poder

www.poder360.com 25OCTOBER/NOVEMBER 2011 8 PODER HISPANIC MAGAZINE

by pablo schneider.

!e PODER Top 100 In"uential Hispanics represent examples of the tremendous world-class talent that has emerged from the Hispanic community to serve in top leadership roles across all sectors of America.

Today there are so many in"uential Hispanics it gets tough and tougher to narrow down the top 100. According to the Census Bureau, there are currently more than 50 million Latinos in the U.S., representing the fastest growing and largest minority in the country. Nearly one in every four children is of Hispanic descent, and that number is expected to increase by 60 percent over the next 20 years. Hispanics now own about three million businesses, and the growth of these businesses have outpaced non-minority owned #rms by 44 percent according to the latest Census data. Moreover, the purchasing power of the Hispanic community is at nearly $1.1 trillion.

!is year’s PODER Top 100 list has only has 99 people. Here is your chance to speak up and nominate someone for number 100. If you know, or know of, one or more in"uential Hispanics you think should be on the list please write to [email protected], nominate them and say why you think they should be “No. 100”. We will feature the winner in the next issue of PODER, along with the person who submi$ed the nomination.

!ose on this year’s list come from almost every sector of society, including business, government and politics, media, sports, and entertainment, and non-pro#ts. !ey re"ect the breadth and depth of U.S. Hispanic diversity.

board members, business owners and entrepreneurs, C-level

executives, community leaders, educators, elected and appointed o%cials, military leaders, media personalities, music producers, non-pro#t executives, physicians, singers, and writers.

In"uence has many de#nitions. It can be the ability to impact decisions, a&ect the way people think, produce results, shape the course of events, touch peoples’ lives, or even make history.

In"uence can come from many sources. It can come from leadership of a critical mass of people. It can come from social capital. It can come from thought leadership. It can come from being famous, or entertaining. It can come from ownership and deployment of #nancial, technical, and natural resources. It can come from high achievement. It can come from the power to shape laws and regulations as well as to allocate resources.

In"uence can take place on several levels. People can in"uence one another directly through interpersonal or electronic interaction one-on-one, in small groups, in families, in teams, and large groups. In"uence can be wielded in small, medium, and large organizations in the private sector and the public sector. In"uence can be brought to bear through government, media, sports, or entertainment.

!e people on this list are hard working, focused and intense in their professional endeavors, and commi$ed to improving their communities. !ey are educated, intelligent, and innovative. !ey are responsible, capable, and con#dent. !ey are polished and good at working with people. !ey are admired, respected, and trusted. !ey have stellar reputations and are well-known. !ey all have lots of “fuerza” and lots of mojo!

!ey each have a remarkable story. !ey are great role models. We can learn something from each one.

26 www.poder360.com PODER HISPANIC MAGAZINE 8 DECEMBER/JANUARY 2012

Manuel Medina Mora leads the way at Citigroup consumer banking

Manuel Medina Mora

BY JENS ERIK GOULD

new and established banks jostle to cap-ture some of Citi’s market share in its trusted market of New York. Moody’s also predicts the bank’s strategy to tar-get the a!uent could come up short because American Express and Chase already have a strong presence in that market. “"ere’s some pre#y severe competition,” says Erik Oja, an equity analyst who covers Citigroup for Stan-dard and Poor’s. “"ey will have to keep investing.”

As for emerging markets, Citi is mostly overshadowed by larger local banks; except in Mexico, where Bana-mex is dominant. “It’s a very di$cult environment,” says one colleague. “Our strategy has been to get out of a situa-tion in which we didn’t invest enough in North America in recent years, and instead to grow organically.”

Banamex spokesman Pedro Car-reño says Medina Mora, who divides his time equally between New York and Mexico, certainly has the work ethic to rise to the challenge. "ey describe him with one word: discipline.

“He’s a very demanding boss,” notes another colleague, who prefers not to give his name. “Even if he’s trav-elling, he gives you good, speci%c in-structions about what he expects you to be doing.”

Still, it’s a privilege to work with him, they say, because of his keen mind, sharp ideas and structured work ethic. “With Manuel there’s no wasting time,” Carreño says. “"ere’s no room for ex-cuses about why things couldn’t get done.”

He demands punctuality and usu-ally doesn’t spend one minute more in an appointment than the time allo#ed, Carreño says.

Despite the no-nonsense a#itude, colleagues say he’s warm and friendly. Every year he organizes a Christmas party at his house in Mexico, where colleagues and clients mingle with his wife Paulina, his children and friends. In his free time, he enjoys classical music, opera and jazz, and roots for the Club America team in Mexico.

finance*

F&' M()*+, M+-.)( M&'(, /(0.)1 over as head of consumer banking for the Americas at one of the world’s best-known %nancial institutions was a big promotion. It was also a huge challenge.

When Citigroup told the Mexico City born-and based banker last year to pack his bags and head for New York, they were asking him to turn around the banking unit of an enormous %rm that had su2ered from bad mortgages, credit card loans and other fallout from the global %nancial crisis. Citi had un-der-invested in its U.S. retail business. "en, to top it o2, Medina Mora was arriving li#le more than a year a3er the federal government bailed out the bank twice a3er it was hit by mortgage-related losses. Medina Mora and his colleagues had a lot of work to restore con%dence among investors and regulators.

But Medina Mora had some %re-power under his belt. His stellar per-formance as CEO of the Mexican bank Banamex4which is owned by Citi-group4had made him a rising star at

the %nancial giant. Medina Mora was an integral part of Citi’s purchase of Bana-mex in 2001. By 2010, Banamex and Medina Mora’s other Latin American operations were earning their keep as the group’s prize businesses, pulling in healthy revenue while much of Citi was reeling from the crisis.

With his current position, Medina Mora, 61, has become one of the top Hispanics in U.S. %nance, and has the salary to show it: He was the second-highest paid Citigroup executive last year, earning almost $12 million. He also garnered plenty of praise. “Mr. Medina Mora occupies a position that is unique in the %nancial services in-dustry,” Citigroup wrote in a regulatory %ling earlier this year. In fact, his stature at Citi is so elevated that there is much speculation that he will succeed CEO Vikram Pandit.

In November, Citi said that the role of Medina Mora, who declined sev-eral PODER interview requests, would expand to include responsibility for worldwide consumer and commercial banking franchises. Two newly appoint-ed CEOs for Mexico and Latin America will report to Medina Mora.

So far, analysts say Citigroup has done a decent job cleaning up the mess from 2008, and Medina Mora’s divi-sion4which oversees some losses from residential mortgages4has played an important role.

A#racting more business to retail banking in the U.S. is another goal, and Medina Mora has adopted a strategy to improve customer service and develop a niche with a!uent customers, o2ering them more personalized service and prod-ucts. He is renovating branches nation-wide, giving them be#er technology and an updated look, a plan he hopes will yield results in the medium term. "is comes as Citi’s worldwide consumer banking oper-ations logged net income of $1.61 billion in the third quarter of this year, a record since the crisis.

Medina Mora has more work to do. Moody’s Investors Service says the bank’s position in the U.S. may slip, as

www.poder360.com 27DECEMBER/JANUARY 2012 8 PODER HISPANIC MAGAZINE

Medina Mora’s family has been no stranger to dealing with turmoil in financial markets. He was a third gen-eration banker at Banamex, succeed-ing an uncle who worked there in the ‘50s and ‘60s as CEO of International Banking and Service Marketers, and

a grandfather employed there in the ‘20s and ‘30s as a Central Office man-ager. It’s no surprise that Medina Mora began working at Banamex at the age of 21, after first earning a bachelor’s degree in business administration, fol-lowed by an MBA at Stanford. All that

experience should help Medina Mora get Citi’s retail unit back on its feet. “Not all jobs give you the opportunity to have a boss who is so structured and clear in his ideas as he is,” Carreño says. “He’s a man concentrated on ex-ecution and results.” z


M!"#$% L!&%"! CEO, Impremedia media* !ird Generation’s !e Charm: Her grandfather founded La Opinión in 1926 and ran it for years. But Lozano wanted to be a teacher instead. She didn’t go into teaching but ended up with an audience anyway, an audience of 9.8 million. !at’s how many Hispanic adults are reached by impreMedia, which includes La Opin-ión in Los Angeles, El Diario La Prensa in New York, La Raza in Chicago, Rumbo in Houston, and "ve other publications.Transforming the Legacy: Newspa-pers and magazines are “old media”. How are they going to survive? !e answer? Transform them into the heart of a cus-tomer-driven media empire that deliv-ers content via print, online, video, social media, and mobile platforms. Lozano is also building on the family legacy by serv-ing on the boards of Bank of America and Disney as well as USC and the University of California. S%"'(% ') C%*+(! B,--#".+!" Director, Hollywood Health & Society, USCarts & entertainment* A prescription for health: She may not be a household name, but her work has reached nearly every home in the country: Anyone who has seen “House,” “Grey’s Anatomy” and countless other TV shows has felt De Castro Bu#ngton’s in$uence. !at’s because as director of Hollywood, Health & Society, a program of the Uni-versity of Southern California Annenberg Norman Lear Center, de Castro Bu#ng-ton advises show writers and producers on health storylines%everything from cervical cancer to rape to exotic diseases encountered overseas. She also connects them with all kinds of health profession-als and specialists, helping showrunners build not only believable storylines, but

ones bene"cial to the viewers as well. She’s worked with telenovela producers to weave in information about cancers that disproportionately a&ect Latinas. Going viral globally: De Castro Bu#ng-ton has traveled around the world to share her program’s model with nonpro"ts and TV executives, hoping to make a di&er-ence in TV audiences’ health. A(+,(! V%(.%* Executive Director, NALEO education & philanthropy* Ge"ing out the vote: For Vargas, 2011 was all about looking out for Latino voters. In September, Vargas, executive director of the National Association of Latino Elected and Appointed O#cials, was elected chair-man of the Los Angeles City Council Re-districting Commission, which oversaw the redrawing of Congressional districts in the city. !rough NALEO, he’s also led an e&ort to naturalize eight million Latino permanent legal residents and continued to provide policy and skills development seminars to Latino elected o#cials. In 2012, NALEO, aims to increase the Latino electorate by implementing a voter engage-ment program. From would-be teacher to advocate: As a kid, Vargas, whose o#ce is in the same Los Angeles neighborhood where he grew up prior to a'ending Stanford, wanted to become a teacher. But a(er graduation, L.A.’s Uni"ed School District was not hir-ing. Instead, the son of Mexican immigrants created policy at the National Council of La Raza and the Mexican American Legal Defense and Education Fund before taking the reigns at NALEO in 1994. G,*+%/! A("%/%+ Executive Director, Inter-American Development Bank government* A deep knowledge of money: Arnavat, an East Coast Cuban American, has more

than 20 years of experience on Wall Street as an investment banker and lawyer fo-cused on Latin American "nance. Now, a(er unanimous Senate con"rmation in 2009, Arnavat represents the U.S. on the Executive Board of the IADB. Arnavat spent 2011 working on IADB recapitaliza-tion. !e capital structure is now under the Be'er Bank Agenda to improve the IADB’s e&ectiveness, transparency, pricing and prudence in lending. Arnavat understands that the be'er o& Latin America is eco-nomically, the more stable the politics and the be'er developed it will become, in turn increasing the demand for American goods and services. !e IADB is currently devel-oping programs for 26 borrowing countries and 48 member countries. Coming up: 2012 will be a year of negoti-ation with Congress for funding increases to make the bank a more e&ective instru-ment for carrying out U.S. development policy and foreign policy in the Americas. C(#*+#%" S%01)(Museum director,Smithsonianeducation* Feet to the #re: Raised in Colombia, edu-cated at Harvard, this globe-tro'ing scien-tist found himself named interim director of the Smithsonian Institution in early 2007, the "rst Latino to lead the 164-year-old institution, during what may have been the national treasure’s most trying period. For the next 15 months, he endured Con-gressional grilling and media scrutiny while tackling budget cuts. Along the way, he helped stabilize the Smithsonian’s reputa-tion and "nances. Prepped in the jungle: Now back in his prior position as director of the Smithson-ian’s National Museum of Natural History, Samper was recently named Hispanic Sci-entist of the Year by the Museum of Science & Industry in Tampa, Fla. Fernando Gast, a former colleague in Colombia, says Samper learned to handle challenges ranging from political to scienti"c while cu'ing his teeth as a researcher in cloud forests patrolled by armed guerrillas. “You develop an instinct


boards to serving as anchor and special cor-respondent for CNN/U.S. has taken lots of guts and gumption. When she started working in TV she was told many times that she should change her name but she refused to do so. Over the years she has been told no repeatedly on stories she wanted to do. She persevered and has been able to tell untold stories like those in “La-tino in America” and “Black in America.” J!"#$% P&'$($President, Chicago Firebusiness* A sports !rst: !e "rst Latino president of a major U.S. sports franchise comes from outside the world of sports executives. When he became president of the Chica-go Fire of Major League Soccer a year ago, it marked a dramatic change in Posada’s career path. With Colombian roots and a master’s in business from Northwestern University’s highly rated Kellogg School of Management, Posada had made a name for himself in publishing, "rst as general manager of Hoy, Chicago’s only Spanish-language daily newspaper, and then as publisher of Café, an English-language “lifestyle magazine” aimed toward second and third generation Latinos. In his new role, Posada has sought to bridge cultural gaps again, trying to promote the Fire to futbol fanatics who o#en hold strong old-country loyalties to such popular clubs as Chivas Guadalajara.To-do list: Includes increasing a$en-dance at Toyota Park; signing a jersey sponsorship deal; and winning the Fire’s "rst league championship since capturing MLS Cup as an expansion team in 1998. M$)#$%& R#*+)$Pitcher,New York Yankeessports* Enter Sandman: His o%ce is a clay mound in the middle of a diamond&a baseball diamond&and on any given day

for what works and what doesn’t,” Gast says. Samper, only 46, has that, and more. B)#$% S$%(&*$"Nevada governor

government* GOP Hispanic Darling: A year a#er becoming Nevada’s "rst Hispanic gover-nor, Sandoval, along with Florida senator, Marco Rubio and New Mexico governor, Susana Martinez, is a Latino that Repub-licans are counting on to garner Latino votes in these vital swing states. At 48, Sandoval has an unlikely resume: at 35, he became the youngest chairman ever of the Nevada Gaming Commission; at 42, he was the state’s "rst Hispanic federal judge. Hispanic identity? Sandoval’s family has New Mexico roots that date three gen-erations. He once said his father didn’t teach him Spanish growing up “to pro-tect us...from people who would call us wetbacks or beaners.” He also reportedly told a Univision reporter o'-camera that he wouldn’t worry about his own three children being targeted by law enforce-ment if they were ever in Arizona. Why? “My children don’t look Hispanic.” As for Alabama’s newer and stricter immigration law, Sandoval recently said, “I don’t see it as being a model” for Nevada. S&"+($( O’B)#+%journalist

media* "e changing face of America: Maria de la Soledad Teresa... O’Brien. What a great pre-conceived notion buster. When some-one says “network anchor, news reporter and documentary maker” what kind of person do you think of? Probably not a half Afro Cuban, half Australian Irish, Harvard graduate and mother of four who has trav-eled America and the world reporting the news and telling stories previously untold.Guts and Gumption: To go from a job pulling staples o' of walls and bulletin

during the baseball season, the Panama-nian New York Yankees pitcher is called on to do perhaps the toughest job in the sport, in front of tens of thousands of people: close a game, making sure that his team’s lead is preserved in a win. !at Rivera does this with preternatural ease, striking out ba$er a#er ba$er with one pitch&the cut fastball&is what makes him so feared. Ask any player, coach or sports analyst and chances are they’ll agree that the reserved, humble Rivera is the best closer that has ever played the game, so deadly to ba$ers that he walks to the mound, usually in the 8th inning, to ominous heavy metal music (Metallica’s “Enter Sandman”). Broken record: Rivera has been so consis-tent and accurate since his 1995 rookie year that this past season he o%cially became the pitcher with the most saves in the histo-ry of the game. His tally: 603 and counting. J$%+, M!)-!.$ President and CEO, NCLReducation & philanthropy* Not afraid: Presiding over the National Council of La Raza’s annual conference this summer, Murguía wasn’t afraid to call out President Obama for not addressing Latino issues in depth in his speech to the group. Such is the power and in(uence of Murguía, who oversees the largest Latino advocacy or-ganization in the country. Under her leader-ship, NCLR continued its work to establish Latino voter engagement and empower-ment and fought anti-immigrant legislation at the state and local level, including via a successful boyco$ of Arizona. NCLR helped thousands of Latino families save their homes from foreclosure and solidi"ed a re-gional presence to help support Latino based communities. Expect more involvement this year, especially when it comes to registering, educating and mobilizing Latino voters prior to the November presidential election. Impressive: Murguía, who once worked as a deputy assistant to President Bill Clinton, comes from a family that em-phasized social justice, and has two sib-lings who are federal judges.


