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Session ID: TB7428 Speakers: Anders Graham & Aravindan Gopalakrishnan

Anders Graham, Product Marketing Manager, Solid State Drives @ Samsung

Aravindan Gopalakrishnan, Product Manager, 3PAR Storage @ Hewlett Packard Enterprise

Three Reasons why Solid State Drives will take over Hard Drives in 2016

This presentation is intended to provide information concerning SSD and memory industry. We do our best to make sure that information presented is accurate and fully up-to-date. However, the presentation may be subject to technical inaccuracies, information that is not up-to-date or typographical errors. As a consequence, Samsung does not in any way guarantee the accuracy or completeness of information provided on this presentation.

The information in this presentation or accompanying oral statements may include forward-looking statements. These forward-looking statements include all matters that are not historical facts, statements regarding the Samsung Electronics' intentions, beliefs or current expectations concerning, among other things, market prospects, growth, strategies, and the industry in which Samsung operates. By their nature, forward-looking statements involve risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Samsung cautions you that forward looking statements are not guarantees of future performance and that the actual developments of Samsung, the market, or industry in which Samsung operates may differ materially from those made or suggested by the forward-looking statements contained in this presentation or in the accompanying oral statements. In addition, even if the information contained herein or the oral statements are shown to be accurate, those developments may not be indicative developments in future periods.

Legal Disclaimer

Why SSDs will take over HDDs in 2016

3 REASONS

TLC SSDs in The Enterprise

HPE 3PAR StoreServ Leading the next wave of solid state storage

1st Era

~2010 2nd Era

~2015 3rd Era

~2020

7.5ZB

44ZB

2ZB

A New Era of “Big Data Creation” is Here

What is Driving All of This Data?

Sources: Cisco VNI Report – May 2015, statista.com

2.8B

3.1B

60EB

Connected

Users

Apps

14.2B

Connected

Devices

Monthly

Data Traffic

Currently…

YOU are the New Driving Force for Data Explosion

Before Flash…

Long cab lines, payment issues On demand rides, auto pay

Transportation

Real-time Analytics: YOUR Location & Price

Before Flash…

Long lines, unruly crowds 1-Click & boxes arrive

Shopping

Search, Vendor Ranking, Customized to YOU

Before Flash…

Costly media, difficult software Low cost, scalable, accessible

Backup Storage

Instant Access to YOUR Content: Anytime, Anywhere, Any Device

Before Flash…

Scattered, fragile, unorganized Searchable, protected, free

Photos

Automatic Editing, Organization & Publishing of YOUR Memories

Before Flash…

Fixed location, fixed content Untethered a la carte

Entertainment

Millions of HD Streams on Demand; YOUR Video on Flash

YOU are Creating Demand for NAND Flash

2013 2014 2015 2016 2017 2018 2019

NAND Demand Growth

Source: iSuppli, 1Q 2015

Billions of GB

Demand by Application

2014 2015 2016 2017 2018 2019

Billions of GB

Mo

bil

e

SS

D

Oth

er

SSD Growth Will Outpace NAND

NAND at the core of the data center and every consumer device NAND Flash Ubiquity

? Impact of SSD

Why an SSD?

Processor Memory

Storage (HDDs)

Time

Pe

rfo

rma

nce

Closing the gap with

Solid State Storage

90,000 IOPS

1 Samsung SSD 200 x 15K HDD

SSD Performance

Lower failure rates

0.26% 1 in 387 SSDs

3.00% 1 in 33 HDDs

Sources: SSD: Sample set of 3 million SSD shipments, HDD: Google, Carnegie Mellon

vs

SSD HDD

HDD is the Enterprise Incumbent

Why?

120nm 1Gb

90nm 2Gb

70nm 2Gb

60nm 8Gb 50nm 16Gb

40nm 16Gb

1x 128Gb

1999 2003 2006 2013

Technology

CAPEX

Density

NAND Flash Challenges

Lowering Cost via Process Geometry

A Disruptive

Technology

is required!

Lowering Cost via Multi-bit Cells

SLC (Single-Level-Cell)

MLC (Multi-Level-Cell)

TLC (Tri-Level-Cell)

More levels → ↓P/E cycles

Four Key Criteria for Storage

SSDs operate among 4 parameters

that influence each other

Cannot maximize all parameters

simultaneously

Must strike a balance to optimize

for the application

Capacity Performance

Endurance Cost

Cost optimization → ↓performance & ↓endurance

Why Samsung for SSD?

