pneu revue communication platform. what is it... a system of communication tools and media for the...

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PNEU REVUE COMMUNICATION PLATFORM

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Page 1: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

PNEU REVUECOMMUNICATION PLATFORM

Page 2: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

What is it...

A system of communication tools and media for the information and business support of the area of tyre sales, tyre fitting and the automotive aftermarket.

PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 2/12

Page 3: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

The platform includes

“Pneu Revue” magazine Internet media Events

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Page 4: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

PNEU REVUE magazine

Since 1995 “Mirror” of the industry Opinion maker All target groups: tyre fitters, managers,

company owners, customers, etc Clear impact on the modern history of

the sector

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Page 5: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

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Page 6: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

Internet media

www.pneurevue.cz The other “pillar” of the communication

platform since 1999 Rich editorial content Discussion forums and blogs “MarketPoint” business communication tool

Electronic newsletters 15 - 20 per year Strong target group Attracting an additional audience beyond the

print magazine

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Page 7: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

Internet media

Social networks Facebook profile targeting additional groups (tyre users)

Publero.com Electronic version of the print magazine on

Publero.com

PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 7/12

Page 8: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

Events

“PNEU & BUSINESS” business conference

Prestigeous forum of the industry 170 participants 14 top speakers On-line streaming Full archive on www.pneurevue.cz/eventy

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Page 9: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

International cooperation

Shina plus (Ukraine) - since 2003 Full Slovak edition since 2014 Editorial cooperation (Neue Reifenzeitung, Tyres & Accessories

and others)

PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 9/12

Page 10: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

Business cooperation

PNEU REVUE communication platform represents a diverse and comprehensive tool for marketing and business support.

Print advertising On-line advertising Public Relations Advertorials Event partnership

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Page 11: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

Summary

Why have they been reading us for 20 years?

Expertise Tradition Range Consistency Innovation

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Page 12: PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre

Thank you for your attention

We are looking forward to working together!

PNEU REVUE|TEAM

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