PLANNING BUSINESS MESSAGES

BY

MARIA MASOOD(11994)

IQRA UNIVERSITY

COMMUNICATION

• Communication leads to community, that is,

to understanding, intimacy and mutual valuing.

--Rollo May

BUSINESS MESSAGES

• Precise content related to business• Internal & External purposes

EFFECTIVE BUSINESS MESSAGES

PurposefulPurposefulAudience-Centered

Audience-Centered ConciseConcise

THE THREE STEP WRITING PROCESS

PLANNING WRITING COMPLETING

FOUR EFFECTIVE PLANNING TASKS1. Analyze the situation

3. Select the Right Medium

2.

2. Gather Information

4. Organize the Information

ANALYZE THE SITUATION

Purpose ScheduleAudience

PURPOSE

General Purpose

Specific Purpose

Inform

Persuade

Collaborate

Impactful

Realistic

Timed

Acceptable

AUDIENCE ANALYSIS Easy for Known and Vice Versa

1.Primary Audience

Developing An Audience Profile

3.Composition

4.Level Of Understanding

6.Probable Reaction

5.Expectations & Preferences

2.Overall

Audience

Size

Example of An Audience Profile

GATHER INFORMATION

Viewpoints

Reports

& Documents

Interact

Audience Input

PROVISION OF INFORMATION

Journalistic Approach

WHO

WHAT

WHEN

WHY

WHERE

HOW

INFORMATION

Ethical

Accurate

Pertinent

MEDIUMS

Media Richness

Feedback

Informational Cues

PersonalizedInteractive

Message Tailoring

Emotions

SELECT THE RIGHT MEDIUM

Organize Information

Approaches

Construct Outline Main Idea

Limit The Scope

APPROACHES

IndirectDirect

Positive Messages

Negative Messages

1. Purpose.

2. Appropriate Timing.

3. Credible Sources

4. Audience size, composition & level of Awareness

5. Anticipate probable responses.

6. Select the correct channel.

7. Accurate, Ethical & Pertinent Information

8. Create Goodwill

CONCLUSION

Put yourself

in the Shoes of

the Receiver