F!"#$%&$' C%("!!'" Chancellor/surgeon, U.Texaseducation & philanthropy* A cut above: University of Texas system chancellor Dr. Francisco Cigarroa has gi!ed hands: In 1997, he was part of the surgical team spli"ing a donor liver for transplant into two recipients, the #rst op-eration of its kind in Texas. A!er studying at Yale, Harvard and John Hopkins uni-versities, he joined the faculty at the Uni-versity of Texas Health Science Center in San Antonio in 1995 before being named its president. By 2009, he was named chancellor of the UT system comprising 15 educational institutions (including the University of Texas at Austin $agship), col-lective enrollment of more than 200,000 students and a $13.1 billion operating bud-get. President Obama recently appointed Cigarroa to serve as commissioner on the White House Initiative on Educational Ex-cellence for Hispanic Americans. Scalpel, stat: Some feared the Laredo, Tex-as, native would put down his scalpel perma-nently given his administrative focus, but the good doctor continues to practice surgery whenever his singular skills are required. P%)*+,, Rapper

arts & entertainment* A music and marketing force un-leashed: Just a few years ago, the Cuban American performer was a favorite among Latinos but largely unknown in the mainstream. %at has changed dramatical-ly in the past year, with Pitbull’s sixth stu-dio album. Packed with infectious dance music and collaborations with top singers including Marc Anthony and Chris Brown (Pitbull made no bones about wanting to cra! an album full of radio-friendly, mon-eymaking singles) Planet Pit has catapult-ed the rapper to, well, everywhere. Ka-Ching!: Aside music chart and touring success, Pitbull, born Armando

the role Latin American countries play in the world, and has wri"en extensively on international politics, U.S. foreign policy, globalization, and economic develop-ment. Naím, who holds a PhD from the Massachuse"s Institute of Technology, is also senior associate in the International Economics program at the Carnegie En-dowment for International Peace.A world of in!uence: A member of the World Economic Forum’s International Media Council, Naím is also chairman of the Group of Fi!y and Population Action International; a member of the board of directors of the National Endowment for Democracy and the International Crisis Group. Once Venezuela’s Minister of Trade and Industry and head of the Venezuelan Central Bank, he also led the World Bank and the IESA in Caracas. In the summer of 2012, he will publish his ninth book. %e subject ma"er: Power. S",-" H"./0 Producer/Actress /Entrepreneurarts & entertainment* From on screen beauty to producing beast: %e Mexican American Hayek, who started her career as a telenovela ac-tress in Mexico before hi"ing Hollywood, has never been one to rest on her laurels, relying on her looks to carry the day. A!er producing the Oscar-nominated “Frida” and Emmy-winning “Ugly Be"y,” the bright and ambitious Hayek is a bigger force than ever behind the scenes. One of just a handful of Hispanic TV and #lm producers, she recently signed a deal with ABC to produce a TV show based on the hit Broadway musical “Wicked” through her Ventanarosa Productions, which also has several other projects in the works, in-cluding three Latino-centric #lms and an animated #lm based on beloved Lebanese author Khalil Gibran’s “%e Prophet.” Beyond Hollywood: Hayek, married to luxury brands giant PPR CEO Francois-Henri Pinault, debuted the cosmetics line Nuance at CVS, which is expected to make $35 million by spring.

Christian Perez, has seen entrepreneurial success: He launched his own light vodka, Voli, and starred in numerous ad cam-paigns: Kodak put him in print ads aimed at young urban consumers and Bud Light placed his ads in English-language and Spanish-language networks. As U.S. La-tino numbers reach 50 million plus, com-panies turn to Pitbull to court Hispanic shoppers making him one of the most in-$uential Latino performers in the country. X"1%/! B/$/!!" Super Committee Member, California Congressmangovernment* Trimming the fat: As the only Latino on the Joint Select Commi"ee on De#cit Reduction, aka the “super commi"ee,” Becerra is charged with nothing less than ge"ing the country out of debt. Elected as the ranking member of the Ways and Means Subcommi"ee on Social Security, Becerra is the top Democratic member in charge of such policy in the House. He is a strong backer of the Dream Act. As the son of working class immigrants from Sacramento, the lawmaker is considered a face of the future of the Democratic Party. How rewarding: In 2011, Enterprise mag-azine singled out Becerra for his work in promoting healthcare for Americans and for being supportive of the California Alli-ance of Retired Americans. Personally, he was rewarded this year when his daughter was accepted at Stanford, his alma mater, where he received his B.A. in economics and a J.D. from the law school. M'%&2& N"3- Author, Columnist

media* Global knowledge unlimited: Based in Washington, D.C., Naím’s column for El Pais is currently distributed throughout Latin America, Spain, Italy, Brazil and the United States. Supremely in$uential, he is a cornucopia of information about


A!"#!$# V$%%&'&$(#)& Mayor, Los Angeles

government* Clocking in hours: Villaraigosa’s busy year as mayor of Los Angeles involved the push for reform of Proposition 13, which limits property tax hikes; success-fully ge!ing a deal passed in the city coun-cil to build a football stadium provided a National Football League team agrees to move to the city, and continued e"orts to be!er both education and transpor-tation in the metropolis. #ough some critics say that he takes on too much to be e"ective, Villaraigosa’s appointment as head of the United States Conference of Mayors proves once again how skillful the Mexican American mayor is at doing even more. His promotion of the group’s Amer-ica Fast Forward initiative has already led to more than 100 mayors signing on to leverage infrastructure projects to help create more than one million jobs in 2012. Racking up airline points: His continu-ous travel to Washington, D.C., and Sacra-mento prove that he is working hard to get L.A. back in shape despite an enormous budget shortfall. R&*+,% M#'&!Dean, UCLA School of Laweducation & philanthropy* Litigate this: Being the $rst Latina dean of a top-ranked U.S. law school makes Rachel Moran one of the most in%uential Hispanics in the legal com-munity. Dean of the UCLA School of Law, Moran is also a professor of educa-tion law who has published extensively as well on family and civil rights law. Two years ago, she was appointed presi-dent of the Association of American Law Schools. Her reputation grew this year when President Obama appointed her to serve as a member of the perma-nent commi!ee for the Oliver Wen-dell Holmes Devise, which writes the

history of the U.S. Supreme Court. Speech! Speech!: In the numerous speeches she has made in the past year, she has o&en reached out to the Latino community and spoken on issues of ra-cial and gender equality. She addressed the UCLA Chicano Studies Center as the keynote speaker and was a panelist at a conference at the Center on Race, Law and Equality Conference earlier this year. J#+! A. P-',. Speaker, California State Assembly government* A leader during turmoil: For Pérez, the most signi$cant accomplishments in 2011 were negotiations that took place to manage the structural econom-ic crisis of the global economic collapse. With high unemployment and $nancial de$cits plaguing California, Pérez, one of only two Hispanic state speakers na-tionwide, is proud that they passed the budget on time and that the state’s bond rating went up when the nation’s bond rating went down. E"orts to pass legisla-tion to spur job creation and the passage of L.A. environmental measure SB292 were also helpful for the health of Cali-fornia. Pérez urged his fellow legislators to be sensitive and protect the environ-ment while at the same time spurring new development. Dream on: As a Latino citizen, passing the state’s version of the Dream Act leg-islation was meaningful for Perez, who believes that the future of the country depends on the best-educated individu-als and that immigration status should not be an impediment to progress. S#/$& V,'(&'&TV Actress

arts & entertainment* Hot+spicy = $$, fame: When ABC gave Vergara a development deal a few years ago, some people wondered what

the network saw in the gorgeous-but-unproven Colombian actress a!empt-ing a crossover into English-language TV. And at $rst, a&er being cast in %ops “Dirty Sexy Money” and “#e Knights of Prosperity” it seemed as if naysayers were right. But then “Modern Family” came along and audiences and critics were quickly won over by Vergara’s portrayal of Gloria, the voluptuous Colombian wife of an older man. Vergara elevated a character that could have easily been a Latina cliché, complete with heavy Span-ish accent and skin-tight clothes, into an Emmy-nominated role. Collateral windfall: Endorsements quickly followed, with Vergara appearing in Diet Pepsi ads and starting in January, in CoverGirl campaigns. Now the ac-tress is leveraging her popularity to sell clothes, with a line for women that de-buted at Kmart in September. B#0 M,!,!1,.U.S. Senator, New Jersey government* Survivor: Senate: He is one of only two Hispanics in the Senate (Marco Rubio is the other) and he’s had to fight to stay there, beating a Tea Party recall effort in late 2010. Then, late last year, the feds officially put the kibosh on a 2006 ethics investiga-tion against Menendez initiated by then-New Jersey U.S. Attorney Chris Christie, which many saw as politi-cally motivated.Back in the ring: With approval rat-ings hovering at about 42 percent, Bob Menendez, appointed to $ll his seat, looks to some as if he’d be vulnerable dur-ing upcoming elections, with a popular Gov. Christie as a potent political adver-sary, and especially because Menendez has made no friends in the White House due to his vocal opposition of President Obama’s tweaks to Cuba policy. Yet oth-ers give him be!er odds, pointing out that New Jersey has not elected a Repub-lican to the Senate since 1972.


“Americano,” a bilingual song about immi-gration with mariachi touches, which sold more than two million copies in the U.S. alone and solidi!ed Gaga’s status as the biggest pop star in the world.His turn: Garibay, who has his own im-print through Interscope, Paradise, is working on his own album. L!"# U$"%&# President, Ford Foundationeducation & philanthropy* Internet for all: Under Ubiñas leader-ship, the Ford Foundation, which awards more than $16 billion in grants worldwide annually, is the largest funder of e"orts to ensure that all Americans have access to the Internet. Ubiñas believes that now is the time to foster a new generation of public minded media pioneers during the growth of social networks so that Internet equity becomes as much a part of our fu-ture lives as public media was for the lives of our parents and grandparents. Ubiñas has also overseen Good Pitch New York, which started the year Ubiñas became president, and gives !lmmakers with a commitment to social justice a forum in which to pitch their projects.!e jump to non-pro"t: Ubiñas became just the ninth president of the 75-year-old non-pro!t a#er spending close to 18 years at McKinsey & Company. Raised in the South Bronx he graduated from Harvard undergrad and business schools. P'(') T"*+,+Studio President

media* Television factory: Telenovelas like “Eva Luna” don’t turn into ratings monsters in a vacuum: they require massive resources and space, both of which the enormous Venevision Studios in Miami, where many of Univision’s telenovelas are !lmed, boasts. As the studio’s president, the Ven-ezuelan Tinoco oversees production of

H')*-* L./'0 President, CEO of Fox International Channels, Fox Hispanic Mediamedia* Goooooooool!: When asked what the most popular sports on Fox Deportes are, López responds, “soccer, soccer and soccer.” When asked who is the most popular player among Mexicans, including U.S. Mexicans, who make up 70 percent of the national soc-cer-watching market, and López responds, “Chicharito” of the Mexican National Team and Manchester United. Lopez knows in-ternational sports, and not just the ones that appeal to Latinos. He oversees more than 200 TV channels under the Fox and Na-tional Geographic brands out of 51 o$ces around the world and he also heads Fox’s e"ort to grab U.S. Latino viewers as presi-dent of Fox Hispanic Media, which focuses on sports for men, Utilisima for women and NATGEO Mundo. Lopez the rainmaker: He’s more than up to both his jobs. As chief operating o$cer of Fox International, Lopez led the com-pany to staggering growth, upping operat-ing income from $9 million to $411 mil-lion in seven years. F')*&*1+ G&)"$&2Lady Gaga’s musical directorarts & entertainment* From East L.A. to worldwide fame: Growing up in East Los Angeles, Garibay saw music both as a way to celebrate at family parties that featured everything from mariachi to techno, and as a way to escape, via Walkman, his gang-infested surroundings. Music also took the Mexi-can American producer to the heights of pop music, as musical director for Lady Gaga’s latest album, “Born %is Way.” %e former teen DJ, who has wri&en and produced for U2, Britney Spears, Sting, Enrique Iglesias and will.i.am, co-wrote Gaga hits like “Marry the Night” and even in'uenced the pop diva’s decision to make

the serialized dramas(as well as of talk shows(making sure that thousands of hours of programming for the country’s biggest Spanish-language network, as well as others, are produced every year. Tinoco is known as a versatile, hands-on leader who can delve into projects both big and small(expanding the studio space, mak-ing the building eco-friendly by installing e$cient solar panels and other measures, plus leading meetings with network ex-ecutives and corporate sponsors. Personal touch: %e Hobbit-like Tinoco greets hundreds of employees and on-air talent by name, knows each one’s personal story, advises them on pet projects, and makes sure they have what they need for their current work. A#er all, making sure that everything runs smoothly requires more than the signing of a contract. L!"# A3!"4&)SEC Commissioner

government* Mucho Poder: Get up in the morning, get to the o$ce, oversee regulation of approximately 13,000 publicly-traded companies, 11,000 investment advisers, 5,700 broker dealers, 1,000 fund com-plexes, and seven stock exchanges. It’s all in a day’s work for SEC Commissioner Luis Aguilar, one of !ve commissioners who are responsible for a $1.1 billion dol-lar budget and about 3,750 employees in four divisions including Corporation Finance; Enforcement; Investment Man-agement; Risk, Strategy and Innovation; and Trading and Markets.Asking !e Right Questions: Largely as a result of Commissioner Aguilar’s e"orts, for the !rst time ever, all publicly-traded companies in the U.S. are now required to disclose: 1) Do they consider diversity in identifying director nominees?; 2) If so, how? 3) Do they have a policy on this? 4) How is the policy implemented? 5) How is the e"ectiveness of the policy assessed? Way to go Commissioner Aguilar! And by the way, he was just reappointed for an-other !ve years.


The Barranquilla bombshell moves easily between the worlds of entertainment and philanthropy

Shakira

BY LEILA COBO

“I’ve wanted to take advantage of my status as a public person to meet with the gatekeepers; with people who in!uence the world and in some way or another determine its course in the short and long term,” she says. “I want to take ad-vantage of this status so I can do things that are more important than myself, and far more important than my career. Obviously, I’m not diminishing the im-portance of my career and of music. But clearly, there are more urgent ma"ers. Ma"ers of life and death.”

She created the Pies Descalzos Foundation when she was only 18, and immediately linked it to the promotion of education.

Since then Shakira’s many social ac-tions have had a single goal, from her role as Goodwill Ambassador to UNICEF to the creation of ALAS, the organization she founded with other Latin artists and whose focus is on early childhood devel-opment for children up to 6 years old.