#1 Supplier

• World’s #1 SSD Supplier

• World’s #1 NAND Producer

• World’s #1 DRAM Producer

Customer Benefits

• No Need To Add Another Supplier

• Vertical Integration Leads To

Superior Product Capabilities

• Technology

Why SSDs will take over HDDs in 2016 REASON #1

More Capacity More Speed More Power Efficiency

2D Planar

‘05 ‘13 ‘07 ‘09 ‘11 Year

Design Rule (nm)

‘03

3D V-NAND / High Scalability

128Gb

16Gb

8 stack

128Gb

24 stack

1Tb

‘15

128Gb

32 stack

256Gb

48 stack

Transition to 3D NAND

Samsung’s V-NAND Advantage

Only Samsung is shipping V-NAND SSDs!

• Enables Large Densities

32TB+ in 2.5” by 2017

2008-2009 2013

V1

2011

8

Multiple Generations of V-NAND Experience

2014

V2

2.5”

15.36TB Highest Capacity Drive (HDD or SSD)



• Superior Performance

Up to 2x Write Performance

2008-2009 2013

V1

2011

8


2014

V2

1 Million IOPS – Fastest SSD in the World



• Superior Power Savings

Up to 40% Lower Read Power

2008-2009 2013

V1

2011

8


2014

V2

M.2 2.5”

NVMe performance at < 8W • Lowest power NVMe SSD



• Unmatched Write Endurance

Scales by Building Up,

Rather Than Shrinking Cells

Up to 10x Write Endurance

2008-2009 2013

V1

2011

8


2014

V2

• PM1633 SAS • PM1725 and PM953 NVMe • PM863 SATA

32 Stack 3bit 48 Stack 3bit

1.4X 256Gb 48 Stack 3bit cell 2P

3bit Cell

3bit Cell

3bit Cell

FMS ‘15: Announced 3rd Gen 3D V-NAND

1X

1.4x More Density per Wafer

All Around Gate

48

Unit Cell

32

Stack

Disruptive Density, New Era of 3D V-NAND

V3 256Gb TLC in Mass Production

2015 2010 Year

Nu

mb

er

of

Layers

128Gb

256Gb

1Tb

> 100

Layers

128Gb

24 layer

32 layer

48 layer

Density Leadership

V-NAND Capacity Breakthrough and Scalability

V3 V-NAND

(48stack/3bit)

V2 V-NAND

(32stack/3bit)

Sequential Operations @ 3bit *Higher is Better

Read

2x

Write

2.2x

Power Consumption @ 3bit *Lower is Better

Write

54%

Read

63%

V3: Higher Performance, Lower Power

>4x Efficiency

Better Power Efficiency Faster Performance

10 Years of Continuous

V-NAND Leadership

Over 5 Million TLC V-NAND SSDs Shipped to Date

256Gb V3 SSDs in Production

#1 WW Retail SSD

V-NAND Gains Back What was Lost

For planar NAND, endurance was sacrificed going to TLC

V-NAND gains back what was lost

Industry transitioning to 3D NAND for mainstream client and enterprise applications

V-NAND Gains Back What was Lost

For planar NAND, performance was sacrificed going to TLC

V-NAND gains back what was lost

Faster P/E times → lower power consumption

How Does This Translate to SSD Performance?

Synthetic benchmarks show TLC V-NAND SSD outperforms MLC SSD

How Does This Translate to SSD Performance?

Synthetic benchmarks show TLC V-NAND SSD outperforms MLC SSD

Data Center use also requires great random performance – TLC V-NAND

holds up well

SSD - SATA

- SAS

- PCIe (NVMe)

2012 2013 2014 2015 2016 2017 2018

Un

it C

os

t

240GB SSD vs. 300GB HDD Pricing

Enterprise SSDs Past the Tipping Point

Source: Forward Insights, Samsung

300GB 15K

300GB 10K

240GB SSD

Past 15K / SSD PRICE INFLECTION POINT

Price Inflection Point

0

5

10

15

20

25

30

2012 2013 2014 2015 2016* 2017*

(TB)

Max Capacity


SSD CAPACITY: Increasing faster than HDD

Source: Gartner, 3Q14 Update, Samsung

* Estimate

10K/15K HDD

≤ 7.2K HDD

SSD

Capacity Inflection Point

Changing Enterprise SSD Requirements

Changing Enterprise SSD Requirements…

Decreasing DWPD and 3D NAND enabling TLC

Higher

SLC / eMLC

System:

