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    A PROJECT REPORT ONPRAGMATIC LEADERSHIP

    DEVELOPMENT PROGRAMMEMBA PROF

    SUBMITTED BY

    SHAUNAK SARDESSAISEETESH MATHUR

    UNDER GUIDANCE

    Mrs. PREETI DUTTA

    POST GRADUATION PROGRAM IN MANAGEMENT

    INDIA EUROPE INTERNATIONAL BUSINESS SCHOOL

    2011-2013

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    CERTIFICATE

    I, Mrs. PREETI GUPTE DUTTA, hereby certify that, SHAUNAK SARDESSAI

    and SEETESH MATHUR, are the students of INDIA EUROPE

    INTERNATIONAL BUSINESS SCHOOL, MBA 1

    st

    YEAR had completed theproject on PRAGMATIC DEVELOPMENT LEADERSHIP

    PROGRAMMEMBA PROF in the academic year 2011-2013. The information

    submitted is true and original to best of our knowledge.

    SIGNATURE OF PROJECT GUIDE SIGNATURE OF CEO

    Mrs. PREETI GUPTE DUTTA Mr. NILESH SARAWATE

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    DECLARATION

    We hereby declare that the project titled MBA PROFTM

    submitted to the India Europe

    International Business School is a record of an original work done by us, Shaunak Sardessai

    andSeetesh Mathur, student of IEIBS, under the guidance of Mrs. Preeti Dutta.

    SIGNATURE SIGNATURE

    SHAUNAK SARDESSAI SEETESH MATHUR

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    ACKNOWLEDGEMENT

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    CONTENT:

    SR.NO. PARTICULARSPAGE

    NO.

    1 EXECUTIVE SUMMARY 6

    2 INTRODUCTION 7

    3 BACKGROUND INFORMATION 8

    4OBJECTIVE OF THE PROJECT

    9

    5 LITERATURE REVIEW 10

    4 METHOD OF STUDY 12

    5 FINDINGS OF REPORT 13

    6 QUANTITATIVE ANALYSIS OF COLLEGES IN MUMBAI 16

    7 CONCLUSION 19

    8 ANNEXURE 20

    9 WEBLIOGRAPHY 21

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    EXECUTIVE SUMMARY

    The current change evolving in the MBA education sector is such that it requires a structure

    to be in place and is important that students are offered the right set of colleges Depending on

    the interest/ aptitude/ paying capacity/preferred career paths/ functional choices. The IEIBS

    AKADEMIATM

    offers a MBA consulting program called as MBA- ProfTM

    .

    This Project on MBA-PROFTM

    is entirely an effort which would help IEIBS

    AKADEMIATM

    introduce the product in the market, thus having the Sales to different

    institute and Scale Up for the interested organisations or individuals.Our team was given the

    Mumbai area for this purpose where we had to attend various colleges explain them the

    concept of MBA-PROFTM

    .

    In order to do so, we firstly did some research work on internet and through other channels

    about the different colleges in different areas, and thus planned the visits according to the

    priorities. Scale up of MBA-PROFTM

    was also pitched to the people we met in the different

    institutes. We got a good response in the different colleges that we had visited. The

    experience was one of its kinds as we could actually get the feel of entering the market place

    and even pitching a product to the customers, thus cracking a deal.

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    INTRODUCTION

    As business leaders try to navigate and rebuild economies savaged by the global meltdown,

    business schools around the world are rethinking leadership and how to train the next

    generation of managers in the midst of unprecedented challenges. It is not time to tweak what

    has been done before. It is a time for reinvention of management education. The reinvention

    may well be led by India, where explosive growth in demand for management training has

    opened the door to massive growth and innovation in the business school sector. Thus

    making the choice of Business school is often determined by where the student wants to work

    and how much he can afford to spend for his MBA.

    ABOUT MBA-PROFTM

    The main focus of MBA PROFTM

    is career of the students, thus making oneself a student

    centric organization in which we believe to be an underwriter of complete career. We provide

    career suggestions to the students who are confused in their career choices, based on their

    potentials and provide proper information regarding appropriate career sources.

