a collection of simple, sophisticated jewelry featuring deeper, personal meaning.”

UNIQUE ATTRIBUTES + CORE reminds you to face life with a positive attitude, attract all good things and live from your core.

+ Choose from a special collection of mementos, affirmation crystals, and notes to express yourself and tell your story.

+ Each piece has its own special name and meaning that is notated on the custom designed CORE packaging.

+ Layer the pieces together for a unique expression or wear each piece separately for a simple statement.

PRODUCT DETAILS + The CORE collection is made of sterling silver, with the exception of the Bangles, which are brass.

+ The CORE mementos feature cubic zirconia crystals.

+ Affirmation Crystals feature Crystals by Swarovski.

QUICK TIP: Add CORE bangle spacers to your bangles to separate and secure your mementos.

SIMPLY EAR-RESISTIBLE EARRINGSKEY TALKING POINT“Origami Owl Earrings are unique and customizable with on-trend designs that work from dressy to casual.”

+ Origami Owl Earrings and Earring Drops are nickel and lead-free.

+ Earring posts are hypoallergenic, surgical stainless steel.

+ Many Earring Bases are sterling silver.

+ Only high-quality crystals, cubic zirconia stones and glass pearls are used.

+ An exclusive collection of Earrings featuring Crystals by Swarovski is also available.

PACKAGINGKEY TALKING POINT“Origami Owl packaging is specially designed and created to ensure order accuracy, protect the

jewelry and arrive in true Origami Owl style.”

+ All Origami Owl packaging is designed to be opened and closed without the risk of rips or tears, making it the perfect way for you and your customers to store their Origami Owl jewelry.

+ Most orders are shipped in a Take Out Box to make opening each creation a true experience.

+ Classic Living Lockets are shipped with a classic Origami Owl fortune cookie.

+ CORE has its own unique line of packaging that reflects the meaning and emotion of the collection.

+ Fortune cookies and charm pouches are available for purchase separately in the Back Office.

+ During the holiday season, we bring back our special edition Holly Jolly Take Out Box.

7