planning for design
TRANSCRIPT
Planning for design
Design is for people
Projects are about people
“Group improvisa!on is a challenge. Aside from the weighty technical problem of collec!ve coherent thinking, there is the very human, even social need for sympathy from all members to bend for the common result.”
Bill Evans
So what people do you need?
Interac!on Designer
Visual Designer
UI Developer
Project Manager
Product Manager
Le" Brain Right Brain
Logical Intui!ve
Sequen!al Simultaneous
Literal Visual
Op!mizing Genera!ve
Analyzing Holis!c
Cri!cal Thinking
Design Thinking
image source: h#ps://upload.wikimedia.org/wikipedia/commons/d/dd/Brain_picture.jpg
The Generalist
image source: http://ibrandstudio.com/wp-content/uploads/2012/12/good-logo-design-versatile.jpg
The Compartmentalist
image source: https://s3.amazonaws.com/policymic-images/q1zwe4h53xzz2yd0fxdpgt6piuav2tagrsky9hn4pnbi12j3j3ppyrlb7k41q0w8.jpg
source: http://writemyessayonline.com/blog/wp-content/uploads/2014/08/Taking-small-steps.jpg
Compartmentalists
Specialists
Generalists
source: http://writemyessayonline.com/blog/wp-content/uploads/2014/08/Taking-small-steps.jpg
Partner with Specialists
Hire Generalists
Grow Compartmentalists
source: http://writemyessayonline.com/blog/wp-content/uploads/2014/08/Taking-small-steps.jpgimage source: http://divanee.com/wp-content/uploads/2005/06/marriage.jpg
Engagement Models
Welcome to the Future!
Uncertainty is Reality
We’re in this…
image source: http://cdn1.absolutetravel.com/content/uploads/2013/06/bungee.jpg
…together
Fix…
…Fixed
Fixed Agile?
source: https://agileespresso.files.wordpress.com/2014/07/agilemisconception.jpg
psst: it doesn't work
Con!ngency Budget
so you’ve got a team, now what?
Which techniques?
pattern library
interactive prototype
user journeys
competitive report
static wireframes
personas
flowchartscomprehensive designssystem map
content inventoryfindings tracking system
paper prototype
mood board
It depends on the expected outcomes
Ideate Validate Design Planning
whiteboard paper prototype A/B Aesthe!cs test product roadmap
paper sketching user tes!ng Mood boards compe!!ve research
photography surveys design thinking SWOT
chare#e product canvas customer journey Tech planning
brainstorm interac!ve prototypes
Choose comfort and competence over complexity
image source: https://i.ytimg.com/vi/buF540VBwAE/maxresdefault.jpg
Speed over fidelity
image source: http://www.milkman.it/
Feature Invalid Feature
Valid
Build
Lo-fi prototype
Hi-fi prototype
Production
Start lo-fi to validate, then hi-fi to iterate
source: https://www.nngroup.com/articles/common-ux-deliverables/
Sta!c Wireframes are most common…
source: https://www.nngroup.com/articles/common-ux-deliverables/
…but interac!ve prototypes are most effec!ve
Developers and Engineers Internal Mgmt
3rd party
pattern library
interactive prototype
user journeyscompetitive report
static wireframes
personasflowchartscomprehensive designs
system mapcontent inventory
findings tracking system
paper prototype
mood board
One Deliverable
from many work products
what do you know about your product?
Product Design Project Plan • Time-box your up-front research • Let your product assump!ons and hypotheses guide
your design tes!ng schedule • Everyone works together… • Real-!me communica!on tools
UX Designer
Project Manager UI Developer
Visual Designer
Avoid • Siloed working • Big reveals* • Weekly check-in habit - a week is a long !me to be
away from your product
*does anyone like surprises when budgets/reputa!ons are involved, really?
Example: Marke!ng site redesign
Example: Marketplace design
and whatever you do, plan in advance for tes!ng
Iden!fy services that can help
User Tes!ng Voice of the Customer
Wrap-up• Build a team of specialists and generalists • Flexible engagement models with partners (internal/
external) • Stash some cash - you’ll need it • Choose design techniques based on the ques!ons
you're trying to answer about your product • Everyone works together - tear down that wall!
About cantina• Boston-based digital design and development agency
• Founded in 2007, 60+ employees
• We help clients like Putnam Investments, John Hancock, CUNA Mutual Group, Epsilon, and Pearson deliver be#er digital products for their customers
• Can!na’s people turn great ideas into digital reality, execu!ng with the best design and development techniques available