14th editionPRESS RELEASE

The best Japanese & international children’s brands February 23 > 25 Belle Salle Shibuya Garden, Tokyo

Last stop for Playtime’s ‘Marvelous!’ tour in TokyoAfter Paris and New York, Playtime will mark its final stop of the season in Tokyo to present its ‘Marvelous!’ gathering of designers.

More than 230 international brands will be there to present their new fall-winter 2016/17 collections, including a hundred exhibiting for the first time at Playtime Tokyo.Of course Japanese and Asian brands, but also some others from Australia, China, United States, Brazil, Canada and Europe with the intention to expand in Asia.

Fashion, accessories, decor/design, gifts, baby gear and maternity, Playtime guarantees to offer a complete range of today's best collections, THE unmissable event for all industry professionals.

Buyers, journalists and bloggers could draw inspiration and get a better understanding of future trends across the 3 trend spaces designed by artists and which will display pieces from exhibitors' collections.

The newest brands joining Playtime Tokyo this winterabc123me9 • amelia milano • atelier nuu10 • bee&beaus • diapers & milk • dinui • feather drum11 • franck & fischer • fresk • kukukid12 • lapin & me8 • like a scribble7 • little llama • luisa et la luna3 • motoreta2 • muakmoi • nadadelazos6 • nailmatic4 • omamimini • picnik5 • tarantela • sways1 •••

The brands returning to Playtime Tokyo with their latest offer 10is • ami amie1 • anne-claire petit • anais and i • arch & line • bleu comme gris paris2 • bobo choses3 • bonheur du jour4 • easy peasy • folk made • gugguu5 • hand see saw • herschel supply6 • isabella oliver12 • jess brown7 • leoca • louise misha9 • munster • oeuf8 • play&go10 • rock and pebble11 • sons +daughters • tinycottons • tuchinda • waddler •••

Winter 2016/17 Trends forecast

This winter Playtime will bring you in a "Marvelous!" world where every style will adjust to the temperature curves! In addition to the key outfits of the season, our 3 trends spaces will also feature original art installations.

Find out about the invited artists here: www.playtimetokyo.com/en/trends-events/

And don’t miss...Discover these themes in more detail in the mini-conference video with our trend-setter Julie Malait

and find out about the key colors, materials and shapes of the season.At the entrance of the show and online on our social media networks after the show.

Winter WonderlandIn the Great White North lives a queen with an icy heart whose beauty knows no equal. The bitter cold has petrified both her enchanted world and her soul. Everything that surrounds her is precious, reflecting her magnificence. Under the spell of her splendor, children dream of being princes or princesses. They strut like descendants of Tsars in outfits of velvet and brocade.

Frozen landscapesWinter has covered nature in its snowy cloak. Trees are clothed in a suit of icy lace. Time is suspended. The flora and fauna are snoozing.This is where the reign of the mineral takes over. Just like the frozen landscape, children’s wardrobes are decorated with marbled effects and blend right into the mineral tones to better hide during their games of hide-and-seek.

Surreal utopiaA poet, a painter and a photographer play around with composing nonsensical sentences. Out of their imagi-nations is born a marvelous universe denuded of all reality where nothing is impossible. It is populated with hybrid plants and mutant animals. In this strange world, children pop a lobster on their head, wear clothes made of blue skies and have eyes in the place of a knapsack.

Materials: moiré, metallics, pearlized, brocades, silk, fur, velvetColors: dusty roses, glacier blues, purple, transparent greys, silver, golden, bronzePatterns: blurry florals, snowflakes, inlaid rhinestonesKey Pieces: pillbox hat and muff, long coat, maxi dress

Materials: wools, cottonsColors: white, icy blues, cool greys, stone colors, charcoal, neutral tones, mossPatterns: marbled, landscapes, rock candyKey Pieces: wool pants and coat, chunky knits

Materials: composite, aggregateColors: brightPatterns: mouths, eyes, skies, random prints, artyKey Pieces: hoodie, windbreaker, improbable mixes

invited artist: David Takahashi www.davidtakahashi.amebaownd.com

invited artist: Aurélie Mathigot www.aureliemathigot.com

invited artist: Kaori Kato www.geocities.jp/kaorikato555

PRE-REGISTER AND PREPARE YOUR VISIT

www.playtimetokyo.comOrganisation Picaflor Japan Co., Ltd.

6-11-1 Shimouma Setagaya-ku 154-0002 Tokyo JapanTel / Fax +81 (0) 3 3793 0057 • E-mail contact@playtimetokyo.com

Playtime Tokyo • February 23-24-25, 2016 • Belle Salle Shibuya GardenTuesday 25th : 10am > 7pm • Wednesday 26th : 10am > 6pm • Thursday 27th : 10am > 5pm

From fashion to decoration and lifestyle, Playtime Tokyo is bringing you the next prettiest children’s and maternity brands.

VIRTUAL SHOWROOM, REAL BUSINESSバーチャルショールーム、リアルビジネス

Grab some ideas to work more efficiently….

Join the place to B2BDon’t have time to place all your orders at the show? In addition to your visit, get a free access to Playologie, the international B2B marketplace for Fashion and Design. The only place to check out today’s best international collections, before everyone else!In a user-friendly and secured interface, Playologie offers a serie of simple and efficient tools which will help you centralize all your orders.The Playologie team will be present at the fair to introduce the website’s new func-tions and to answer the questions of professionals seeking to work more efficiently.Get more info and sign up for free:

www.playologie.com

Do it like Milk JaponHaving trouble choosing between all the brands at the show? You can always check out the selection of Milk Japon’s editors. Fashion, Decor and the Editor’s Special prize, they will give their Awards to their favorite brands.Get the results live at the fair and then on the magazine’s website :

www.milkjapon.com

Mamas know best!The super-mama resporters sent on assignment by Cocomag will be back to uncover the trends that parents will be hunting down at stores next winter. Check out their finds on Instagram :

www.instagram.com/cocomag_kidsfashion

… Or have some fun, it’s up to you!

A call for happiness from Kid’s WearFor all the dreamers, original thinkers and poets, Kid’s Wear offers you a ticket to the marvelous universe of artist Elsa Dray Farges. Find the magazine’s photographer wandering through the aisles of the show and step into the skin and thoughts of her colorful ‘characters.’All of the photos will be available on the magazine’s website and social media network.

www.kidswear-magazine.comwww.elsadray-farges.com

Enter Abi’s fairylandHear the faint sounds of the hidden life in the winter wonderland. When the forests turn white you know it’s time to play! See squirrels play hide and seek up the tree trunk, spot a reindeer, catch snowflakes in your mouth, follow footprints in the snow. Where are Apollo&Char?Discover Abi’s Winter wonderland designed by graphic artist and writer Akiko Kawamura and her dog Apollo and cat Char.Abi Loves Atelier goes from classic books story telling and colouring to 3D animation by BCMedia.Wear a jumper, remember it’s cold outside

www.abiloves.comwww.apollo-char.com

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