    All this calls for a team of professionals in different areas to come together to develop

    proactive strategies for higher education to meet the future demands. A Strategy Planning

    Body and an Institution to design and develop futuristic courses for transferring them to the

    Universities and Colleges may be created. Designing courses with relevance to the future anddeveloping the necessary manpower to deliver them is the main motive ofMBA-PROF

    TM.

    The business school establishment in the West has been hamstrung by the popular rankings

    forcing institutions to look and act the same to fit the established concepts of what it means to

    be "top-tier," stifling innovation. Institutions should be encouraged and incentivized to focus

    on their strengths, and the ability of the student to get into those institutes.

    MBA-PROFTM

    tries to bridge the gap as far as providing guidance in approaching colleges

    and support services for making a successful application.

    OUR AIM:

    To provide overall development to the students.

    To provide different services

    Helps students in their career profile.

    To provide multiple career options in India and Abroad.

    To provide up to date information about current market scenario.

    Choices of B-School if choosing MBA as a career.

    Counselling sessions with students.

    Customization according to the needs and demand of the students.

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    BACKGROUND INFORMATION

    The new challenge before the country at the beginning of the twenty first century is to

    become a developed society by the year 2020, which requires that not only a vibrant economy

    driven by knowledge has to be ushered in soon, but also a new society where justice and

    human values prevails. Moreover, challenges in higher education are no longer only nation

    centric, they have already attained global dimensions.

    A paradigm shift has been noticed in higher education now a days, from national education

    to global education, from one time education for few to life long education for all, fromteacher centric education to learner centric education. These changes make new demands

    and pose fresh challenges to the established education systems and practices in the country.

    Designing courses with relevance to the future and developing the necessary manpower to

    deliver them is a challenging task. All this calls for a team of professionals in different areas

    to come together to develop proactive strategies for higher education to meet the future

    demands. A Strategy Planning Body and

    an Institution to design and develop futuristic courses for transferring them to the

    Universities and Colleges may be created.

    Doing what is right, the right way at the right time is the key to qualifying for a graduatebusiness program. The MBA-PROF

    TMprogram simplifies the steps to admission for

    Business programs in India and abroad. The MBA-PROFTM

    program offers a suit of

    preparatory programs that help master the skills needed to succeed at B-schools.

    MBA-PROFTM

    Programs include

    Information services Resume services Advisory services Grooming Communication Boot-Camp Test Prep

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    OBJECTIVE OF THE PROJECT

    The main Objective behind MBA-PROFTM

    :

    Guiding and Counselling students wanting to do MBA. Its been a general scenario

    that students have a very little knowledge about MBA, which leads to an improper

    guidance for their career and thus choosing a wrong path, MBA-PROFTM

    helps

    students to know field there interest and guides them to a good B-school and testprep classes for a better future.

    It also conducts psychometric test for an appropriate result of the students interest.

    It is a complete package for a students secure future.

    We also got to interact with the the people who have been in the industry for

    a long time and know the in and out of the business.

    We also learnt the flaws and good things about the management industry. It was

    agreat exposure to know about how things function in management industry and

    also we developed our communication and convincing power as it took great

    efforts to convince the directors of the college about MBA-PROFTM

    .

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    LITERATURE REVIEWVERITAS PREP

    Launched as a class project from Yale SOM in 2002, VERITAS Prep has now helped

    more applicants successfully apply to Harvard, Stanford, Wharton, and other top MBA

    programs than any other GMAT preparation & MBA admissions consulting firm in the

    nation. The main reason for VERITAS success: word of mouth from ecstatic clients.

    Every VERITAS Prep Head Consultant has formerly served as an admissions

    representative at a top MBA program. Their experts can tell students precisely whateach admissions committee is looking for in a successful candidate because they have

    evaluated thousands of applicants themselves for the most elite schools.

    They provide unlimited support to their students. They dont count hours. They have a

    coach to lead their students in every step of the way. Their consultant will tell their

    students exactly what to do and what not to do, and will be there to reassure them when

    students need it.

    They try to understand their students more closely. Their application form kit contains

    questions which allow the students to write about their goals and aim in life and also about

    their unique challenges in life. This approach is also followed by MBA-PROFTM

    bytaking psychometric test on students. For each and every student they appoint a Head

    consultant who suits that student the best according to his likes, and the choice of his

    school. In addition to this they also have a school specialist who has attended the school

    before where the student wants to enrol in. Once this all is done the Head Consultant starts

    working with the student on his week points and they give proper guidance to the student.

