Podcast Movement 2016Day 2

Chicago, Illinois

Notes from

Sessions attended by Michael Plishka

From Podcastingto Media Superstar

@JoshElledgesavingsangel.com

The number one reason most podcasterswill fail is because they're podcasting

Spend twice as much time building the businessside of your podcast as the podcast itself

Network Influencerswith

Your busines

Work on

In your businessnot

People Discovereddon't get hard workwithout

opportunities

Experts

open up to

podcasting regular mediaA great doorway to

VALUE

Sellingnot focused on

GIVE

Audiences

Serve

1. build beautiful website2 What do you find on google search?

Have a reputation - be helpful to others- ProfessionalsWILL reciprocate

3.Improve your twitter presence! Don't be creepy!!Offer to be helpful

DON'T!

Don't Pay press releaseto blast out

Noticed

Radar

on

GET

Provideoffer/service

Which is

News Jacking Trendingshare what's Informoffer to

HAROwww.Helpareporter.com

They aren't Listening to your entire podcast - 7 ways to fix it

-Steven Goldstein

Get people to listenall the way through

Length counts

Prep Counts

What's in it for meWIIFM

People think

Myth- You chosemy podcast, you love me.

Don't Wastemy TimeDWMT

Engage People QUICKLY!

Be a Freak!

The Radio Craze will die out in timeThomas Edison

The world is changing

20% of media

Mobile

comes from

325000 podcasts Attentioncompete

choice kills

too much

Doing something else

usually listened to while

Average time listeningto radio is 10 minutes

Average commute25.4 minutes

inn 7 minutes people are leaving 24 minutes average time listeningon Spreaker

in 22 seconds people decidewhether to keep listening

-NPR One

1 minute (or less)!!!

You've GOT

Best Question First

Ted Koppell said

Fall in love with yourself

don't

Listener benefit

Value

provide

Audio QualltyMatters

KISSKeep it short (stupid)

as long as needed,no longer

Curate

FilterEdit

Authentic

Unique Voice

Take time to make it good

Being CreativeDriving in car

Panel onCreative FreedomandPodcasts

Thinking about the audience

Insomnia

Listen

Alone

being

On Phone

recording ideas

Ideas in things readfind

What happens next?Ask

Curious

be

Does it excite me

Excite others

will it

Communitythat shares

interests with podcaster

creating

Give team membersa monthly veto to do what

they want Your gut follow

Creativity constraints

box

trivial experiences

can beseries of

coalescing

perhaps

space to operate

Hard Work

Waiting

not just

Be protective of it

Write down ideas!

Context

provide

deadlines

driven by

deliberate

is

system for dealing with other demands

of life

needs

Complete/finished

is it ever

Great artwork isn'tdone it's abandoned

Just declare a certainproject done

inadequacy

sense of

Get through it

Others help you get through itPrepared

Don'thave to be

Just do itbetter to

SoundingBoard

Havinggood

contextual

Am I on theright track?

Audiencebe with

understand

creates

Finding your sweet spot

Dan Miller

Passion

Talent Money

Bring ValueLeave a legacy

It's our responsibility

Sweet Spot

Purpose

Calling

Mission

Zoneof

Genius

Earn a living?

Devote to a worthy cause that inspires?

Pursue my passion?

What is my calling

Develop it

What do I want to do?

Don't confuseActivity

with Accomplishment

What has yourlife experiences

prepared you for?

Hobby

Do what you love and follow the money!

Don't

Success

SABATOGE

Product Sales

Speaking

Live Events Coaching

Memberships

Boredomand

Burnout

+

+

Frustrationand

Failure+

Believe amd accept it Believe amd accept it

Audience Growth Hacks For Podcasters

Dr. Shante Bishop@drshantesays

#BelieveBigger

5 Hacks

AvoidingThe

Crickets

Relationships

Copy and paste someone

else'ssuccess

story

Yourself

can't

Podcast

Brand

Your signature Hashtag

develop

Mobile

thinkTargeted distribution

channelsuse

Influencer

Think of yourself as

Proof

be preparedto show

Google-iciousbe

Community

build

Where People are

Go

Use LinkedIN

Business podcast?

Footerand Bio that

directs to Website

Have

Until you understand thevalue of listener,

you'll never know the value of 1000

Build

Respond on Social Media

Always

Listener Spotlight

create

Listenerspart of

experience

make

HashtagBranding,

etc.

Include

Mobilize Show Notes

make

Short and Sweet Memes

Call to Actioninclude

SocialBE

PeriscopeFacebook Live

Blab

Topics from podcast

preview

Expertise

show

Followers

attracts

Lead Magnetsas

Assets

Shownotesinto

downloadable infoRepurpose

Checklists hacks

Recipes

Tools

Tips

Live Events

BuildAccessible

Peopleknowyou're

Meet and Greet

Live Broadcasts

Field Trips

Movies

restaurants

interests

Another Round

Heben and Tracy

Serving an ignored market

Centeredin their

Blackness

Being inclusive

Good Online Presences

Benefits from Buzzfeed

TheirPodcast Traits

ofSuccess

Great Producers

Things learned

Being professionally drunk

Straight Burboun

Do not drinkModeration

Everything in

Sound like anyone else

Better

Funnier

Do things

Learning and Failingin Public

Be comfortablewith

talk to famouspeople only

Don't have to

Self Care

talk aboutand practice

Interview Choices

Be deliberate in

Research

New Questionsask

As an interview team,they can play off each other

FUN!

Have

Games!Enjoy LifeIt's their secret!

Too muchResearch

can do

Silence

leavein

The podcastis

yours-own it

Risks

Take

New Things

try

The Second Golden Age of Audio

-Alex Blumberg

Dawn of Second Golden Age

of Audio

"My Dad Wrote a Porno" Podcast

Astrophysicist PodcastsCreative

expressions!

These wouldn't existif itt wasn't for audio technologyt

Radio TV

the imaginationengages

narrativewith

Consumestories

we want to

It's seemingly hardwiredinstinctfor narrative It's very powerful in the wrong handsso...

Radio was responsiblefor 51000 deaths

in Rwandan Genocide

Positive Radiooffsets the negative

audio

Empathy

Builds

A part of meimages

creates

become

Megalab Truth Test

Radio listeners detected lies 73.4Newspaper - 64.2television - 51.8