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PLACEMENT BROCHURE 2016-17

Department of Agri-Business Management

Chandra Shekhar Azad University of Agriculture & TechnologyKanpur-208 002, INDIA

thMBA AGRIBUSINESS MANAGEMENT 13 BatchDeveloping the Agri-Managers

Prof. Munish KumarProfessor & Head, Agri-Business Management

COMPILED AND EDITED BY

Dr. Pooja SinghFaculty, Agri-Business Management

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Messages

Vice Chancellor's Blessings

From the Dean's Desk

From the Head of Department Desk

Department of Agri-Business Management 1

Mission 2

Objectives 2

Outstanding Feature of the Department 3

Agri-Business Management Programme 4

The University 5

Learning Environment 6

The Curriculum 8

Course Structure 9

The Campus Life and Professional Activities 21

The Faculty 23

Advisory Board 24

Student's Profile 27

Batch Summary 2016-2018 31

Career Partner 32

Placement Form

CONTENTSCONTENTSCONTENTS


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C.S. Azad University of Agriculture & Technology, Kanpur-208002, India

Vice Chancellor's Blessings

Agriculture has evolved in to agribusiness which is a vast and complex system that reaches far beyond the farm to

include all those who are involved in producing and supplying food, fuel and fibre to the consumers. In recent times,

agribusiness system has undergone a rapid transformation as new industries have evolve and traditional farming

operations have grown larger and more specialized. An Agri-business manager therefore has to operate in a variety

of environment encompassing many aspects of economy i.e. agricultural producers, business that provide supplies

and services to the producers, cooperatives, businesses that add value to agricultural products, and those which

facilitate the marketing of agricultural products to local and foreign markets. In addition environmental issues,

market research, econometrics and risk assessment have also become essential components of agribusiness.

The rapid globalization of agricultural industry has necessitated the demand for agriculture business managers with

knowledge of business administration , accounting, finance and farming technology, especially those who could

apply modern business concepts to farming & marketing operations. This is indeed the need of hour to break the vicious cycle of poverty and

improve the economic status of farmers. The agribusiness management course offered at this university prepare the students to take up

responsibilities in managing infrastructural, administrative and financial responsibilities related to the agri-sector and its entire value chain.

It is a matter of great pride that the Department of Agri-business Management is making conscious efforts to produce trained and qualified agri-

business graduates who have necessary skills and competence to be successful Agri-managers. I extend my good wishes for the sustained

growth and global recognition of this department.

(Sushil Solomon)

Dr. Sushil SolomonVice Chancellor

Prof. Poonam Singh Dean

Agriculture has always been the mainstay of Indian economy because of its high share in employment

and livelihood creation notwithstanding its reduced contribution to the nation's GDP. The share of

agriculture in the gross domestic product has registered a steady decline from 36.4 per cent in 1982-83 to

18.3 per cent in 2005-06 and further decline to 13.7 per cent in 2012-13. Yet this sector continues to

support more than half a billion people in India providing employment to 52 per cent of the workforce. It

is also an important source of raw material for many industrial products, particularly fertilizers, pesticides,

agricultural implements and a variety of consumer goods. The importance of agriculture to the national

economy is crucial in terms of meeting the growing demands for food and raw materials of the non-farm

and urban population, expanding the secondary and tertiary sectors of the economy, widening the extent of markets for industrial produce,

earning the much-needed foreign exchange, maintaining price stability and mobilization of resources for capital formation. Agricultural

development thus facilitates a cumulative growth process. The significance of agriculture in the national economy is best explained by

considering the role of agriculture under different heads namely product contribution, factor contribution and market contribution.

The increasing globalization of the agricultural industry has highlighted the need for a manager with experience of social and cultural skills,

production and consumption in the major Agri-markets of the world. This has thrown new challenges to Agri-business for which not only the

quality of products but their transactions, across many borders, have to be managed effectively. The programme of MBA (agri-business) is an

innovative response to the sweeping changes in the global agricultural industries. Those involved in this sector need to be aware of the forces

responsible for these changes and of the way in which firms in the Agri-industry can respond to the new challenges.

I trust, entrepreneurs will derive the benefits of the managerial skills of these young Agri-managers.

Best wishes,

Prof. Poonam Singh

From the Dean's Desk

College of Agriculture C.S. Azad University of Agriculture & Technology, Kanpur-208002, India


Prof. Munish Kumar HOD, Agri-business Management

The Department of Agri-business Management, College of Agriculture, Chandra Shekhar

Azad University of Agriculture and Technology, Kanpur was started in 2002. In this

Department M.B.A. Course is conducted. The programme aims to develop agri-graduates

for taking up the responsibilities for managing a form of organization including agro-based

income generating industrial sector and to develop core competence by creating new

breed of qualified, well trained, motivated and committed professional managers for the

agriculture sector and rural development. Specialization in this discipline is very important

because the globalization has thrown the new challenges to agri-business for which not

only quality products but also their marketing have to be managed effectively.

