plano, tx focus on business
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Vision:
Create an open, collaborative environment of people and processes to inspire and promote the invention and innovation of ideas from concept to commercialization between AT&T and third party partners
Objectives:
Accelerate the delivery of strategic consumer and business products and services that leverage AT&T Cloud Services and deliver unique and compelling capabilities to our customers
Provide better visibility and access to the next generation of future applications, service innovations and enablers that leverage the AT&T network
Plano, TX
Focus On Business
Palo Alto, CA
Focus On Consumer
Ra’anana, Israel
Focus On Back Office
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Three Ways To EngageAT&T Foundry Access
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Web Form Application
Development driven
exclusively by innovator
Access to online tools &
support
Development driven by innovator
with support from
Innovation Center
Access to online tools &
support++plus++Enhanced Services
Space reserved at center with access to
center test environment
Fast Pitch Presentation
Standard
Certification (testing)&
Onboarding (Distribution)
Expedited
Certification (testing)&
Onboarding (Distribution)
Fast Track
Certification (testing)&
Onboarding (Distribution)
Development driven by AT&T with
support from Innovator &
others
Full access to centers and
AT&T resources
3 or more staff assigned
to lead project
Innovation Studio
reserved at center with access to
center test environment
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
3
Tools & Resources Available
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
4
Innovation Scouting, Sourcing, & Selection
Foundry Idea
Database
Foundry Idea
Database
BU Executives submit problem
queries
BU Executives submit problem
queries
20+ ideas matching
Exec query
20+ ideas matching
Exec query
~12 ideas selected for Fast Pitch
~12 ideas selected for Fast Pitch
BU
Executive Review
BU
Executive Review
400 Fast Pitches Conducted
400 Fast Pitches Conducted
40 Start Proof of Concept Cycle
40 Start Proof of Concept Cycle
Minimum of 10 CommercializedMinimum of 10 Commercialized
Keys to success include: Steady flow of high quality ideas
High level of innovation
Large market opportunity
Strong market relevance
Keys to success include: Steady flow of high quality ideas
High level of innovation
Large market opportunity
Strong market relevance
Sponsor
Ecosystems
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
5
Innovation Categories & Speed to Market
Operational Improvements
Enabling Tech
• Consumer and enterprise
applications designed to run on handsets / tablets
• Includes web and HTML5 apps
• Must be approved for launch on AT&T
network
• Applications, services or enabling
technologies that are designed to improve AT&T
business or customer care
processes
• Cloud and platform interfaces that
provide access to network or device functionality (e.g.,
location, text messaging)
• Utilized by developers to
create applications
• End user services offered via web
service or similar API on remote
servers
• Consumer or enterprise M2M
services
Applications Cloud & M2M Services
• Shorten innovation certification cycles by leveraging tools, enhanced services and pilots to complete certification process faster and more efficiently.
• Engage “Expediters” to accelerate standard BAU certification processes across technical organizations
• Identify project sponsors from AT&T Business Units early on to speed path to commercialization
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
6
Innovation Development and Commercialization
Two cycles or less
Three cycles or less
Applications
UX/
Clients
Core Network Capabilities
Platform Capabilities
Apps/Services
Computing InfrastructureAPIs
APIs
APIs
Cloud/M2M Services
Operational Improvements
Enabling Technologies
Out of Scope
12-week cycle
Stage I: Proof of Concept Stage II: Beta Stage III: Commercialization
12-week cycle12-week cycle
Faster to Market from Concept to Commercial
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
7
Plano & Business Customers
We are also beginning to work directly with corporate America showing them how to innovate using their problems as working case studies
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
8
User Centered Design
EmbraceSolve for infant mortality of low birth weight babies in developing countries
Quick answer was to design low cost incubator for hospitals
However after doing “field” research it became obvious that was not the answer
The design looked something like a sleeping bag. It wrapped around a premature infant, and a pouch of phase-change material (PCM) kept the baby’s body at exactly the right temperature—and maintained this temperature for up to four hours. After four hours, the PCM pouch could be “recharged” by submerging it in boiling water for a few minutes
The Lesson:
Go to where your product will be used and speak with the people who will use it.
Prototype often and then test with real users