plugin monetization options - wordcamp minneapolis 2014
DESCRIPTION
Plugin Monetization Options Presented by Nick Ciske in General Track So you’ve released a free plugin, or want to release a paid plugin/add-on — what are your monetization options, and what are the pros/cons of each? I’ll cover my own experiences with sponsored plugins, building premium plugins (while running a consultancy), working for a premium plugin shop, and other lessons gleaned from the WordPress community.TRANSCRIPT
PLUGIN
MONET
IZAT
ION
OPTIO
NS
NI C
K C
I SK
E
FREE + DONATION
Good luck…
FREE (SPONSORED)
Salesforce WordPress to Lead
FREE CORE + EXTENSIONS
Easy Digital Downloads
WooCommerce
LIGHT + PRO + ADDONS
The Events Calendar + Pro + WooTickets
WP Migrate DB + Pro + Media Files
SAAS
Akismet
Scribe Content
FULL PREMIUM
Gravity Forms
ENTERPRISE
Auditor
RAMP
PLUGIN VS PLATFORM
Platform: Easy Digital Downloads
Plugin: Shopp
IDEAS FOR PLUGINS
Client work you do again and again
Scratch your own itch/dog fooding
Look for gaps in the market
Passion
THE GPL AND PREMIUM PLUGINS
What you can sell, what you can't:
Access + Support + Updates
Piracy
Repo and cripple ware
Obfuscation & Encryption
PRICING LEVELS
Cheap, cheaper, cheapest
Per site or unlimited
Developer
Club pricing
What does "Lifetime” mean? Is it a fools errand?
Woo debacle
HANDLING AUTO UPDATES
Easy Digital Downloads
SellWP
GitHub Updater Libraries
HANDLING SUPPORT
WP.org forum
Forum vs email
All you can eat vs pay per ticket
Minimizing support with FAQs, videos, and training
DEV FRIENDLY, USER FRIENDLY OR BOTH?Who is your audience?
Who do you want to support?
SELLING PLUGINS YOURSELF
Easy Digital Downloads
WooCommerce
SellWP
MARKETPLACES
Code Canyon
Mojo
MARKETING
The hardest part!