Department has a well organized infrastructure, excellent facilities and a culture that encourage the pursuit of excellence. We

are running our Thirteenth batch of Agri-business management and I am very glad to present this brochure enlisting brief

details of students, important objectives, facilities provided, course curriculum, engagement of previous students, list of

Advisory Board and Faculty . Department endeavours to produce talented students to become well trained agri-managers.

Prof. Munish Kumar

From the Head of Department

Deptt. of Agri-business Management C.S. Azad University of Agriculture &

Technology, Kanpur-208002, (India)


DEPARTMENT OF AGRI-BUSINESS MANAGEMENTDEPARTMENT OF AGRI-BUSINESS MANAGEMENTDEPARTMENT OF AGRI-BUSINESS MANAGEMENT

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The opening of trade in agriculture, as per WTO obligation has put enormous pressure on

the agriculture sector, which has so far remained a protected and traditionally organized

sector in the Indian economy. The changing world economy environment and

globalization of economics has necessitated professionalization of such vital sector in

Indian economy. Transformation of agriculture sector into a competitive sector in and

outside Indian economy calls for professional management and use of modern

technologies in areas of specialized production, post harvest management, supply chain,

promoting and packaging of value added agro-based products so as to position competitively both in the domestic as well as

international markets.

The Agri-business Management visualizes solution oriented agro-industries need-based management education, training,

research and policy related activity to give an impetus to the development of agro-based industries in particular and the rural

development in general. The Agri-business Management is to help agriculture and industrial sector to develop core

competence by creating a new breed of qualified, well trained, motivated and committed professional managers equipped

with modern management theories and practical practices and appropriate behavioral values and skill with an aptitude and

sensitivity for the agriculture sector and rural development.

CSA University offers two years full time Master of Business Administration degree programme in Agri-business. It has been

designed to provide adequate basic understanding about managerial concepts of business in agri-sector. The programme is

designed to train the students effectively and also inculcate in the area of entrepreneurship skills, which enables the students to get

attuned to the expectations of corporate culture and professionally competence in the subject.


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Mission

The mission of Department of Agri-business Management is to help agriculture and industrial sector to develop core competence by

creating a new breed of qualified, well trained, motivated and committed professional agri-managers equipped with modern

management theories and practical practices and appropriate behavioral values and skill with an aptitude and sensitivity for the

agriculture sector and rural development.

Objectives

The underlying objectives of the department are:

1. To impart education and training to young graduates for taking up the responsibility for managing any organization and agro-based

income generating and developing activity.

2. To offer training program for business professional, policy makers and entrepreneurs for improving decision making skill and

administrative competence.

3. To undertake research projects on client specific problem and on general facing industries segment.

4. To create knowledge through research relevant to management discipline and to disseminate such knowledge through publication.

5. To participate in and to contribute to the formulation of public policy.

6. To collaborate with other institution in the state and in the country to fulfill the above objectives.

7. To organized seminar/conferences/discussion at the national and international level to fulfill the cause of Agri-business.


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Out standing feature of the Department

Nationally & internationally trained and recognized faculty.

Year round personality development programme

Skill enhancing workshops.

Business simulation, continuous industry interaction.

Live project/assignments/seminars/case study on the job oriented training.

Batch size of only 30 students.

Admission on the basis of UPCATET.

Students from all over India.

All India Agri-industries visit programme.

Fully air-conditioned classrooms.

Separate computer lab with internet facility.

Advanced Book Club.

Seminar room with full automation

Free Wi-Fi internet connectivity

International Hostel with Modern amenities

Course highlighted with

International standard audio visual based class rooms.

Specially designed holistic individual development programme.

Field work based Research Projects.

Management games.

Board room meetings.

Role plays based on management complexities.


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Groups discussions.

Talk shows.

Extensive personality development exercises.

Industrial trips & excursion tours.

Agri-business Management Programme

In Agriculture education system, management field is of very recent origin and gaining

rapid popularity among students. The ABM programme is planned to develop

management workforce to cater the need of agro-industries based industries which

serves as a good option for the students willing to perform in corporate sector.

MBA (Agribusiness) is a two years course having semester system. The course itself starts from basic fundamentals like;

Introduction to management, Principles of management and organizational behavior, Agribusiness environment & policy,

Communication for management & business, Marketing management, Research methodology in business management, Project

management and entrepreneurship development, Financial management, Production and operations management, Computers for

managers, Management information system, basic accounting etc. These help students to be familiar with fundamental concepts of

any business. Along with all these subjects, agri-business course also comprises of various technical subjects like management in

agricultural and allied food processing industries, management of cooperatives, farm mechanization etc. In the final year,

programme offers elective courses like Fertilizer Technology & Management, Seed Production Technology Management,

Agribusiness Financial Management, Agri-Supply Chain Management, and Food Technology & Processing Management which

cover the overall business activities. The students also attached with industries for their practical exposure. From these, students can

go for right stream which helps them while choosing their profession.


