planning for extension leadership councils
DESCRIPTION
An Extension Leadership Council (ELC) is a key ingredient for success in developing, implementing, and evaluating Extension programs that serve the local community. This webinar will offer practical guidelines and resources for successfully engaging a local ELC, featuring Virginia's approach to Strengthening Extension Advisory Leaders. Contents of the model include council responsibilities, criteria for membership, a sample position description, focus topics for regular meetings, and a template for meeting agendas.TRANSCRIPT
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Planning for Extension Leadership Councils
Eric Kaufman
Extension Specialist
Virginia Cooperative Extension
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Objectives for this Session
• Describe the role of Extension Leadership Councils (ELCs)
• Identify practices for developing ELC membership
• Outline a plan for engaging an ELC• Share resources for implementation &
evaluation
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Who is Eric Kaufman?• Associate Professor &
Extension Specialist @ VT
• Support Virginia Cooperative Extension Leadership Council
• Coordinator of Strengthening Extension Advisory Leaders (SEAL) program
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A Place to Begin…
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VA Secretary of Education Report (2011)
Observation of Extension Leadership Council:
“While the group appears to be representative of many interests within VCE, this group could be better utilized to communicate with local volunteers and lead advocacy efforts in addition to helping to surface issues from the field or local constituencies.”
Among the primary recommendations:
“Strengthen the role of the local ELC and their work on the local level with various constituencies and stakeholders.”
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Provide Input
What is the most important task of an Extension Leadership Council?
Provide Output
(i.e. Advocacy)
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Provide Input
What is the most important task of an Extension Leadership Council?
Provide Output
(i.e. Advocacy)
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Extension Leadership Councils
• Mission:To advance and promote Virginia Cooperative Extension’s programs and presence in the local community
• Areas of Work– Relationship Building– Extension Advocacy– Program Support &
Advisement
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Relationship Building Role
• Expand the communication network of the agent
• Ensure all sub-groups of community are served by Extension
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Extension Advocacy Role
• Share Extension’s story with minimal conflicts of interest
• Extend the presence of reliable sources of information
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Program Support & Advisement
• Maintain stakeholders at the center of programming
• Guide investment and allocation of resources
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State of ELCs in VCE (2011)
According to Unit Coordinators & ELC Chairs:• There is a predominant lack of clarity
regarding purpose, role, expectations, & tasks of unit ELCs– 55% are “functioning fairly well” – 31% are “staff-dependent” – 9% “exist on paper only”– 5% are “non-existent”
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State of ELCs in VCE (2011)
• # of unit ELC meetings per year:– Range: 0-14– Average: 3.8
• # of members of a unit ELC:– Range: 5-33– Average: 13.7
• # of members attending each meeting:– Range: 3-22– Average: 8.4
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Inneffective or Very Inneffec-
tive
Neither Nor Effective or Very Effective
0
10
20
30
40
50
60
70
80
90
Ratings of Effectiveness with ELC Func-tions (2011)
Extension Ad-vocacyRelationship BuidlingProgram Ad-visement
%
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HOW DO WE MAKE SURE THE ELC IS THERE WHEN WE NEED IT?
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GEMS Volunteer Development
• Generate
• Educate
• Mobilize
• Sustain
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GEMS Model: Generate Phases
• Needs Assessment
• Position Description
• Identify
• Recruit
• Select
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Who Are Your Stakeholders?
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Reasons for Volunteering (Spearman, 2011)
1. Desire to serve others and improve the community
2. Give back to society through Extension volunteerism
3. Positive attitudes and interests about Extension
4. Desire for value and meaningful service
5. Prior positive experience with Extension
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Candidate WorksheetWhat interests does the candidate represent?
How will the candidate contribute?
Is the candidate a good fit?
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GEMS Model: Educate Phases
• Orient
• Protect
• Resource
• Teach
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How do your prepare members?
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Orientation Checklist
• Overview of VCE• Introduce Local
Programs• Define ELC• Describe Local ELC• Obtain Commitment• Continue Education
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Sample Position DescriptionIdentify a clear purpose.
Offer options for involvement.
Obtain a commitment.
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GEMS Model: Mobilize Phases
• Engage
• Motivate
• Supervise
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Do your meetings look like this?
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Purpose-Driven AgendaLead with questions:• How has our community changed
in the past year or two?• Which Extension programs relate
most to current community needs?
• How can Extension programs be improved or restructured to better meet community needs?
• Which stakeholders and policy makers need to know more about Extension’s programs and efforts?
• How can we better advertise and promote Extension’s programs?
• Which programs, staff members, and volunteers deserve extra recognition for recent accomplishments?
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GEMS Model: Sustain Phases
• Evaluate
• Recognize
• Redirect
• Retain
• Disengage
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When it’s not working…
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Responsibility ReportRegular 360-degree evaluation is key.
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Best Ways to Retain Volunteers (Spearman, 2011)
1. Provide meaningful engagement opportunities
2. Provide training opportunities
3. Appreciate and recognize service
4. Respect volunteer time and inputs
5. Provide challenging opportunities for leadership improvement
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Organizing the Plan
• Community Needs Assessment (August?)
• Program Review & Planning (November?)
• Program Promotion (February?)
• Recognition (May?)
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Community Needs Assessment• How has our
community changed in the past year or two?
• Which community needs relate most to Extension’s mission and program areas?
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Program Review & Planning• Which Extension
programs relate most to current community needs?
• How can Extension programs be improved or restructured to better meet community needs?
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Program Promotion• Which stakeholders
and policy makers need to know more about Extension’s programs and efforts?
• How can we better advertise and promote Extension’s programs?
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Recognition• Which programs, staff
members, and volunteers deserve extra recognition?
• How can we better recognize and support these individuals and programs?
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Importance of Minutes…
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Extension Leadership Councils
• Mission:To advance and promote Virginia Cooperative Extension’s programs and presence in the local community
• Areas of Work– Relationship Building– Extension Advocacy– Program Support &
Advisement
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Questions & Discussion
Webinar Evaluation: http://bit.ly/SEAL-eval
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For More Info
• Strengthening Extension Advisory Leaders
(SEAL) Curricula: http://bit.ly/ExtAdvisory
• Eric Kaufman, [email protected]