Native Advertising, powered by data.

Agenda

TECHNOLOGYCOMPANY

FORMATS INVENTORY

SERVICE

Milestones

2008Starting off as a SaaS provider of recommendationservices for publishers

2009Introduction of ad sponsored revenue model

2010Development ofvarious special formats

2014Acquired by WPP, internationalization

2015-16Strategic alliancewith Xaxis, focus on global expansion

When Native Goes Global

Native launched in

5continents

180FTEs at plistaHQ in Berlin

40FTEs working for plista in global

(partner) offices

Engagingnative formats

Unique data-driven

targetingtechnology

Premium publisherinventory

Our Mission

plista develops data-driven recommendation technologies

and effective native ad solutions,to deliver non-intrusive content

and advertisement recommendations to each

individual user.

Focus onEngagement– the perfect combination of awareness and action

Every second user thinks that native content creates a more engaging and positive appeal for brands.*

Awareness

Action

*Quelle: Native Advertising Research 2015 by ForwardAd Group

Engaging Native Formats for Advertiser

Native OutstreamAds

Native InFeed AdsNative RecommendationAds

Native Advertorial

Native VideoAds

Native AudioAds

High Impact Ads

Mobile Smart Media AdsNative Content Distribution

Monetization

Stickiness

Traffic

Slide Widget

Video Widget

Article Widget(Desktop & Mobile)

Top Article Widget

OutstreamAds

InFeed Widget

Content DistributionFor Publishers

Engaging Native Formats for Publisher

RELEVANCE Powered By Data

plistaEnsemble Algorithm

Data-driven, user-individual delivery

Publisher Data User Data Technical Data

Global Optimizationby plista

Ensemble Algorithm

1st party data is collected and enriched

Precise Targeting

Collaborative Filtering,Behavioral & Semantic Targeting

Native Ads Revenue Uplift of 69%*

plista‘s native solutions cover all publisher needs ...

... and deliver outstanding results:

Native Ads Revenue Uplift of 69%* Increase in vCTR by 48%*

StickinessSustainable increase in user visit

duration and depth of visit

MonetizationOptimal content monetizationby creating new ad inventory

TrafficTargeted navigation of users,

on & cross-site

Our Global Premium Publishers

*Source: plista Case Study 2015, Article Widget vs. Ads Only

Direct Premium Publisher Relations

360° Service

1. Briefing

3. Reporting & Optimization

2. Setup & Delivery

THANK YOU!