player · introductions 03: events 04: academy presentations 05: social media activity 07:...

professional playerMedia Pack

Professional Player is an exciting publication, the first which is designed and written exclusively for footballers, past, present and future. The

magazine addresses issues facing the modern professional both on and off the field, providing the ultimate good living guide, as well as inspiring players who are nearing retirement and need a new focus. Professional Player is a concept, with the magazine being the platform to reach an influential and affluent audience of professional footballers who enjoy a luxury lifestyle and all that comes with it. It offers a discerning clientele fresh and exciting content and provides advertisers with the perfect opportunity to target high net worth individuals.Alongside exclusive interviews with the biggest names in the game, this high-end publication also includes the latest cutting-edge fashion, business news and the hottest holiday resorts.While entertaining, Professional Player is also an educational guide for the modern footballer with well researched healthcare and lifestyle articles providing advice and support to players and their families. Putting the interests of the player first, the magazine also offers support for life after football and provides regular features and expert advice from those who have been there and done it. We know through our partnership with the charity XPRO, that many players leaving the game feel a lack of support and direction. Professional Player encourages players to build a life which doesn’t solely revolve around what happens on the pitch, which can help with the ultimate transition into retirement.So whether it is help planning a wedding, coming to terms with an addiction or legal issue; buying a car to updating a wardrobe, investing in property or booking that dream holiday or looking for a career after retirement, this is the magazine that has it all.In short, Professional Player is a comprehensive guide to the good life.

facebook.com/theprofessionalplayertwitter.com/proplayermag @proplayermag

Welcome to a world of quality, style and luxury.

Welcome to a magazine which scores on every level.

Welcome to Professional Player, the ultimate publication read by the game’s greatest footballers and their families.professional player

Why: Advertising in Professional Player is a unique opportunity to reach an affluent audience with phenomenal spending power. Advertisers are offered rare access to high-earning ‘A-List’ consumers who are prepared to invest heavily on such luxuries as jewellery, watches, property, yachts, cars and holidays.

Published quarterly, the magazine is distributed to every Premier League, Championship, League 1 and League 2 football club in the UK, the 19 WSL1 and WSL2 Clubs in the UK, and more recently the 20 MLS Clubs, and 10 NWSL Clubs.

In total, our magazine has a circulation figure of 8000, and is read by over 25,000 professional and academy players and their families.

Engagement with this content has prompted Professional Player to develop a new section of the magazine which is solely focussed on the wives and partners of the players. This feature celebrates the great work that many of the players’ families get involved with away from the world of football, as well as providing

fashion, home and holiday ideas.In addition to the players and their families, Professional Player is mailed to an exclusive database of existing clients consisting of professional bodies, ex-players and celebrities from the world of show business.However, the Professional Player model goes beyond the limits of traditional advertising by interacting with all advertisers on social media where content is relevant for players.Professional Player has its own free smartphone app, enabling the user to hover their device over an advertisement or image. This triggers a link to the video content of the advertisers choice which is then played full screen on the device. This gives a more digital presence and interactive experience to the players.Advertising rates have been set to compete favourably against similar high-end publications and represents real value for those seeking to reach an upmarket, sophisticated and hard-to-reach audience.

News and Interviews Every issue will include interviews and features with football’s biggest names, health professionals plus regular columns from the experts, wives, girlfriends and influential figures within the game.

Health The dedicated health section combines real life experiences with relevant information, awareness campaigns, professional commentary, psychology designed to tackle addictions and other health concerns professional footballers may have.

Motoring At Professional Player we work with the very best in motoring, from the ultimate in performance vehicles to the most exclusive 4x4.

Leisure From choosing a new motor to discovering the latest technology on the UK market, we provide a complete guide to stylish living. Along with our dedicated boutique and catwalk fashion features we bring the latest trend previews, the must-have accessories and newest sport collections.

Travel A comprehensive guide to getting away from it all with the hottest destinations in the UK and abroad. In short, this is the one-stop holiday shop for that dream break in the sun, on the slopes or in the world’s most exciting cities.

Property A dedicated section on investing in property at home and abroad with financial advice for overseas and holiday property investments and portfolios.

Financial A section designed to help look after all your financial concerns with expert analysis from the experts including wealth management, insurance, tax and banking.

Legal From prenuptials to law-suits and social media regulations, we offer full support with legal concerns and player representation.

Fashion From boutique and catwalk fashion and jewellery to home interior design and an entertainment guide for upcoming events on the professional circuit, the fashion section provides inspiration for life.

