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C PLAINVIEW HERALD, SUNDAY, JULY 1, 2018 RED, WHITE & MOO

C PLAINVIEW HERALD, SUNDAY, JULY 1, 2018RED, WHITE & MOO

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Red, White & Moo Milk Fest, Other Activities to be held On Wednesday, July 4th

Golf tourney benefits Snack Pak 4 Kids

The Red, White & Moo Freedom Parade & Milk Fest, along with various other activities, will be held on Wednesday, July 4th at the Courthouse Lawn in downtown Plainview.

Activities will begin with the Red, White & Moo Freedom Parade at 10:00 a.m. The parade will begin at Downtown Centennial Bank (201 W. 6th St.), head north on Austin street, turn right at 9th street going past the library and City Hall and head south on Broad-way, ending at the Court-house (map included).

The theme for this year’s parade is Red, White, Moo and Freedom. Prizes will be given for the Best Deco-rated Entry and People’s Choice Award. Parade watchers will take a photo of their favorite entry and post it on the Red, White & Moo Facebook page (www.facebook.com/Red, White and MOO Milk Fest). People will be able to vote until midnight July 4th. The winners will be announced on the Red, White & Moo Facebook page at noon on Thursday, July 5th.

“The parade continues to grow,” said Tori Hud-dleston, organizer. “We are anticipating even more people this year and invite

you to join us.”Main Street will be co-

ordinating the parade and participants are still wel-come. For more informa-tion or to pick up an entry form, contact Tori Hud-dleston at 806.293.4000 or [email protected]

Following the parade, the Red, White & Moo Milk Fest will be held on the Courthouse lawn from 10:30 a.m. – 12:30 p.m. Ac-tivities will include music by RUDC, bouncy houses, mobile dairy classroom, petting zoo, dairy tours and of course, free ice cream, milk and cheese.

Organized by the Red, White & Moo Committee, the Festival has been held for more than eight years and is celebrated across the country in June for National Dairy Month.

“We wanted to incorpo-rate more organizations and help celebrate America’s birthday,” said Bernadette Mulliken, committee mem-ber and local dairy owner. “We as local dairies chose to celebrate closer to the 4th - giving us an opportu-nity to say thank you to the people of Hale County as well as educate the public about what we do and the products we offer.”

Local dairies also sup-port the efforts of Plain-view’s SnackPak 4Kids with a golf tournament sched-uled for Monday, July 2nd. The tournament will raise money to support the orga-nization. Beginning at 2:30 p.m., anyone interested in participating in the tourney may contact Kevin Carter at 806.729.1554.

Along with local dairies, Dairy Max and Southwest Dairy Farmers support the efforts of Red, White & Moo.

Following the festival, the west side of the Court-house (Ash Street) will be set up with food trucks for an outside picnic.

For more information, contact the Main Street Office at 293-4000 or 296-1119 or visit our Facebook page – https://www.facebook.com/redwhite-moomilkfest.

By DOUG [email protected]

Although most of the activities associated with the 2018 edition of Red, White & Moo Milkfest will be held on Wednesday, July 4, the event actually tees off with the Snack Pak 4 Kids golf tournament on Monday, July 2.

The 4-person scramble tees off with a 2:30 p.m. shotgun start at the Plainview Country Club, with a meal being provided after the event.

Team sponsorships start at $500, with 100 percent of the proceeds benefiting Snack Pak 4 Kids in Plainview. A putting contest will be held during the tournament, to benefit the affili-ated Snack Shak program for local high school students.

This will be the fourth golf tournament held to benefit Snack Pak 4 Kids, in conjunction with the Red, White & Moo Milkfest. Bernadette Mulliken, a member of a dairy family and the organizer of the tournament, explains that this event is much more than simply a golf scramble.

“Dairy farmers are very family-oriented, so food is a very important part of everyday life,” Mulliken explains, noting that Snack Pak 4 Kids is a very significant organization to the dairy community. “We are very passionate about this program because farmers feed the world, and the fact that children go home hungry is absolutely astonishing in my mind.”