Today, Pies Descalzos runs six schools in Colombia, feeding and educat-ing 6,000 children per year. #e schools also function as community organiza-tions that employ family members and provide services to the neighborhoods as a whole. Sister organization Barefoot Foundation serves needy children in other countries, including Haiti.

ALAS’ work is also focused on chil-dren, but in this case, Shakira works with governments and private organizations for various initiatives and commitments. At a meeting with Rousse$, for example, the Brazilian government commi"ed to building 100 centers for children up to 6 years old, with ALAS training teachers for the %rst 25 centers.

“From the onset, it was clear to me that my foundation would be about edu-cation, about creating schools where there is no government presence and no hope,” Shakira says. “And to see that a child who society might have condemned to pov-erty now has the possibility of going to a university, a child who might have been recruited by the guerillas today is %nishing high school and is a useful, working citi-zen…No money is be"er spent.” z

arts & entertainment*

S&'()*(+ ,-./0- '( '1)*-(2- '& the White House recently, Shakira spoke about the importance of early education in making sure that children grow up to become productive citizens.

“#e only road out of poverty is edu-cation, of that I am convinced,” she said with an assurance and aplomb not usually associated with sexy singers who shimmy inside cages wearing out%ts that leave li"le to the imagination.

But Shakira, appointed in October to President Obama’s Advisory Commission on Educational Excellence for Hispan-ics, has long been far more than a global pop star. At 34, the singer/songwriter from Barranquilla, Colombia, became the youngest artist to ever receive the Latin Academy’s Person of the Year award for her work in music and philanthropy. In the past few years, as head of her Pies Descalzos Foundation and as a founding member of ALAS (América Latina en Acción Solidaria), Shakira has met and worked with a dizzying array of world lead-ers and impresarios3including Brazilian president Dilma Rousse$, Colombian presidents Alvaro Uribe and Juan Manuel

Santos, British prime minister Tony Blair, Mexican billionaire Carlos Slim and phi-lanthropist Howard Bu$e" (son of bil-lionaire investor Warren Bu$e").

No other Latin musician in memory has had this level of relevance, access and in!uence on the world policy stage, to the degree that this past June, Israeli pres-ident Shimon Peres invited Shakira3who is of part Lebanese descent3to his Israeli Presidential Conference to brain-storm ideas for a be"er future for Israel and the world.

A spokeswoman for Peres says the president understood that for the young generation, it wasn’t the big politicians who can best convey messages, but singers and artists.

Shakira’s status as a global star is not in dispute. She has nearly 10 million fol-lowers on Twi"er, which makes her one of the 10 most-followed personalities on the social network, and nearly 42 million “likes” on Facebook. Her videos are leg-endary, from the provocative “She Wolf,” which features her cavorting inside a cage clad in a skin-colored leotard, to the of-%cial 2010 FIFA World Cup anthem “Waka Waka (#is time for Africa),” which is the fourth most-watched video of all time on YouTube.

But almost from the inception of her career, Shakira has also focused on philan-thropic endeavors.

“A4er conscientiously observing the reality that surrounded me in my small and great country, I understood that education is the only way out of extreme poverty,” she tells PODER in a recent phone interview.

As for whatever ambivalence may ex-ist between Shakira, the sexy pop star, and Shakira, the philanthropist who gives talks at Harvard and Oxford, they conspire to-gether for a bigger good. “I don’t think I’m like Dr. Jekyll and Mr. Hyde,” she laughs. “I still wear a pencil skirt to the White House, and you don’t know how much a pencil skirt can do!” she adds.

While the entertainment world is one thing and her work with children quite an-other, she sees a natural synergy between the two.


Á!"#$ C%&'#'% President, Thunderbird School of Global Managementeducation & philanthropy* Like father like son: Growing up he wanted to be like his grandfather, a beloved educator in a small town in the mountains of northern Spain. He became an educator alright, leading !underbird, which boasts the world’s #1 ranked MBA in international busi-ness, pu"ing him at the forefront of a network of 40,000 alumni (known as “T-birds”) who live in 140 countries and work in 12,000 organizations. He spent 2011 thinking about women. Not just any women but rather female entrepreneurs in emerging markets with the potential to create sustainable prosperity worldwide. Cabrera expanded the access of business education to these women via the school’s philanthropic arm, !underbird for Good. !ese types of initiatives, Cabrera believes, are helping to use education as a catalyst for change and promoting social responsibility to the next generation of global business leaders. A Hippocratic Oath for Business: Ca-brera pioneered the #rst ever professional oath of honor for MBA students, which most T-birds take upon graduation. J()*# R(&$#)CEO, USAA

business* American Me: Josue Robles’ biography is so extensive it reads like a book on recent American history. During a 28-year career in the U.S. Army, the Puerto Rico native served in Korea, Vietnam, Germany and Operation Desert Storm. He won nu-merous awards for distinguished service before retiring as a major general. He then turned to #nance and in 2007 became CEO of USAA, the San Antonio-based #nancial services and insurance company that prides itself on giving exceptional

service to military families. Robles has made the bank a success story amid the stormy global #nancial crisis. He helped USAA jump from 207 to 132 on the For-tune 500 list last year a$er it used strong results in 2009 to return $1.2 billion to members in dividends and rebates.Growing business: Overseeing total as-sets of $148 billion, Robles has increased membership by more than a million to more than 8 million in the past two years. N+!% T%))$#'President, CBS Entertainment business/entertainment* Programming excellence: If you’ve ever seen “Two And a Half Men,” or “Mike & Molly,” you know Tassler’s work. Born to a Puerto Rican mother and Jewish father, she is the highest ranked Latina and one of the longest-reigning entertainment prezzes in network television, overseeing the network’s prime time, late night and daytime programming. Under her leader-ship, CBS #nished last season as America’s most-watched network for the eighth time in nine years. Tassler’s string of successes continued in this season’s #rst weeks: CBS became the #rst network in history to have 20 of the top 30 programs on television, and the #rst network in almost a decade to have the top comedy, “Two and A Half Men,” top drama “NCIS” and top new se-ries “2 Broke Girls.”I Love…Nina: If that’s not enough, Tassler won this year’s Lucy Award for excellence in television given by Women In Film, a non-pro#t that helps women achieve their potential in the entertainment industry. L*+) G*,+#''#- Chicago Congressman

government* Handcu!s can’t stop him: !e Puerto Rican gentleman from Illinois, togeth-er with the Congressional Hispanic

Caucus, essentially forced the Obama administration to halt mass deportations of undocumented immigrants happen-ing in 2011 in favor of deporting felons #rst. Gutierrez pressured the president all year with a message of “Yes, You Can Stop the Deportations for Dreamers and Soldiers,” and was even arrested in front of the White House for his e%orts. He carried his message of compassion for undocumented immigrants nation-wide, including to a National Council of La Raza event, where Gutierrez heard an entire arena chanting in unison and telling Obama, “Yes, You Can!” !e reward for Gutierrez came in August when Obama signed the memorandum instructing immigration o&cials to use prosecutorial discretion in deportation cases involving low-risk individuals. Not slowing down: Gutierrez’s goal for 2012 includes pushing for relief for undocumented people, whom he feels are the most vulnerable members of our society, in places that have implemented strict immigration laws, like Alabama. K%,.#'+!# A'/.*$#,%National Political Director, Obama Re-Election Campaignpolitics* Strong credentials: Currently chief of sta% to Labor Secretary Hilda Solis, Archuleta is no stranger to the political world. She has worked for two Denver mayors in her native Colorado, leading the city’s bid for the Democratic Na-tional Convention in 2008. Mexican American Archuleta also worked under President Clinton as chief of sta% for Secretary of Transportation Federico Peña in 1996 and became senior policy advisor for Peña when he became the Secretary of Energy in 1997.Powerful force for Obama’s reelec-tion campaign: Now tapped to head up President Obama’s reelection campaign, she is the #rst Latina to serve as political director for a major presidential campaign. !e founder of the Latina Initiative, a Colorado


J!"# S$%!&'$("Director, White House Initiative on Educational Excellence for Hispanicsgovernment* Achievement advocate: Spending much of your time traveling around the country to have scores of meetings about education among Latinos is prob-ably not high on anyone’s wish list. And yet, with half of Hispanic kids dropping out of high school, you could hardly imagine a more important mission, and Sepulveda knows that be!er than most. As director of the White House Initiative on Educational Excellence for Hispanics, Sepulveda has talked to La-tino parents, educators and volunteers across the nation, working to "nd ways to improve the way schools do things, keep kids in class, while urging parents to stay involved. One of his top priori-ties: helping Latino communities form public-private partnerships to improve Hispanic educational achievement. A history of caring: Mexican Ameri-can Sepulveda has been a community organizer since age 16. He’s worked on voter registration education and democracy promotion projects with the Rockefeller Foundation and other non-profits and once organized a bi-partisan congressional retreat. J"')$* O&)'"# Head of Growth, Engagement, Mobile Adoption, Facebookbusiness* He does what? The notoriously se-cretive Facebook is not exactly ex-plicit about the work being done by Javier Olivan, a Stanford-educated Spanish engineer. But the title says it all: When you’re in charge of growth at Facebook, which already has 800 million active users, you’re pretty much in charge of taking over the world—or in more diplomatic terms,

organization aimed at ge!ing more Latino voters involved in politics, Ar-chuleta promises to be vital in helping Obama get the Latino vote, crucial to winning the 2012 election. Expect to see a lot of her in the coming year. G$*"*(+ L+%$,President and CEO, AMC Entertainmentbusiness/entertainment* Saving Cinema? Lopez is expanding the concept of a night out at the mov-ies, a necessary, business-growing move in the era of at-home video and mov-ies on demand. Under his leadership at AMC, which has 357 theaters nation-wide, there’s no need to dine out before heading to the theater. AMC has ‘dine-in’, featuring movies with table service that include cocktails and cuisine usu-ally found in restaurants. #ink high-end burgers, $atbread pizzas, grilled sandwiches, appetizers and desserts. Many of the theaters also showcase bars and lounges. All of which are designed to make luring moviegoers from their home couches easier. Lopez is only the fourth CEO in AMC’s nearly 100-year history. In 2011, AMC generated $2.5 billion in revenue. #at’s a lot of ticket stubs; and popcorn, pizza, sandwiches, appetizers, soda, wine and beer.Ca!einated past: Cuban-born Lopez honed his leadership skills as execu-tive vice president of Starbucks Co%ee Company and president of its Global Consumer Products, Sea!le’s Best Cof-fee and Foodservice divisions. J!"# R"#-$&CEO, United Neighborhood Organization (UNO)

education & politics* Knows which side the bread is but-tered: When Rahm Emanuel le& his job as White House chief of sta% and returned to Chicago last year to run for

mayor, he made one of his "rst public ap-pearances in the heavily Mexican Pilsen neighborhood. His guide that day was Rangel, who has made UNO Chicago’s most powerful Latino community group and the operator of 11 charter schools serving 5,600 students. Although Ran-gel faced heavy criticism for spurning two Latino mayoral candidates'and Emanuel dodged an egg that was hurled at him in Li!le Village, another Mexican neighborhood'Emanuel handily won the February election with Rangel as his campaign co-chairman. Rangel now is among Emanuel’s most vocal allies as the new mayor confronts the powerful pub-lic school teachers’ union.Returning the favor? Rangel certainly hopes that Emanuel will back UNO’s ef-forts to convert a $98 million state con-struction grant into more new charter schools for its students in the city’s fast-growing Latino neighborhoods. H)&(" S+&).Secretary of Labor

government* So far so…? With the economy still in the doldrums, job creation scarce and activists who bemoan the state of the country marching on Wall Street and cities around the country, you would think that as Labor Secretary Solis hasn’t exactly been a force to be reckoned with'though she has put in place regulations meant to protect workers, initiated a campaign to "ght wage and hour violations and contrib-uted to the creation of the American Jobs Act. But as the "rst Latina ever to be a member of the president’s Cabi-net, she also has Obama’s ear in a way that do few other people. A Case to Make: As the unemploy-ment rate continues to hover around 9 percent'and Latinos’ rate reaching 13 percent'Solis will have to tell Lati-nos, mulling whether her boss deserves four more years, what she is doing to help ma!ers.


D!"#$ A%&#'!(Deputy Commissioner, U.S. Customs and Border Protectiongovernment* !e gatekeeper’s gatekeeper: With the escalating violence along the U.S.-Mexico border, it’s not an easy time to be a U.S. customs o!cial, let alone the deputy commissioner of Customs and Border Protection. But that’s the posi-tion David Aguilar took over in 2010, giving him oversight of nearly 60,000 employees and an operating budget of $11 billion. He certainly had the expe-rience for the job"previously, he had logged more than 30 years with the Border Patrol and worked his way up to serve as the nation’s highest-ranking Border Patrol agent. Dope on the table: Not only does Aguilar deal with illegal immigration but he has to find ways to stop increas-ingly innovative tactics Mexican drug cartels are using to smuggle drugs across the border. Faced with that challenge, Aguilar created an alliance between U.S. federal, state and local agencies and the Mexican government to crack down on drug trafficking at the Arizona border, leading to the sei-zure of more than 2.3 million pounds of marijuana and 9,000 pounds of cocaine. He has also won a Presiden-tial Rank Award, a government award honoring senior career employees for extraordinary accomplishment. M!(#! T)()*! K&+!(Executive Director, Voto Latinoeducation & philanthropy* Ge"ing out the vote: #ere are about nine million Latino youth in the U.S., and they may comprise some 30 per-cent of the total youth population by the middle of this century. Yet only a frac-tion of them vote. Kumar is dedicated to boosting those numbers. Co-founder

and executive director of Voto Latino, an organization aimed at helping young La-tinos become more engaged in the politi-cal process, Kumar has been recognized for her civic engagement campaigns that have reached 55 million Latino house-holds nationwide, and her e$orts to leverage celebrities and social media to register some 120,000 new Latino voters. She has only increased her outreach in the past year as Voto Latino gears up for the 2012 presidential election. TV star: Kumar was nominated for an Emmy for co-hosting the %rst televised English-language town hall on immigra-tion. She was selected to give a TEDx talk and is a regular commentator on MS-NBC and can be heard on other media outlets such as NPR. I,# F')+#-%SVP and General Manager,North America, Herbalifebusiness* Nutrition Ambition: In 1968, Flem-ing’s parents left Cuba with their 4-year-old daughter and pursued the American dream in Los Angeles. Raised in Catholic schools and work-ing since she was 14, Fleming took up that quest as well. She has been with the nutrition and supplement busi-ness for 13 years, during which Ameri-cans’ interest in health and nutrition has grown by leaps and bounds. Most recently, Fleming led the company’s U.S. Latin market division as vice president of sales and marketing, transforming it into one of Herbalife’s most dynamic and fastest growing markets, comprising about 65 percent of North American sales. Good move: With Latinos now num-bering 50.5 million and command-ing $1 trillion in purchasing power in the U.S. alone, where Herbalife has 420,000 distributors, it’s no won-der that with her past success, Flem-ing was tapped to oversee the North America division, which also includes Canada and Mexico.

making sure anyone in the world who wants to connect and share can do so with a few clicks. Relying on the up-grade called F8, Facebook believes that it can retain dominance in the social network competition through games, mobile apps and music. Oh, the irony: As for Olivan’s own Facebook profile: he has 1,989 friends, knows German, English, French, Japa-nese and Spanish, is interested in para-gliding, surfing and snowboarding. He also has subscriptions to posts from Tech Crunch and Mashable and has 724 subscribers to his posts, which in the past few months have consisted of notices about who he’s friended lately and not much else. J.*) G.+)/ Archbishop of Los Angeleseducation & philanthropy* Enthroned in La-la-land: Arch-bishop Gomez’s motto is, “Let us go forth with confidence to the Throne of Grace.” He has certainly done that in his career. In March, the native of Monterrey, Mexico became the first Hispanic archbishop of Los Angeles, which is the largest diocese in the nation, and he’s the highest-ranking Hispanic bishop in the U.S. It’s an important time for a Hispanic to rise in the ranks: the percentage of Lati-nos that make up the U.S. Catholic Church is increasing. Even so, Gomez is concerned that more Hispanics are moving away from the church as they assimilate into the secular American mainstream and he’s using his new platform to try to reverse that trend. Immigrants’ rights bona#des: #e archbishop is also an advocate for immi-grants’ rights. While serving as the aux-iliary bishop of the Archdiocese of Den-ver, Gomez helped open a center that provides welcoming services to Hispanic immigrants in the city. However, his skills aren’t limited to theology. He also holds degrees in accounting and philosophy.


