Planning

•ALL AS A GROUP...

Initial Plans...• Brainstorm initial ideas• Evaluate pros and cons for each

idea• Complete initial ideas sheet• Name for campaign group and for

campaign• Slogans • Logo• Audience feedback – ‘test your

campaign’

• Now you are going to think about the campaign that you would like to conduct. This will be about a local issue.

On your own or in a small group:• make a list of the kind of campaigns that you would like to

conduct• discuss your list with your group, if you are working with

others• decide which of your ideas would be the most appropriate• think about the resources you have available to conduct your

campaign • think about the medium you will be using to communicate

your campaign message to the target audience• make accurate and effective plans for your campaign• prepare your campaign materials.

Final Plans

• Final campaign idea:– aims of campaign– focus/location– target audience– Media forms/products– Content

• Flowchart (next slide)• Final ‘company’ name, campaign name, slogan and

logo with reasons.• 2 linked products

Production plans• Brainstorm locations for photo/film shoot• Production schedule• Plan AND drafts for print productions• Plan AND drafts for website productions• Plan, storyboard, script for film

• Costume/outfit ideas• List of resources needed and schedule of

requirement (see sheet)• Shooting schedule• Props/mise-en-scene

2 out of three

• Sample blog with good planning...• http://

flynnmedia.blogspot.co.uk/search?updated-min=2012-01-01T00:00:00-08:00&updated-max=2013-01-01T00:00:00-08:00&max-results=36

• DEADLINE: FRIDAY 22nd NOVEMBER all research, planning and drafts!