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B-school placements: Cracking the right job offer While the placement season is of fun and joy for many students, lack of opportunities

nag so many others. Finding a way out...

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by Careers360 - 7 hours ago

AS soon as the placement season commences, B-School students are thrilled. The prospect of

getting through rounds of interviews and finally making a cut in a company is an achievement,

like a chess game played well and won. With economy booming, students of some top tier

schools get more than one offer too. But this situation in schools beyond the top 50 is one of struggle.

As the quality of grading peters out, companies fence those schools for less creamy jobs.

Mostly sales. Nagaraju* a student at a school in Madurai, agrees with the trend and adds, ³At

times, the sales job is on commission basis too.´ Such undesirable options drive a lot of

students to reject campus placements and launch their own t job searches.

Anand Shah, 25, a 2008 pass-out from D.G. Vaishnav College, School of Management,

Chennai, is one such individual who declined a campus offer. Instead, he floated his résumé on

job websites and waited for a suitable opportunity to emerge. ³The profile being offered to me

was for pure sales and I wanted a marketing role,´ he explains. The branded status of

corporates didn¶t lure him either. Before long, he got a call from US-based outsourcing solutions

company, Expertus, for its Chennai office, which he found suitable and he joined them.

On the other hand, Amit Jaiswal* was part of a team of 25 students recruited by ICICI Lombard

in 2010. The job was for insurance sales and 22 of the 25, including him, ped out within the first

three months. Amit, who now works for a call centre says that nearly 10 of those 25 students

are still jobless. How does one choose and decide?

Aspiration is the culprit

With newspapers highlighting one crore salaries for an MBA, aspirations are sky-high. Says

Prof. Mathews, Director of Guruvayoorappan Institute of Management, Coimbatore, ³The

students look down upon any job which offers less than 3 lakh per annum.´ It is the singular

focus on the package which is their undoing. Companies that complain of mass exodus are also



to be blamed. Most are in a tearing hurry to fill up vacancies neglecting the attribute aspect,

instrumental for a steady placement. The year-round sales hiring in companies well explains the

degree of attrition that they face.

Campus placements

The name itself is a misnomer. Barring the top few colleges in big cities, most schools do not

get companies to visit them. Nandita Gurjar, HR head, at Infosys, says it is impossible to visit all

the good colleges. ³We work with a select few, both in engineering and management,´ she says.

Most colleges send their students to company premises for recruitments.

Bus loads of students alighting in their formal attire for facing the board is a common occurrence

especially before the offices of financial services companies. Most placements in Tier -2 and

colleges below them, happen in this manner. A very few number of the colleges get campus

visits.

Many schools have begun tapping placement experts as a way to counter this. Students too

have begun to see value in going the unconventional route.

Amit Bhatia

Founder and CEO,Aspire

If you are also interested in off-campus placement, here is how you can go about it. Some tips:

1. Seek help from campus faculty members, they can put you across corporate as well as ex-students who are currently working in corporates or have set up their own companies.

2. If you are interested in working in a particular industry, identify the companies within the

industry and pro-actively contact the HR department.

3. Use online solutions like LinkedIn to create a brand identity as well as network with the target

companies.

4. Identify recruitment firms, meet and be in touch with recruiters.

5. Companiesthat generally evince interest for fresh MBAs applying directly are MNC¶S, KPO¶s,

IT companies, consulting firms and finance firms. No campus jobs, please

Corporates, for the most part are able to attract students for their brand value. Yet, some

students like to travel off the beaten path opting for start-ups, SMEs, NGOs or prefer to set foot

in an emerging sector. As, µopportunities emerging in such companies are more versatile in



nature¶, they feel. The notable aspect is, for them, salaries become secondary. It is the

challenges and the possibility for very high growth and earning potential in the long run that

drives them towards these virgin domains.

³These students also have specific target companies that they wish to be a part of,´ says Kamal

Karanth, managing director, Kelly Services. ³Besides, not all companies visit all campuses.´

Tarun Matta, founder of iimjobs.com, a popular job search portal for B-school placements, feels

that campus placements provide very standard kind of options, therefore graduates specific in

their search move on to other modes of employment search.

