plan to blow up! creating a digital strategy for a successful media brand, by stacey ferguson
TRANSCRIPT
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Talk to Me!
@justicefergie
@beblogalicious
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purpose
target audience
goals
THE IDEA
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name
logo
online presence
marketing materials
BRANDING BASICS
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Simple
Meaningful Imagery
Legs
Emotional“Smile And Scratch Test”| Source: Eat My
Words
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S-pelling-Challenged
C-opycat
R-andom
A-nnoying
T-ame
C-urse of Knowledge
H-ard-to-Pronounce
S.C.R.A.T.CH
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CREATING THE BRAND
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expectations
ROI
objectives
BLOGALICIOUS 2009
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HOW DID WE SCORE?
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propelled by community
branching out {meetups, webinars,
marketing network, editorial community}
re-branding
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Blogaliciousweekend.commyblogalicious.comtheb-link.com@blogalicious09@blogalicious10blogalicious09 on facebookblogaliciousdc on facebookblogalicious weekend big tent forum
OH MY.
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bigger, better…
{is bigger better?}
BLOGALICIOUS 2010
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HOW DID WE SCORE?
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“Be Blogalicious: The Movie”
Blogalicious Guides
Talk Show Pilot
BUT WAIT! THERE’S MORE
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bring in the big guns
reassess goals
redefine objectives
analyze roi
2011: CONSTANT EVOLUTION
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CONSISTENT
COHESIVE
(No More) CONFUSION!
@beblogalicious
facebook.com/beblogalicious
beblogalicious.co
m
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3 resonating qualities?
unique value proposition?
think big! (then plan for it)
LESSONS LEARNED
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Who Is Your Target Audience?
Who Are Your Competitors?
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Where Does Your Brand
Live?
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What Products or Services Do
You Offer?
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When Is the Best Time to Reach Them?
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How Do You Deliver Your Offerings?
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How Does Your Audience Like to Consume Their Information?
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