planning for success: design like a pro
DESCRIPTION
Presentation for Dallas/Fort Worth WordPress Meetup, 4/24/10, by Chris Ronan and Leia Scofield of RD2, Inc.TRANSCRIPT
![Page 1: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/1.jpg)
@rd2incrd2inc.com
![Page 2: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/2.jpg)
Chris Ronan
@cronan
http://blog.rd2inc.com/archives/author/chris-ronan/
Leia Scofield
@leia
http://blog.rd2inc.com/archives/author/leia/
![Page 3: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/3.jpg)
A Design Studio + Lab + Partner
![Page 4: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/4.jpg)
For companies who want to be the best in their line of business. And, for those who recognize the importance of delivering on design innovation as a valuable tool to take on their journey
![Page 5: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/5.jpg)
what does "RD2" stand for?
![Page 6: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/6.jpg)
R = ResearchD = DesignD = Develop
![Page 7: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/7.jpg)
![Page 8: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/8.jpg)
The name, further explained:
http://blog.rd2inc.com/?p=677
![Page 9: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/9.jpg)
tools
![Page 10: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/10.jpg)
Some of our tools are obvious
Text editors
Graphic design software (Adobe Suite)
Staging servers and environments
![Page 11: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/11.jpg)
Some are less obvious
User Experience Plan
WordPress
Drupal
![Page 12: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/12.jpg)
Yes, we use Drupal too
![Page 13: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/13.jpg)
[bending spoon pic]
![Page 14: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/14.jpg)
But why do we love WordPress?
![Page 15: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/15.jpg)
[light saber pic]
![Page 16: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/16.jpg)
![Page 17: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/17.jpg)
From this...
![Page 18: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/18.jpg)
![Page 19: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/19.jpg)
To this...
![Page 20: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/20.jpg)
![Page 21: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/21.jpg)
![Page 22: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/22.jpg)
![Page 23: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/23.jpg)
![Page 24: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/24.jpg)
![Page 25: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/25.jpg)
![Page 26: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/26.jpg)
![Page 27: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/27.jpg)
![Page 28: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/28.jpg)
what's the big design challenge?
![Page 29: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/29.jpg)
design is subjective
![Page 30: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/30.jpg)
That's the challenge and the beautiful thing all rolled into one
![Page 31: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/31.jpg)
Applications of design that work best can
perform:
In a subjective world
In an objective world
![Page 32: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/32.jpg)
sub·jec·tive [suhb-jek-tiv]
-adjective
"existing in the mind; belonging to the thinking subject rather than to the object of thought" "placing excessive emphasis on one's own moods, attitudes, opinions, etc.; unduly egocentric."
![Page 33: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/33.jpg)
ob·jec·tive [uhb-jek-tiv]
-adjective
"not influenced by personal feelings, interpretations, or prejudice; based on facts; unbiased: an objective opinion." "verifiable"
![Page 34: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/34.jpg)
Subjective:
We picked these colors because...It was the color of my first bicycle
They're the color of my dog's eyes
Because I think this color palette is beautiful
![Page 35: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/35.jpg)
Objective:
We picked these colors because...They support the mood of your overall company
message and go to market strategy
They are in the corporate style guide
They exemplify a fundamental change or
direction in management
They best convey the mood and message I'm
trying to communicate
![Page 36: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/36.jpg)
how do you design like a pro?
![Page 37: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/37.jpg)
Step back and add the big, three letter filter...
![Page 38: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/38.jpg)
WHY
![Page 39: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/39.jpg)
Apply "WHY" to everything
![Page 40: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/40.jpg)
Do it deliberately and with discipline...
![Page 41: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/41.jpg)
...apply it to every idea, every widget, every category, every tag, every banner, every suggestion
![Page 42: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/42.jpg)
or your website could start to look like this
![Page 43: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/43.jpg)
![Page 44: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/44.jpg)
framework for design
![Page 45: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/45.jpg)
Step away from WordPress
Plan
Explore
![Page 46: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/46.jpg)
Give yourself a context for "WHY"
![Page 47: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/47.jpg)
STEP 1: define your goals and objectives
![Page 48: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/48.jpg)
The overarching reason or purpose
The highest level mission
The key summary
Often found through core values
![Page 49: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/49.jpg)
Goals and Objectives (Examples for Businesses)
![Page 50: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/50.jpg)
"Unleash the power and authenticity of our strongest assets: our employees and our customers."
![Page 51: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/51.jpg)
"Encourage brand loyalty and referrals from existing customers"
![Page 52: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/52.jpg)
"Educate prospects about our brand"
![Page 53: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/53.jpg)
Goals and Objectives (for People)
![Page 54: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/54.jpg)
"Share my knowledge"
![Page 55: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/55.jpg)
"Make friends"
![Page 56: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/56.jpg)
"Increase my notoriety"
![Page 57: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/57.jpg)
"Increase notoriety of my cat"
![Page 58: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/58.jpg)
Spend some time thinking about goals
Try them out on friends
Tie all your decisions back to goals
![Page 59: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/59.jpg)
meet christine - the client
![Page 60: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/60.jpg)
Age: 32Location: East Dallas • Private Yoga Instructor• Specialized methodology• Needs more clients
![Page 61: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/61.jpg)
Christine's Goals
![Page 62: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/62.jpg)
STEP 2: identify your audience
![Page 63: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/63.jpg)
Target Audience Definition & Personas:
A detailed picture of each member of your
audience in a “day in the life of” scenario
Often created from real life individuals who are
interviewed and/or studied
Motivations and activities are observed,
discussed, and documented
![Page 64: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/64.jpg)
It's about Personas, their demographics,
and data related to their experiences
![Page 65: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/65.jpg)
Data
google analytics
quantcast
woopra
polls
surveys
![Page 66: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/66.jpg)
who is looking at your site?
what time of day? what day of week? where are they coming from? what pages do they visit most?
what are they searching for?
what are they browsing with? do they come back?