DWPD:

Legacy

Bits/cell:

Past Future Time:

Present

SSD Optimized

Lower

MLC / 3D TLC

SLC vs. MLC vs. TLC (NAND Cost)

SLC pricing cannot compare to MLC / TLC

Source: Forward Insights, NAND Quarterly Insights Q1/15

TLC

MLC

SLC

2013 2014 2015 2016 2017 2018

MLC vs. TLC (NAND Cost)

Further cost reduction for TLC NAND


TLC

MLC

2013 2014 2015 2016 2017 2018

Jumping NAND Cost Curves

TLC accelerates shift to SSDs in Enterprise


TLC

MLC

2013 2014 2015 2016 2017 2018

Higher DWPD

Lower DWPD

Additional reduction in SSD cost

0

5

10

15

20

25

30

35

40

2012 2013 2014 2015 2016 2017 2018

Un

its

Mil

lio

ns

10K/15K HDDs Shipped

15K SHIPMENTS: 40% Decline in 2016

Source: Gartner, 3Q14 Update

10K

10K/15K

(3.5 in)

15K - 40%


50

TLC V-NAND achieves the level of performance and reliability required

Enables a cost point ready to displace 15K HDDs


Source: Forward Insights

Transition to TLC & 3D NAND

0%

25%

50%

75%

100%

2013 2014 2015 2016 2017 2018 2019

TLC

MLC

SLC

0%

25%

50%

75%

100%

2013 2014 2015 2016 2017 2018 2019

TLC - 3D

TLC - Planar

MLC - 3D

MLC - Planar

SLC - Planar

Impact of V-NAND

TLC

V-NAND

MLC

V-NAND

TLC

V-NAND


Aravindan Gopalakrishnan, Product Manger – HPE Storage

All-flash arrays have been at a tipping point…

55

Mainstream

adoption

Wave 2 tried to

displace disk

Wave 1 focused on

performance

?

Speed

Affordability

Enterprise Resiliency & Data Services

The future is an all-flash data center

• Changes will enable new business models and increase productivity

• Workloads combined to share data using NAND flash as the active storage media

• Cloud-enabled converged infrastructure, this will reduce IT budgets, increase productivity

• Minimize physical copies, increase logical copies deployed from data

• Combine transactional, data warehouse & development data initially

• Combine all data within five years.

Source http://premium.wikibon.com/the-it-benefits-of-an-all-flash-data-center/

Architecture matters

To be successful an all flash architecture needs to possess all these attributes

Performance acceleration Eliminate system bottlenecks

System resiliency Provide constant application access

Efficiency Optimization Extend life and utilization of Media

Data mobility Federate across systems and sites

HPE 3PAR architecture is a study in efficiency

1 Spread the load evenly – “wide striped”

58

2 Intelligent writes

3 Innovative spare management

4 No locked-up pools of capacity

5 No locked-up pools of capacity

..and when you are efficient

• You can go to cost effective media quicker while not compromising on SSD life or system resiliency

A picture is worth a thousand words…

60

99,99% 99,85% 99,70% 99,30%

1 2 3 4

% o

f r

em

ain

ing w

rite

en

du

ran

ce

cMLC - Life Left

Flash-optimized end-to-end data integrity, availability, and protection

1

3PAR Persistent Checksum

powered by 3PAR Gen5 ASIC

3PAR Asynchronous

Streaming Replication

3PAR Protection with

StoreOnce RMC-V Flat Backup

2 3

Express

Protect

The broadest flash array family in the industry

• ONE Operating System

• ONE Autonomic Interface

• ONE Tier-1 Feature Set

• ONE Array for All Data

Types

8200/8400

Value

8440/20800

Scale

8450/20450/20

850

Performance

Thank you Aravindan Gopalakrishnan, HP Enterprise [email protected]

mailto:[email protected]

Visit Us At Booth #232

Demos, Raffles, SSD Giveaways!

• Ultra-Green Server w/ NVMe & DDR4

• AutoCache Software

• V-NAND SSDs in 3PAR 7200 AFA

• m.2 NVMe SSDs in Moonshot Server

Thank You!

http://www.samsung.com/semiconductor/products/flash-storage/v-nand/

https://www.hpe.com/us/en/storage/flash-hybrid.html

Anders Graham, Samsung Semiconductor Inc. [email protected]

Aravindan Gopalakrishnan, HP Enterprise [email protected]














please give us your feedback - samsung.com · aravindan gopalakrishnan, product manager, 3par...

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