Playing Big: What Small Businesses

Need To Know About Inbound

Marketing

Moderator:

Todd Friesen

Director of Marketing - SEO

Salesforce

Speakers

Joanna Lord, SEOmoz

Dharmesh Shah, HubSpot

Joanna Lord

VP of Growth Marketing

SEOmoz

There’s a problem right now.

Marketers are interrupting.

Marketers are pushy.

Marketers are scheming.

But what can you do?

When your boss wants all this.

You’ve got options.

Choose the high road.

Start loving what you do & how you do it.

Probably sounds a bit ridiculous.

But I dare you to believe me.

In fact I’m going to spend the next 10 minutes convincing you.

Marketing you can be proud of.

Be proud of valuable content.

Be proud of beautiful content.

Be proud of beautiful content.

Be proud of useful conversations.

Be proud of being there when they need you.

Be proud of your story.

Be proud of making friends.

Be proud of following through.

That seems like a lot to ask of me.

Well yeah.

That seems like a lot of philosophy to change in the office.

Well yeah.

That seems like new tools, metrics, and ideas are required.

Well yeah.

But its possible.

And its worth it.

Marketing euphoria!

Dharmesh Shah

Chief Technology Officer & Founder

HubSpot I convert caffeine to code

#df12inb

@dharmesh

With PPC you’re not buying

attention, you’re renting it.

Oh, and the landlord can increase rent anytime and evict you without notice.

Outbound Marketing

Focus on results not search rankings.

Blog Analytics

#inbound12

Blog Analytics

SPOT A PATTERN:

4 out of Our Top 8 Blog

Posts Are about Facebook

Search and

social are like

peas in a pod

Really? I can get value out of social media?

You’re more likely to fail from not using social media.

Without followers, social media is not much fun.

Don’t try and automate getting fans.

Numbers go up, but currency goes down.

“My industry is boring.”

No, your industry is not boring,

your marketing is boring.

Pay it forward. Help bloggers

build their base.

Make social media a daily habit.

100 million active monthly users

The real reason you can’t ignore Google+ hint: it’s the characters before the +