8/7/2019 Please indicate your evaluation of

1/6

QUESTIONNAIRE( 1 )- MEGAMART

Dear Sir / Madam,

We are the students of St. Aloysius Institute of Management & Information Technology

(AIMIT). We are conducting a survey on .?, Mangalore .We

would like to know your valuable response towards

.

We request you to fill the following questionnaire. Please fill it completely and as accurately

as you can. Confidentiality of the information is assured.

Section A

Please tell usalittleabout yourself.

1) Name..

2) Are you male or female?Male

Female

3) Age..

4) Marital statusMarried

Single.

5) Occupation:A) Government Employee [ ]B) Private Employee [ ]C) SelfEmployed [ ]D) Business Man [ ]

8/7/2019 Please indicate your evaluation of

2/6

6) How did you come to know about megamart?Advertisement [ ]

Television [ ]

Newspaper [ ]

Magazine [ ]

Others.

6) Which newspaper do you most often read?

1) .

2) ..3) ..

7) How many times did you see the megamart advertisements

8) Did you ever mention this advertisement to anyone?

Yes

No

9) Did anyone ever mention this advertisement to you?

Yes

No

10) How well did this advertisement catch your attention?

Very Well

Somewhat Well

Undecided

Not Very Well

Not at all Well

11) How believable were the claims made in this advertisement?

Very Believable

Somewhat Believable

Undecided

8/7/2019 Please indicate your evaluation of

3/6

Not Very Believable

Not at all Believable

12) How well do you feelmegamart ad informed you about the product?

Very Well

Somewhat Well

Undecided

Not Very Well

Not at all Well

13) How appealing did you find megamart advertisements?

Very Appealing

Somewhat Appealing

Undecided

Not Very Appealing

Not at all Appealing

14) How convincing did you find megamart advertisements?

Very Convincing

Somewhat Convincing

UndecidedNot Very Convincing

Not at all Convincing

15) How memorable did you find megamart advertisements?

Very Memorable

Somewhat Memorable

Undecided

Not Very Memorable

Not at all Memorable

16) How creative did you find megamart advertisements?

Very Creative

Somewhat Creative

Undecided

8/7/2019 Please indicate your evaluation of

4/6

Not Very Creative

Not at all Creative

17) In general, how would you rate the quality of this advertisement compared to other

ads ofasimilarnature?

Excellent

Good

Fair

Poor

Undecided

18) Do you currently use this company products

Yes

No

19) Basedon theseadvertisements, howlikely would you be topurchase thisproduct in the

future?

Very Likely

Somewhat Likely

Undecided

Not Very Likely

Not at all Likely

20) If deciding between this product and a competing product, how much would this ad

influence you to buy this product?

Very Much

Somewhat

Undecided

Very Little

Not at All

21) What, ifanything, did you find appealing about this advertisement?

8/7/2019 Please indicate your evaluation of

5/6

22) What, ifanything, did you dislike about this advertisement ?

1)

2)

3)

4)

23) Which of the following would you use to describe this advertisement? Please checkall that apply.

Appealing

Honest

Distasteful

Credible

Convincing

Creative

Distasteful

Attractive

Believable

MemorableNot Credible

Touching

Professional

Silly

24) Please indicate your evaluation of (Store) Newspaper ads:

Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

Entertaining

Effective

Interesting

Attractive

Informative

8/7/2019 Please indicate your evaluation of

6/6

Professional

2 ) Ple sei i a e your evalua ion of (store) TV a s:

Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

Attracti e

Interesting

Informati e

Professional

Entertaining

Effecti e

26 Suggestions: