pogopalooza 2014
DESCRIPTION
Pogopalooza is the largest pogo event on the planet. A signature Championship Series that brings all of the elements of Xpogo together, Pogopalooza draws fans and pro athletes from around the globe.TRANSCRIPT
100,000+ spectators
Multi-Market tour format
300 Million media impressions
PAST & Current Xpogo Partners
Pogopalooza is the largest pogo event on the planet. A signature Championship Series that brings all of the elements of Xpogo together, Pogopalooza draws fans and pro athletes from around the globe.
Now in its 11th year, Pogopalooza consists of:
Xpogo (extreme pogo) involves pro athletes taking to the sky on next-generation high performance pogo sticks, pushing the action sport lifestyle.
COMPETITIONS CLINICS World Records Pogo Stick Expo
DEMOGRAPHICS:• Young Adults• Families• Health + Wellness Community• Action Sports Fans
ON- Site Reach: 100,000+
Media Impressions: 300MM+
What is Xpogo?
About Pogopalooza
POGOPALOOZA AT A GLANCE
Why?• Reach 100,000+ spectators• 300 Million + media impressions• Customized sponsor activations• Increase brand awareness• Reach the elusive young adult demographic• Capture wild content for use in campaigns• Drive sales and social media engagement
What?• The 11th year of the largest pogo stick event on the planet• A Championship Series that delivers action, excitement, clinics, and fun
When?• A 3-month campaign beginning in June• Held in multiple markets across July and August
Where?• In select US and European Cities
Success Stories Witnessed Live!
WHo We Are
Xpogo LLC is the global governing body for the sport of Xpogo, managing multiple brands, premier talent, rich content, retail, online platforms, and signature international events.
Nike Olympics Commercial
Brighton Fringe headliners
Guinness WorldRecords
Monster JamStunt Show
2014 Rose Bowl Parade
Pogopalooza 2013New York City
Pogopalooza 2014 Rundown
In 2014, matching the momentum of the sport, Pogopalooza is expanding into a multi-city international tour format, providing all of the excitement, fun, and electrifying drama of the event to cities worldwide.
Pogopalooza 2014: Pittsburgh, USAIn partnership with Three Rivers Regatta
Attendance: 600,000+ Event Length: 3 Days Dates: July 2nd – 4th, 2014
tour STOPS
Pogopalooza 2014: Helsingborg, Sweden
Dates: August 29 - August 30
Pogopalooza 2014: Montepllier, France
Dates: May 28 - June 1
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Media + Attendance
Pogopalooza 2014 is projected to achieve 300MM+ media impressions.
Standard Earned Media Breakout:
MEDIA
AttendanceAs a decade-old sports property, produced in partnership with mass-attended events, Pogopalooza 2014 is expected to achieve 100,000+ spectators. The most targeted event demographics are:
Local 35%
Print 25%
Digital/Social 27%
National 50% Broadcast 48%
Female 35%
Male 65%
• Young AdultsAge: 20-30Independent, Hip, Liberal
• FamiliesAge: 6-12 & 30-50Optimistic, Fit-Conscious, Fun-Oriented
• Action Sports FansAge: 20-50Male-dominated, Humorous, Free-Spirited
• Health + Wellness CommunityAge: 16-50Active, Nutritionally-Smart, Motivated
International 15%
Sponsorship Opportunities
Customized On-Site Activation
AthleteAmbassadors
Sampling and Sales
Earned Media Integration
Brand Integration
PR & Marketing
