plenary presentation a year in the life of communications & marketing
TRANSCRIPT
A Year in the Life of Communications & Marketing
Chris Lynch,
Deputy Director of Communications & Marketing
Collaborative not Combative!
‒ Group Image
Collaborative not Combative!
Combative!
Occasionally Combative!
But mostly collaborative!
Work Experience Week
Team Structure
Deputy Director
CHRIS LYNCH
Digital Marketing Manager
MATT ADAMS
Membership & Marketing Officer
MARK LEIPER
PR & Marketing Manager
KIRSTY YANIK
Dementia Friends Manager
ANNE McWHINNIE
Information Manager
MAUREEN THOM
Conference Manager
KIRSTY WILSON
Conference & Marketing
Administrator
LAURA GALLAGHER
Digital Marketing
Deputy Director
CHRIS
Digital Marketing Manager
MATT ADAMS
Membership & Marketing Officer
MARK
PR & Marketing Manager
YANIK
Dementia Friends Manager
ANNE
Information Manager
MO
Conference Manager
WILSON
Conference & Marketing
Administrator
LAURA
Digital Marketing:
ALIS (aka the Intranet)
Digital Marketing:
Re-skinned website
Digital Marketing:
Social Media
Digital Marketing:
Social Media
7,250 Followers
9,150
Digital Marketing 2015:
Data & Newsletter Projects
Team Structure
Deputy Director
CHRIS
Digital Marketing Manager
MATT
Membership & Marketing Officer
MARK
PR & Marketing Manager
KIRSTY YANIK Dementia Friends
Manager
ANNE
Information Manager
MO
Conference Manager
WILSON
Conference & Marketing
Administrator
LAURA
Media:
Alzheimer Europe
Media:
Good news stories
Early Diagnosis Campaign:
Let’s talk about dementia
Campaign Marketing:
Memory Walks 2014/15
Campaign Marketing:
Forget-Me-Not Ball
Campaign Marketing:
Christmas Appeal 2014
PR & Campaign Marketing:
Dementia Dog Appeal
PR & Campaign Marketing:
Dementia Awareness Week 2015
Team Structure
Deputy Director
CHRIS
Digital Marketing Manager
MATT
Membership & Marketing Officer
MARK
PR & Marketing Manager
YANIK Dementia Friends
Manager
ANNE MCWHINNIE
Information Manager
MO
Conference Manager
WILSON
Conference & Marketing
Administrator
LAURA
Dementia Friends Scotland
Dementia Friends Scotland
1,000+
Dementia Friends
in just
9-days
Dementia Friends
Dementia Advisor Training Pack
Dementia Friends
Corporates
Team Structure
Deputy Director
CHRIS
Digital Marketing Manager
MATT
Membership & Marketing Officer
MARK
PR & Marketing Manager
YANIK
Dementia Friends Manager
ANNE
Information Manager
MAUREEN THOM
Conference Manager
WILSON
Conference & Marketing
Administrator
LAURA
Information:
Dementia in Scotland Magazine
Information:
Printed Materials - Helpline
Information:
Printed Materials - Leaflets
Information
Print support
Information:
Dementia Friendly Communities
Information:
External & Internal Signage:
Information:
AHP Reports
Information:
Annual Review
Information:
Memory Buses
Team Structure
Deputy Director
CHRIS
Digital Marketing Manager
MATT
Membership & Marketing Officer
MARK
PR & Marketing Manager
YANIK
Dementia Friends Manager
ANNE
Information Manager
MO
Conference Manager
KIRSTY WILSON
Sally Magnusson Panel Debate:
Surgeons’ Hall, February 2014
Staff Conference & AGM
7th November, Glasgow, Radisson Blu
Dementia Awards:
25th September 2014, Marriott, Glasgow
Alzheimer Europe Conference:
20-22 (23rd) October, Glasgow
Alzheimer Europe Conference:
20-22 (23rd) October, Glasgow
Monday 1st June 2015, Glasgow, Crowne Plaza
International Developments; Local Relevance
Annual Conference 2015
Annual Conference 2015
Afternoon Debate!
Dementia Champions Graduation
January 2015, Murrayfield, Edinburgh
Members’ Advisory Forum
Glasgow, April 2015
Team Structure
Deputy Director
CHRIS
Digital Marketing Manager
MATT
Membership & Marketing Officer
MARK
PR & Marketing Manager
YANIK
Dementia Friends Manager
ANNE
Information Manager
MO
Conference & Events Manager
WILSON
Events & Marketing Administrator
LAURA
Membership:
Membership:
Pop-up Banners
Membership:
Members’ Advisory Forums
Mark & Kirsty:
Christmas Lecture
Your Marketing Agency
Communications & Marketing 2015
?
D.I.Y. Fundraising Toolkit
D.I.Y. Fundraising Toolkit
D.I.Y. Fundraising Toolkit
D.I.Y. Fundraising Toolkit