place matters hookah finalx - oregon€¦ · air quality by business type summary of air quality...
TRANSCRIPT
11/8/2010
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The emergence of hookah lounges in Oregon
Steven Fiala
Rebecca Pawlak
Breathe Easy: Assessing Businesses Exempt from Oregon's Indoor Clean Air Act
Oregon Tobacco Prevention & Education Program
Overview
�Indoor Clean Air Act
�Businesses exempt from the Indoor Clean Air Act
�Impetus for the study
�Implications of exemptions
�Hookah lounges
Oregon’s Indoor Clean Air Act
�Took effect January 1, 2009
�Prohibits smoking in almost all indoor
workplaces and public places
�Cigar bars and smoke shops can be exempted
Study Aims #1
�To assess compliance with the ICAA
among certified smoke shops, certified cigar bars, and potential
indoor smoking lounges
Study Methods and Sample
� Assessments were conducted between July and
September of 2010
� The sample included:
�Certified smoke shops (n=15)
�Certified cigar bars (n=8)
�Other potential indoor smoking lounges (n=15)
Assessment Tool (front)
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Assessment Tool (back)
Summary of Compliance Assessment
� Compliance rates with the ICAA were high among businesses certified exempt from the indoor smoking ban
� Improper signage was the most common compliance issue
� Based on these assessments, certified businesses
should be reminded about signage required by the ICAA
Study Aims #2
�To assess air quality of smoking
lounges
Air Quality Measurements
� TSI SidePak AM510 Personal Aerosol Monitor (SidePak)
Peak PM2.5 in Smoking LoungesEPA Air Quality Index Business Type
Hazardous ≥251 Hookah Lounge
Very Unhealthy 151-250
Hookah Lounge
Hookah Lounge
Hookah Lounge
Hookah Lounge
Cigar Lounge
Hookah Lounge
Unhealthy 66-150
Hookah Lounge
Hookah Lounge
Hookah Lounge
Hookah Lounge
Cigar Lounge
Sensitive Groups 41-65
Cigar Lounge
Moderate 16-40 Cigar Lounge
Cigar Lounge
Good <15 Cigar Lounge
Cigar Lounge
Peak PM2.5 in Tobacco Retail Stores
EPA Air Quality
Index
Health Advisory Peak PM2.5 Average PM2.5 Type of Business
Good <5
Air quality is
considered
satisfactory, and
air pollution poses
little or no risk.
4 3 Tobacco Retailer
2 2 Tobacco Retailer
2 1 Tobacco Retailer
1 1 Tobacco Retailer
1 1 Tobacco Retailer
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0
50
100
150
200
250
0 20 40 60 80Pe
ak
Pa
rtic
ula
te m
att
er 2
.5(μ
g/m
3)
Average Particulate matter2.5 (μg/m3)
Average vs. Peak Particulate Matter
Tobacco Retail
Cigar
Hookah
Air Quality by Business Type
Summary of Air Quality Assessment
� Regardless of certification status, indoor air quality in smoking lounges is poor
� With the exception of two cigar lounges in which only one cigar was lit at the time of the observation, peak PM2.5 ranged from a moderate
to hazardous health risk
Study Aim #3
�To describe hookah lounges in
Oregon
Oregon Healthy Teens 2008-2009
Oregon Healthy Teens 2008-2009
Hookah Lounge Locations in Oregon
Lane
Clackamas
Benton
Washington
Multnomah
Oregon Counties with Hookah Lounges, 2008-9
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Oregon Healthy Teens 2008-2009
Oregon Healthy Teens 2008-2009
Business Trends
1
45
89
9
1011
15
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20
4
56
7 7
2
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25
Dec-08
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Smoke Shop Certification Application
Cumulative Timeline
Hookah
Cigar
Retail
1/1/09: ICAA
goes into effect
What is Hookah?
www.theshishaman.com
Bowl - where the tobacco is placed and
heated with coals
Base - smoke chamber which is partially filled with water
Stem - connects the bowl to the base by
a tube that carries the smoke down into the water
Hose - with a mouthpiece through
which the smoke is drawn from the base
Types of Hookah Lounges
� Intimate atmosphere
Types of Hookah Lounges
� House party atmosphere
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Types of Hookah Lounges
� Bar/club atmosphere
Flavors
House Blends
Marketing Assessment
� Main forms of advertising
�Word of mouth
�Web pages
� Social media
� Facebook / Myspace
Media Misperception
http://www.theoutlookonline.com/features/story.php?story_id=123915413118976000
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Targeting Women
� Hookah smoking is portrayed as sexy and is glamorous
� Girls often get in to events for free
Targeting Youth
“Tired of not being able to go out and dance or hang with your friends since most places won’t
let you in because your not 21 and up? Well head over to our lounge and smoke some shisha!!!”
�Oregon hookah lounge website
Targeting Youth
� Use of social media to reach youth
� Hookah tobacco is flavored
Promotion of Drug and Alcohol Culture
� Alcohol-themed tobacco
� Stash cans
� K2 (“Spice”)
Youth Focus Group Results
� High acceptance of hookah
� No judgment expressed towards hookah smokers as
compared to cigarette smokers
� Hookah smoking is a social activity
� Hookah is thought to be less harmful than cigarettes
Key Findings
� Hookah lounges in Oregon provide a social environment for youth and young adults to smoke flavored tobacco
� Hookah lounges glamorize hookah use
� Widespread acceptance of hookah use among high school students
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Exemption Uses
� Smoking lounges, not tobacco retail stores, are the primary type of business operating under the smoke shop exemption
� The vast majority of smoke shop applications have been from hookah lounges, and this study
indicates that the trend will continue
Exemption Consequences
� As currently written, the smoke shop exemption in the ICAA allows for unlimited numbers of new smoking lounges to open, posing a serious health
hazard for employees and customers alike
Business Trends
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Cum
ula
tive N
um
ber of Hookah Lounges
Registration Filing Date
Observed Hookah Lounges in Oregon
ICAAStart Date1/1/2009
Thanks for listening!
Questions?