plus life an online shopping and information portal for plus-sizers team trump
TRANSCRIPT
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Plus Life
An online shopping and information portal for plus-sizers
Team Trump
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Did you know…
• 10% of Singaporeans are obese, up from 6.4% in 2004
• Sadly plus-sizers don’t fit in very well in Singapore
• Not much choices for plus-sizers to look good• Few plus size shops• Some “mainstream” shops do sell plus sizes
but they are not shouting “WELCOME!”
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And…
• Lack of credible information compiled in 1 place for plus-sizers
• Few online shops selling plus sizes• Most plus size shops don’t have an online
presence (that shouts “WELCOME!”)
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What is Plus Life?
• An online shop selling plus sizes to women• An information portal for plus-sizers
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Business AdvantagesComparative advantage Absolute advantage Competitive advantage-Offer quality apparel for plus sizers at comparable prices with other retailers
-Use plus-size models for apparel display in website
- Be a leading information portal on topics ranging from health, beauty, news, and blogs.
- Be an Amazon.com for plus-size retailers to use Plus Life to sell their apparel
- Refresh of apparel every quarter
- Expand potential customer market to men’s apparel, then later lifestyle products (furniture, … )
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Product/Service & ValueProducts/Services Values & Expectations Needs Satisfied-Trendy women’s apparel
-Comprehensive information for all a plus-sizer wants to know
-Comparable prices to other online retailers
-Lower prices compared to physical retailers
-Quality apparel designs
-Targeting at working adults who want to look good and trendy
-Plus sizers are empowered to look good
- Plus sizers
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Customers
Current customers• Women who want to look
good but do not have the $$ to tailor clothes / buy from US, UK
• People who are interested to learn more about plus-sizers
Potential customers• Women who are not yet
plus sizes• Men (when Plus Life sells
men’s apparel)
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5-Force Analysis
• Potential entrants – LOW. This is a niche market, in Singapore and ASEAN. Another entrant with a similar concept will likely get overcrowded.
• Supplier power – LOW. Most of the apparel will be specially designed.
• Rivalry – HIGH. The UK and US market is very big on plus-sizers. Key will be to keep products cheap and maintain local flavour for information.
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5-Force Analysis
• Buyer power - MODERATE. They may choose to buy from other “unwelcoming” retailers.
• Substitutes – LOW. Plus Life needs to market itself as empowering plus-sizers to live well and happy, through the entire website experience and through information.
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Revenue model
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Cost structure
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Investments - minimal
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Funding needs