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Chandra Shekhar Azad University of Agriculture & Technology, Kanpur is recognized today as the premier institute of

agricultural education in India. It dates back to 1893 when a small agricultural school was started at Kanpur to impart training to

Revenue officers, which rose step by step to full fledged Government Agriculture College in 1906, U.P. Institute of Agriculture

sciences in 1969 and finally C.S. Azad University of Agriculture and Technology in 1975. Kanpur is situated on Howrah-Delhi route

of Northern Railway. The University is located at 8.4 k.m. North-West of Kanpur Railway/Bus station. The university is well

connected by road, the mode of conveyance being auto rickshaw and taxi. The University comprises of seven colleges, namely

College of Agriculture, College of Horticulture, College of Forestry and College of Home Science at Kanpur and Dr. B.R.A. College

of Agriculture Engineering and Technology, College of Dairy Technology and College of Fisheries at Etawah. The University offers

10 graduate programmes, 19 masters' programmes and 15 Ph.D. programmes in different subjects.

The University has produced 12706 graduates, 5104 masters and 1154 doctorates in different subject so far. The Vice

Chancellor runs the administration of the university through Dean's of various colleges, Directors of various programmes and

Heads of different departments. The university has excellent facilities in term of well equipped Library, Research station, Extension

programmes, Computer centre, Agricultural Knowledge Management Unit, Agriculture Information Bureau (AIB) and workshop

etc, which provide enough opportunities to the students to develop their skills.

The University is the nerve centre of all academic activities with a comprehensive collection of over one lac titles and more

than one thousand journals and periodicals in various subjects besides the college Library at Etawah. It also has an internet

facilities and an access to word literature. The University has well-equipped sections of Rabi Cereals, Oil seeds, Legumes,

Vegetable department etc. Which provide needed facilities and support for practical classes and thesis research in addition, there

are three regional research stations and sub-stations.

The University has well-knit extension programme in 29 districts of Central, Bundelkhand and South-Western semiarid zone

of Uttar Pradesh having 18 Krishi Vigyan Kendra's. The farmers fairs and agro-industrial exhibitions are organized at head quarters

and at KVK's twice in a year. The students get exposure to practical problems of the farmers in these extension programmes.

THE UNIVERSITYTHE UNIVERSITYTHE UNIVERSITY


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Infrastructure

The aesthetically landscaped campus with sprawling beautiful lawns, colorful annual and

captivating perennials create unique ambience of serenity for the pursuit of education and

personal growth. It has an academic block comprising class rooms, faculty room, conference

hall and the cyberary. The air conditioned class rooms and conference halls are equipped with

the latest Audio Visual equipments to create a congenial learning atmosphere.

Cyberary

Yet another center of learning, a part from class rooms is the cyberary, which has access of

7 Regional library developed by ICAR, 11 State Regional library and 42 state agriculture

university library.

This cyberary has been developed by the collaboration of IIT Kanpur under the “National

Agriculture Technology Project-Library Information systems”.

Access to the library resources is available on the Internet through the software.

Information dissemination services offered by the institute include access to the library

database literature search and reprographic services. Open access to journals is also available

through Consortium for e-Resources in Agriculture (CeRA).

Information Technology

CSA University recognizes the catalytic role of information Technology in improving the efficacy and efficiency of managers

marching in to the 21st century and for this, the university has a well equipped Agricultural Knowledge Management Unit (AKMU). A

separate computer lab for off and online work exclusively for the Agribusiness management students have also been provided by the

university.

LEARNING ENVIRONMENTLEARNING ENVIRONMENT


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With all these facilities, CSAU is now become a roll model for practicing and

implementing Syllabus prescribed by ICAR New Delhi.

Hostel

In each college of university, the hostel facilities are available with equipped

common room, indoor games, T.V. room, and canteen besides a Gym and Swimming

pool in the campus.

There is separate hostel for MBA student. All students are required to live in the

hostel. The common dining hall facility is being created for the university students.

The hostels are managed by wardens who are senior member of faculty. The hostel is

fully equipped with Wi-Fi Internet connectivity.

Recreational and Health Centers

For overall development of students, adequate recreational facilities are available

in the campus. Outdoor games like cricket, football, hockey, volleyball, badminton,

swimming and indoor games like table tennis, chess and gymnasium are the avenues,

which are utilize for their mental and physical build up

.


Pedagogy

Changing scenario demand new approaches to management education, the teaching method at department of Agri-business

management include lectures, case studies, seminars, presentation, group discussion, business game, role plays, simulation exercises,

group work and industrial visits. Students are thereby able to develop analytical aptitude and presentation skill along with academic

competency.

