plan de empresa tutti pasta
TRANSCRIPT
7/28/2019 Plan de Empresa Tutti Pasta
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INSTITUTO MIGUEL DE CERVANTES
COMPANY PLAN
PASTE WITH FRUITS
TEJADA CHELSY
FERNANDEZ GEORGE
MEDINA CAMILA
OSORIO VALENTINA
ROCHA ANTONIO
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INDEX
TOPIC PAGE
Introduction………………………………………. …….1
Concreted Ideas…………………………………… 2
Mission and Vision…………………………………… 3
Project Promoters ………………………………… 4
Form Juridical Elections ………………………….. 5
Company location ………..………………………. 6
Offered Types of Products …………………………...... 7
Product process…….……………………………… 9
Marketing analysis …………………………….. 10
Human resources ….……………………………….. 11
Partners and duties ….…….……………………… 12
Company structures…….…………………………. 13
Working positions definition ……..……………… 14
Marketing Plan…………………………………….. 16
Company Analysis ………………………………… 17
Investment and financing ……………………………… 18
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INTRODUCTION
In this working plan, we explain our good performancemaking a product focus to international fame growing up.
Lots important aspects will be found along the company
creation, since its constitution, its history, its bonds and
characteristics.
Besides we treat the reaching of business like
restaurants. Our goal is how to approach public with a new
product propose to be accepted for everyone.
We use tools to build a business plan and are very
important to get a good ending and reaching objectives as
every institution. Coming up the reader will know main
production process of this company “paste with fruits”,
likewise the marketing analysis, product diversification,
and operative parte in exporting process of this one, as
other aspects.
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CONCRETED IDEAS
Company name:
Initially we realized that name for our business was
necessary, so we decided to have a meeting among partners,
and besides to invite experts in logo designers; next we
concluded to name it “paste with fruits” and possibly we can
get big scale fame.
Developed activity description:
This paste that we have made with much ideas, will be
known by different restaurants where the children like
Italian food, this is very interesting for administrators
whom will visit us because we have diversity for every
preferences, so versatile even birthday events, etc.
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Mission
We are a Company that is looking for satisfice the
client necessities overcoming their expectations through ourproducts with a unique quality, offering the best marketing
price.
Vision
Take a representative position such as a company with
unique products for whole Colombian territory, following the
quality focuses path maintaining a good service to our
clients, preserving a traditional and characteristically
homeland flavor that we offer.
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PROJECT PROMOTERS
Two classes of pastes will be made and commercialized
complemented with fruits to show a difference, this productmust be served presenting a hot temperature instantly for a
better flavor, this shall be distributed to different places
which are selected and other that may make solicitudes; we
will start with 5 workers (founder partners), and Limited
Society. An administrative and handworker charges will be
made. The partners’ curriculums will be annexed later.
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JURIDICAL FORM ELECTION
The juridical form that we chose is LIMITED SOCIETY
(LTDA), accountants followed legal steps through UniqueEnterprise Window. As itself indicates, this models
delimitates the company responsibility to social patrimony;
the partners don’t respond social debts, else if the society
in itself.
The formal requirements for constituting are 5 partners
and a public writing willing and an inscription in
Mercantile Register in a notary must be done.
The company’s social capital will be $500000 pesos (U.S
$250) given by each one. The membership fee won’t be able to
be called stocks nor to be incorporated to negotiable title;
these are going to be equal participations accumulated and
indivisibles. This capital shall be totally paid out into
the society’s formal constitution.
CONSTITUTION CREATION STEPS
-Register: Mercantile
-Notary: Public writing willing
This constitution writing must be given by every
founder partners, whom will have to assume whole social
participations. This shall strictly express:
-Partners’ names.
-The constitution willing adjusts a society with limited
responsibility.
-Membership fees given by every partner numbering
participations assigned in payments.
-Society orders.
This determination of concrete mode which the administration
is initially organized, in case the orders could be changed.
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COMPANY LOCATION
Geographic location:
Our company is located in this address: Barrio España
Carrera 44D # 30-96. We are placed in an easy access areafor clients can get our offered products, mainly
restaurants. The production of this one is done in a place
highly conditioned, which is maintained in a cold room for
preparing pastas and all required stuff, into it we have
samples disposed for client testing.
