PM Harper’s Websitepm.gc.ca

Ashley Chow Kaylee Chretien

Karla Salazar

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Criteria1. Balance- Personality and Policy2. Branding & Look and Feel3. Opportunities for Citizen

Engagement4. Social Networking5. Language Use6. Provisions for Disabilities7. Privacy Policy

1: Balance – Personality & Policy

Approachable, warm and responsible

Personal biographies

Pet fostering and adoption

2009 NAC Gala – Harper’s performance video

Personality

1: Balance – Personality & Policy

Policy is the major focus

Main concerns at the very topEconomy, Security and Environment

Priorities and Mission in the main menu

Multimedia policy updates

Conclusion: Policy outweighs personality.No recommended changes.

Policy

2: Branding & Look and FeelCanadian flag and coat of arms

Blue - ConservativeCluttered, inefficient use of spaceStandard government layout

Recommendation: Reduce the blue and make better use of the space.

3: Opportunities for Citizen Engagement

• Mailing List

• Contact Info

Recommendations: Make the mailing list more engaging.

4: Social NetworkingFacebookFlickrYouTubeTwitter

Site # of Followers

Update Frequency

Facebook 29 653 Once every week or twoFlickr - Once a week

YouTube 809 A couple per monthTwitter 1877 Every couple of days

Recommendations: Good content but update more frequently.

5: Language UseEasy to understand

Bilingual

Lacking glossary“Our”

“belonging to, or associated… with us”

Recommendations: Take growing ethnic groups into greater consideration.

6: Provision for Disabilities• Visually Impaired

– Pro: Audio centre– Con: Small font

• Hearing Impaired– Text transcripts of videos

• Cognitively Impaired– Clear and simple navigation– No moving or blinking text

7: Privacy PolicyNot clearly identified

Located under ‘Important Notices’

Basic but sufficient explanationExternal links for additional information

Emphasizes the words "we do not”Recommendation: Include “we do”

phrases

ConclusionMain Recommendation: Design the site to be more visually

appealingUtilize white spaceDecrease clutter

Not exceptionalNothing really outstanding

No major issues