Snack Pak 4 Kids provides snack sacks to approximately

675 students every Friday during the school year in Plainview’s six elementary schools, according to Susan Hurt, founder of Snack Pak 4 Kids of Plainview. In addition, 35 to 40 high school students receive food through the Snack Shak program, which began distribution in March 2016. More recently the program has began serving the two local junior high schools as well. Hurt says the benefits of Snack Pak 4 Kids are clearly visible.

“When you look at our student survey, 98 percent of kids feel very happy and thankful for the snack packs and want to receive them next year,” Hurt explains. “Ninety percent of teachers agree that students who receive snack packs exhibit fewer absences, fewer trips to the nurse, and greater concen-

tration.The benefits do not come with-

out a cost.According to Snack Pak figures,

it costs about $150 per year to feed each elementary student, and each high school student requires more than $300 per year. The an-nual golf tournament has been of monumental importance in help-ing meet that budgeted expense.

“In the past three years, the golf tournament has raised 60 to 70 percent of the funding for the entire year.” Kevin Carter adds that the tournaments have raised over $170,000 over that three-year period.

Hurt explains that the annual tournament “makes it possible for us to know that we can sustain the snack packs for kids who rely on them.

Mulliken has an even more am-bitious goal this year. “We hope to raise enough money to cover next year’s budget.”

For more information about the Snack Pak 4 Kids golf tourna-ment, or to sign up for the event, contact Kevin Carter at 806-729-1554 or email [email protected]. Snack Pak 4 Kids volunteers also are greatly appreciated.

Volunteers meet to pack bags every other Tuesday at 5:45 p.m., beginning in September, at the PISD Education Complex, 24th and Yonkers. More information is available on the Snack Pak 4 Kids Plainview Facebook page.


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By DOUG [email protected]

A popular location tradition continues again this year with the Red, White & Moo Freedom Parade, celebrating both American independence as well as the dairy industry and Hale County’s dairy families.

The Red, White & Moo Freedom Parade steps off at 10 a.m. Wednesday, July 4,

The parade will begin at the Downtown Centennial Bank, 201 W. Sixth St., head north on Austin Street, turn right at Ninth Street going past Unger Memorial Library and Plainview City Hall, then head south on Broadway before ending outside the Hale County Courthouse.

While most local parades move either north to south, or

south to north on Broadway from the Broadway Park to the Santa Fe depot, the RW&M Freedom Parade breaks that tradition.

“Parades are always fun, but we have chosen a couple of different ways to make this one even more fun,” Brown said. “One way is this circular route for the parade, with a closer proximity of parade watchers which gives it a more party-like atmosphere.”

Again this year, parade watchers are invited to take a photo of their favorite entry and post it on the Red, White & Moo Milkfest Facebook page – www.facebook.com/Red, White and MOO Milk Fest. The public will be able to cast their vote until midnight July 4. The winners will be announced on the Red, White & Moo Facebook page at noon Wednesday, July 5.

Prizes will be given for the Best Decorated Entry and People’s Choice Award. The theme for this year’s parade is Red, White, Moo and Freedom.

“This is the first time that the Red, White & Moo Free-dom Parade will be on the Fourth,” said Melinda Brown, Main Street manager. “We are excited to celebrate Ameri-ca’s freedom and invite you to join us.”

Plainview’s Main Street Office is coordinating the parade and participants are still welcome.

For more information or to pick up an entry form, con-tact Tori Huddleston at 806-293-4000, go by the Fair The-ater at 717 Broadway in Plainview or email [email protected].

Freedom Parade celebrates milk, USA


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Without cows, there’s no reason to celebrateDairy Month Commen-tary

By Darren Turley

Since 1937, June has been either National Milk Month or National Dairy Month, a way to promote the drinking of milk and to observe the contributions by the dairy community. This year, the Texas Association of Dairy-

men would like to use the opportunity to recognize those who are really responsible for the dairy products we are cel-ebrating – our cows.