Practical Training and Project

In order to integrate class room learning with practical aspects and for the overall development of the students, they are required

to undergo on 6 weeks summer training in leading organization across the country at the end of second semester. The students are

also required to undertake an industrial attachment of 18 week at the end of third semester.

Linkage

The department is one of the centers selected to facilitate technology transfer from academic R&D laboratories to industry

through the problem-solution mechanism in the interest of the industry. This gives an opportunity to the students to work online

project and the work become more industry oriented

THE CURRICULUM THE CURRICULUM THE CURRICULUM

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MBA (Agri-Business) I Semester

9

CODE COURSE TITLE CREDITS

ABM 501 PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR 3 (3+0)

ABM 502 AGRIBUSINESS ENVIRONMENT & POLICY 2 (2+0)

ABM 503 MANAGERIAL ECONOMICS 3 (3+0)

ABM 504 MANAGERIAL ACCOUNTING AND CONTROL 2 ( 1+1)

ABM 505 COMMUNICATION FOR MANAGEMENT & BUSINESS 2 (2+0)

ABM 506 BUSINESS LAWS AND ETHICS 2 (2+0)

ABM 513 COMPUTERS FOR MANAGERS 2 (1+1)

Total 16

COURSE STRUCTURE


MBA (Agri-Business) II Semester

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ABM 507 MARKETING MANAGEMENT 3 (3+0)

ABM 508 HUMAN RESOURCE MANAGEMENT 2 (2+0)

ABM 509 FINANCIAL MANAGEMENT 2 (2+0)

ABM 510 PRODUCTION AND OPERATIONS MANAGEMENT 2 (2+0)

ABM 512 PROJECT MANAGEMENT AND ENTREPRENEUSHIP DEVELOPMENT 2 (2+0)

ABM 514 MANAGEMENT INFORMATION SYSTEM 2 (1+1)

ABM 515 OPERATIONS RESEARCH 2 (1+1)

ABM 591 MASTER'S SEMINAR 1 (0+1)

ABM 595 SUMMER TRAINING/INDUSTRIAL ATTACHMENT of 6 to 8 weeks during summer break

-

Total 16


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MBA (Agri-Business) III Semester

ABM 511 RESEARCH METHODOLOGY IN BUSINESS MANAGEMENT 3 (2+1)

Elective Courses

ABM 520 MANAGEMENT OF AGRO-CHEMICAL INDUSTRY 2 (2+0)

ABM 521 FARM BUSINESS MANAGEMENT 2 (2+0)

ABM 522 SEED PRODUCTION TECHNOLOGY AND MANAGEMENT 2 (2+0)

ABM 530 MANAGEMENT OF AGRICULTURAL INPUT MARKETING 2 (2+0)

ABM 532 AGRI-SUPPLY CHAIN MANAGEMENT 2 (2+0)

Total 13


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MBA (Agri-Business) IV Semester

ABM 599 Project 10(0+10)

Total 10

Grand Total

15+15+15+10=55

Course No. Course Title Credits

PGS 501 Library and information services 0+1

PGS 502

Technical writing and communications skills

0+1

PGS 503

(e -course) Intellectual Property and its management in agriculture

1+0

PGS 504

Basic concepts in laboratory techniques

0+1

PGS 505

Agricultural research, research ethics and rural development

programmes

1+0

PGS 506

Disaster management

1+0

Compulsory non-credit courses

(e -course)

(e -course)


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CORE COURSES

PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOURObjective

To acquaint the learner with meaning and concepts of management and organizational behaviour. Focus will be on understanding

the concepts, processes, significance, and role of management and organizational behaviour.

Concept

Nature, Scope and Significance of Management, Evolution of Management Thought, Approaches to Management, Functions of a

Manager, Planning - Types, Steps, Course Objective, Process, Strategies, Policies, MBO, Strategic Planning Process, SWOT analysis,

Organizing – Structure & Process, Line Staff, Authority & responsibility.

AGRIBUSINESS ENVIRONMENT AND POLICY

Objective

To expose learners to the environment in which the agri-business is conducted. Focus will be on understanding micro and macro

environmental forces and their impact on agri-business.

Concept

Role of agriculture in Indian economy; problems and policy changes relating to farm supplies, farm production, agro processing,

agricultural marketing, agricultural finance etc. in the country. Structure of Agriculture Agribusiness policies

MANAGERIAL ECONOMICS

Objective

To familiarize the students with the fundamental economic concepts and principles in the context of managerial decision making.


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Concept

Scope of managerial economics, objective of the firm and basic economic principles; mathematical concepts used in managerial

economics. Demand analysis ,Production, cost and supply Pricing, national income; circular flow of income: consumption, investment

and saving: money-functions, demand & supply; inflation; economic growth; business cycles and business policies; business

decisions under uncertainty.