It has also been found that full- time MBAs possessing prior work experience form a major

clutch of students choosing off-campus employment. µThe reason is they know their niche areas

and are focused,¶ Matta reiterates.

Outsourcing placements

Institutes have also begun hiring consultants to place their students. Kris Lakshmikant, CEO,

Headhunters, informs that his firm has been working with nearly 30 colleges in the south and

west. Himanshu Aggarwal¶s Aspiring Minds and Nishant Saxena¶s Elements Akademia too are

involved in the same field, filling the yawning gap.

Regional placements, where a student is able to communicate in the local language, is also on

the rise. A student from a leading Noida school says, ³In most lower order schools, the

companies scout candidates for frontline jobs, hence proficiency in local language is a must.´ So

if you are applying to a school outside your region, make sure it has reputation of pan-India

placement, else stick to a good local school.

The contrarians

But what about students, who despite evincing satisfaction with the on-school offer, tend to look

out? ³That is merely to assess one¶s market value,´ articulates Aggarwal, co-founder and

director, Aspiring Minds.

Aspirations do play a determining factor in final µyes¶ to a job acceptance. Or µno¶ for that matter.Aggarwal¶s experience says that Tier I students are predominantly more aspiring. Not a bad trait

as long it is matched well with ground realities. ³We have found that in some cases it doesn¶t.´

The dissatisfaction is chiefly on wages and job profiles. And the result of mismatch: resignation.

There are several other reasons as well why off-campus employment is considered, says

Aggarwal. Campus placement has typically been plagued with the ³Day Order´ phenomenon, he



says. The mechanism pushes students to appear, contest and accept offers for jobs which are

not their first choice. ³When they get an offer from one organization, their access to subsequent

organizations visiting campus gets sealed,´ he explains. Hence, off±campus job- hunts.

The general economic scenario also plays a crucial role in the way placements play out. For

example the batch of 2009 which graduated at the peak of slowdown in the global economy,

does continue to find getting right opportunities difficult. As Ramesh Chand a Senior Executive

at Motorola says, the moment you pass out from the B-school, you are no more a fresher, and

immediately get identified as jobless. And getting out of that identifier is not very easy. Since the

year 2008-09 wasn¶t that encouraging for candidates a lot of them trawled jobs directly in the

market. Matta concedes that the traffic on his portal, iimjobs.com had shot up tremendously

during the period and since then it steadily receded in 2010.

It is argued that students from top-notch schools don¶t need to scout, as jobs superlative in all

respects, are available to them. Rohit Khurana* puts it, ³IIMs don¶t float their résumés in public

forums.´ A 2010 pass out from one of the IIMs, Rohit too refused an on-campus placement.

However, his reason was different. A civil engineer by profession, he was employed with a

leading engineering and construction company, prior to MBA. When the former company offered

him a job locating him to his hometown in south post the course, he couldn¶t resist the offer.

While it has been seen that crème de la crème of µA¶ grade institutions rarely venture out by

virtue of education garnered from old-age established colleges combined with their on-campus

performance, other students do. And µsome amazing opportunities can be uncovered off-

school,¶ maintains Bhatia, founder and CEO, Aspire. ³Besides, the competition is with a smaller

pool of candidates where they can differentiate themselves from other applicants,´ he says.

Well, that implies room for talent certainly exists.

So, how do companies view such applicants? ³Companies appreciate such students,´ says

Bhatia. Sanjay Salunkhe, Director, Jaro education, who is inducting 200 fresh MBAs as part of

the company¶s expansion drive, echoes the sentiment. ³We need fresh talent whether it is off or

campus,´ he says. Leading HR firm Kelly Services has hired limited number of freshers.

The direct approach may be annoying to schools, but as far as Matta¶s views go, this is a good

sign. ³Because institutes shouldn¶t be in the business of giving students a job,´ he reasons.

³They are not placement agencies,´ he avers. On the other hand, when institutes behave like

bad marketing personnel promising the moon, students options get restricted too. Finding a job

on one¶s own especially as a fresher could be daunting. Bhatia says students must prefer

personal referrals and job sites for their search.



All options are fine as long as the caveat is followed: qualification plus attributes and not

aspiration should lead the job search. And salaries must not be the decider.

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