Let’s face it, without the cows – without their milk – there wouldn’t be a National Dairy Month. So, on behalf of Texas’ dairy farmers, I’d like to share a little bit about how our dairy community cares for about 487,000 dairy cows that last year produced about 1.25 billion gallons of milk.

For many people, those gallons of milk in their local gro-cery store are as close as they’ve ever been to a dairy cow.

It’s important for these families to understand that

raising healthy, comfortable cows using safe and ethical practices are both vital to a dairy farmer’s business and a moral obligation.

Therefore, dairy farmers have a vested interest in the health of their animals so that they give as much high-qual-ity milk possible. Dairy cows have access to feed and fresh, clean water 24 hours a day and eat a balanced, nutritious and scientifically diet developed by a nutritionist. While in the pasture, they have access to shad and shelter. In free-stall barns, cows are frequently provided fresh bedding and are able to eat, drink and sleep whenever they choose.

In the summer, cool cows are happy cows. To beat our Texas heat, barns are well ventilated and are equipped with fans and misters that blow cool air through the structure.

Veterinarians are frequent visitors to dairy farms, wheth-er for checkups or to treat illness. It’s important to note that any medicines are given to dairy cows only to treat illness. In that case, the cow is moved to a separate area, and her milk does not enter the food supply. In fact, milk is strictly tested for antibiotics both on the farm and at the process-ing plant – if it tests positive, it’s thrown out.

Our dairy farmers not only care for their animals, they care about them. On family farms, cows are part of the family.

No dairy farmer I know would ever tolerate the abuse of their animals. Our dairy community strongly supports

the National Dairy FARM Program (Farmers Assuring Responsible Management), an industry-wide initiative that has set high standards of quality care provided to animals and the environment on dairy farms.

Sometimes, no matter how hard farmers try to nurture their animals, Mother Nature has other plans. When Winter Storm Goliath hit the Texas Panhandle shortly after Christmas 2015, record snowfall and hurricane-force winds caused the loss of about 15,000 dairy cows, despite the fact that dairy farmers took every precaution possible to protect their herds. It’s unfortunate that some extremists used this disaster as an opportunity to criticize the farmers when they were down.

The losses were devastating to dairy farmers. Dairy farm-ers are passionate about farming and their animals, and los-ing cows that they raised and cared for took an emotional toll. As one dairy farmer hit hard by Goliath told a reporter, “I hate to watch the cows suffer. I’d keep them in my living room if it was big enough.”

So as you enjoy milk and dairy products such as ice cream or cheese, please keep in mind that they are all thanks to the “girls” our dairy farmers care about so much on the farm.

Darren Turley is executive director of Texas Association of Dairymen (www.milk4texas.org).

From Staff Reports

The Red, White & Moo Milk-fest, celebrated locally since 2007, is an opportunity for Hale County dairy farmers and their families and the community at large to come together and revel in the goodness of dairy products while appreciating and honoring Ameri-can independence.

The festival, which is staged by Legacy Farms, Dairy Fountain, Fox Dairy and Vista Grande Dairy, combines a traditional Fourth of July festival with a delayed cel-ebration of June’s National Dairy Month.

In an article previewing the 2016 Red, White & Moo Milk-fest, Bernadette Mulliken of Vista Grande Dairy explained that the festival connects local dairymen and dairywomen with the people they serve.

“It’s a good way to appreciate the community, and for them to learn about the health and wellness of

dairy products,” she said. Milkfest offers an opportunity for citizens to learn about the benefits of dairy. “We like to celebrate the goodness of the product.”

Mullken said the hopes that the festival will help open eyes to the complex world of dairying and the many benefits it provides to the community, specifically economi-cally. She said that “dairies reach a broad spectrum of economic base, no just providing jobs. Dairying is no longer just milking a cow.”

According to a report titled, “The Impact of the Dairy Industry in the Southwestern Ogallala Re-gion” by Bridget Guerrero, Steve Amosson and Ellen Jordan of the Texas A&M AgriLife Extension Service, the dairy industry has direct, indirect effects and induced effects on the local economy.