F!"#$#%& E'()!*$' Radio personality

media* Going nationwide: 2011 was the culmi-nation of three years worth of e!ort for Radio Espuelas, the California radio show with the goal of empowering Latinos to be a part of the American political system. Espuelas rolled out the show nationally to increase its reach to the major Hispanic centers in the United States. He aims to push voter participation, engagement and commitment and hopes to be a major contributor to the political dialogue for Latinos in the U.S. Positive World View: Espuelas, a Uru-guayan raised and educated in Connecti-cut, believes that the U.S. is at a critical point to be either a constructive or de-structive world power"and he thinks that Latinos can and should be part of the solution to the problem by participating in the political process at a much higher level. #rough his radio show, he tackles concepts such as America’s human capital and the underperformance of Latinos and how that can be realistically transformed to Hispanics’ own bene$t. I'$$+ L!!President of News, Univisión media* Media wunderkind: #e Bogotá-born journalist, who founded and once served as editor-in-chief of PODER, made his bones exposing drug corruption in Co-lombian political circles. In January, 2011, he took over as head of Univision’s news division, quickly making his mark with new investigative and documentary units, as well as plans in 2012 for a 24-hour news channel and English language website.GOP boyco!: Republican presidential candidates en masse announced a boy-co% of a debate planned for January at the network. #ey are rallying around Marco Rubio, who claims Lee o!ered to spike a

story about his brother-in-law’s former drug tra&cking activities in exchange for an interview with the freshman Florida senator. #e network categorically denied the allegation, and Rubio soon found him-self on the defensive over inaccuracies in his Cuban exile bio. G*&",$ - E.,*,& E'/!0$#Musicians, Entrepreneurs

arts & entertainment* Cheering the Home Team. No one’s given the groove to Miami like the Es-tefans. In the process, they are living the American dream. Gloria, a seven-time Grammy Award winner, has a new hit album, “Miss Li%le Havana,” which takes fans back to her roots with brass, sass and danceability and features Pitbull plus the Estefans’ teen daughter on guitar. In Sep-tember, Gloria was awarded the 2011 Ul-timate Latina Award at the United States Hispanic Chamber of Commerce’s na-tional convention. Accepting the award she noted that while Emilio is the busi-ness visionary, she’s the one who does the numbers. “Absolutely true,” Emilio con$rms to PODER. “Money doesn’t interest me. I let Gloria handle all that.”A man of in"uence: Besides making his mark as a producer for his wife and a galaxy of Latin stars, Emilio is one of 23 commissioners working toward the creation of a National Museum of the American Latino. #e couple, married 33 years, also own several restaurants and hotels throughout Florida. M$"+& R)1,&Senator for Florida

government* Second to none: Rubio told the world last August that he wouldn’t take a back-seat to anyone when he said in a speech at the Reagan Library, “I have no interest in serving as vice president for anyone who could possibly live all eight years of

the presidency.” Either that was a veiled intent to run for president, or he plans on being the running mate of an elderly elder statesman. Either way, Rubio marches to his own beat, as proven in 2010 by his rout of the popular Florida governor who once seemed a shoo-in for the Senate seat.Revisionist exile history: In October !e Washington Post reported that Rubio “embellished” the departure date of his parents from Cuba, possibly to give him be%er credentials with Cuban Ameri-cans. Whether his parents le' in 1956 or 1959, (as originally claimed in his o&cial Senate bio), is not the issue, so much as was this a mere slip of the pen or evi-dence of a politician who is economical with the truth. E0"$,# G$"2$ F)!#/!' Director of Multicultural Programs, Disneybusiness* Latinizing the Mouse House: At Dis-ney, Fuentes has created two major job fairs to focus on a%racting Latino talent to the Walt Disney Company, both be-hind and in front of the camera. Find-ing diverse talent for the company is a gargantuan job. A'er all, Disney owns ABC, ESPN, Pixar, a cruise line, and of course, several theme parks worldwide, all of which have di!erent degrees of di-versity. #rough Disney’s philanthropic arm, Fuentes distributes funding for Latino non-pro$t organizations’ events, initiatives and programs. Fuentes also sits on several prestigious boards, including the Harvard Kennedy School’s Center for Public Leadership, the Commonweal Institute and the National Association of Latino Independent Producers. A shrink who expands minds: At the CPL, Fuentes, a trained psychologist, helps lead an annual symposium for La-tino leaders, where they are asked to test their emotional intelligence and answer questions like: “How do you handle money and power?” #ere’s clearly plen-ty of “EQ” in the way Fuentes himself handles them.


the U.S. market, has co-founded some of Spain’s biggest Internet players, like ide-alista.com and !oresfrescas.com, and is on the board of bodaclick.com, the "rst Span-ish Internet company to go public in the secondary market. What’s next? Here’s a hint, in his own words: A new way of "nd-ing and sharing the places you like.” !e judge: In May, Hernández served on the jury for the Prince of Asturias Awards in Science and Technology in his native country of Spain. B!"" #$ "% V!&%CEO, Sigue Corporationbusiness* !ird largest: #e past few years haven’t been an easy time to run a money transfer business. Many immigrants who lost jobs in the recession began sending less money to their home countries, hurting compa-nies that earn fees for wiring funds. But Guillermo de la Viña’s California-based Sigue Corp. weathered the storm and then some. In 15 years, Cuban-born de la Viña’s company has grown from a start-up located behind a dry cleaners to the third-largest company in its industry. It provides transfer services to Mexico$where it works with some of the country’s largest banks$as well as to Central America, South America, the Caribbean and the Philippines. Sigue has helped increase competition in an industry dominated by a handful of players, thereby reducing fees for immigrants sending money home. …And counting: Sigue recently com-pleted the purchase of Coinstar’s mon-ey transfer business, giving it a presence in 136 countries. R!'( H$)*%*#$+CEO Inter-Con Security Systemsbusiness* From L.A. to World: So, a Latino kid grows up in a blue collar family in L.A. and makes his way to Harvard where he

earns a B.A and a J.D. He practices law for a few years then goes into the family business. Fast forward 17 years, and that Latino kid is now the CEO of Inter-Con Security Systems, a company with 30,000 employees worldwide.Serious Reach: On your way home from shopping at Nordstrom you drive through McDonald’s for an iced co%ee, pick up some cash at Wells Fargo, and stop for gas at Chevron. You’ve just done busi-ness with companies with a combined market cap of $454 billion, all ranked on the Forbes Global 2000. Ever wondered if there is a Hispanic voice on their boards? #ere is, and it belongs to Hernandez. His reach also extends to healthcare (L.A. Children’s Hospital), education (Harvard and Notre Dame), and the arts (L.A. County Museum of Art). R%," A"%)'ó* J). President/CEO/ Chairman, SBSbusiness* Media king: Few media-conglomerate heads are as involved in the day-to-day of operations as is Alarcón, Spanish Broad-casting System chairman. Originally a ra-dio network founded by Alarcón’s father, the company is now the largest publicly traded Hispanic-controlled media and entertainment company in the country, comprising a radio network, television network (Mega TV), a music and enter-tainment website and a live entertainment arm that has doubled its business over the past year. #e company recently acquired its third Mega TV station, KTBU-TV in Houston. #rough Mega, SBS is upping original content production, which it continues to cross-promote via radio and online via lamusica.com that links to indi-vidual websites$and live streaming$for all 20 SBS radio stations. Weaving a media web: “Our strategic vi-sion of integrating our radio, TV, entertain-ment and online properties is in full swing as we continue to seek out unique growth opportunities with a clear eye on capturing the U.S. Hispanic consumer,” Alarcón says.

A"-$)./ I-%)01$*President and CEO,Knight Foundationeducation & philanthropy* Culture Vulture: Gone to any of Miami’s cultural events in the past year? Pen Al-berto Ibargüen a thank-you note, because he heads the Knight Foundation, without which much of the city’s arts and culture scene wouldn’t exist. But it’s not only the arts; Ibargüen is like a South Florida Johnny Appleseed, sowing as he goes and watching as vibrant community arts and public service projects sprout. #e foun-dation’s reach extends to the National Endowment for the Arts and he’s taken Miami’s wildly successful “Arts Challenge” to Philadelphia, with the next likely stop being Detroit.Media Savior: On the other hand, forget the note and text Ibargüen your thanks instead, because this former Miami Her-ald publisher is busy hauling traditional media into the digital age. Knight has fun-neled millions into funding digital ways to inform communities, and even the FCC took note, crediting Knight for the agency’s own “#e Information Needs of Community” report. No wonder AOL was eager to put him on their board. B$)*%)#/ H$)*2*#$+ Marketing Director of Emerging Products, Googlebusiness* High Ratings: When Google last year acquired Zagat, the restaurant guidebook company, it asked Hernandez to help revamp the fading brand. At Google he has led marketing for some of the com-pany’s biggest properties$Google Maps and Google Earth, Search, Chrome and Mobile. #at’s not all that the Spanish ex-ecutive does. Hernandez has become a re-spected tastemaker, investor and “business angel” in Spain and the United States. He is also founder and president of StepOne, which helps Spanish companies break into


As the nation’s global anti-slavery czar, CdeBaca !ghts not just human traf!cking but ignorance about an issue that affects everyone

Luis CdeBaca

BY DAMARYS OCAÑA

He estimates his e!orts as a prose-cutor helped free and rehabilitate some 600 enslaved persons, including Latino migrant workers and women who had been recruited under false pretenses in their countries and forced to work against their will.

CdeBaca says the things he’s seen have robbed him of the ability to be surprised by the horrors of modern slavery, “but I continue to be sad-dened,” he says. “Whether it’s a child being exploited in Ghana or one who is near us. It still touches you.”

When CdeBaca a"ended a victims’ celebration of the Samoa case’s 10-year anniversary in Houston, though, he was upli#ed by how people he’d met as terri-$ed slaves, some weighing just 74 pounds when rescued, had remade their lives.

“%ese phenomenally resilient people were in college, had their own companies, they were free,” he says. “%at’s what we were $ghting for.”

You could say CdeBaca was born to $ght slavery: He’s not the $rst in his family to do so. %e ambassador is de-scended from Alvar CdeBaca, a Span-ish conquistador who landed in Texas in the 1500s, only to be enslaved by Native Americans.

A#er regaining his freedom, he was appointed Governor of Buenos Aires and in 1541 issued the $rst law in the Americas outlawing slavery.

His family’s history of public ser-vice is entrenched in New Mexico’s past: A#er se"ling there in the 1500s, the Cabeza de Bacas, owned an in&u-ential Spanish-language newspaper in the 1800s (when they abbrevi-ated their name) and CdeBaca’s great-granduncle, Ezequiel, was the state’s $rst Hispanic elected o'cial, serving as its $rst Lieutenant Governor and second Governor.

“It’s very different growing up hearing those stories instead of Little Red Riding Hood,” CdeBaca says. “It’s always been hammered into us that we have to serve and give back and never, ever give up.” CdeBaca himself grew up in Iowa, where his parents worked

government*

L()* C+,B-.- /,-+)01 234* (5 62 )6: He has 84 slaves working for him. Yet he doesn’t run a sweatshop or fish-ing fleet in Southeast Asia or own a cocoa plantation in Africa. He doesn’t traffic women and children from Cen-tral America. In fact, he does the op-posite: As the ambassador-at-large who heads the State Department’s Of-fice to Combat and Monitor Traffick-ing in Persons, CdeBaca fights global slavery as President Obama’s own modern-day abolitionist.

%e “84” comes from a website (www.slaveryfootprint.org) funded by the State Department where, by entering a bit of information about their lifestyles, anyone can get an idea of how many of the estimated 27 million modern-day enslaved (or, tra'cked, the “less emo-tionally laden” modern term, CdeBaca prefers to use) people around the world it takes to produce the clothes they wear and the food and electronic gadgets they

consume in their every day lives.Ge"ing regular people to under-

stand that modern slavery exists and that it is connected with them via everything from the $sh they eat to the minerals that help keep their cell phones from overheating “is the next frontier,” CdeBaca says, but it is a small part of what he does every day, as the coordinator of the United State’s ef-forts to $ght slavery worldwide.

Each year, his 10-year-old o'ce produces an in-depth country-by-country report that scrutinizes local laws and victim-protection structures.

Armed with the report and ongo-ing investigations, CdeBaca applies diplomatic pressure on governments until they deal with the issue via laws and crackdowns. “We can actually impose sanctions, freeze military as-sistance,” says CdeBaca, who also works to keep companies honest. “That tends to focus the minds of a lot of our governmental partners around the world.”

In many cases, it doesn’t get to that point. When Obama visited Chile last March, he congratulated the country on a recently passed anti-tra'cking law. Behind the scenes, CdeBaca and his sta! had been working with the South American country for years to accomplish that.

“Lou never loses sight of what this crime is really about: the victims,” says Maria Otero, Under Secretary of State for Democracy and Global A!airs and CdeBaca’s boss. “%e work he and his sta! are doing makes a real di!erence for the men and women who have been victimized by this horrible crime, and it’s that sort of commitment that will move this $ght forward.”

CdeBaca may have been appointed to his current post in 2009, but he has a long history $ghting forced labor. As a prosecutor in the Justice Department’s Civil Rights Division, he won the big-gest slavery case ever successfully prosecuted in the U.S., which involved 300 workers in a garment factory in American Samoa.


as professors at Iowa State University. His dad was also a cattle rancher, a 450-year family tradition that Cde-Baca broke when he went to the Uni-versity of Michigan’s law school. After helping the school draft an affirmative action policy that would withstand a

Supreme Court challenge in 2003, he was recruited to the Justice Depart-ment as a grad. After starting out pros-ecuting farmworker rights cases whose details approached slavery, he increas-ingly found himself investigating out-right slavery and trafficking cases.

!e appointment to the O"ce to Combat and Monitor Tra"cking in Persons was a natural #t.

“We cover the #eld on one of the most important human rights prob-lems, which is the right not to be en-slaved,” CdeBaca says. z


A!" V#$%#President, Sony Music, Latin region business* From stage to boardroom: !e musician and producer-turned-record executive, has increased his company’s U.S. marketshare since taking over the reins of Sony’s entire Latin operation in October 2009"from 20.8 percent in 2009 to 25.9 percent in 2010. His focus has been establishing the label as “a company that o#ers creative ser-vices and new business opportunities to all its artists,” from Chayanne, with whom Sony carved a new partnership around his Latin American tour, to Anthony “Ro-meo” Santos, signed by Sony to a solo proj-ect. While Sony’s growth can be tied to stars like Shakira and Ricky Martin, Verde has expanded its reach into the lucrative Mexican market with corrido acts such as Gerardo Ortiz. Beyond a label: “We feel we’ve accom-plished our objective not only by hav-ing successful projects in sales and radio charts, but also, for our achievements in new business, like concerts and partner-ships with brands throughout the conti-nent,” Verde says. J&'(' Ló)#*Chairman, Universal Music Latin America/ Iberian Peninsula business* Big Poppa: López oversees operations of the world’s biggest Latin music label. Universal Music Latin Entertainment commands nearly 43 percent of the U.S. market. It’s strength lies in straddling genres, with pop stars like Marco Antonio Solís, Enrique Iglesias, Juanes and Pau-lina Rubio, regional Mexican stars like los Tigres del Norte and Banda El Recodo and urban stars like Don Omar and Wi-sin & Yandel. Beyond music, López has worked toward unifying UMLE across the U.S., Mexico and Central America, to streamline artist development.