COMMUNICATION FOR MANAGEMENT AND BUSINESS

Objective

The course aims to make students proficient in written as well oral communication. The focus will be on business related

communication.

Concept

Introduction to communication, Communication process, Barriers to Communication, Effective Communication, types of

communication in organisations viz. Downward, Upward, Horizontal, Static Vs dynamic.

Non-Verbal Communication, News letters, Reports, Folders, Fact Sheets, Press release; Readership and writing style - human aspects

of writing. Meetings ,Handling personal communication

MARKETING MANAGEMENT

Objective:

The objective of this course is to develop an understanding of the field of marketing. The focus will be on imparting knowledge of the

basic concepts, tools, and functions of marketing. Contents


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Concept

The Concept of Marketing Management; Marketing Environment; Marketing Mix, Strategic Marketing, Market Segmentation,

Targeting, and Positioning; Buyer Behavior, Marketing Information System, Marketing Organization and Control Marketing potential

and forecasting, Classification of Products; Product Life Cycle; New Product Development; Product Line and Product Mix; Branding,

Packaging and labeling. Factors affecting prices; Pricing Policies and Strategies; Pricing Methods. Types of Distribution Channels.

Promotion Mix;

HUMAN RESOURCE MANAGEMENT

Objective

The objective of this course is to expose the learner to the field of human resource management. The focus will be on human resource

practices and their utility for managers.

Concept

Introduction to Human Resources Management; Human Resource Planning- Nature and Significance, Job Analysis, Job Description,

job Specification, Job enlargement, Job enrichment, Job rotation, Job evaluation. Recruitment and Selection Process, Performance

Appraisal Wage and Salary Administration, Industrial Relations

FINANCIAL MANAGEMENT

Objective

The course aims to make students proficient in concepts and techniques of financial management. Focus will be on developing

understanding of the application of Financial and investment decisions.

Concept

Introduction to Financial Management, Its meaning and functions, Interface of financial management with other functional areas of a

business. Financial Statements and Analysis - Performa Balance Sheet and Income Statements, ratio, time series, common size and


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Du-Pont analysis. Capital Structure, Determinants of size and composition of Capital Structure, Capital Structure Theories; Long

term financing and Cost of Capital. Working Capital Management, Determinants of Size and Composition of Working Capital, Cash

and receivables management, Working Capital Management Theories, Financing of Working Capital.

Financial planning and Forecasting

PRODUCTIONS AND OPERATIONS MANAGEMENT

Objective:

The objective of this course is to expose the learner to the field of production and operations management. The focus will be on

imparting knowledge of the basic concepts, tools, and functions of production management.

Concept

Nature and Scope of Production and Operations Management; Its relationship with Other Systems in the Organization;

Productivity Variables and Productivity Measurement,Scheduling, Maintenance Management Concepts, Work Study, Method

Study, Work Measurement, Work Sampling, Work Environment, Industrial Safety,

An Overview of Material Management, Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality

Management, ISO standards and their Importance, Introduction to re-engineering, value engineering.

RESEARCH METHODOLOGY IN BUSINESS MANAGEMENT

Objective

The objective of this course is to develop an understanding of research methodology. The focus will be on process and techniques

of research.


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Meaning, Course Objective, types, and process of research; research methodology in management- exploratory, descriptive,

experimental, diagnostic, Problem formulation, setting of Course Objective, formulation of hypotheses Concept of Sampling,

Probability and non-probability sampling techniques Basic Supporting (Compulsory) .

COMPUTERS FOR MANAGERS

Objective:

The course objective is to acquaint the students with the knowledge and use of computers and simple applications of computers in

managerial decisions. Effort will also be made to provide them an orientation about the increasing role of computers in

corporate/business world.

Concept

Concept of Computers- Brief History of Computers, Generation and Its Evolution, Characteristics of Computers, Hardware and

Software, introduction to computer languages, Main Areas of Computers and their Applications; Types of Computers – Analog,

Digital, Hybrid, General Purpose and Special Purpose Computers, Micro Computers, Mini-Computers, Main-frame Computers, and

Super Computers.

Introduction to LAN, WAN, MAN, internet and search engines; Introduction to agri-portals like agriwatch.com, agmarknet.nic.in,

E-chaupal.com

MANAGEMENT INFORMATION SYSTEM

Objective

The objective of this course is to develop an understanding and utility of MIS. The focus will be on imparting knowledge of the basic

concepts, development, functions and usage of MIS.


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Concept

The concept of MIS – Definition, importance, Course Objective, pre-requisites, advantages and challenges; Information Needs of

organization, MIS and Decision – Making.

OPERATIONS RESEARCH

Objective

The objective of this course is to acquaint the learner with the applications of some important Operations Research techniques.