“The direct effects of the dairy industry are the sales, income and employment that are generated by operations that produce milk prod-ucts,” the report notes.

“The indirect effects include the purchase of inputs, such as energy and transportation services, to produce and deliver milk prod-ucts. Induced effects occur when employees of the dairies and input suppliers use their income to buy goods and services from business-es such as grocery stores, restau-rants, and department stores.”

Mulliken noted that a major goal of the festival is to foster an “appreciation for agriculture” and for the “health and goodness of dairy products.” Even more than that, she hopes the community will be able to enjoy the goods that her farm produces.

“They’re delicious!” she said with a smile.

A variety of dairy products, including milk and ice cream, will be available to sample for free dur-ing this year’s Red, White & Moo Milkfest.

Milkfest fosters community relations while providing education opportunity

Independence Day fireworks to be held July 2PAGE 6C PLAINVIEW HERALD, SUNDAY, JULY 1, 2018RED, WHITE & MOO

By CARMEN [email protected]

After a day of early afternoon golfing at the 4th Annual Snack Pak 4Kids Tournament at the Plainview Country Club, the Plainview community and surrounding towns are invited to join the Plainview Chamber of Commerce in celebrating Independence Day.

The fun will kick off at the Runningwater Draw Regional Park on Monday afternoon. “We will have several food trailers setting up at Kidsville Park begin-ning at about 6 p.m. and staying through the evening fireworks show,” said Tonya Keesee, Plainview Chamber of Commerce Executive Director.

Weekends BBQ, Carillo Food Truck, West Texas Pit Master, Yummy Licious and Lara’s Snow Cones will be on site to satisfy the hungry crowds before the fireworks display.

KKYN will hold a live re-mote as they entertain with today’s hits beginning at 6:45 p.m. and play through the fireworks event.

“We want not only Pla-inview residents to attend but all of our surrounding towns and communities to come and enjoy the fire-works,” said Keesee.

Om order for the 2018 fireworks show to come to fruition the community will have to raise $16,000 to cover all costs including insurance and state required licensed technicians. Kee-see adds, “This money is raised by the communities and without their donations we could not have this won-derful display and event.”

In looking ahead Keesee explains in order to get the coveted July 4 date reserved with the Pyrotex Inc. Com-pany the community will

have to raise slightly more money than this year. “To get the fireworks for July 4 in 2019 we will have to raise around $25,000 and the Py-rotex Company will send a team out just for Plainview,” said Keesee.

In the past Pyrotex has sent out a team to cover three area cities on the three dates of July 2, 3 and 4 which has kept costs down for the Plainview Com-munity. This meant that the date Plainview received was basically the luck of the draw. Unfortunately, this year Plainview received the date of July 2 rather than the July 4 date Plainview enjoyed last year and that most would prefer.

To ensure the July 4 date for 2019, the Chamber will look to raise $25,000. Those wishing to donate may do so by stopping by the Plain-view Chamber at 1906 W. 5th Street, calling 806-296-7431 or by emailing [email protected]. United Supermarket will also have a donation jar available at their Olton Road location. Donations can be made by cash, check or credit card. Donations will be taken clear through the date of the event as they have not quite reached the necessary amount for 2018.

Incase of inclement weather please stay tuned to KKYN or the Plainview Chamber of Commerce Facebook page where Keesee will post necessary updates.

The Chamber of Com-merce appreciates every-one’s generous donations and support as they have prepared for this event. Keesee adds a huge thank you to local businesses, civic clubs and individu-als who have given to this yearly event.


Texas dairies committed to keeping milk safe By David Volleman, Manager, Wildcat Dairy

When you buy a gallon of milk at the store, do you wonder if it’s safe to drink? Probably not, and with good reason. Pasteurization may have been invented 154 years ago, but it’s still the best, and only, way to kill potential disease-causing bacte-ria in milk. As a result, pasteurized milk and other dairy products pur-chased in a store rarely pose danger of sickness from harmful bacteria.

June – National Dairy Month – is a good time for dairy farmers such as myself to let the public know that we’re committed to keeping them healthy and safe while drinking milk from our farms, or eating cheese, ice cream or other food made with that milk.

