planit bbj crash course in social media - may 2013 - share those assets, social media at live...
DESCRIPTION
You won't want to miss this presentation by Caitlin Murphy of PlanIt on Social Media for Live Events. Social media is the best tool for promotion of and engagement at live events. Caitlin Murphy, Social Media Manager with PlanIt will provide practical advice on how to use social media for live events. Learn how to: Promote your event Select which platforms to use Use hashtags effectively Encourage real time engagement If you are a social media professional of are planning a live event don't miss this meeting. And, of course, our meetings are great for all people interested in social media for all uses. We have networking before and after and are always open to questions and discussion.TRANSCRIPT
Share Those Assets:
Using Social Media at Live Events to
Drive Engagement
Caitlin Murphy
Social Media Supervisor
@Planit
@TravelPRGirl
May 8, 2013
Social Media Channels
Source: http://medialoot.com/item/round-social-media-icons/
Social Media and Events Trade shows
Grand opening
Local sports
Parties
Sales
Fund-raisers
Holiday
Editorial
Recruit-ing
Net-working
Source
Source
Do you suffer from Nomophobia?
The fear of being without a mobile device.
• If you own a cell phone, a smartphone, or a
tablet, you have probably experienced
nomophobia to some degree.
• 84% of cell phone owners could not go a single
day without their device.
Source: http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
Consumers engaging with
multiple devices
70% of Consumers Trust Brand Recommendations From Friends
Source: http://blog.bufferapp.com/social-media-stats-studies
Brands’ social channels are now
smaller, mobile
Mobile helps capture events 15% of total U.S. mobile internet time
is spent on social networking sites.
Source: http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-
on-social-networking.aspx
Mobile device usage
• 54% of Facebook members have used the
social network via a phone, and 33% use
a phone as their primary way to access
Facebook.
• Mobile –the number of people accessing
the Internet via a mobile phone has
increased by 60.3% to 818.4 million in the
last 2 years.*
Source: http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/
Source *: http://www.business2community.com/social-media/21-awesome-social-media-facts-figures-and-statistics-for-2013-0485336
Support live event through online
ads
Facebook offers sophisticated, highly
targeted advertising
Drive social media traffic through
traditional collateral
Social Media Enhancing Live
Events
1. Establish event specific social media channels
2. Provide incentivizes for word-of-mouth promotions
3. Make registration inherently social
4. Use location-based services and check-in rewards
5. Bring event to life through instant posting
6. Include non-attendees
7. Extend the event’s life
8. Optimize using social media metrics and listening
Eight Keys to Success
New York City Fashion Week Live Event Support
Agricultural Trade Shows
International Builders’ Show
Local Café – Engaging Social
Media Drives Traffic
Planit – Behind the Scenes
Baltimore ADDY Awards
Tools for Success
Checklist for your next event
Create “event” using favorite social site allowing others to invite and
share with their social networks
Create a challenge to encourage attendees to help share socially
Tag and mention other organizations/locations associated with event
Assign someone to be dedicated to social media
Use the proper hashtag to drive engagement, start event by telling
attendees the proper Twitter handles and hashtags to use
Ensure printed collateral includes social media information
Engage with key influencers, journalists/bloggers, etc.
Post photos and updates on Facebook, Twitter, and Instagram
Encourage attendees to “check in” at event location on social media
Post and tweet next day about success of event and thank attendees,
workers, volunteers, etc.
Ask attendees specific questions to drive engagement
Evaluate success of event, what worked and what did not
https://www.youtube.com/watch?v=Q8pyNHz6Pr0