    CRACK VERBAL

    Crack Verbal is Indias first GMAT training institute with a unique

    delivery mechanism focused solely on GMAT Verbal. We conductGMAT Boot camps which cover all the concepts pertaining to the

    three verbal areas tested on the GMAT: Reading Comprehension,

    Critical Reasoning and Sentence Correction.

    They also offer workshops on quantitative GMAT covering all topics tested on Math and our

    focus is purely on practice and application of relevant concepts. They urge students to think

    through a solution rather than teach from a book.

    MBA Profile Building Workshop

    MBA Admissions Workshop gives in-depth complete details about MBA admission process,

    anything related to GMAT exam, Colleges selections, essay writing etc.

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    This workshop introduces the new GMAT Plan and other proven MBA application

    techniques in a session hosted by an expert MBA admissions consultant. Students

    will receive critical insight through a higher-level admissions committee point of

    view.

    MBA Ding Analysis

    Not everyone gets into their dream MBA programnot their first time out anyway.

    They help students not to repeat their mistake again; they provide a thorough review of

    students application materials (including essays and recommendations. Their consultants

    can tell precisely what is working in an applicationand what is not. They provide all that

    insight and more with our one-of-a-kind Ding Analysis.

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    METHODS OF STUDY (The Plan of Action)

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    Networks (One-to-One Communication for some more contacts)

    FINDINGS OF THE PROJECT (SALES & SCALE UP)

    ICLES Motilal Jhunjuwala College, Vashi

    ICL entered the educational field in 1975 with the formation of India Culture League

    Education Society (ICLES). The Courses offered are B.Com, BA, Bsc, BMS and BMM with

    a strength of more than 500 students.

    We met Dr. Shreedhar Shetti (Principal), to whom we explained the whole IEIBS Akademia

    and the MBA ProfTM

    , he was quite responsive to the things we told him. He at first thought

    that we are just trying to promote our college, but then when we properly told him about the

    details of MBA ProfTM

    , we understood it. He has given us a time schedule that has to be

    decided in the end of January.

    Karamveer Bhaurao Patil College, Vashi

    Karmaveer Bhaurao Patil College, Vashi (Earlier nameModern College, Vashi) was

    established in 1979 and is one of the most flourished branches of Rayat Shikshan Sanstha,

    Satara.

    Here we met Prof. K. G. Tapase, vice principal of the college, whom we explainedthe

    concept quickly, as he was busy. He listened to it, an agreed to give us any time that would

    also suit their timings,but also said that for any such activities, well have to pay Rs. 7,000/-as their allocation fees.

    Datta Meghe College of Engineering, Airoli

    Initially they started with nominal intake of 120 students, today having an intake of 510

    students each year. With the struggle and hard work of the students, the enthusiastic guidance

    from the teachers and the blessings of the management, today they have several students

    appearing in the merit list and more than 68 students name appearing in the distinction list of

    Mumbai University.

    Being an engineering college having their exams, Mr. Sameer, the Training and placement

    officer of the college entertained us. He agreed to what we had to say abt the management

    education and the programs that we offer, to such an extent that he quoted MBA ProfTM

    as a

    Mall for MBA education. He said that we would be able to get an appointment at the end of

    January.

    COURSE NAME INTAKE

    Civil Engineering 90Electronics Engineering 120

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    Computer Engineering 120

    Mechanical Engineering 60

    Chemical Engg.Engineering 60

    Information Technology 60

    M.E.Computer Engineering 18

    M.E.Civil Engineering(Structure) 18

    F.G.Naik Junior College - Koparkhairne

    F.G. Naik college is situated in the heart of Koparkhairne, and very close to the IEIBS

    AKADEMIA campus. We explained the concept of MBA ProfTM

    to him, he was very happy

    that we give such in-depth guidance to the students who wish to persue MBA.

    This college had students who even did not know anything about MBA, so a seminar was

    conducted. A total of 120 students turned out for the seminar. They listened to us withpatience and a lot of them even came for a personal interection.