This location decision was chosen because it’s strategically
important for offices and besides this a recognized zone
with possible clients and a future branch offering this
product satisficing the demands.
Geographical view:
PASTE WITH FRUITS
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OFFERED TYPES OF PRODUCTS
Our products and services:
This company is adjusted by different and special
preparations of pasta; his duty is to prepare every kind of
pastas in coast region.
Our services will be useful for every place that wants
our product, besides certified personnel is necessary for
elaborate it. This company offers some offered services to
clients, so if we have to transport to a better place for
its preparation with respective element that we will use.
Corporative identity service includes:
-Available products.
-Product production and its spreading.
-Demonstrations through available samples for tasting.
Company’s handbook includes:
-We keep available full dispensaries for any solicitude.
-Made Sample photos.
Given services to this company or any particular person
shall be done with who make the product.
Information design:
We handle variety in the samples which can be seen by
social webs and we have a web site which helps us much to
sell and give our services for restaurants.
Photoshop and graphic designs:
Our product is eatable; therefore we have to keep
cleaning and necessary hygiene rules to avoid public health
problems.
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Covered necessities:
We cover any necessity in every enterprise; we give
services for every party, wedding, restaurants, companies
with New Year’s Eve; these drinks are excellent that are a
good regional coasting too.
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PRODUCT PROCESS
Product process steps:
FINAL DESIGN MAKING
CLIENTREQUEST
•The client arrives to our location asking forpasta in agreement his preferences
DESIGNMAKING
•Our sure client in his solicitude give us hisrequest and how he wants his paste with fruitsand we process it with an effective way getting agood quality.
CLIENTACCEPTATION
•When our client is tasting his pasta, he will beasked for finding out if the product wassatisfactory, when he accept it, we can know thatthis process is finished and it was very good.
PRODUCT DELIVERY
10 minutes is all the
time to respond any
request with good
treatment
BILL DELIVERY
Finally, the client
receives the bill
with discretion to
be cancelled.
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MARKETING ANALYSIS
Clients:
Our clients receives a variety of samples and tastings,
everything depends of personal preferences because noteverybody likes the same kind of pastas, for example, the
Italian people like it so much as every family wherever is
come from. The client is the most important part of the
company and it’s very important satisfice him.
Targeting competences:
The competence is always a factor in our view because
our location is full of people, but we have something
different because we are internationally successful, besides
there will be surprised clients with music to call his
attention inviting him to taste all what we offer; this was
proposed by one of our partners, and immediately was
approved.
Tendencies:
Our company has a tendency focus to an own pasta
complemented with a personal Italian touch, besides we
design the position of the fruits to give a more natural
environment, more typical, this point has given us more
acceptation for more tourists who come to our location. This
kind or marketing is very competitive; therefore our
tendency is more original compared with others.
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HUMAN RESOURCES
PARTNERS BOARD OF MANAGEMENT
ORGANIGRAM
•PROJECT BOSS
•Theproduction isin charge of:
•Valentinaosorio
•GeorgeFernandez
• ACCOUNTANTIN-CHIEF
•The book-keeping ishandled by:
•AntonioRocha
•chelsitejada
•CREATIVEDIRECTOR
•Our creativein productsand salesis:
•CamilaMedina
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PARTNERS AND DUTIES
George Fernandez: He has been chosen by all the partners to
work as project boss because he is capable to organize andhow to keep the working machines, so he loves make special
pastes.
Valentina Osorio: This partner was chosen by all the
partners and will work as auxiliary project boss, as
everyone will collaborate to join ideas to make new kind of
pastas and fruits that are in competition.
Chelsi Tejada: This partner work as accountant in-chief, she
was chosen by a democratic election made by partners, she
must be participative in contracts, purchasing and sales,
besides, she responsible by control of weekly inventory.
Antonio Rocha: This partner was chosen to work as auxiliary
accountant. He controls client service and his capacitation
is caused by his professionalism keeping it his job.
