poetics to psychodynamics: the zig-zag flight path of the entrepreneurial phoenix
TRANSCRIPT
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Poetics, Pivots, Pirouettes & Psychodynamics
“The Zig-Zag and inexact Flight Path of the Phoenix – if it can rise from the ashes!”
Moin RahmanPrincipal Scientist
HVHF Sciences, LLC
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Blowing the Trumpet
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Moin Rahman
B.S. Mechanical Engineering, PSG Tech, Coimbatore, India
M.S. Human Factors Science & Cognitive Engineering
State University of New York at Buffalo
Over 25 years experience in industry
12-years at Motorola Solutions (Government, Enterprise & Mobile Sector)
Principal Human Factors – Industrial Design
> Lead human factors research and design on all mobile
Critical radio communication products and computing
technologies
2011 – Present: HVHF Sciences, Coral Springs, FL
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More at:
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Blowing the (one’s own) Trumpet
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Fails!!!© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Moin Rahman
B.S. Mechanical Engineering, PSG Tech, Coimbatore, India
M.S. Human Factors Science & Cognitive Engineering
State University of New York at Buffalo
Over 25 years experience in industry
12-years at Motorola Solutions (Government, Enterprise & Mobile Sector)
Principal Human Factors – Industrial Design
> Lead human factors research and design on all mobile
Critical radio communication products and computing
technologies
2011 – Present: HVHF Sciences, Coral Springs, FL
5
More at:
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
![Page 6: Poetics to Psychodynamics: the Zig-Zag Flight Path of the Entrepreneurial Phoenix](https://reader033.vdocuments.us/reader033/viewer/2022042817/55a6695d1a28abe67e8b45f6/html5/thumbnails/6.jpg)
HVHF Sciences’ DOB: 06/01/2011
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http://hvhfsciences.com/
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Human Interactions Design with CriticalTechnologies
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Research & Design
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Field Research(Cognitive Ethnography)
Usability TestingPrototypes; Shipping Products;
Competitive Benchmarking
Ergonomics & User-
interface Design Human-
Systems Integration
Human-engineering of technology
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Cognitive Ethnography
Design Ideation INNOVATION
Concept Development
Proof of concept
Alpha/beta prototypes
Product released
Heuristic Evaluation
Cognitive Walkthroughs
Usability Testing
LARPing (live action role playing)
Product/Systems Design Map
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Where can I take you?
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ok!
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Poetics
Pivots
Pirouettes
Psychodynamics
Poetics to Psychodynamics
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12© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Sweet Spotting
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The term "poetics" comes from
the Greek ποιητικός poietikos "pertaining to poetry,"
literally "creative, productive," from
ποιητός poietos"made," verbal adjective of
ποιεῖν poiein "to make.”
- wiki
Poetics
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Critical Communications
Aviation
Automotive
Enterprise Computing
Healthcare
The Poetics of HVHF
(by vertical markets)
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The term "poetics" comes from
the Greek ποιητικός poietikos "pertaining to poetry,"
literally "creative, productive," from
ποιητός poietos"made," verbal adjective of
ποιεῖν poiein "to make.
- wiki
Poetics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Prospecting Target Customer
Poetics
Not a Job Interview
Uniqueness
Innovation
Differentiators
Market Share
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Pivots
Adapt & Improvise
Nano-pivots
Micro-Pivots
Macro-Pivots
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Pirouettes
Opening
Middle
Closing…..(winning the customer)
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No plan survives first contact
“…an act of spinning on one foot, typically with
the raised foot touching the knee of the
supporting leg.”
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Poetics + Pivots + Pirouettes
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Source: Prof. Saras Sarasvathy
http://www.effectuation.org/sites/default/files/
documents/what-makes-entrepreneurs-
entrepreneurial-sarasvathy.pdf
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Psychodynamics
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Surviving “A”
head above the water
“…the interrelation of the unconscious and
conscious mental and emotional forces
that determine personality and motivation.”
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Psychodynamics
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Psychodynamics
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Psychodynamics
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Poetics + Pivots + Pirouettes + P-dynamics
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Poetics + Pivots + Pirouettes + P-dynamics
PsychodynamicsPoeticsPiro’tes
Pivots
Sustainability & Growth
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Paul Jarvis: https://pjrvs.com/
Entrepreneur Post: http://www.entrepreneurpost.com/
Society for Effectual Action
http://www.effectuation.org/sites/default/files/document
s/effectuation-3-pager.pdf
The Entrepreneur’s Library (EL):
http://www.theelpodcast.com/
Further Browsing & Reading….
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