Sport From the latest sporting fashion and brands to the latest news on sporting programmes, specialised equipment, fitness and nutritional advice, the sporting section is designed to balance footballer’s physical interests with the latest trends on the market. There are also in-depth features on the agents within the game and unravelling the myth that surrounds the game’s money men and what they can offer to today’s players and their families.

Who:Professional Player is published by 07 Media Ltd. and was the brainchild and combination of experiences of Matthew Etherington formerly of Stoke City, West Ham and Spurs and his father Peter Etherington. Peter’s considerable experience in the print and publishing industry alongside Matthew’s insight as a Premier League player creates a rather invaluable combination. Through Matthew and his large network within the game, Professional Player are able to ensure that content is relevant and engaging, and provides a positive message for the players which is often lost in mass media.

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issue 19 • september 2017

professional player

INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION

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A WHOLE

NEW LEVEL

Individual Restaurants

Discover their amazing collections of restaurants

Players CarsProviding first class

cars & service to the elite sports professionals

Kevin PietersenEngland’s most gifted batsman talks with PP

- full interview inside

Jay HuttonExclusive interview

with the “Tattoo fixers” star

1INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION

Harvey NicholsExplore their exclusive

range of fragrances and sunglasses

Jody BellEasy, effortless and

elegant – Jody Bell’s hot new collection unveiled

The Hair ClinicProviding next generation hair loss

treatments designed to give you back your confidence and more

Telford HomesProviding an exclusive

Collection of Penthouses in premier locations

Jesse Lingard’s exclusive interview

issue 17 • march 2017

professional player

30 31Visit: theprofessionalplayer.co.uk


found the magazine a useful guide

had used a service in the magazine

related to an article that they had read in the magazine took it home with them

kept the magazine

told a frien

d abou

t the m

agazine knew who owned

the magazine

said that their wives read the magazine

Our Partners

Market ResearchRecently Professional Player commissioned some research via Ocean Promos to understand how players were using the magazine. A snapshot of the results can be seen below (367 Premier League players were interviewed):


ContactAaron Widdows, Partner01603 [email protected]

Who are Price Bailey?

Award winning, top 30 accountancy firm experienced in providing services to professional players

What can we offer to players?

• The ability to speak with experts in accountancy and taxation on a one-to-one level

• A bespoke service that will help players meet their obligations with HM Revenue

& Customs

• Guidance and training sessions available to groups of academy players, which can

be organised with their clubs

• Practical advice and tax planning tips for players and their families

• Access to in-house advisers on employment law, and wealth management

• Advice on the taxation of image rights and other bespoke areas of being

a professional player

At Price Bailey - It’s all about youHelping you make better decisions pricebailey.co.uk

Professional Player Adverts.indd 1 16/08/2017 13:55

Working withprofessional playerProfessional Player has evolved over the years to offer a wide range of services when you become a Full Partner. Below we list the platforms that are available as part of a unique package.

Professional Player Channels

professional player issue 07 • june 2014


Roy HodgsonWhy i wish i had been a bit older when i took over at inter

Barry FryFrom heart attacks to bankruptcy, the reality of life as a football manager

Andy QuyWhy goalkeeping has changed but goalkeepers have stayed the same

Chris KamaraThe five things you need to know if you want to succeed in the media

ryan Giggs?What next for

EXCLUSIVE INTERVIEW

pro

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PP_ISSUE07_2014.indd 1 30/06/2014 22:09

1INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION

Tony Bellewinterview with Luke Nicoli

talking about Boxing and his love of being an Evertonian

Carl Dickinsoninterview with Anthony Bunn

talking about his career and his love of family life

Steve PlantGrass Roots Football

coaching and his passion for our beautiful game

Daniel JohnsonWriting in his own column

in Professional Player and after joining the team

issue 16 • november 2016

professional player

James’s move across London


professional player

issue 08 • september 2014

Everton’s

record signing

Romelu Lukaku

EXCLUSIVE INTERVIEW

Simon MignoletHow to succeed in the world

of social media

Karren BradyProfiling the rise of the first

lady of football

The fashion editWhere sport and fashion come

together for the first time

Ryder CupA look back at the history of the

sometimes brutal tournament and why it’s highly anticipated

for golf lovers

pro

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issue 18 • june 2017

A CUT ABOVE

professional player


Chelsea Truck CompanyShowcase their amazing Black Hawk Jeep

Mercedes View their luxurious new range of cars for him and her

PestanaCR7The soccer superstar launches a line of boutique hotels

Individual RestaurantsDiscover their amazing collection of restaurants


01:Magazine 02:

Introductions

03:Events

04:Academy Presentations

05:Social Media Activity

07:Professional Player Web Site

08:Player Liaison Pack

09:Online Magazine

Working withprofessional playerHere are just three of the events we have undertaken in recent times.

