planning & research - survey monkey results

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SURVEY MONKEY RESULTS I asked a range of people of different ages (mainly students and young adults) questions that will help me identify what consumers look for in a music magazine

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Planning & Research - Survey Monkey Results

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Page 1: Planning & Research - Survey Monkey Results

SURVEY MONKEY RESULTSI asked a range of people of different ages (mainly students and young adults) questions that will help me identify what consumers look for in a music magazine

Page 2: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

Just under 25% of the people who answered my Survey Monkey Questionnaire were male, with the remaining % being female

Page 3: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

The majority of the people who answered

my Survey Monkey questionnaire were of

the age 15-24. The results of the

questionnaire should be quite relevant to

me as my target audience is

consumers of the ages 15-24

Page 4: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

The results indicate that most people are intrigued by the Main

Image of the front cover. The Masthead and Colour are the next most visible things, followed lastly

by the Stories and the Logo. To me, it is a surprise that the Logo didn’t

get more votes, as it is the brand of the magazine. It is no surprise that the Main Image got the most votes,

as it is usually the biggest convention on the page.

Page 5: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

It’s no surprise that Pop music is the most popular, as the majority of

the people who answered the questionnaire are between ages 15-24. It’s a surprise that Dubstep isn’t

popular at all, with it being really popular in the charts at the moment.

Page 6: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

Most people would most like to have a Freebee with the magazine, then other

extras. It seems that consumers wouldn’t like downloads, which is a

surprise considering people aren’t buying CDs and

downloading more.

Page 7: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

Over 50% of people would pay £2-£3 for a good

quality music magazine. A low amount of people

would pay £5+ but as my magazine is a brand new one, I won’t be pricing the

magazine this high

Page 8: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

The majority of people who answered the questionnaire

would prefer magazines to come out Monthly. This is usually the most popular choice by current successful music magazines

competing in the market, so I will most likely choose to issue my

magazine every month

Page 9: Planning & Research - Survey Monkey Results

Survey Monkey Questionnaire Results

Yet again, people would like to see a Freebee with a

magazine. Having a certain celebrity on a magazine also influences people to buy a magazine. It seems no one

that answered the questionnaire would buy it for

the competition