New focus: Universal has long been a digital marketing and promotion leader, but now López emphasizes growing the management service division, creating a post dedicated to new business devel-opment. “We need to continue evolving and changing our structures to get closer to the consumer, and design new busi-ness models that solidify us not only as a music company, but an entertainment company,” López says. F#$+,+%" A-(.$$#CEO, Chiquita Brands Internationalbusiness* Yes, we have bananas: It’s been a tough year for Chiquita, which posted $29 mil-lion third quarter losses due to limp Fresh Express salad sales and economic turmoil that caused so$ banana sales in Europe. But don’t count out the produce giant, es-pecially since it’s in the hands of the shrewd Aguirre, who started out in business sell-ing Datsuns"remember those?"in Mexico City as a teen, went to college on a baseball scholarship (he is now part own-er of the Cincinnati Reds) and climbed his way to Procter & Gamble’s higher ranks before joining Chiquita. Aguirre is work-ing on cost-cu%ing measures designed to help the $3 billion-a-year company com-pete for retail dollars with cheaper private-label products companies.Branching out: Last summer Aguirre was named to the board of directors of insurance giant Aetna, a Fortune 100 company. He also sits on Levi Strauss & Company’s board and is a member of the International Board of the Juvenile Diabetes Research Foundation. L.+%, A/0,$,%"President, CEO, Alvarado Constructionbusiness* Top of the heap: In May, Alvarado was in-ducted into the Minority Business Hall of Fame and Museum and for a good reason:

!e company she founded in 1976 has become an industry giant, successfully completing multi-million dollar projects including hotels, research labs, athletic facilities, and convention centers. But her reach extends beyond jackhammers and steel: She also owns the Colorado Rock-ies, as the &rst Latino and &rst woman to own a major league team. It’s thanks in part to the environment of friendly com-petition her parents fostered among Al-varado and her &ve brothers. Growing up in Albuquerque she had a babysi%ing and lawn service business and worked in the o'ce of a cooperative education lab.Building in!uence: Alvarado, who was already in the National Women’s Hall of Fame, is also an independent director of 3M and Pitney Bowes and a former direc-tor at Pepsi. No wonder she is also a sought-a$er speaker on strategy and success. J"# E12#0#$$.,CEO, Deloitte LLC

business* Beancounting magician: He’s climbed the ranks at Deloi%e LLP since 1978 to reach the top post, overseeing 50,000 professionals worldwide. !e &rm"one of the Big Four U.S. accounting compa-nies"handles a panoply of balance sheet data for clients, from auditing to tax ser-vices. Even lawmakers have availed them-selves of his expertise, including him as a member of the Federal practice growth strategy and inviting him to testify before commissions and agencies.A ’Cane in a storm: But now the University of Miami grad &nds his &rm being eyed by government o'cials. !e Public Company Accounting Oversight Board, created in the wake of the Enron and WorldCom scandals as a watchdog of auditors of publicly traded companies, charges that, among other claims, the &rm failed to adequately assess the value of mortgage-backed securities. Echeverria is still a ‘poderoso,’ but how he leads his &rm in the face of such questions will yield a true test of character.


M!"# L$%&'Head of U.S. Hispanic Audience, Googlebusiness* Google esto, por favor: Latinos are a tech-savvy bunch, and it’s part of López’s job to understand such online ways. Google hired him last year to head up the company’s U.S. Hispanic Audience division for the mighty search engine. In that newly created post, López has the re-sponsibility of developing and expanding Google’s U.S. Hispanic media business. A native of Spain, who is now based in Mi-ami, López heads a team helping market-ers and advertisers be!er understand the huge Hispanic demographic.A successful search: Landing López was quite the coup for Google, as few be!er understand the Hispanic market. He pre-viously worked at AOL as publisher for its Hispanic audience, charged with all aspects of domestic Hispanic ad revenue, trade marketing and business develop-ment. While there he developed creative sales and marketing solutions for ad clients. M!"(! O)&"*U.S. Under Secretary of State for Global Affairsgovernment* Going global: So"-spoken and impecca-bly mannered, Bolivian-born Otero has a natural diplomatic touch that can disarm even the most skeptical U.S. foreign policy critics, a challenge she takes on across the globe, representing the U.S. on a range of issues, from democracy to the environ-ment and poverty. A promoter of women’s issues and female empowerment, Otero is a leading micro#nance expert. Prior to her State Department appointment, she was president of ACCION, an organization that helps entrepreneurs in poor countries in Africa, Asia and Latin America start their own businesses by giving small loans. She’s the #rst Latina Under Secretary and currently the highest-ranking Hispanic o$cial at the State Department.

Healing ri!s: %ree years a"er the U.S. and Bolivia expelled each other’s ambassa-dors in a diplomatic ti&, the two countries agreed last month on a framework to re-store relations. Otero appropriately signed on behalf of the U.S. R*+! G. R(*+U.S. Treasurer

government* A Latina monopoly: As the 43rd U.S. Treasurer, Rios has a rare distinction: Her signature is on all new paper cur-rency [though some think the $1 bill is going the way of the passenger pigeon]. Her other duties are a bit obscure. Mean-while, Rios’ experience is rooted in eco-nomic development, having advised sev-eral Northern California municipalities.Pass Go, Collect: It was Truman’s idea to appoint a woman to the post, a tradition that has continued, and six of the last 10 treasurers have been Hispanic woman. Her personal narrative makes her rise to top echelons all the more inspiring. A #rst-generation Mexican American, she and her eight siblings were raised in Hayward, Calif., by her mother a"er her parents di-vorced. She took a job to help out, doing homework until the wee hours a"er her shi". She graduated from Harvard with a bachelor’s in sociology and in romance languages and literature. Her academic pa-per on “Changing Notions of Latino Iden-tity” may have portended her own jour-ney, her thesis focusing on the writings of Tomas Rivera and Sandra Cisneros. K&, S!-!'!"U.S. Secretary of the Interior government* "e Beltway interior: His full plate in-cludes federal land management and ad-ministering programs related to Native Americans, Alaskans and Hawaiians. A unanimous 2009 U.S. Senate con#rmation vote a!ested he’s the right guy for the job.

Manifest destiny: %e former Colorado senator has long championed farmers, ranchers and rural communities, spear-heading passage of the 2007 Farm Bill. His background seemingly augured his trajec-tory, as his ancestors se!led in the Ameri-can West four centuries ago, long before there even was a United States, and they tended the same land through #ve gen-erations. But recent actions re'ecting the Obama administration’s goals(opening up the Gulf of Mexico and Alaskan coast to more drilling(seems incongruous with his previous advocacy of public land protection. Particularly in the a"ermath of the BP oil spill, many hope that Salazar continues to walk the walk and insist on strict environmental safeguards. G.+)!/* D.0!1&-Classical music conductorarts & entertainment* Classical knight: Dictionaries should print Gustavo Dudamel’s picture under the word “passion.” Indeed, Los Angeles area billboards of the wild-haired Du-damel, who is in his third season as music director for the Los Angeles Philharmon-ic, are marked with the words “Passion Forward.” %at’s because the conductor’s #ery style, combined with his voracious musical appetite, have made him the hot-test ticket in classical music, with everyone from critics to label executives hoping he can jumpstart a new generation’s interest in the genre. %e young director, who hails from Barquisimeto, Venezuela, also heads up symphonies in Venezuela and Sweden and guest conducts the world’s greatest or-chestras, including the Berlin and Vienna philharmonics. %is season, he and the L.A. Phil will perform the complete cycle of symphonies by Gustav Mahler(twice. Paying it forward: And if that weren’t enough, he’s leading an e&ort to replicate in the United States El Sistema, the Ven-ezuelan program that improves the lives of under-privileged children through music and musical instrument playing, and of which he is a product.


Talent, work and vision created Brightstar, and now Claure looks to put his imprint on the brave new wireless world

MarceloClaure

BY DOREEN HEMLOCK

“!at’s de"nitely not a money maker,” Claure says of his soccer hob-by. “But there are di#erent ways to give back. And to see kids have faith and hope” in Bolivia from that team, it’s all worth it, he says.

The son of a Bolivian diplomat stationed in many countries, Claure learned at an early age to adapt to different cultures and to succeed. To build his business on six continents, he looks for people who understand the nuances of local markets and think strategically. He motivates his team to dream big, listen carefully to custom-ers, give customers what they want and deliver it with precision. The key is “surrounding yourself with very ca-pable people. There’s never enough. You always look for better and better people,” says Claure, who is known to expect a commitment like his from Brightstar’s top brass.

Excelling as a global distributor means more than moving boxes of cellphones$or nowadays, notebook computers, tablets and other wireless devices as well. Analysts say Brightstar has perfected a supply-chain of ser-vices, from buying phones at the best prices, tailoring them for local taste, buying back used ones and refurbish-ing them for resale, sometimes in other countries. It has developed advanced so%ware and deep market insight that helps phone companies and retailers save signi"cantly, says Jay Gumbiner, who runs high-tech researcher IDC Latin America in Miami.

Setbacks do happen. Brightstar stumbled when entering India. And Claure’s plan with Spain’s soccer team FC Barcelona to bring a Major League Soccer franchise to Miami stalled with recession in 2009.

“But he’s not easily defeated, dis-mayed or dissuaded,” says Manuel Ro-cha, a former U.S. ambassador to Boliv-ia and friend of Claure’s in Miami. “He handles adversity with a great deal of patience. He waits for another opportu-nity” and likely will try again for an MLS franchise in be&er economic times.

business/entrepreneur*

I' ()* ) *+,-,.*/ 01, 2)34 )' '5/ luncheon when Marcelo Claure took the stage in Miami to accept his award as the 2011 Hispanic Businessman of the Year. Whispers 6ew: A Bolivian who is 6-feet, 6-inches tall? !e found-er of a company with $5 billion in an-nual sales and 4,000 employees$and he’s only 40 years old!

By any measure$not just the top honor from the U.S. Hispanic Cham-ber of Commerce$Claure stands out. He dreamed of building the largest cell-phone distribution company in Latin America, and it was done by 2003. He decided to create the world’s largest cell-phone distributor; done by 2008. Now, he’s developing a global “wireless device eco-system” to include everything from factories to warehouses, insurance to strategic planning$enough to keep him busy for at least a few years more.

It’s certainly not about money. !e president of Miami-based Brightstar

Corp. already could retire, with a net worth that Forbes magazine has esti-mated to top $1 billion.

It’s not about fame either. !e fa-ther of four has racked up awards from Ernst & Young, magazines across the Americas, and business groups world-wide. He sits on !e Wall Street Jour-nal’s CEO Council.

Yet, he happily puts in 12-to 18-hour workdays, o%en waking before dawn to call Asia and catching late-night 6ights to make meetings in Eu-rope, South America and even Africa. “You do it, because you like to win,” Claure says in a wide-ranging interview at Brightstar’s headquarters west of Miami International Airport. “!ere’s a satisfaction of winning in a country where you are not supposed to win,” like becoming the No. 1 manufacturer of cellphones in Argentina or manag-ing all the cellphone supply for Aus-tralia’s biggest phone company. “We’re having so much fun.”

Friends and associates say entre-preneurship comes naturally to Claure. When he was just 8-or 9 years old, he set up a kiosk outside his house in Bolivia and sold clothes from his par-ents’ closet. (For that he was grounded for weeks.) When he was a teenager, he sold canned soup, 6our and other basics from a family factory at the lo-cal market to pocket extra cash. And as a college student, he developed a thriving business buying and selling frequent-6yer miles.

His quest to excel extends to his other passion: soccer. A%er college, he helped the head of Bolivia’s Soccer League and helped Bolivia qualify for the "rst time ever for the World Cup. When his favorite Bolivian club recent-ly faced a "nancial mess, he bought the team, invested, and this year, cheered to see his beloved Bolivar clinch the na-tional championship. He rewarded fans with a giant barbecue in October, for which he 6ew in from Europe in order to a&end in person. He never misses a game, watching via web TV on his iPad when he can’t be there.


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For family, friends and associates, Claure is generous too. For his 40th birthday last year, he threw a bash in Miami to thank 700 people, including many he !ew in from other countries. He invited the Gypsy Kings to play, and salsa star pal Marc Anthony performed with his band, ending with a duet with star Jennifer Lopez, then Anthony’s wife. Claure told the crowd he could not have done it without them all.

Indeed, he’s extremely social, o"en making friends through work. In Mexi-co, he dines and socializes with telecom tycoon Carlos Slim, the world’s richest man. And he’s vacationed with Nicho-las Negroponte, the MIT Media Lab

founder who came up with the One Laptop Per Child program. Brightstar launched distribution for the low-cost computers that aim to help educate poor children worldwide.

“One of the hardest things for him to deal with is loneliness,” says Javier Villamizar, a sales executive for SerCom Solutions who worked closely with Claure for six years and was the best man at his wedding. In-deed, Claure is so driven to work and socialize that he’ll sometimes sacrifice his health.

“He’ll !y 20 hours, then go out to dinner or a party and doesn’t sleep enough,” says Villamizar.

To excel, it helps that Claure seized opportunity early in one of the world’s fastest-growing businesses. A decade from now, he estimates the number of wireless devices connected around the globe will jump ten-fold to 50 billion. That will include refrigera-tors linked to supermarkets, so you’ll know to replenish milk and other ba-sics. And there’ll be smarter phones used as digital wallets, maybe with apps that show your electricity use and let you change the thermostat at home. “Anything that’s connected, for us, that’s fair game,” Claure says, for his wireless eco-system to handle and to win. z


J!"#$ B$%&'$(Chief Executive, U.S.,Managing director,North America, Accenturebusiness* Upli!ing: Jorge Benitez realized early on that rising to the top isn’t always easy for a Hispanic executive in the U.S. But per-sistent hard work propelled him forward. Cuban-born Benitez joined Accenture right a!er graduating from the University of Florida with degrees in accounting and economics. "ree decades later, not only is he still at the world’s largest consulting #rm, but he was just named managing director for North America, making him responsible for developing the company’s business strategy in the U.S. Benitez sees his success as an opportunity to encourage more young Hispanics to #nish school, get professional jobs and earn leadership positions. “Being Hispanic in my position means I can teach people what it is to be diverse, why it’s a good thing and why we all are diverse in our own ways,” he wrote in a recent newspaper op-ed. Giving back: Benitez is on the board of the Leukemia and Lymphoma Society. E)*!%) M+,$'Assistant Secretary General for Peacekeeping Operations, United Nationsgovernment* Global concern: Edmond Mulet may have had one of the most challenging jobs in the world when the Guatemalan national was the top United Nations en-voy to Haiti a!er the devastating Janu-ary 2010 earthquake. He led U.N. e$orts to provide humanitarian assistance and helped the country hold controversial presidential elections a!er the quake that killed hundreds of thousands of people. In June, U.N. Secretary General Ban Ki-moon renamed Mulet assistant secretary general for peacekeeping operations, the position he held before heading to Haiti.