Focus will be on understanding the use of these techniques in solving business problems.

Concept

Linear Programming: Objective, Assumptions, Formulation of Linear Programming Problem, Graphic Method, Simplex method,

Transportation and Assignment Problems.

ELECTIVE COURSES

FOOD TECHNOLOGY AND PROCESSING MANAGEMENT

Objective:

The objective of this course is to acquaint the students with different food processing techniques and their management.

Concept

Present status of food industry in India; Organization in food industry; Introduction to operations of food industry; Deteriorative

factors and hazards during processing, storage, handling and distribution.

Analysis of costs in food organization; Risk management; Laws and regulations related to food industry and food production and

marketing; Quality management – quality standards, PFA, ISO, etc.


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MANAGEMENT OF AGRO CHEMICAL INDUSTRY

Objective

To familiarize the students with the agrochemicals, their structure, classification and development and also how to manage the agro-

chemical industries.

Concept

Agro-chemicals : Definition and classification; Basic knowledge of agrochemicals; role and status of agro-chemical industry in India;

Pesticides – Classification and Introduction, knowledge of different pesticides.

Fungicides – Classification and preliminary knowledge of commonly used fungicides; Biomagnifications of pesticides and pesticidal

pollution.

Directorate of Plant Protection, Quarantine and Storage – A brief account of its organizational set up and functions; IPM Concept – Bio-

pesticides – Plant products.

SEED PRODUCTION TECHNOLOGY AND MANAGEMENT

Objective:

To apprise students regarding principles and efficient management of seed production technology.

Concept

Seed Technology – Role of Seed Technology, its Course Objective and goal, Seed Industry in India, National Seed Corporation

Development and Management of Seed Programmes – Seed Village Concept, Basic Strategy of Seed Production and Planning and

Organization of Seed Programme; Types of Seed Programme – Nucleus seed, Breeders seed, Foundation seed and Certified seed etc.

Seed Marketing;


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MANAGEMENT OF AGRICULTURAL INPUT MARKETING

Objective

The objective of this course is to give the students an understanding of different marketing concept and marketing system in context of

agricultural inputs.

Concept

Agricultural input marketing – meaning and importance; Management of distribution channels for agricultural input marketing;

Agricultural Inputs and their types – farm and non-farm, role of cooperative, public and private sectors in agri- input marketing. Chemical

Fertilizers ,Plant Protection Chemicals Farm Machinery

AGRI-SUPPLY CHAIN MANAGEMENT

Objective

The course introduces students to the concepts and processes of agricultural supply chain management, framework for structuring

supply chain drivers; network designs, demand forecasting, inventory planning, sourcing decisions and IT enablement of supply chain.

Concept

Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model of Supply Chain Management; Evolution of SCM;

SCM Approach; Traditional Agri. Supply Chain Management Approach; Modern Supply Chain Management Approach; Elements in SCM.

The Campus Life

Working as a team, the students are assigned tasks, which time, cost, quality and result stipulations and they themselves are

responsible for the proper coordination and execution of these activities so as to experience, responsibility and accountability, the

importance of trustworthiness, intricacies of team building, collaboration, support and leadership to make things happen.


Thus the conceptualization and execution of such co-curricular activities by the

students provide them an opportunity to experience the heat and dust of management, to

meet the demands and refrains of leading and working in teams and thus provide an

enhanced development in their personality.

The diversity of options inside the class room is mirrored by the spectrum of

opportunities out side the class. The student direct involvement in almost every facet of the

institute's life injects great amount of confidence in them. Each student is the member of at

least one professional committee. Some of these include placement cell, cultural cell, sport

cell, alumni cell, academic programme cell etc. Which are operated under the auspices of

faculty member of the university?Professional Activities

The range our professional services / activities include management education with

a two year PG degree in Agri-Business Management, training and consultancy to public and

private sector institute and functionaries at senior level, industry's institute and interface on

contemporary issues. International training programme sponsored by World Bank, FAO

etc. and information technology based services. Placement Cell The university operates a well equipped placement cell. The placement cell along

with the all students works to achieve 100% summer and final placement by active

participation of the faculty and staff.

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THE CAMPUS LIFE AND PROFESSIONAL ACTIVITIESTHE CAMPUS LIFE AND PROFESSIONAL ACTIVITIESTHE CAMPUS LIFE AND PROFESSIONAL ACTIVITIES


Personality Development ProgrammeThe students are attending personality

development classes. Stress is given on the

development of soft skills and to give confidence to the

students to face the challenges of the future. Training

on group discussion, presentation, interview, problem

solving etc. is given during this short term course by

retired executive of reputed firm.

Extra Mullar LectureThe following Extra Muller lecture were organised by

the Dept. during 2015-16 for enhancing knowledge and over development of students.

