Plan Canada guidelines for Fundraisers

Who we arePlan is a global movement for change, mobilizing millions of people around the world to support social justice for children in developing countries.

What we doWe give children, families and communities the tools they need to break the cycle of poverty and build sustainable solutions for improving their own lives. Plan’s work to promote child rights and lift millions of children out of poverty is based around eight core areas: Education, health, water and sanitation, protection, economic security, emergencies, child participation and sexual health including HIV.

How we workWe involve grassroots and regional organizations, as well as local and national governments, so improvements will last. Placing children at the heart of our work, we seek insight from all age groups to create better lives and brighter futures. Because girls face unique barriers, we address gender discrimination in all of our programs. Not for profit, independent and inclusive of all faiths and cultures, we have only agenda: to improve the lives of children.

Where we workPlan works in 70 countries around the globe, including 51 developing countries across Africa, Asia and the Americas.

To learn more about Plan visit plancanada.ca.

Because I am a Girl is Plan’s global initiative to end gender inequality, promote girls’ rights and lift millions of girls – and everyone around them – out of poverty. To do this, Plan creates sustainable projects in developing countries to improve girls’ access to clean water, food, healthcare, education, and protection from violence and exploitation.

The plight of girlsGirls in the poorest regions of the world are among the most disadvantaged people on the planet. They face unique barriers to survival and development – simply because they’re girls. We will never eliminate global poverty unless we invest equally in all our children and address inequalities for girls.

The power of girlsThere is no question that investing in girls in developing countries is key to reducing global poverty and instability. Girls have a unique power to positively influence the lives of those around them. If they are healthy, educated, and empowered, they will pull themselves out of poverty, and bring their children, communities and nations along with them.

The Plan for girlsPlan has a range of programs to improve the lives of girls and give them equal access to health care, education, protection, independence, and an opportunity to participate in society. Our programs include scholarships, safe schools and dormitories, reproductive and maternal health programs, life skills, vocational training, financial literacy programs, microfinance and more.

What about the boys?Plan does not only work with girls! We address gender discrimination in all our program work to ensure that as many girls as boys get access to education, healthcare, and the skills and opportunities needed become independent adults who break the cycle of poverty for themselves and their children.

To learn more about Plan’s Because I am a Girl initiative visit becauseiamagirl.ca.

About Plan

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About Because I am a Girl

Writing about Plan Positive, engaging and realIn describing Plan’s work, the tone, manner and content of all communications should be positive, engaging and real.

Positive: The focus is on what has been or could be achieved. We do not want to present hopelessness and despair. The children and families we work with live in very difficult circumstances, but they bring energy and dedication when working to improve their lives.

Engaging: We want to engage readers by using language and images that show the impact of Plan’s work and make them feel part of it.

Real: We capture the daily challenges and successes that happen in the lives of the children and families we work with.

Dignity, respect and potentialWords and images should always emphasize potential rather than misery or hopelessness, even in times of humanitarian crisis.

Collaboration, cooperation, empowermentCommunity members – including children and youth – participate in Plan’s projects and are critical to their success.

Child protectionPlan has a duty to ensure children are not put at risk engaging in our programs. When referring to children in Plan communities, use first name and country name only – no last name or community name.

Always consult with Plan staff when writing about or using photos of children in Plan program areas to ensure all our child protection guidelines are met.

Sponsor, sponsored child, sponsoring a child• Sponsor (not sponsor parent)• Sponsored child (not sponsor child or foster child)• Sponsor a child (not foster a child or adopt a child)

Plan International vs. Plan Canada Plan Canada is part of the global organization Plan International. We are called Plan Canada in Canada, Plan International or Planwhen referring to our global organization.

When referring to our programs generally, use Plan International in the first reference in any piece, and simply Plan thereafter: “This event will raise funds to support Plan International’s water projects.” (Subsequent references in the same piece would use Plan.)

When referring to your partnership with Plan Canada, use that name: “We are proud to announce a new partnership with Plan Canada”.

Because I am a Girl terminology and usage

Because I am a Girl treatmentIn copy and headlines, it is written as Because I am a Girl (note the treatment of upper and lower case, and bold). When referring to the initiative, the appropriate treatment is Plan’s Because I am a Girl initiative.

Girls’ rightsUse the apostrophe after the “s” in “girls” if you are referring to more than one girl and the rights they hold. 2.0

Plan terminology

When requesting a logo please specify what you are using it for so the right version can be provided.

Our logos Plan Canada

Our logos are available for “in support of” fundraising events and activities. You can use them on your promotional materials to show that the proceeds of your fundraising are going to Plan Canada.

Always use the supplied artwork for our logo, without modifications. The logo is available in Plan Blue Pantone 285 and in jpeg, eps, png and tiff formats.

Clear space “Clear space” is the minimum space permitted around our logo and is equal to the height of the blue flag graphic that the logos sit within.

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Our logosPlan Canada(continued) Plan “In support of” logo:

The minimum size of the Plan logo within the blue flag graphic where the logo width is no smaller than 10mm.

Because I am a Girl “In support of” logo:The minimum size of the Because I am a Girl logo within the blue flag graphic where the logo width of the combined logos is no smaller than 37mm.

Logo dos and don’tsThe Plan logos should be reproduced from the final artwork files provided. Do not attempt to recreate the logos or make changes to the final art file. When enlarging the logos, please make sure to enlarge them proportionally in each direction (i.e. the same percentage horizontally and vertically).

Do not replace the typeface in the logo Do not reproduce the logo in other colours Do not distort the logo – scale it proportionally

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Minimum SizeTo ensure legibility, we have set minimum size for the reproduction of our logos.

Any use of Plan logos must be approved by Plan. Please ensure your Plan Canada representative sees the artwork before it is finalized.

37mm

10mm

Learn more and get involved at plancanada.ca

Charitable Registration Number: 11892 8993 RR0001

© 2015 Plan International Canada Inc. The Plan, Because I am a Girl and Spread the Net names, associated trade marks and logos and the logo are trade marks of Plan International Canada Inc.

*The Standards Program Trustmark is a mark of Imagine Canada used under license by Plan Canada.

416 920 - 16541 800 387 - 1418fundraising@plancanada.ca plancanada.ca

Plan Canada National Office 245 Eglinton Avenue EastSuite 300Toronto, ON M4P 0B3 Canada

Ottawa Office 39 McArthur AvenueOttawa, ON K1L 8L7Canada