Sponsored by:

In partnership with:

Events: Thomas Sabo Events: Dakota Deluxe

Events: PP Golf Day Events: PP Fashion Show


In partnership with: In partnership with:

Working withprofessional playerWe interview many of the stars with the professional game as well as celebrities that have a footie connection.

Interviews: Players & Celebrities

Ryan Giggs

Leon McKenzie Xavi Hernandez

Kaká Amir Khan Asmir BegovicLauren Sesselmann

Frank Lampard

Harry Kane Don Garber

Michael Owen Romelu Lukaku

David Moyes Abbey Clancy

Peter Crouch Jamie Vardy

Ronaldo

Lewis Hamilton Juan Mata


Working withprofessional playerHere’s what our elite Partners have to say about working with us, and of course what the Players think about the magazine, made exclusively for them.

Testimonials: Players & Partners“Professional Player is a great idea and I like the fact that there’s plenty of editorial for players who have come to the end of their careers. Every player is different but it’s always good to read or take on board the advice of others.”

JIMMY BULLARD EX PROFESSIONAL FOOTBALLER

“We have been working with PP for the last year, and have really enjoyed the partnership. The magazine is excellent, with interesting and informative articles, and a great reach across football. The team are always proactive in looking for content and sharing it via social media, increasing our exposure.”SAFFERY CHAMPNESS

“I was aware of Professional Player from the training ground at Leicester and so I was happy to be interviewed for a recent issue. I spoke about my transition from a player to coach and hopefully other players thinking of making a similar move can take something from what I’ve said.” KEVIN PHILLIPS DERBY COUNTY FC ASSISTANT COACH

“Professional Player has been invaluable in providing me with companies that have helped me in the development of my career.”

TOMMY ELPHICK BOURNEMOUTH FC


Artwork specsHeight x Width (mm)

Double Page 460w x 270h

(with bleed) 466w x 276h

Single Page 230w x 270h

(with bleed) 236w x 276h

Advertising rates are based on artwork supplied.

Images/artwork must be high resolution - 300dpi in CMYK with crops & bleed supplied where appropriate.

Accepted formats: PDF, TIFF, JPEG, EPS (with outlined fonts). Please email all artwork to: [email protected]

These rates are applicable from January 1st 2016.

All rates are exclusive of VAT.

Payment Terms as follows: 5% discount for payment up front of full amount. Alternatively payment 28 days from invoice

RatecardThe cost of a 12 month partner contract with Professional Player is £26,800 plus VAT and includes the following:

• A double page spread advert in 4 editions• At least one editorial piece (content to be agreed by both parties)• PP social media exposure• Invitations to events hosted by other Professional Player Partners• Assistance with organising your own event in conjunction with Professional Player

and ensuring that players and other partners are in attendance• Introductions across the partner network• Presence on the partners section of the Professional Player website

Rates are calculated on supplied artwork

Full annual rate Quarterly rate per insertion

Full Page £17,950 £4,750

Double Page Spread POA POA

IFC - Full Page POA POA

IFC - Double Page Spread POA POA

IBC - Full Page POA POA

IBC - Double Page Spread POA POA

Working withprofessional playerProfessional Player offer two levels when entering into a relationship, which are a full partner model and a more traditional advertising model:

Partner modelFor clients looking to enter into a full partner relationship, Professional Player does not limit its involvement with clients at the point that an advert is placed in the magazine. Professional Player use their extensive network of contacts within the football industry to identify opportunities for partners which will generate further business, whether this is from the players or through our other partners.

This turn-key model goes beyond the limits of traditional press advertising, by incorporating editorial content, exclusive events where products and services can be directly showcased to players, social media referrals, interactive content from the Professional Player website as well as a mobile app which can bring printed design to life. Partners will also receive space for a full profile within the Professional Player website.

Advertiser modelFor clients who are looking for a more traditional press strategy, the Professional Player advertising model is perfect. This model provides the opportunity to expose your brand or service to a niche market of high net worth individuals and their families, as well as engaging with players and clubs via Professional Player across social media channels. During one of the 4 quarterly insertions, your advert and brand/service will also have the opportunity to feature in a relevant advertorial piece, gaining even further exposure amongst your captive target audience.

ContactDirector of Business Operations Gina Wade-Taylor [email protected] 07715 974816

07 Media Ltd Bartle House Oxford Court Manchester M2 3WQ

(All prices subject to VAT)

Ratecard


player · introductions 03: events 04: academy presentations 05: social media activity 07:...

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