Camila Medina: She is a specialized partner on client
attention; she knows how to attract clients, that’s useful,
she uses her imagination to convince people to they want the
daily pasta.
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COMPANY STRUCTURES
Partners board of management is too important for us,
every month we have an extraordinary meeting to conclude themonthly profits, we take choices about how to invest and new
ways to make paste with fruits to surprise the clients.
The partners meet when these situations are real:
-When one of the partners needs to present any doubt.
-When any product shows any problem.
-When there is no any agreement with the partners about any
internal problem.
Design or production department:
We try to make new fruits and pastas following the same
path looking for a good quality, this is done every end of
month to give novelties for the company.
Administration and finances department:
The accounting is driven by one of the partners, in
this department ordering the accounts, cleaning them to
avoid any problem with finances.
Marketing department:
This is an important department; a partner is
responsible to launch new pastas invented by ourselves, we
start a promotional campaign as soon as it’s possible with
advertisement.
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WORKING POSITIONS DEFINITION
Project boss:
This person must make the pasta with fruits and
organizes its presentation when there are invited tourists.
Specified functions:
-We organize every material that will be used during the
week.
-A date is established to give samples of new pastas and
fruits launching.
-An auxiliary must supervise every novelty in pastas.
-Motivate to auxiliary their self-overcoming in the area
giving them opportunities to show new ideas.
-Have responsibility to get good quality pastas.
Accountant personnel in-chief:
Our administrative and finances department are handled
by one of the partners as we mentioned before.
Specified functions:
-Drive the accounting of the company.
-Realize payments and personnel payroll.
-Realize purchasing and sales of the company.
-Suggest account handling and opinion for contracts.
Membership contract types:
Our contracts with partners are undefined and depend of
their duration, so for new partners would be handled for 1
year, and with law establishes.
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MARKETING PLAN
Maximum objectives:
Our main objective as a company is to become the only
place with this kind of pastas keeping a nice atmosphere forpeople, besides, offering them to other places our services
as to be an important company.
Minimum objectives:
We have some goals, i.e. make more pasta in a site
useful as a branch for a long time.
Marketing variables:
Service:
Our product is offered with high quality giving the best
pasta of market, we have a good adviser who helps us respond
the demand.
Price:
The pasta’s price is easy to handle for clients; the
standards are controlled and moderated agree with quality
and amount to present.
Distribution:
This would be into national level; we have analyzed some
places where our product is directly required if it’s
prepared in the location, so we have qualified for this kind
of event. Later, a global distribution could be possible and
its payment would be adjusted by an additional percentage
off for a short-time paid.
Advertisement:
We have web site to control propaganda and publicity.
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COMPANY ANALYSIS
Threats:
These are the competition with lower prices representing
disadvantages that we have to affront.
Strengths:
These are unique products handled with professionalism.
Opportunities:
We approach every event that is organized listing all
the agencies and enterprises where our products could be
freely tasted in exclusive presentations.
Structures:
Our designs will be growing up, allowing us to get the
rest of companies because we have a mission and vision to
execute reaching the succeeding.
These would be our services to fulfit our goal:
-Product warranty.
-Pastas made by professionals.
-Handle this company and their pastas by partners.
-Special event service (Demo products).
Prices strategy:
This product is handled in agreement the market, but
some prices are special from us and are a little expensive
classified for events and global prices for simple
contracts, we allow a 15% off, but for exclusive VIP we left
a 20% off.
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INVESTMENT AND FINANCING
In the moment to constitute this company we began with
$100000 pesos ($U.S. 50) as a partner capital each one, itmeans that the initial total capital is $500000 pesos ($U.S
250).
The location is determined for workshop, is in rent and
a price was adjusted for $150000 pesos ($U.S 75) monthly.
Coming up we detail our patrimony with bought machines:
WORKSHOP MACHINES
PRODUCT STYLE UNITS PRICE (EACHONE, pesos)
Blender Universal Original 2 33.500.oo
Special plates Elegant 100 7.000.oo
Special spoons Electro
silver
12
Dozens
500.000.oo
Special sticks Medians 3 4.500.oo
Special caps and
mouth covers
Standard 12 2.000.oo