podcasting and email newsletters
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Email and Podcasting:
How Web 1.0 and 2.0 Can Work Together (and Why They Should!)
NewslettersRSS-To-EmailAutoresponders
TeacherBloggerVideo Creator
Some Podcasters Don't Use Email
Why Not?
Email is spam
RSS is better
It's too much work
Nobody uses email anymore
So Why Do These Guys Use Email?
87% of consumers' time online is spent reading it...
100% of users surveyed use it...
Source: EmailStatCenter.com
Philly Checks Email...
...as soon as we wake up (26%) and in the middle of the night
(38%)
...in the bathroom (50%)
...while driving (50%)
Source: AOL Email Addiction Survey
Consumers Use Email And So Should We...
...But How?
Simple Syndication
1 Episode = 1 Email
...But Can We Do More?
Podcast Newsletters
Include supplemental content:
Past/Popular Episodes
Blog Posts
Listener Feedback
Contests, Surveys
Forum Threads
Making Email Social
(It's already pretty social)
Forwards
Links to comment, Digg, Stumble, Delicious
Replies Email is a 2-way street!
Email Tips for Podcasters
Don't embed Flash link to episode downloads
Welcome new subscribers w/a special message
Make emails easy to recognize: brand your from line!
Last, But Not Least...
Test! (and have fun!)
Thanks!
@justinpremick
http://www.aweber.com/blog