    R.K Talreja College of Arts, Science & Commerce, Ulhasnagar:

    In the year 1961, the trust started Ulhasnagar Girls College, the first college in the entire

    Konkan region, which was renamed as R.K.Talreja College in the year 1967. This is one of

    the very renowned college in Ulhasnagar area. The strength of 3rd

    Year students of the

    college is about 500+ students of all streams.

    We met the Vice Principal of this college, Prof. N.S. Vagarya, we told him about our

    program and initially he was very confused regarding our program and he shooted us lot ofquestions and finally at a later stage we were able to convince him about our program. He

    asked us to mail him all the details of the program so that he can talk to his management. He

    was positive of conducting a seminar, but still waiting for their response.

    CHM College Ulhasnagar :

    This college was established in the year 1965 with only 250 students and now has

    transformed into one of the largest Colleges of the University of Mumbai with enrolment of

    more than 11000 students

    Here we directly met Mrs. Bhavana Motwani, Principal of this college. We explained her all

    about MBA Prof, she seems to be interested but she told us to come in the month of july and

    do the seminar. Before that we have to mail her the details of our programme and then she

    will revert back. The strength of the college for third year students is around 400-500

    students.

    Stani Memorial College of Arts, Commerce and Science, Mansarovar, Jaipur :

    This college was established i n 1998 with all the three courses of Arts, commerce andscience. This is situated in the city of jaipur near Mansarovar area.

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    Here I met Dr. Seema Sharma, Placement Co-Ordinator of this college. After hearing about

    MBA Prof she was very much interested in conducting the seminar but strength of the

    students was a concern as all were bust with their final exams and Placements preparations.

    She said that she will be putting the brochure on the notice board.

    St. Wilfred College, Mansarovar, Jaipur:

    For over 12 years Wilfred's has provided students with opportunities to discover higher

    education and quality learning. The courses run by this college are B.com, B.A & B.B.A.

    Here i met Mrs, Mani Bhatia, Senior Professor who seems to be interested and asked us to

    contact her in 1-2 days. Then afterwards she gave us the reference of Mr. Rakesh Roshan,

    Training Placement Officer. He is ready for the seminar in the fourth week of January but

    here also strength of the students is a concern. He was initially ready for the seminar in thesecond week but then he had to change his plans as various companies were visiting their

    campus for Final placements of third year students.

    Government College of Girls, Dausa, Jaipur / Government College of Boys, Dausa,Jaipur

    This college is situated 60 Km from Jaipur in Dausa Dist. Its a government college where the

    capacity of the students for the degree course is very less, i.e 130 for all the BA & B.Com

    section for each college.

    I had a talk to Dr. Suman Pandey, A N.S.S Officer of this college. I gave her the reference of

    Dr. Urmil Talwar, who was also a retired N.S.S Officer whom i had a talk earlier. She is

    ready to conduct a seminar for the students but says that she can arrange for maximum 100

    students for the seminar including second year and third year for both the colleges. Hence she

    has called us to meet us in the month of January and decide for the rest.

    Logical Tutorials, Thane ( Sales and Scale Up)

    Logical Tutorials is a situated in Thane area having an intake of more than 600 students for

    the B.Com coaching. The head of this institute Mr. Abhijeet is very much attached to the

    students and does his best for them. Interacting with him was really good, as the it went for a

    very long time and even we could learn a lot from hs experience.

    He has agreed to arrange a seminar for his classes, and also he said that he would like to meet

    the head of our Organisation in order to get more knowledge about our business plan.

    QUANTITATIVE ANALYSIS OF COLLEGES IN MUMBAI

    Padmashree Dr. D. Y. Patil Institute of Management Studies

    NerulAgnel Polytechnic Vashi

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    A.C. Patil College of Engineering and Management Kharghar

    Modern College Vashi

    Bharati Vidyapeeth's College of Engineering Khargar

    Bharati Vidyapeeth's College of Engineering (BVCOE) - Navi Mumbai

    Bharati Vidyapeeth's Institute of Management Studies and Research - BelapurDatta Meghe College of Engineering Airoli

    F.G.Naik Junior College - Kopar khairne

    Fr. Conceicao Rodrigues Institute of Technology Vashi

    ICLES Motilal Jhunjuwala College,Vashi

    Lokmanya Tilak College Of Engineering (LTCOE) - Navi Mumbai

    Mahtma Gandhi Mission college of Engineering & Technology Kalamboli

    Pillai's College of Arts, Science and Commerce - New Panvel

    Pillai's Institute of Information Technology Engineering, Media Studies & Research - New Panvel