Numerous steps are taken during milk’s journey from farm to store to ensure its safety. Each one is important, but pasteurization is key. In fact, dairy farmers believe it’s such a critical step that most of us only feed our families pasteurized milk, even though we have an abundant supply of milk straight from the cow on our farms.

Through our industry organi-zation, the Texas Association of Dairymen, our state’s dairy farm-ers also have been working hard to educate the Texas Legislature about the importance of pasteurization. We’ve been talking to them since 2011, the first legislative session that bills were filed to expand the sale of unpasteurized (or raw) milk in our state. And we’ll keep talking to them, as we anticipate another such bill to be filed in 2019.

While the 2019 session doesn’t open until January, National Dairy Month is a good time to restate our opposition to any proposal that puts Texas milk drinkers at risk.

States – not the federal govern-ment – regulate unpasteurized/raw milk sales. In our state, Texans can buy raw milk only from the farm where it is produced. Raw milk dairies are required to be licensed by

the state. Law mandates they are to be inspected by the state twice every six months and their milk tested for bacteria every six weeks. However, untested milk is free to leave the farm with a buyer. Some buyers report traveling hundreds of miles to buy their raw milk at the dairy – do they keep that milk at a safe tem-perature on their way home?

By comparison, milk you buy at the grocery store has been tested numerous times, transported at a specific temperature and undergone numerous food safety checks. You can be confident you’re buying a safe product.

The Centers for Disease Control and Prevention and other legitimate medical and scientific organizations and studies all agree: raw milk is a serious health risk, especially for children. It does not prevent or cure disease or illness, nor does it offer any health benefits.

Expanding raw milk sales – es-pecially in a state as big as Texas – would lead to increased illness, or worse, if it became more available.

The day in 2011 a Texas House committee first debated a bill to ex-pand raw milk sales, state health of-ficials announced that three children and one adult in the Dallas area were hospitalized with salmonella after drinking raw milk. Last September, raw milk from another Texas dairy was found to be the cause of ill-nesses in at least seven states.

The best way for the Texas Leg-islature to protect Texans from the dangers of raw milk is to do nothing. Lawmakers should leave the law regulating raw milk the way it is – there are a lot more pressing issues affecting the people of Texas that our Legislature should focus on. David Volleman is a dairy farmer and manager of Wildcat Dairy near Gustine, Texas. He is chair of the Texas Association of Dairymen board of directors. The Volleman family has been in the dairy business for more than four generations.

June is Dairy Month, so let’s raise a glass ofrefreshing and nutritious moo juice to the

hardworking dairy farmers who produce anabundance of delicious dairy products for us toenjoy. Dairy products are an important part of a

healthy, balanced diet, providing vitamins, mineralsand essential nutrients – not to mention incredible

taste! Thanks, dairy farmers, for producing thewholesome milk and dairy foods that help keep ourlocal economy and our bodies healthy and strong.

A SALUTE TO

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The Scoop onDairy Products

What’s the big deal about dairyproducts? In addition to theirgreat taste, dairy foods containcalcium, potassium, proteinand other essential nutrientsto help keep your bones andmuscles strong. Studies alsoshow that consuming dairyproducts as part of a healthydiet may help reduce the riskof osteoporosis, hypertension,obesity, colon cancer andmetabolic syndrome. Theseare all good reasons to includeplenty of nutrient-rich, low-fatdairy foods in your daily diet.For serving guidelines, visitwww.mypyramid.gov.

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Let’s raise a glass of refreshing and nutritious moo juce to the hardworking

dairy farmers who produce an abundance of delicious dairy products for us to enjoy.

Dairy products are an important part of a healthy, balanced diet, providing vitamins,

minerals and essential nutrients - not to mention incredible taste!

Thanks, dairy farmers, for producing the wholesome milk and dairy foods that help

keep our local economy and our bodies healthy and strong!

plainview herald, sunday, july 1, 2018 red, white … · 1 day ago · plainview herald, sunday,...

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