Topic Name and Address of speaker Date

Customer Relationship Management Prof. D.S Singh Ex. HOD, Agri-business, CSAUA&T, Kanpur Apr. 30, 2016

Importance of Soft Skill in Management Dr. Tulika Saxena Assoc. Professor, STEP-HBTI, Kanpur May 12, 2016

Agripreneurship Dr. Sunil Shukla Act. Director, GHIMR, Kanpur Sept. 8, 2016

WHY HRM ? Dr. Suruchi Pandey, Professor, Symbiosis Institute of Management Studies, Pune. Nov. 8, 2016

Corporate Training & Soft Skills Mr. Saumitra Singh & Mrs. Aruna Singh Optimus CorporateTraining Centre, Kanpur Nov.19, 2016

Commodity Derivatives in Agribusiness Management

Dr. Nishant Kumar, Depat of Business Administration, Lucknow University, Lucknow Dec.03, 2016

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THE FACULTYTHE FACULTYTHE FACULTY

Prof. Munish KumarHOD, Agri-Business Management

Visiting/Guest Faculty

Dr. Shankar LalEx-Director, IIPR, Kanpur

Mr. Barun Bose,Visiting Faculty, CSJM University, Kanpur

Dr. Pooja Singh,Visiting Faculty, CSJM University, Kanpur

Mrs. Ruchi Awasthi,Chartered Accountant, Kanpur

Mr. P. S. Kushwaha,Advocate, Kanpur

Ms. Archika KatiyarVisiting Faculty, UPTTI, Kanpur

Mr. Prashant Kumar SinghFaculty, ABM, CSAU&T, Kanpur

Dr. P.N. Singh,Prof. & Head, Deptt. of Mathematics,RGS Degree College, Shivrajpur, Kanpur

Dr. A.P. Singh,Ex.-Prof., Deptt. of Soil Science , C.S.A.U.A.&T., Kanpur

Mrs. Namarata SrivastavaHOD/LecturerPt. Sahadev Prasad Trivedi Mahavidalaya, Kanpur

Ms. Swati Raj SinghArjun Nagar, Kanpur


24

ADVISORY BOARDADVISORY BOARDADVISORY BOARD

Dr. Sushil Solomon

Vice-Chancellor

C.S. Azad University of Agriculture & Technology, Kanpur

Chairman

Dr. O. P. Singh

President

Dhanuka Agritech Limited

14th floor Building 5A, DLF phase-

III , Gurgoan, Haryana -

122002

Member

Dr. K.B. Gupta

Professor, Agribusiness Management

Indian Institute of Management

Prabandh Nagar, Lucknow -

226 013

Member

Mr. B.N. Pathak

Vice-President

P.I. Industries

Limited.

5th floor,Vipul Square, B -

Block, Sushant Lok, Phase-1 Gurgaon, Haryana

-122009

Member

Mr. C.L. Parmar

G.M. (Marketing)

Chambal Fertilisers & Chemical Limited

Corporate One, First Floor, 5 Commercial Centre , New Delhi -

110 025

Member

Mr. Manoj Singh Bhandari

Marketing Head

Sinochem India Co. Pvt. Ltd.

Unit-2B, Jasola Distt. Center, New Delhi

-

Member

Mr. Rishi AroraGeneral ManagerNuziveedu Seeds Pvt. Ltd.F/87, T.P. Nagar, Kanpur Road, Lucknow Member


25

Mr. P.N . Dixit Managing Director Paras Biotech Pvt. Ltd. 11/77, Ekta Park, Sector-19, Indira Nagar, Lucknow

Member Mr. Anil Dixit

General Manager (HR)

DCM Sriram Consolidated Ltd. Kanchanjanga Building, 18- Barakhamba Road , New Dehli-110001 Member

Prof. Poonam Singh

Dean, Faculty of Agriculture

C.S. Azad University of Agriculture & Technology Kanpur

MemberDr. Neerja Agrawal

Dean, College of Home Science


MemberDr. H.C. Singh

Dean

Dr. B.R. Ambedkar Coll ege of Engineering & Technology, Etawah

Member

Member

Dr. Rajendra Singh

Registrar


Member Dr. Munish Kumar

Professor & HeadDeptt. of Agri-business ManagementC.S. Azad University of Agriculture & Technology Kanpur Member Secretary

Mr. Rajeev GangwarRegional Sales Manager,UPL Limited, Lucknow


Batch 2015-17Batch 2015-17Batch 2015-17

26


SATYAM VEER SINGH

10/06/1995

B.Sc.(Ag.), Dr. R.M.L.A.U. Faizabad

Weed management by different products

U.P.L. Ltd

+919721918545

[email protected]

SUNIL KUMAR SHARMA

20/05/1994

B.Sc. (Ag.), B R D P G Collage, Deoria

Weed control by different products

U.P.L Ltd.

