platform: get noticed in a noisy world
DESCRIPTION
This is the presentation I gave at Catalyst Dallas on May 9, 2012.TRANSCRIPT
![Page 1: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/1.jpg)
G E T N OT I C E D
M I C H A E L H YAT T
I N A N O I S Y WO R L D
PLATFORM
![Page 2: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/2.jpg)
”All the world’s a stage.”–William Shakespeare
![Page 3: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/3.jpg)
![Page 4: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/4.jpg)
![Page 5: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/5.jpg)
![Page 6: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/6.jpg)
![Page 7: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/7.jpg)
![Page 8: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/8.jpg)
![Page 9: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/9.jpg)
![Page 10: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/10.jpg)
2004 2005 2006 2007 2008 2009 2010 2011 2012
261,000
183,000
59,000
43,00020,000
700450225110
BLOG TRAFFICUnique Visitors per Month
![Page 11: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/11.jpg)
![Page 12: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/12.jpg)
michaelhyatt.com/platform
![Page 13: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/13.jpg)
PLATFORM BENEFITS
1. Visibility
2. Amplification
3. Connection
![Page 14: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/14.jpg)
![Page 15: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/15.jpg)
![Page 16: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/16.jpg)
You can assemble a powerful, personal platform with
just five planks.
T H E S I S
![Page 17: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/17.jpg)
Plank 1: Start with WOW
![Page 18: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/18.jpg)
“Great marketing only makes a bad product fail faster.”– DAVID OGILVY
![Page 19: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/19.jpg)
![Page 20: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/20.jpg)
![Page 21: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/21.jpg)
Plank 2: Prepare to Launch
![Page 22: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/22.jpg)
![Page 23: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/23.jpg)
![Page 24: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/24.jpg)
![Page 25: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/25.jpg)
Plank 3: Build Your Home Base
![Page 26: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/26.jpg)
SOCIAL MEDIA FRAMEWORK
![Page 27: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/27.jpg)
Alerts
Alerts
Alerts
Alerts
Alerts
![Page 28: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/28.jpg)
Plank 4: Expand Your Reach
![Page 29: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/29.jpg)
![Page 30: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/30.jpg)
![Page 31: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/31.jpg)
”It is more blessed to give than to receive.”
– Acts 20:35
![Page 32: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/32.jpg)
![Page 33: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/33.jpg)
Plank 5: Engage Your Tribe
![Page 34: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/34.jpg)
![Page 35: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/35.jpg)
![Page 36: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/36.jpg)
![Page 37: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/37.jpg)
THE 20-TO-1 RULE
![Page 38: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/38.jpg)
Summary1. Start with wow.
2. Prepare to launch.
3. Build your home base.
4. Expand your reach.
5. Engage your tribe.
![Page 39: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/39.jpg)
![Page 40: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/40.jpg)
What would a PLATFORM make possible?
![Page 41: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/41.jpg)
![Page 42: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/42.jpg)
michaelhyatt.com/catalyst12
![Page 43: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/43.jpg)
![Page 44: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/44.jpg)
Q&A
![Page 45: Platform: Get Noticed in a Noisy World](https://reader035.vdocuments.us/reader035/viewer/2022081400/554cf7a1b4c905a5138b4f24/html5/thumbnails/45.jpg)
G E T N OT I C E D
M I C H A E L H YAT T
I N A N O I S Y WO R L D
PLATFORM