![Page 67: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/67.jpg)
location? language? age? gender? education level? income?
![Page 68: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/68.jpg)
Is this who you want your audience to be?
What do you need to change or improve to
make your audience the right one for your
goals?
WHY?
![Page 69: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/69.jpg)
Personas
![Page 70: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/70.jpg)
![Page 71: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/71.jpg)
christine's personas
![Page 72: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/72.jpg)
Persona: Julio
Age: 24Location: Uptown Dallas • Ready for one-on-one lessons• Looking for a personable expert• Internet Savvy
![Page 73: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/73.jpg)
Persona: Joy
Age: 29Location: Carrollton • Busy mom• Long-time client of Christine's • Can't always make private
lessons
![Page 74: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/74.jpg)
Persona: Naomi
Age: 42Location: Tulsa • Proficient in yoga• Wants to learn Christine's
specialty• Can occasionally attend a
workshop
![Page 75: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/75.jpg)
Now your WHY has a WHO.
![Page 76: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/76.jpg)
STEP 3: know your competition
![Page 77: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/77.jpg)
Know and document your competitors
Do your Personas find them more
compelling? Why?
Make screenshots
Write your likes and dislikes
![Page 78: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/78.jpg)
christine's competition
![Page 79: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/79.jpg)
![Page 80: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/80.jpg)
![Page 81: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/81.jpg)
![Page 82: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/82.jpg)
![Page 83: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/83.jpg)
STEP 4: find your inspiration
![Page 84: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/84.jpg)
It's not just about your competition
It's not just about others in your space
It's about completely different sources of
inspiration
Shoot it, snag it, scrap book it
Then document what inspires you about it
![Page 85: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/85.jpg)
![Page 86: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/86.jpg)
![Page 87: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/87.jpg)
![Page 88: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/88.jpg)
![Page 89: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/89.jpg)
![Page 90: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/90.jpg)
![Page 91: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/91.jpg)
STEP 5: plan your content
![Page 92: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/92.jpg)
Arguably your most important asset
Create an outline for anticipated content
Organize early
Write early
This informs the designer
This informs the developer
Don't forget to ask WHY
![Page 93: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/93.jpg)
Pages?
Categories?
Tags?
Types of content?
Ads?
Posting frequency?
Multiple authors?
![Page 94: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/94.jpg)
Plan and write as much content as you can
BEFORE you start designing.
![Page 95: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/95.jpg)
christine's content
![Page 96: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/96.jpg)
Pages: About, Contact, Class Schedule Content Types: Photos, Video, Events, News Categories: Lessons, Links, Events, Photos, Announcements, Workshops Tags: Specific poses, locations, details
![Page 97: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/97.jpg)
STEP 6: list your features
![Page 98: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/98.jpg)
List your desired features
Every dropdown, every tag cloud, every
widget
Weigh them against your goals and
objectives...asking why.
How would your personas respond?
![Page 99: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/99.jpg)
Spam Prevention
Contact Form
Stats
Downloads
Related Posts
Comments
![Page 100: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/100.jpg)
christine's features
![Page 101: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/101.jpg)
![Page 102: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/102.jpg)
STEP 7:
outline your needs
![Page 103: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/103.jpg)
Wire Framing
Prioritize your features and functions
Score each and every item
Apply them within a wire frame and be
careful not to increase your scope!
And remember: this is not design yet!
![Page 104: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/104.jpg)
![Page 105: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/105.jpg)
christine's outline
![Page 106: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/106.jpg)
![Page 107: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/107.jpg)
design like a pro
![Page 108: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/108.jpg)
Whether it's you, a design partner or a vendor,
now you have a collection of the most
important elements to inform design
![Page 109: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/109.jpg)
![Page 110: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/110.jpg)
If you follow a process or method with
discipline before you start design, you're
giving design a real chance
![Page 111: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/111.jpg)
This is the plan for your big idea.
It's your blueprint.
![Page 112: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/112.jpg)
Imagine you are building your home.
You need the architectural plan before
ordering the lumber.
![Page 113: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/113.jpg)
so remember...
![Page 114: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/114.jpg)
STEP 1: define your goals
STEP 2: identify your audience
STEP 3: know your competition
STEP 4: find your inspiration
STEP 5: plan your content
STEP 6: list your features
STEP 7: outline your needs
![Page 115: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/115.jpg)
and always ask...
WHY
![Page 116: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/116.jpg)
thanks! and let the force be with you!
![Page 117: Planning for Success: Design Like a Pro](https://reader036.vdocuments.us/reader036/viewer/2022062513/55583d54d8b42acb078b4d07/html5/thumbnails/117.jpg)
@rd2incrd2inc.com