    Pillai's Institute of Management Studies & Research (PIMSR) - New Panvel

    Pillai's Polytechnic - New PanvelPillai's Research Institute - New Panvel

    Annasaheb Chudaman Patil College of Engineering, Navi Mumbai, Thane

    College of Engineering, Belapur, Thane

    College of Engineering & Technology, Navi Mumbai, Thane

    College of Engineering & Technology, Vasai Road, Thane

    Datta Meghe College of Engineering, Navi Mumbai, Thane

    Fr Conceico Rodrigues Institute of Technology, Navi Mumbai, Thane

    KC College of Engineering, Kopri, Thane

    Lokmanya Tilak College of Engineering, Navi Mumbai, Thane

    Parshwanath College of Engineering, Kasar Vadavali, Thane

    Ramrao Adik Institute of Technology, Navi Mumbai, Thane

    Saraswati College of Engineering, Navi Mumbai, Thane

    Shivajirao S Jondhale College of Engineering, Dombivli, Thane

    Sies Graduate School of Technology, Navi Mumbai, Thane

    SmtIndira Gandhi College of Engineering, Navi Mumbai, Thane

    Terna Engineering College, Navi Mumbai, Thane

    S H Jondhale Vidya mandir - Kopar road, Dombivli West

    S H Jondhale college of engineering - Shastri nagar, Dombivli- West

    K V Pendharkar College of Arts, Commerce & Science- Sudharshan nagar, MIDC, Dombivli- EastTilaknagar vidya mandir- Dombivli - East

    Womens College of arts and commerce Junior College ( SNDT ) - Ayare road, Dombivli - East

    Royal Junior college- Agarkar road, Dombivli - East

    Abinav college of arts, commerce & science- M I D C., Dombivli East

    S N D T College of Arts & Commerce- Dombivli East

    Pragati College of Arts & comerce- Nandivali rd, Dombivli East

    S N Jondhale polytechnic - Kopar road, Dombivli West

    Model College Of commerce - Sudama nagar, MIDC, Dombivli East

    S I A Junior college - Kopar road, Dombivli West

    S K Patil Junior college - Ramnagar, Dombivli - East

    Shankarao College Of pharmacy-Sonaar Pada, Dombivli East

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    Mohindar Singh Kabal Singh English High School & Jr College

    Prakritim School Of Business

    K V Pendharkar College

    Pragati College Of Arts & Commerce

    Sice Society College Of Arts Science & Commerce

    Royal Junior College

    New Era High School & JR College Of Science & Commerce

    Gies Mahila Mahavidyalay

    Shivajiraos Jondhale College Of Engineering

    Model College Of Commerce & Arts

    S H Jondhale Polytechnic

    Abhinav Vidyalaya & Junior College

    South Indian High School & Junior College

    Saraswathi Vidya Bhavans College Of Pharmacy

    Abhinav College Of Engg & PolytechnicRoyal College

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    CONCLUSION

    The Pragmatic Leadership Development Program was of utmost importance to us as we got

    to learn the intricacies of a sales job. The approach that we had taken was such that we could

    cover a lot of colleges in the Mumabi area. A first had experience in the industry made us

    learn a lot.

    According to us the initial stage, of introduction would be a time where MBA ProfTM

    needs

    to be tweaked to the requirements of the institutes, for e.g. pitching of MBA ProfTM

    in

    engineering colleges need to be devised in such a manner that GMAT/ GRE guidance needs

    to be highlighted. But a brilliant concept in the market which can literally savour the students

    needs.

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    ANNEXURE

    Designing by Shaunak Sardessai

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    WEBLIOGRAPHY:

    www.google.com

    www.veritasprep.com

    http://www.businessweek.com/managing/content/sep2010/ca2010093_520557.htmRespective college websites

    http://www.google.com/http://www.google.com/http://www.veritasprep.com/http://www.veritasprep.com/http://www.businessweek.com/managing/content/sep2010/ca2010093_520557.htmhttp://www.businessweek.com/managing/content/sep2010/ca2010093_520557.htmhttp://www.veritasprep.com/http://www.google.com/