With 17 missions worldwide and a recent a%ack on peacekeepers in Darfur that le! one dead and two wounded, helping strat-egize and carry out operations in some of the world’s most dangerous places is a job that requires resolve as well as diplomacy.A history of action: Before joining the U.N., Mulet was Guatemala’s ambassa-dor to the European Union. He was also a member of the Guatemalan congress and was involved in Central American and Guatemalan peace processes. A,$-.%)"! ‘A,&’ M./!"0.1Director,U.S. Citizen & Immigration Services

government* Federal make-over: In the last two years he has turned a once notoriously slow and cumbersome bureaucracy into a far more e&cient, user-friendly service, including online options and new facilities across the country. To be fair, that transforma-tion is the result of the combined e$orts of three consecutive Hispanic directors, all Cuban-American: Eduardo Aguirre, Emilio Gonzalez, and now Mayorkas, who was born in Havana but grew up mostly in California.No thank you, Madam: Unlike other Cubans who gravitated back to Miami, Mayorkas stayed in California, became a lawyer, and rose to be the state’s U.S. A%orney. He is best known for pros-ecuting the tax and money laundering case against Hollywood madam, Heidi Fleiss. He also oversaw the prosecution of a number of cases of ‘Notario fraud,’ involving the exploitation of immigrants by unaccredited a%orneys. C$1." C!%)$President, Univisión Networksbusiness* Over-achiever: Still only 37, he took over as network president in 2009. A Miami native, he was the president of his MBA

class at Wharton and served as a White House fellow for Secretary of State Gen. Colin Powell. He is cut from good cloth. His Peruvian-born father is a cardiologist at Mount Sinai Medical Center on Miami Beach and his Cuban American mother is an assistant professor at U.M. In 2011 he was awarded the Congressional Hispanic Leadership Institute’s Corporate Leader-ship Award for his exemplary role on is-sues critical to the Hispanic community. Cup runneth over: "e network lost the Spanish rights to the World Cup in 2018 and 2022 to its rival, Telemundo. But the Bill & Melinda Gates Foundation signed up for the network’s education initiative, ‘Es el Momento’ ("e Moment is Now) to encourage Hispanic college enrollment. "e couple visited the network’s Miami studios in November for a forum with Hispanic students, and sat for an interview with Jorge Ramos. Conde o$ered Gates a role in an upcoming telenovela. A%%. M."&. C2.3$(CEO, Girls Scouts USA

education & philanthropy* One smart (Girl Scout) cookie: For years, the Mexican American Arizona na-tive headed the 21,000 member-strong Girl Scouts of Southwest Texas, where Latina girls made up 55 percent of the membership. No wonder, then, that she was appointed to lead the 100-year-old institution’s USA operations: Within 20 years, the rapidly browning country at large is expected to look like Southwest Texas and Chavez is the expert on drawing in and catering to Latinas. But Chavez, an Ivy League lawyer who once worked at the Department of Transportation, has plenty of other leadership skills. She worked on the sta$ of two Arizona governors, in-cluding Janet Napolitano, for whom she worked as chief of sta$. She was also inter-governmental liaison and head of care and services for the elderly, domestic violence victims and homeless families."e future is now: Among Chavez’s plans for the Girl Scouts is recruiting adult


!rst and one of the biggest online music websites in Spanish. A"er the sale of the company in 2004, he became involved in di#erent startups as a consultant, board member and investor. He co-founded Vostu, one of the largest social gaming companies in Brazil. He later joined $ree Melons, a gaming studio that was later acquired by Playdom, which is now part of $e Walt Disney Company. Kleinman also continues to invest in early stage In-ternet companies, as well as !lms, through his production company Massive, Inc.!e social gaming wars: Kleinman is currently the general manager of Latin America for Zynga, the largest social gam-ing company in the world and maker of the No. 1 app on Facebook, CityVille. But competition is growing from the likes of Sims Social. J!"#$ R%&!'Anchor, Univisión

media* !e Latino silver fox ages gracefully: On Nov. 3 he celebrated 25 years in broad-cast journalism, 22 of those as co-anchor for the nightly newscast of Univisión. His new book “Los Presidenciables” was nominated for the top journalism prize in Mexico. His syndicated column in Span-ish is published in 40 newspapers, and this year for the !rst time in English in the pages of PODER. Ramos is in 2012 elec-tion mode, with recent votes in Argentina, Nicaragua and Guatemala kicking o# a series of contests across the region, includ-ing in Mexico, Venezuela, the Dominican Republic and the U.S. “It’s going to be a very important year and Univision is go-ing to be a key player,” he says. “In Latin America the candidates talk to us before they talk to anyone else. $ey understand our global reach.”Romance: Ramos, who has been mar-ried twice and has two children, is the envy of many these days a"er he began dating another familiar face on Univisión, Chiquinquirá Delgado, host of “Despierta América,” and “Mira Quien Baila.”

connecting users whether they be on land, sea or air. He’s not exactly installing PCs in cubicles, mind you. Try a chemical and gas sensing system, a comprehensive collision avoidance system, a robotic radio commu-nication system and %eet satellite systems. Talking the talk: Brady, who has a bach-elor’s degree in Ocean Engineering from the United States Naval Academy and a master’s in National Security A#airs from the Naval Postgraduate School, travels the country speaking about his Hispanic heri-tage and encouraging young Latinos to follow their deepest dreams. C()*+,% H-.'!) CNN en Español, VP and General Managermedia* Rising step by step: She oversees all aspects, including newsgathering, edito-rial content, programming, production, operations and personnel, of the CNN en Español 24/7 news network, and His-panic strategy for CNN/U.S. Born in Los Angeles (to a Cuban mother) she graduat-ed with a degree in communications from the University of Miami and began her career as a reporter at Univisión’s Miami a&liate, WLTV 23. She held various pro-duction and executive positions with both Univisión and Telemundo before joining SBS as chief creative o&cer and managing director of Mega TV, where she helped garner a host of Emmy Awards.More relevance to people’s lives: She sees as her mission revamping program-ming at CNN en Español, with special emphasis on a'racting more female view-ers, and building its social media outreach. A).( K/$,)&%) Zynga, GM for Latin Americabusiness* Media entrepreneur: A founder and ex-ecutive at successful startups ranging from music, television, !lm and video games, in 1998 he founded EMEPE3.com, the

volunteers, especially Latinos, to teach girls about their own !elds of expertise and inspire them as mentors. P$"$0 H,/*!)Celeb Blogger

media* More Mr. Nice Guy: Hilton no longer wields the kind of power he once did(the power to humiliate, that is(and that’s by choice. Late in 2010, the self-appointed “Queen of All Media” announced that he would stop posting obscene doodles and famously scathing put-downs of the rich and famous on his celeb blog. Part of his reason: he felt he couldn’t honestly denounce bullying of gay kids as a bully himself (the other part probably has to do with numerous lawsuits and backlash). PerezHilton.com has remained a mean-free, if less hilarious, zone, ever since. $e man born Mario Lavandeira, who built an empire by mercilessly dishing on celebs, says he has not lost readers due to his de-cision, and indeed, he has only expanded his franchise, adding four more specialized websites for !tness, fashion, kids and pets.!e revolution will be televised: Lavan-deira recently started a TV production company designed to help him become a power behind the camera as well. R$%" A.&,"%/ P%*",12 B"%.(Commander, Space and Naval Warfare Systems Commandgovernment* No pressure: Go ahead and call him the world’s biggest IT nerd, if you dare. Brady probably wouldn’t mind. A"er all, as lead-er of the soothingly/disturbingly named SPAWAR, Brady oversees nearly 9,000 active duty military and civil service pro-fessionals who acquire, install, deliver and maintain advanced information technol-ogy in order to make sure that the entire Navy has the latest and best intelligence when operating throughout the world, and


Chasing the bad guys

Jose ‘Joe’ Chavarria

BY DAVID ADAMS

law enforcement*

I! J"# C$%&%''(% () *""+(,- !"' ."/, ‘you can run but you can’t hide,’ or so says the mo0o of the United States Marshals Service where Chavarria has risen up the ranks to become chief of Domestic Investigations.

1e son of Mexican immigrants, Cha-varria and eight siblings were raised in Chi-cago by his dad on a factory worker’s salary. “I don’t know how he did it,” says Chavar-ria, 49. “I remember him, as a kid, coming home from work tired and cold from the loading docks.”

A2er serving 3ve years in the Army, Chavarria graduated from the University of Texas, El Paso, and joined the Texas police, before switching to the Marshals, where he has spent the last 14 years.

1e oldest federal agency in U.S., the Marshals perform very speci3c functions, handling court security, pro-tecting judges and federal witnesses, transporting prisoners, managing and selling seized assets, and the more high-pro3le task of hunting down fugitives.

In 3scal year 2010, the nation’s 4,000 Marshals and deputy Marshals, working with local task forces, ap-prehended more than 36,100 federal fugitives, clearing 39,100 felony war-rants4more than all other law en-forcement agencies combined.

Chavarria arrived at his current post earlier this year a2er 3ve years as a0a-ché for the Marshals Service in Mexico, helping hunt down fugitives hiding out south of the border. A delicate task that requires tact and cultural sensitivity, by all accounts he did a stellar job, helping triple the number of extraditions. “1e cooperation has been tremendous,” Cha-varria says of Mexican law enforcement.

1e numbers speak for themselves, with extraditions up from 41 in 2005 to 107 last year, and an increase in depor-tations as well. Last year Chavarria was awarded the A0orney General’s Award for Excellence in Law Enforcement.

Mexico is no easy place to work, with rampant drug-related crime in the north of the country having claimed about 40,000 lives in the last 3ve years as ruthless Mexi-can cartels ba0le it out for control of turf and the lucrative drug routes into the U.S.

“Joe’s a terri3c guy,” says John Feeley, the No. 2 at the U.S. embassy in Mexico. “It’s a challenge to get individuals who understand the paradigm shi2 between being a police o5cer in the U.S. to work-ing as diplomatic liaison in Mexico,” he adds. “Some people don’t get the gray world in which we live. 1e gung-ho route is doomed to failure here. You have to understand the cultural touchstones. Joe got that.”

U.S. Marshals cannot make arrests in Mexico and must work in close coopera-tion with Mexican law enforcement. But “their narrow mission of tracking fugitives is very well understood by the Mexicans,” adds Feeley.

Another complicating factor is that Mexican law does not allow extradition of its citizens if they face the death penalty, or life behind bars. One celebrated case led to protests when Mexico balked at extradit-ing the killer of Los Angeles deputy sher-i6, David March, shot several times while

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stopping a car in 2002. “We saw that as counter-productive,” says Chavarria. “1e Mexicans did a great job helping us catch him. 1ey don’t want these criminals in Mexico any more than we do.”

Eventually the suspect was extradited back to California and pled guilty to sec-ond-degree murder and was sentenced to life in prison. Mexican-born fugitives tend to go back to their old stomping grounds, he explains. So the 3rst place to look is family members and close associates. On the other hand American fugitives tend to stay in tourist towns “where they can blend in be0er with the foreign crowd,” he adds, places like Acapulco, and Cabo San Lucas in Baja California.

When Texas law student Melanie Goodwin was abducted and killed in 2007, within barely two weeks Chavarria


tracked the murderer to a relative’s home in Guanajuato. He was later extradited and sentenced to life.

!e job has evolved from the old days of interviews and surveillance to incorporate advances in technology that allows law enforcement to track

fugitives via cellphones and credit cards. “Joe stands out because of his in-vestigative abilities,” says Don O’Hearn, a Marshal with the investigative operations division. “He’s tenacious and level-headed, and he’s caught a high number of Top 15 fugitives,” he adds, referring to the Mar-shals’ famous Most Wanted list.

It’s never more intense than when chasing a cop killer. Chavarria has had a few of those. He led a major e"ort to catch the killer of Denver police detective Don-nie Young, shot in May 2005. !ey ended up catching the killer, 20-year-old Raul Garcia Gomez, hiding out with relatives in Culiacan, Sinaloa, near Mexico’s west coast. He was apparently caught totally by surprise when he found himself surround-ed less than a month later by U.S. Marshals and Mexican federals agents. “!at’s a

very rough area to work in,” says Chavar-ria, adding that Gomez was extradited in December that year, and later sentenced to 80 years in jail.

It’s a two-way street as the Marshals also hunt down fugitives from Mexican law. Chavarria was the arresting agent in 2004 of a notorious wealthy Mexican fugi-tive hotelier, Jean Succar, who was accused of child pornography. Chavarria tracked Succar down in Arizona and he was even-tually extradited and sentenced to 60 years in jail in Mexico.

!e Marshals are not immune from the hard economic times. “!e prison population has just exploded and our re-sources have not kept pace,” he says. !at means not enough Marshals, and more fugitives to chase. Even so, you don’t want Chavarria on your tail.z

MARSHALLING THE FACTS


A!"#!$# L%&$#CMO, Visa

business* Coincidence? Since Lucio joined the company four years ago, Visa has shot up the list of Best Global Brands Top 100, hi!ing the 20th spot in 2011, valued at $28.5 billion. Promoted to Chief Market-ing, Strategy and Corporate Development o"cer, Lucio has overseen the company’s global marketing push, including major campaigns surrounding the World Cup, the Olympics and the Super Bowl. In 2012 Visa will be launching e-commerce, social commerce and mobile commerce products to key markets worldwide. In addition, Lucio is responsible for the de-velopment of the corporate strategy and all mergers and acquisitions. In 2011, Visa completed acquisition of Fundamo, a mo-bile payment platform in South Africa.Proud Dad: #ree daughters graduated in June: Mirey with a master’s degree in $ne arts who now works for Disney; Irene who also has an MA is an actor in New York, and Clara, who earned a bachelor’s of arts degree, works at PepsiCo. Next up: Daniella, 13 and Carolina, 10. E'$($# A)&*++,-, IIIChairman, President & CEO, Grupo Televisa business* Legacy building: In 1997, Azcárraga inherited his father’s media empire. Now 43, he’s proved his tycoon chops, ushering in corporate prosperity with a bold reorganization. Today, the con-glomerate operates Internet, radio, satellite, mobile phone and publishing businesses including Televisa Publish-ing, owners of PODER. He is one of the richest businessmen in Latin Amer-ica, ranked seventh richest in Mexico with a fortune estimated at $2.3 billion as of March 2011. New horizons: A years-long ba!le with Univisión over royalties was put to bed

last year in a landmark $1.2 billion deal that gives Televisa a major stake in the U.S. network. #is year Televisa forked out another $1.6 billion for a 50 per-cent stake in mobile phone company Iusacell. #e purchase gives Televisa a way to o%er clients mobile phone ser-vice in addition to the packages of home phone, Internet and TV sold by its Mex-ican cable units. Televisa stock reported a 2.4 percent jump in advertising sales in the third quarter despite a boyco! by media rival Carlos Slim. E!+$.%/ ‘H/!+0’ M,+"1!/)President, Managing Director, Discovery Networks Latin America/US Hispanicbusiness* Reason to be cheerful: He handles the management and administration of operations across multiple platforms, including digital TV and entertainment channels. He has overseen commercial and general operations at Discovery Networks Latin America/US Hispanic since 2001 at a time of growth in view-er-ship in Hispanic America and Latin America. #e penetration of pay TV services in Latin American households is growing by leaps and bounds.Plenty of room to grow: A Cuban-American, University of Miami grad, Martinez runs operations from Discov-ery’s impressive 50,000-square-foot TV center in Miami. M,+&#2 R#3+$-%/) Founder,Palladiumbusiness* Serious Investor: A billion dollars is a chunk of change. #at’s how much Pal-ladium Equity Partners has in commi!ed equity capital across several private equity funds. A master of the art and science of buying, growing, and selling companies, Rodriguez is the founder and managing partner of Palladium. What do auto body,

industrial minerals, panel manufacturing, television direct response media, sports marketing, janitorial and maintenance, wire transfer, banking, consumer $nance, snacks, Mexican fast food, hominy and beans, home health, and baby stu% have in common? #ey’re all products and ser-vices of Palladium companies. Portfolio companies Teasdale, La Vaquita, DolEx, PROMÉRICA Bank, Taco Bueno and Jordan Healthcare have a strong Hispanic market focus.Go Giver. He serves on the boards of the Roberto Toigo Foundation, New America Alliance, New York Presbyterian Hospital, the University Hospital of Columbia and Cornell. It’s kind of cool that a kid from “the Heights” is now on the board of the hospital where his mom worked when he was growing up. L%$2 R,'$+/)CEO, GE Energy Industrial Solutionsbusiness* !inking ahead: Since joining GE in 2000 he’s worked all over the globe. Since he took the helm of one of Connecticut-based GE’s key divisions, with 17,000 employees, revenue has jumped from $2.7 billion to $3.7 bil-lion. #at’s largely due to $11 billion in acquisitions made up of digital com-munications, energy management and electric transportation $rms (including high-speed rail, and hybrid/electric ve-hicles) as GE resets itself for the future.GE is now a major producer of electric car chargers, the GE Wa!, and is heav-ily involved in China’s booming high-speed rail sector, providing electrical distribution equipment.Dusting himself o": A Cuban Ameri-can, he grew up in Central Florida where his dad worked in cropdusting for the sugar industry. He worked two jobs to pay his way through DeVry In-stitute of Technology in Atlanta where he studied computer science. He got his $rst job installing bank so&ware and document processing machines.


