Placement Strategies

Anup K. Singh, PhD

Exposure

Academic Achievement

Low

High

Low High

Me Too

Smart class

Stuck

Elite

Mass

Segmentation of Students

Companies Also Do Segmentation

• They need thinkers• They need planners• They need doers

Systems Approach for Placement

• How do you build your brand? • How do you select your students?• How do you enhance their learning?• How do you increase their employability?• How do you strengthen their network?• How do you enrich their exposure?• How do you help them plan their careers?• How do you create job opportunities?

Critical Issues in Placement Process

• Establishing placement department• Establishing processes• Involvement of students• Networking strategies• Preparing students• Continuous learning

Establishing placement department

• 60:1 ratio• Mix of experienced and young professionals• Empower the staff• Adequate budget allocation

Involvement of students

• Develop students to be proactive in their placement

• Ensure that the student committees function• Use students for pitching• Use their network for placement

Networking strategies

• Understand industry network• Match it with your student profile• Do A, B and C analysis• Go to them, show your face• Engage them• Continuous communication (Not with HR only

but also with line management)• Use CRM