7754980702

[email protected]

MANVENDRA KUMAR MAURYA

10/07/1994

B.Sc. (Ag.), SMMTPG College , Ballia (U.P.)


UPL Pvt. Ltd.

9793938860

[email protected]

DARMAVIR MADDESHIYA

08/01/1994

B.Sc.(Ag.), CCSM , Pandav Nagar , Basti


U.P.L. Pvt. Ltd

+917903829539

[email protected]

27

Name Date of Birth Qualification Project Title Company Name E-mailContact No.

STUDENT'S PROFILESTUDENT'S PROFILESTUDENT'S PROFILE


SAIYAD AZEEM RIZVI

08/08/1993

B.Sc.(Ag.), SHIATS , Allahabad

Weed control by different product

UPL Ltd. company

979387954

[email protected]

AWNISH VERMA

11/12/1994

B.Sc.(Ag.), SMMTPG College, Ballia (U.P.)


UPL Pvt. Ltd.

7668973522

Awnishverma1994 @gmail.com

ANUSTHAN MISHRA

20/06/1991

B.Sc.(Ag.), Rajkiya Mahavidhyala,Jakkini ,Varanasi


U.P.L Pvt. Ltd.

8765409141

anu @gmail.com

SABBIR ALI

10/08/1994

B.Sc(Ag.), NNPG College , Nawabganj , Gonda

Satya Foods

Pvt. Ltd. Allahabad

9554810913

[email protected]

28



AJAY KUMAR

10/07/1992

B.Sc. (Ag.), BRDPG College , Deoria

Satya Foods Pvt. Ltd.

+919554545818

[email protected]

NIKHILKUMAR TIWARI

01/07/1993

B.Sc.(Ag.), SMMTPG College , Ballia


U.P.L. Pvt. Ltd.

+919473739304

[email protected]

NAND KUMAR

14/01/1992

B.Sc(Ag.), BNB , College , Rath

Weed control by different

U.P.L. Pvt. Ltd.

8953090426

[email protected]

DIVYANSHU UPADHYAY

05/01/1994

B.Sc.(Ag.), Dr.RML,AWADH UNI.

Weed control by different

U.P.L. Pvt. Ltd.

727582757

[email protected]

29



RAKESH KUMAR TIWARI

13/05/1994

B.Sc.(Ag.), SMMTPG College , Ballia

Weed management by different products

U.P.L. Pvt. Ltd.

9415316267

[email protected]

SHUBH CHAUHAN

25\12\1993

B.Sc.(Ag.), R.B.S Agri.

Collage Bichpuri, Agra

Dhenudhan milk producer Ltd.

8534851022

[email protected]

VARUN KUMARPANDEY

15/07/1994

B.Sc.(Ag.), CCSM Pandav Nagar , Basti

Weed control by different Products

U.P.L. Pvt. Ltd.

857452005

[email protected]

SHIVANGI PATEL

01\01\1994

B.Sc.(H. Sc), NDUA&T Kumarganj ,Faizabad

Dhenudhan milk

producer Ltd.

9005457238

[email protected]

30



31

th 14 Batch Summary 2016-2018th 14 Batch Summary 2016-2018th 14 Batch Summary 2016-2018

Sl. No. Name of Student I.D. No. Qualification

Shruti Dixit

Prachi Yadav

Neha Mourya

Arvind Kumar

Rajat Kumar

Satya Prakash Singh

Sandeep Singh

Chandramauli M. Trigunayat

Anuj Kumar

Akhilesh Kumar Gupta

Umesh Kumar Verma

Indukant Nagar

Abhay Pratap Singh

Arun Pratap Singh

Pyare Lal

Mithilesh Tiwari

Satish Kumar

Arjun Kumar Verma

CA-10122/2016

CA-10123/2016

CA-10124/2016

CA-10125/2016

CA-10126/2016

CA-10127/2016

CA-10129/2016

CA-10130/2016

CA-10131/2016

CA-10132/2016

CA-10133/2016

CA-10134/2016

CA-10135/2016

CA-10136/2016

CA-10137/2016

CA-10138/2016

CA-10139/2016

CA-10140/2016

B.Sc. (HSc.)

B.Sc. (HSc.)

B.Sc. (HSc.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Tech. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

B.Sc. (Ag.)

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.


Axis Bank

VIBHA SEEDS

CAREER PARTNERCAREER PARTNERCAREER PARTNER

32


Dr.

Mu

nis

h K

um

ar

Pro

fesso

r &

Head

E-m

ail

: m

unis

h.c

sa@

gm

ail.

com

Dr.

Vijay Y

ad

av

Inch

arg

e P

lace

ment

Mob: 7376105454

E-m

ail

: vk

yadu@

gm

ail.

com

Pla

cemen

t For

m

T

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