planning email marketing campaign
TRANSCRIPT
E-Mail Marketing Campaign Know How’s
Online marketing is a well known phenomenon now. Many big and small enterprises are opting
for internet of online marketing to sale their product or just to promote themselves as brand. It
has become a part of overall marketing plan; because enterprises know that large number of
people spend their time online and it is the right place to grab the attention of potential
customers.
E-Mail Marketing is a sub-domain of Internet Marketing. E-Mail marketing is beneficial in many
ways it not only costs less than other online marketing campaigns but the messages reach to
the right customer. Only cost involved in any email marketing campaign are that of acquiring a
mailing list and cost of using any email marketing software, if any.
Advantages of shooting and email marketing campaign:
Cost: e-mail marketing is less expensive as compared to other forms of marketing such as direct mail, magazines or printed newsletters. Time: Email marketing campaigns can be created and delivered in a matter of minutes ensuring your materials will still be relevant. Targeting: Save time by organizing your email list to only target specific, potential customers while still enjoying the benefits of having low marketing costs. Reporting: Tracking and ROI plays an important role in any marketing activity; and advantage of using software or website is that they can be tracked easily. Email campaigns can be tracked and analyzed. Thus, with email marketing the user gains the ability to track customers all the way from when they first open the email, to when they finalize their transaction. Accessibility: A bulk email marketing service allows you to actively get your message out to your potential customers, instead of having to wait for them to visit your site.
Dealing with email marketing laws
Have you already got excited about e-mail marketing and planning to shoot a mass email
marketing campaign for your company or product? Wait! Wait! Wait! It has got a negative side
also called ‘SPAM’ and you have to deal with it. Most of the nations have bulk mailing services
laws which you should know before going for it.
Information Delivered by:
AlphaSandesh – Email Marketing Company India
+91 731 4081111
+91 731 4081100
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