playing the e-business game in 3d virtual worlds anton bogdanovych university of technology sydney

Playing the e-Business Game Playing the e-Business Game in 3D Virtual Worldsin 3D Virtual Worlds

Anton BogdanovychUniversity of Technology Sydney

22Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Helmut Berger, Michael Dittenbach, Dieter Merkl Anton Bogdanovych, Simeon Simoff: Playing the e-Business Game in 3D Virtual Playing the e-Business Game in 3D Virtual WorldsWorlds

OutlineOutline

• MotivationMotivation• ObjectivesObjectives• Conceptual DesignConceptual Design• How It WorksHow It Works• Visual Impressions of an Visual Impressions of an

e-Tourism showcasee-Tourism showcase• ConclusionConclusion


Motivation - TourismMotivation - Tourism

• Tourism productsTourism products– ““confidence goods”confidence goods”– no direct experience prior to purchaseno direct experience prior to purchase– consumers need to rely on virtual experienceconsumers need to rely on virtual experience– appealing product presentation (visualization appealing product presentation (visualization

of travel destinations) is a mustof travel destinations) is a must

• Travel agentsTravel agents– People still appreciate social interactionPeople still appreciate social interaction– Trust / SecurityTrust / Security– Personal experience of othersPersonal experience of others

Mot

ivat

ion


Motivation – 3D WorldsMotivation – 3D Worlds• More objective description of the destinationMore objective description of the destination• User involvement is much higher. User involvement is much higher. • The communication between participants is The communication between participants is

chat-/multimedia-basedchat-/multimedia-based• Context of a conversation is visualized.Context of a conversation is visualized.• Best possible way to observe the behaviour Best possible way to observe the behaviour

of a customer and create a user profileof a customer and create a user profile • Support of social interactionsSupport of social interactions• Group bookingGroup booking

Mot

ivat

ion


Motivation – 3D WorldsMotivation – 3D Worlds

• Has more residents than Miami

• Has bigger GNP per capita than Bulgaria

Norrath, The online world created by Sony

Virtual worlds are one of a few online businesses that make money on the Web

Edward Castronova, USA, Edward Castronova, USA, 20032003

Mot

ivat

ion


ObjectivesObjectives

• With “itchy feet” we provide a 3D e-Tourism With “itchy feet” we provide a 3D e-Tourism environment environment – for providers and consumers that enables for providers and consumers that enables

versatile interaction between participants versatile interaction between participants including the trade in tourism products.including the trade in tourism products.

– that becomes a community facilitator to create that becomes a community facilitator to create and establish a lively and sustainable community and establish a lively and sustainable community involving both, providers and consumers.involving both, providers and consumers.

– that is information-rich and multimedia-based to that is information-rich and multimedia-based to offer transparent and unified access to disparate offer transparent and unified access to disparate information sources.information sources.


Conceptual DesignConceptual Design

• 3-layered architecture3-layered architecture– Multi-agent system: Multi-agent system: Electronic Electronic

InstitutionsInstitutions

– MiddlewareMiddleware

– User Interface: Torque Game Engine by User Interface: Torque Game Engine by GarageGamesGarageGames


How It Works - How It Works - CommunicationCommunication


Itchy Feet Travel AgencyItchy Feet Travel Agency

Vis

ual I

mpr

essi

ons


Travel Agent ServiceTravel Agent Service

Vis

ual I

mpr

essi

ons


Traveler‘s LoungeTraveler‘s LoungeV

isua

l Im

pres

sion

s


Travel Advisory ServiceTravel Advisory ServiceDestination VisualizationDestination Visualization

Vis

ual I

mpr

essi

ons


ConclusionConclusion

• ““itchy feet” itchy feet” – provides 3D visualization provides 3D visualization – allows interaction with tourism productsallows interaction with tourism products– supports tourism business activitiessupports tourism business activities– provides the grounds for a lively tourism provides the grounds for a lively tourism

communitycommunity– fosters social interaction and the fosters social interaction and the

exchange of personal experiencesexchange of personal experiences

playing the e-business game in 3d virtual worlds anton bogdanovych university of technology sydney

Documents

ebusiness game

michael dittenbach

dieter merkl anton bogdanovych

simeon simoff

d virtual worldshow

d etourism environment

torque game engine

sonyvirtual worlds