The mayor of recession-proof San Antonio is a bright hope for Democrats

Julian Castro

BY TONY CANTÚ

am the mayor of the city and working hard to make San Antonio a more pros-perous place, a more vibrant place. But from time to time when I have felt an issue was important and had to be ad-dressed, I have spoken out. It’s a double-edged sword because as a Hispanic in the U.S. I have a strong opinion on many issues that impact the Hispanic commu-nity, but at the same time, I don’t want to be considered only a Hispanic politi-cian, since I represent everyone.

[PH] And in your case your English is be!er than your Spanish.[JC] Yes, (laughing), my Spanish is im-proving.

[PH] Were you born on this side of the border?[JC] My brother Joaquín"he’s my twin"and I were both born in San An-tonio. Both my parents were born in the U.S. On my mother’s side, my grand-parents were born in Mexico. On my fa-ther’s side they’re also of Mexican origin but they’ve been here awhile.

[PH] What are those issues that make you want to speak out as a politician concerned about Hispanic issues?[JC] #e primary issue is education as a vehicle for opportunity in America. We’re at a point where the U.S. in or-der to be globally competitive needs to create a tremendous amount of brain-power. But in the demographic group of 0-to-18, especially African American and Hispanic, we are not creating su$-cient brainpower to compete in the long run with countries like India and China. Hispanics disproportionately are hurt by under-investment in education and the retrenchment from a social safety net that you are seeing right now in the U.S.

#e second one, of course, is immi-gration. I’m convinced that the nation needs to take a practical or pragmatic approach to a comprehensive immi-gration reform. #e wave of new im-migrants over the last 20 years, largely Hispanic, is a blessing not a curse to the nation. #ey are hard-working

government*

S%& A&'(&)(’* +(,&- .%+(/, J,0)1& Castro, has a youthfully idealistic vision for his city. “We want San Antonio to become a brainpower community that is the liveliest metropolis in the United States,” he says. “We want to be known as a city of special opportunities that is also culturally rich.”

Just 36 years old, Castro handily won a crowded 2009 mayoral race with 56 percent of the vote a2er a near-win four years earlier. He cut his political teeth as a city council member begin-ning in 2001, focusing on environ-mental, economic development and education issues.

Since then, Castro has become something of a national media darling, dubbed the “Post-Hispanic Hispanic Politician” in a glowing New York Times Magazine piece and garnering gushes from the normally staid British news magazine !e Economist, which urged readers to follow his trajectory. Castro even held his own with the quick-

wi!ed satirist Stephen Colbert on his Comedy Central show.

But beyond the celebrity-like aura, Castro has displayed substance, launch-ing a bold 10-year master plan dubbed SA2020 that lured some 5,000 residents providing public input. Its multiple ses-sions yielded education and transporta-tion issues as top community priorities upon which to build. To curb a high dropout rate, he launched a mentorship program pairing adult volunteers with elementary school students. In a city not immune to the national obesity epi-demic"aggravated with high diabetes rates among its particularly susceptible Hispanic majority"he instituted a 3t-ness council funded with federal grant funds, dispatched 3tness equipment to public parks and successfully lobbied for salad bars at schools.

Long dubbed “Military City USA” for its various defense bases, the city has diversi3ed its economy, an indus-trial mix that all but shielded it from economic recession under which other municipal economies faltered. Castro aims to build on that industry blend, especially biosciences, the new energy economy and the information industry.

Castro views the cultural diversity of his city"the nation’s seventh-largest with a Hispanic population of roughly 60 percent"as emblematic of the new face of America. “#e census numbers make clear that San Antonio and places like it are the new face of the American Dream. San Antonio is diverse with people of di4erent backgrounds work-ing well together. #e fear that America will be Balkanized by these demograph-ic changes is unfounded, and San Anto-nio’s story demonstrates that,” he says.

While he may appear to be a young man in a hurry, Castro is clearly one to watch on the political landscape for the long haul.

[PODER HISPANIC] You are the mayor of a large city but your views are be-ing sought out by Hispanics across the country. How do you see your role? [JULIÁN CASTRO] First and foremost I


AP


entrepreneurial folks, of good value and faith, and the same types of aspirations that have made this country great. I be-lieve that once we are through this phase of economic hardship and anxiety in the nation then folks will be able to see with more clear eyes.

[PH] Is that going to take a while?[JC] !at may well be, but look at the issue of gay marriage. In 2004 we saw a spate of states across the nation run bal-lot measures aimed at preventing gay marriage. Today you have the state of New York, as well as several other states, that have instituted gay marriage and generally the population is trending in that direction. Immigration, and senti-ment for and against immigrants, has a sort of dynamic life cycle in the U.S., as in other countries, and I believe we are at a particularly low point right now. When the cycle changes the prevailing sentiment may be towards a workable, pragmatic solution on the issue. Ten years ago [Texas] Governor Rick Perry signed legislation into law that allowed children of undocumented immigrants to get in-state tuition. !at’s how far the pendulum has swung in 10 years.

[PH] I wonder if he likes being reminded of that.[JC] I’m sure he doesn’t, although I saw that the Tea Party of New Hampshire sent out a memo reminding folks of it.

[PH] Is it hard for a Democrat to get elected in Texas?[JC] Yes. Texas has 29 statewide o"ces and all 29 are Republican.

[PH] How did you get elected?[JC] !e urban areas tend to be more

Democratic. Generally, south Texas tends to be more Democratic. But you have the whole swath of west Texas, north, east and central Texas, that are Republican. And the suburbs of big cit-ies trend Republican. But that’s chang-ing over time because of demographics and because over the last decade Texas grew by 4.5 million folks and a lot of them came from other states, mainly more moderate than Texas.

[PH] I imagine most of those people were Hispanic, correct?[JC] Yes, 65 percent of that was Hispan-ic; under the age of 18, about 95 percent of it was Hispanic.

[PH] How do the new Hispanic resi-dents of Texas break down electorally?[JC] I haven’t seen the latest #gures, but generally it’s about 65–35, Democrats over Republicans.

[PH] In other states we have seen new Republican Hispanic candidates win-ning elections; Brian Sandoval in Ne-vada and Susana Martinez in New Mexico. Do you see anything like that happening in Texas?[JC] Not yet, but it certainly will be fas-cinating to see whether there are some Hispanic Republicans who come up through the ranks.

[PH] What kind of issues do you #nd yourself dealing with in San Antonio? Do you face budget shortfalls?[JC] We have been able to manage our budget so far without any layo$s or furloughs. San Antonio is the only city by population in the top 10 that has a AAA bond rating for its general obliga-tion bonds. We have been able to create

economic development opportunities. !e housing crisis did not touch Tex-as with the same ferocity as it did in Nevada, Florida and California. San Antonio has a very diverse local econ-omy, and the growing sectors in the economy are sectors that have done well even during this recession; healthcare is big here, the education sector is big here because we are a fairly young city, and the government/military sector is big.

[PH] What about the impact of immigration on the city? Is there some lesson to be learned there?[JC] San Antonio is two-and-a half hours from the border, so it’s not right on top of the border. If you look at the border cities, like El Paso and Laredo, predominantly these are very safe cities whose economies are doing be%er than most cities in the U.S. !ere’s this image of violence coming over the Mexican-American border which is not accurate. !ere are individual incidents but generally it’s safe. !ere are also cities up from the border, San Antonio and Austin, that are doing very well and have been ranked among the most recession proof cities by Forbes. In July, Forbes ranked San Antonio number four in terms of its projected boomtowns over the next decade. So it is a positive image of what America will be with this wave of immigrants. A lot of people when they think of the Hispanic community then think of Hispanics as all new immigrants, which is just not the case at all. San Antonio mostly is second, third, fourth generation Americans who are Hispanic.

I think that story really has to be told. Not that there’s any less value in folks who just got here. But I think that a lot of Americans think of His-panics almost as interlopers, only as people who just got here. They think of them only as maids, and people who cut the lawns. It’s a very stereo-typic, limited understanding of His-panics in America in 2011. That’s one of the things that I hope changes in the next few years. z

Mayor of San Antonio, TXElected: May 9, 2009Education: Undergraduate from Stanford University, 1996; juris doctorate from Harvard Law School in 2000.Personal: Married to Erica Lira Castro, an elementary school teacher, with whom he has a 2-year-old daughter. His brother and identical twin, Joaquín, is a state representative.


E!" L#$%#&'"Actress/Producer/Activist

arts & entertainment* Seven-!gure beauty: Longoria recently shared with Tina Fey the top spot on Forbes Highest Paid TV Actresses list with the revelation that she earns a $13 million salary for her work on “Desperate Housewives.” In 2011, she also produced and co-hosted, with comedian George Lopez, the Alma Awards, which had been o! the air since 2009 and earned higher ratings than ever. But Longoria was also busy promoting social causes: She pro-duced a documentary on child migrant workers, “"e Harvest/La Cosecha,” and continued her work raising money for Pa-dres Contra el Cancer as the non-pro#t’s spokesperson, as well as her own Eva’s Heroes. Longoria has also been called on by President Obama, who invited her to a White House pow wow on immigration. Kiss the Cook: "e Las Vegas version of her Beso restaurant may have tanked (Beso Los Angeles continues to do well)but Longoria continued her foray into all things culinary with the bestselling cook-book, “Eva’s Kitchen: Cooking with Love for Family and Friends.” J($$')(& L#*(+Singer, Entrepreneur

arts & entertainment* Jenny on the clock: Comebacks don’t come any bigger than this. Lopez resur-rected a career that was on life support by signing a $12 million deal to become a judge on “American Idol.” "en she lev-eraged her new status as the successfully revamped show’s breakout star to get a development deal with Fox (she is pro-ducing a Latina-centric comedy), put out an album featuring the ubiquitous club hit “On the Floor” and snag new endorse-ment deals. She also started a clothing line with Kohl’s, as part of his-and-hers lines with then-hubby Marc Anthony.

Oh, yes, somewhere along the way, she le$ Anthony, which you would think would be a downer, except that she quickly told all in a Vanity Fair cover story. "e two are still collaborating on “Q’Viva: "e Cho-sen,” a talent competition that will air on Univision and Latin American networks.Estrogen power: In November, Glam-our honored her as one of 12 Women of the Year. G,'--(&.# /(- T#&#Filmmaker

arts & entertainment** Proli!c: Next time you’re at the mov-ies, check the end credits for Del Toro’s name among the ‘Special "anks’ men-tions. He’s probably there. "at’s because Del Toro gives generously of his time and considerable technical and movie-geek expertise to help other #lmmakers achieve their visions. He’s got more than enough le$ over for his own projects. "e Mexican master of the quirky/maca-bre (who directed the Oscar nominated “Pan’s Labyrinth,” and the “Hellboy” se-ries) produced the recent animated hits “Kung Fu Panda 2” and “Puss in Boots.” He wrote one of this year’s most antici-pated #lms, “"e Hobbit: An Unexpected Journey” and is working on adaptations of “Frankenstein,” “Beauty and the Beast” and an English-language version of the Spanish #lm “"e Orphanage.”"reesome: Del Toro and fellow Mexi-can directors Alejandro Gonzalez Iñarritu and Alfonso Cuaron have a production company called Cha Cha Cha. Next up: “Saturn and the End of Days,” about the end of the world through a boy’s eyes. S,0"$" M"&1'$(+Governor, New Mexico

government* A source of pride? One of the country’s most deeply Hispanic state in the histori-cal and demographic sense, New Mexico

had never had a Latina as governor. For that ma%er, neither had the country. Re-publican Martinez changed that in the 2010 mid-term elections. She quickly be-came embroiled in controversy over her Latino bona #des. In one interview, she struggled to remember what the Dream Act was proposing; in September she led e!orts to ban undocumented immigrants from obtaining driver’s licenses (those seeking licenses in the state do not have to present their Social Security numbers). In October, she and Virgin Atlantic chief Richard Branson dedicated a $209 mil-lion terminal hanger facility at the just completed Spaceport America, in Las Cruces, where space tourists will launch at $200,000 a person.Oops: In the midst of her license #ght, Martinez, who is descended from Mexi-can revolutionaries, con#rmed that her grandparents came to the U.S. illegally. B(&$"&/# H((0CEO, Burger King

business* From railroads to fast food: "e naming of Bernardo Hees as the new head of Burg-er King last year made a lot of sense given the company’s plans to expand interna-tionally, especially in Latin America. "e Brazilian exec and former banker was pre-viously CEO of America Latina Logistica, Latin America’s largest railroad company (he is also a partner at 3G Capital, the in-vestment #rm that bought Miami-based Burger King for $3.3 billion). "ere, he doubled revenue in 2010. With sales that perennially trail McDonalds’ and chal-lenges due to the economic downturn, the chain craves that kind of result.A year later the jury is still out: Burger King has a new, more modern crown, with brighter colors and a slimmer style, in line with its new corporate backing for charities involved in education, the environment and wildlife. However, third-quarter net income fell 24 per-cent due largely to interest expenses. But revenue from restaurants open at


least a year increased 11 percent in Latin America. In the U.S. and Canada, the comparison was relatively !at. F!"#$! G%&%&'%Roots of Hope (Raíces de Esperanza)government* Flying high: He was appointed this sum-mer to the 2011-2012 class of White House Fellows where he serves in the O"ce of Public Engagement and Inter-governmental A#airs under top adminis-tration o"cials Valerie Jarre$ and Cecilia Muñoz. He is the %rst Cuban American to be awarded a White House scholarship since Cesar Conde in 2002, who went on to become president of Univisión. &e fellows Program was created in 1964 to give young leaders “%rst hand, high-level experience with the workings of the fed-eral government.” Previously, Gorordo led government sales for Liberty Power Corporation, a Hispanic-owned inde-pendent energy supplier. During the Bush administration he served in various positions at the departments of Com-merce, State, and Homeland Security.Well rooted: He co-founded Roots of Hope, a national non-pro%t focused on youth empowerment in Cuba that blew much-needed fresh air into the stale, old politics of Miami’s Cuban exile elite. &e group has grown into a network of more than 3,500 students and young profes-sional across the United States. S!&(#% B!)'#*!)Bendixen & Amandi

business* Going global: Bendixen’s Miami %rm has established itself as a key resource in Latino polling and strategizing across the United States. In 2011, B&A expanded its global reach, pioneering public opin-ion studies for the World Bank in Africa, analyzing remi$ance !ows in Ethiopia, Uganda, Cameroon, Sierra Leone and

Kenya. B&A also conducted a major study on education quality in southern U.S. states for the Gates Foundation and New America Media. &e %rm was also the lead strategic and research consultant in the 2011 Peruvian presidential elec-tion campaign of runner-up Alejandro Toledo (Bendixen is a native of Peru). Gearing up for a big year in 2012: &e election season has already begun and that usually means lots of work for B&A, especially with so many eyes on the Latino vote. No word yet but it’s a safe bet they will be actively involved with one of the major campaigns for president. B&A pre-viously conducted research for both the presidential bids of Hillary Clinton and Barack Obama. R+",- '! "+ V!(+President/CEO of AT&T Mobility and Consumer Marketsbusiness* Connected: He structured a $39 billion deal to acquire T-Mobile. He con%dently predicts deal consummation by the %rst half of 2012'despite a Department of Justice lawsuit to halt the acquisition. With a looming February trial to se$le the ma$er, several states have since %led similar litigation. At AT&T they’ll argue for enhanced e"ciency and economies of scale with the T-Mobile buy, which would make AT&T the country’s largest mobile service provider, with 100 million subscribers. Critics howled, pointing to AT&T’s disastrous merger with Cingular resulting in service complaints and major job losses. But if De la Vega, who started at Bell South in the ‘70s and was COO at Cingular before the AT&T merger, can pull it o#, his power essentially doubles.Community service: Somehow, the Cuba native has found time to give back, as a member of the board of directors at Boy Scouts of America and Junior Achievement, emphasizing Hispanic youth recruitment. Industry web portal Fierce Wireless dubbed him one of his %eld’s most powerful %gures.

506911 POH 1005 USA LUXURY_TV.indd 1 9/14/11 1:32 PM


The super anchorwoman has learned to change with the times, one story at a time

María Elena Salinas

BY DAVID ADAMS

had to do a li!le bit of social service in our job as Latino journalists. It was something completely new.”

Friends and colleagues suggested she switch to English language TV, arguing Spanish would eventually "zzle out as His-panics became more assimilated. But the assimilation didn’t turn out the way many expected, as the Hispanic population shot from 14 million in the 1980s to 50 million in the 2010 census.

“Yes, many have assimilated, but as-similation doesn’t mean leaving behind your language and your culture.” At the current rate, by 2050 Hispanics will make up one third of the nation’s popu-lation, she notes, and while the majority will be U.S. born, experts predict that Latino language and culture will be very much alive.

What has changed most, Salinas says, is the political savvy and clout of the La-tino community. Univisión can take some of the credit for that she says, due to civic engagement projects that are a trademark of the network.

“Over the years we have done so many campaigns to encourage Hispanics to be-come citizens and to register to vote, and it has worked. With the help of national Latino organizations and through our coverage we have helped to make them educated voters,” she adds.

Salinas is the o#cial spokesperson for Ya Es Hora, a national campaign to en-courage Hispanics to become U.S. citizens and to register to vote.

“She has had a passion for civic en-gagement throughout her career,” says Arturo Vargas, director of the National As-sociation of Latino Elected & Appointed O#cials (NALEO). “She’s constantly doing public service announcements and hosting town halls.”

Her career has had so many highlights that it’s not easy for her to pick the stories that stand out. Interviewing Chilean dicta-tor Gen. Augusto Pinochet shortly before he le$ o#ce was memorable, she says. “He rarely gave interviews.” A two hour exclu-sive with masked Mexican rebel insurgent ‘Sub-Comandante’ Marcos, was also a media coup. Marcos kept her waiting in

media*

She’s been a familiar face in Hispanic households across America%and in Latin America too%for three decades now, and María Elena Salinas shows no signs of slowing down, even as she copes with be-ing a single mother of teenage daughters.

“It’s tough,” she concedes. “As you can imagine, I have to organize myself very well.”

If anything, the pace will likely grow to a crescendo next year as the Univisión news division focuses on what is likely to be yet another crucial election season for the rising tide of Hispanic voters.

Salinas juggles her schedule between the nightly Noticiero Univisión newscast and the prime time show “Aqui y Ahora” she co-hosts every Tuesday. “I take one day at a time, or sometimes one week at a time, and I deal with one issue at a time,” she says.

Of course there is no routine in the news business, especially for an anchor who also insists on ge!ing out in the "eld regularly to report. &at itinerant agenda is what has endeared Salinas, and her in-separable co-host Jorge Ramos, to Latino viewers over the years, while also distin-guishing them from most of their English-speaking counterparts.

When there’s big news, audiences can bet either Salinas or Ramos will be on the spot. “Jorge [Ramos] said in one of his books that I had the ‘Superwoman syn-drome.’ He said I can do everything. It’s true. At least I think I can.”

Even a$er so many years and her fam-ily duties at home, Salinas loves the thrill of breaking news. “You have to drop ev-erything and go and be there,” she says. “Anchoring is great…but there’s nothing like going to cover a breaking story.”

She started her career in 1981 at KMEX Channel 34 in Los Angeles, and celebrated her 30th year with Univisión in April.

Salinas “has made history and bro-ken barriers throughout her career,” Univisión president Cesar Conde wrote on her anniversary. Born of Mexican parents and raised in Los Angeles, “she represents the New American Reality,” he added, noting how she “has proudly set the groundwork for U.S. Latina jour-nalists and helped move the needle in an industry that has become more receptive to the growing prominence of Spanish-language journalism.”

Back when she started, there were few women TV reporters, even in the English language media. With no role models to follow, Salinas forged her own path. She grew up bilingual and early in her career watched English language TV news studi-ously. “I would try and compare what they did and what we did. But I realized that our role was going to be a lot di'erent. Our au-dience has additional needs because many of them were immigrants. &ey need to have the information to be able to live their lives in their newly adopted country, understand what the rules of the game are here, know what their rights are, but also what their civic responsibilities are. So, we


Mexico City for a week before he agreed to sit down in front of the camera!without removing his ski-mask.

“Maria Elena is incredibly persistent, in Spanish we would say ‘luchadora,’ says Ramos, her co-anchor. “She has a strength and inner resource that comes from her upbringing, growing up in L.A., help-ing her mother sew clothes at a young

age, before seizing the opportunity to do broadcasting. She has this conviction that she will prevail.”

"ough her home has been Miami for the last two decades, L.A. is still close to her heart. “She’s born in L.A. She feels that she’s part of the gente of L.A.,” says Ramos. “She’s not just part of the community, she is the Hispanic community. She’s one of

them.” Ramos joined Salinas on stage re-cently for an education fair at Cal State University, Dominguez Hills campus. Some 50,000 people showed up. “It was amazing to see the admiring faces of young Hispanic girls applauding her [Maria Ele-na],” he says. “"at’s because their moms and grandmoms had told them, ‘Maria Elena did it, and so can you.’” z


N!"# V#$#CEO, Pinnacle Technical Resourcesbusiness* Natural born entrepreneur: She was only 25 when in 1996 she founded Pin-nacle, a Dallas-based information tech-nology service provider for Fortune 500 companies. !e company’s growth has been stellar, with $200 million in revenues and numerous awards and recognitions. She is a recipient of the coveted Ernst & Young Entrepreneur of the Year award for Technology and Communications for the Southwest Region. A believer in advanc-ing Hispanic entrepreneurship, she is chairman of the board of the United States Hispanic Chamber of Commerce. She is also a director at Comerica, and Kohl’s Corp. In August she joined the board of !e Startup America Partnership, found-ed to help young entrepreneurs grow their companies to create jobs. Other board members include Michael Dell, of Dell Inc, Reid Ho"man, of LinkedIn, Fred Smith of FedEx, and Magic Johnson.In her blood: Her parents, both entre-preneurs, emigrated from Ecuador to Los Angeles. A mother of four, she is also a tri-athlete and ran her #rst marathon last year. S%"!# S%&%'#(%)U.S. Supreme Court Justicegovernment* Lonely liberal: She may be the most pow-erful Hispanic in the country as an inter-preter of the Constitution, but Sotomayor found herself in the minority o$en during the 2010-2011 term, dissenting on such issues as the court’s rejection of a class action suit brought by Wal-Mart workers and its upholding of an Arizona law that heavily penalizes businesses that hire il-legals. In the 2011-2012 term the court has already heard arguments on the legal-ity of tracking criminals via GPS without a warrant, agreed to take on two cases in which teenagers involved in killings were

sentenced to die in prison. When not en-gulfed in legal ma%ers, the single baseball fan likes to travel to her native New York to a%end Yankees games. She threw out last season’s #rst pitch. Here comes trouble: !e court expects to take up a challenge to Obama’s health care law in June, just as the presidential race is heating up. Expect Sotomayor to back it. E'!*!% R%'#"%President, Telemundo

business/media* Going aggressive: Romano on being tapped to head perennial number two Spanish-TV network Telemundo: “!is is going to be a lot of work but a lot of fun.” Mostly, it’s going to be a lot of work. Pow-erhouse Univisión dominates the market. But then, the former chief executive for Grupo Mexicana de Aviación knows that particular beast from the inside: He used to serve on Univisión’s board and is a for-mer Grupo Televisa executive. Romano will oversee the network, the 14 stations it owns, news, sports, Telemundo Interna-tional, as well as the NBC/Universal sub-sidiary’s digital media group and its sales and marketing units.Gol de Romano: Romano has scored an early victory, outbidding Univisión for the U.S. rights to FIFA World Cup soc-cer from 2015 through 2022. !e bid: $600 million. “Soccer is much more than a sport,” he told the Hollywood Reporter, “it is a cultural phenomenon that inspires billions around the world and unites every community in a single language, the lan-guage of soccer.” J%+, V#**,President, Univisión Radio

business/media* Hear, hear: !ere’s no doubt Spanish-language radio is hugely popular. And that means veteran broadcast executive Valle has a lot of in&uence over what Hispanics

listen to. !at’s because when Valle was named president of Univisión Radio in March, he became head of the nation’s largest Spanish-language radio network. !at means controlling 70 stations in 17 markets that reach more than 16 million listeners and cover 70 percent of the coun-try’s Hispanic population. !e good rat-ings have only continued since he arrived. Univisión Radio said that its shows ranked ahead of the most popular English-lan-guage shows in Los Angeles and Houston this summer, even beating Ryan Seacrest’s well-known KIIS FM show in L.A. Jose Hearts Radio: Valle also recently announced a partnership with Clear Channel’s iHeartRadio service to stream Univisión’s stations. Prior to his current position, Valle was general manager of sev-eral important stations across the country, including Univisión Radio Los Angeles and Telemundo’s &agship station. P#-* R#!",+CEO, GameStop

business* Please recycle: !e secret to Raines’ success? He’s #gured out how to cash in on a phenomenon unknown to most adults. When kids beat a video game, they get bored with it and usually never touch it again. So the Costa Rican na-tive and CEO of GameStop, the world’s largest video game and entertainment so$ware retailer, allows them to ex-change used games for credits that can be used to purchase another game. !e popular system, which can dole out $1 billion in credits a year, has helped Raines expand his Fortune 500-ranked company to more than 6,000 stores in 17 countries. Roll over, Steve Jobs: !is year, the company even started selling tablet-style computers and giving credit for used iPods, iPhones and iPads. Prior to GameStop, Raines was !e Home Depot’s executive vice president for U.S. stores and also had developed an o"shore sourcing model for L.L. Bean.


L!"# A$%&'() M)'&*)President, Inter-American Development Bankbusiness/government* Mo’ money, less problems: !e countries of the Western Hemisphere elected the Co-lombian to a second "ve-year term as head of the IDB, which works to reduce poverty and inequality in Latin American and Ca-ribbean countries by providing funding. President since 2005, Moreno was able to win a capital increase last year, which al-lowed the bank to give more funding at a time when the poorest nations were relying on multilateral lending to help them pull out of the global recession. To do so, More-no survived criticism from some member countries over his management, and was able to win more funding amid the global "nancial crisis, a di#cult time to fundraise for any international "nancial institution. Rainmaker: Under Moreno, the IDB has also increased lending to Haiti to help it rebuild a$er its devastating earth-quake in 2010. Before joining the IDB, Moreno was Colombian ambassador to the United States, helping encourage Congress to pass more than $6 billion in assistance for Colombia. J)#&+, W&#(+,-$Under Secretary of the U.S. Army government* Sir, yes, sir: Chilean-born Joseph West-phal is the Army’s second-highest civilian o#cial, responsible for providing trained and ready forces for combat commanders. !at’s a big responsibility when you work for a country that has soldiers deployed in more than 80 countries, including combat operations in Afghanistan. Westphal has advocated for cultural diversity in the mili-tary and has spoken Spanish in speeches to show loyalty to his heritage. Most re-cently, he has worked to strengthen the Army’s partnerships with Chile and Brazil. Cartel no-no: He sparked a diplomatic ti% with Mexico this year a$er he likened the

country’s drug war to an insurgency and suggested the U.S. might need to send in troops. Prior to his current position, West-phal was a member of President Obama’s transition team for defense ma&ers. A*.'&# L)+&/ Member, Democratic National Committee business/politics* Boricua power: Lopez was an early sup-porter of a certain fellow Harvard grad who went on to become the "rst African American president. Lopez, one of just six Puerto Rican residents on the Democratic National Commi&ee and the former co-chair of Obama’s presidential campaign ef-forts on the island, also organized his jaunt to the island last year as the "rst president to make an o#cial visit there since John F. Kennedy. !e visit was widely viewed as a play for mainland Boricua votes (particu-larly crucial in heavily Republican Florida), making Lopez one of his top vote-brokers. Lopez founded the Harvard Latino Law Review and chairs the Harvard Law School Latino Alumni Commi&ee and is a mem-ber of the board of the Federal Bar Associa-tion’s Puerto Rico chapter. Pass the nachos, Mr. Prez: !e perks are tops. Last year, Lopez was one of 100 peo-ple invited to the White House to watch the Super Bowl. R)0 -*. B&'('-*. S)#-Founders, MPower Ventures business* Brainy bros: !e Sosa brothers have become social entrepreneurs renowned across the country with their venture capital "rm MPower Ventures, which grows companies that help expand access to "nancial services for people across the globe who don’t have bank accounts. Roy and Bertrand, Mexican immigrants who moved to the U.S. with their mother as teenagers, say the $100 million fund is on track to meet its goal of giving "ve million

people access to banking by 2013. Its port-folio includes a mobile payments compa-ny and a network of payment companies for those without banking access. A history of success: !e brothers’ track record suggests MPower will be a success: last decade, they created NetSpend, the "rst prepaid debit card company for the underbanked. !ey teamed up with Mas-terCard and Visa and later took the com-pany public, raising $1.4 billion. !ey also recently opened Mango, a concept store in Austin, Texas that o%ers a check-cashing service and a prepaid credit card business. C&1"$"- M!2)/White House Director of Intergovernmental Affairsgovernment* Hot water: Muñoz is the highest-ranking Hispanic o#cial in the White House and also happens to be the most controversial. A former immigrant rights activist, she has found herself having to defend to Latinos President Obama’s record number of de-portations as well as his perceived lack of action on comprehensive immigration re-form. A grass-roots campaign led by Pre-sente.org head Roberto Lovato and others is designed to shame her into “returning to her roots,” calling her the “Latina spokes-model for Obama’s immigration policies” and confronting her at speaking events.Secret advocate? Supporters of the 49-year-old daughter of Bolivian immi-grants have said that she is working hard behind the scenes to a%ect change. But as the presidential race heats up and the La-tino vote possibly playing a crucial role in key states, she may just have to bring those e%orts to greater light.

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