place equity & the power of place
TRANSCRIPT
![Page 1: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/1.jpg)
THE POWER OF PLACE
April 27, 2015
![Page 2: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/2.jpg)
PLACES ARE OUR PASSION_
![Page 3: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/3.jpg)
PLACES CREATE INSPIRATION_
![Page 4: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/4.jpg)
PLACES CREATE ENERGY_
![Page 5: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/5.jpg)
PLACES CREATE CONNECTIONS_
![Page 6: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/6.jpg)
PLACES CREATE PROSPERITY_
![Page 7: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/7.jpg)
ABOUT US_
RESONANCE CONSULTANCY CREATES DEVELOPMENT STRATEGIES, PLANS, POLICIES AND BRANDS THAT SHAPE THE FUTURE OF DESTINATIONS AND COMMUNITIES AROUND THE WORLD.
![Page 8: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/8.jpg)
REPUBLIC OF IRELAND_
![Page 9: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/9.jpg)
VANCOUVER_
![Page 10: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/10.jpg)
ARUBA_
![Page 11: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/11.jpg)
HAITI_
![Page 12: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/12.jpg)
CINCINNATI_
![Page 13: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/13.jpg)
PARK CITY_
Canyons village photo
![Page 14: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/14.jpg)
![Page 15: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/15.jpg)
WHAT IS PLACE?_
![Page 16: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/16.jpg)
PLACES, LARGE AND SMALL, COMPETE FOR TALENT, TRADE, AND INVESTMENT
![Page 17: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/17.jpg)
THE COMPETITIVE ADVANTAGE OF A PLACE WHETHER IT BE A CITY, REGION OR COUNTRY, WAS HISTORICALLY DRIVEN BY GEOGRAPHY – PROXIMITY AND ACCESS TO RESOURCES, MARKETS OR TRANSPORTATION ROUTES.
![Page 18: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/18.jpg)
THE MORE FREELY PEOPLE AND CAPITAL MOVE AROUND THE WORLD, THE MORE VALUED QUALITY OF PLACE BECOMES.
![Page 19: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/19.jpg)
A DESTINATION’S QUALITY OF PLACE AND PERCEIVED “BRAND” INCREASINGLY DETERMINES WHERE TALENT, TOURISM AND INVESTMENT FLOW.
![Page 20: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/20.jpg)
![Page 21: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/21.jpg)
![Page 22: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/22.jpg)
![Page 23: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/23.jpg)
ESTIMATED VALUE OF COCA-COLA’S “BRAND” IS $79.2 BILLION - INTERBRAND 2013
![Page 24: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/24.jpg)
BRAND EQUITY_
Brand Equity is “the set of assets and liabilities linked to a brand’s name and symbol that adds or subtracts from the value provided by a product or service to a firm and/or that firm’s customers.”David Aaker, Managing Brand Equity
![Page 25: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/25.jpg)
PLACE EQUITY_
Place Equity is the set of assets and liabilities linked to a city’s name and identity that adds or subtracts from the perceived attractiveness of a city as a place to live, visit and invest
![Page 26: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/26.jpg)
WHAT ASSETS ARE IMPORTANT IN DETERMINING THE VALUE OF PLACE?
![Page 27: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/27.jpg)
WE INTERVIEWED MORE THAN 1,200 RECENT U.S. TRAVELERS AGED 18-34 AND ASKED THEM WHAT WERE THE MOST IMPORTANT FACTORS IN CHOOSING A VACATION DESTINATION AND IN CHOOSING A CITY TO LIVE.
![Page 28: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/28.jpg)
MILLENNIALS’ MOST IMPORTANT FACTORS IN CHOOSING A VACATION DESTINATION
![Page 29: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/29.jpg)
MILLENNIALS’ MOST IMPORTANT FACTORS IN CHOOSING A CITY TO LIVE_
![Page 30: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/30.jpg)
MILLENNIALS’ MOST IMPORTANT FACTORS IN CHOOSING A CITY TO LIVE_
![Page 31: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/31.jpg)
MEASURES TO BENCHMARK PLACES ON QUANTITATIVE FACTORS SUCH AS CRIME AND AIR QUALITY ARE READILY AVAILABLE, BUT HOW DO YOU MEASURE THE QUALITY OF FACTORS SUCH AS RESTAURANTS, ARTS, AND NIGHTLIFE?
![Page 32: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/32.jpg)
SOCIAL SHAPES PLACE_
![Page 33: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/33.jpg)
SOCIAL MEDIA CHANNELS SUCH AS TRIP ADVISOR AND YELP CONTAIN MORE THAN 270 MILLION CONSUMER GENERATED RATINGS AND REVIEWS FOR HUNDREDS OF THOUSANDS OF PLACES AND EXPERIENCES AROUND THE WORLD.
![Page 34: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/34.jpg)
OUR APPROACH TO MEASURING THE RELATIVE PLACE EQUITY OF ONE PLACE TO ANOTHER IS TO UTILIZE A COMBINATION OF CORE STATISTICS AND CONSUMER GENERATED RATINGS AND REVIEWS.
![Page 35: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/35.jpg)
TO CREATE THE U.S. PLACE EQUITY INDEX, WE COLLECTED AND ANALYZED DATA ON 24 FACTORS AND GROUPED THE RESULTS INTO 6 CATEGORIES._
1. Place: Perceived quality of a city’s natural and built environment
2. Product: A city’s key institutions, attractions and infrastructure
3. Programming: The arts, culture and entertainment in a city
4. People: Educational attainment, immigration and diversity of a community
5. Prosperity: Employment, income, poverty and companies
6. Promotion: Quantity of articles, references and recommendations online
![Page 36: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/36.jpg)
![Page 37: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/37.jpg)
PERCEIVED QUALITY OF A CITY’S NATURAL AND BUILT ENVIRONMENT
PLACE_
![Page 38: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/38.jpg)
PLACE_
- Average air quality index
- Average number of sunny days
- Crime rate
- Number of very good or excellent neighborhoods and landmarks recommended by locals and visitors
- Number of very good or excellent parks and outdoor activities recommended by locals and visitors
![Page 39: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/39.jpg)
TIMES SQUARE 1983_
![Page 40: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/40.jpg)
TIMES SQUARE 2013_
![Page 41: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/41.jpg)
THE POWER OF PLACE_
Chart from page 38 North Van Prezi
![Page 42: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/42.jpg)
BEIJING_
![Page 43: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/43.jpg)
BEIJING_
![Page 44: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/44.jpg)
BEIJING_
![Page 45: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/45.jpg)
PLACE_
PLACEMAKING CREATES A SENSE OF PLACE, CONNECTION, AND AN EMOTIONAL ATTACHMENT TO A DESTINATION.
![Page 46: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/46.jpg)
GREENVILLE, SC_
![Page 47: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/47.jpg)
GREENVILLE, SC_
![Page 48: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/48.jpg)
GREENVILLE, SC_
![Page 49: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/49.jpg)
GREENVILLE, SC_
![Page 50: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/50.jpg)
PRODUCT_
A CITY’S KEY INSTITUTIONS, ATTRACTIONS AND INFRASTRUCTURE
![Page 51: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/51.jpg)
PRODUCT_
- Ranking of top local university
- Number of direct destinations served by airport
- Size of convention center
- Number of very good or excellent attractions and amusements recommended by locals and visitors
- Number of very good or excellent museums and fine arts institutions recommended by locals and visitors
- Number of major league sports teams (MLB, NFL, NBA, NHL, MLS)
![Page 52: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/52.jpg)
PRODUCT_
PRODUCT DEVELOPMENT IS THE CREATION OF INSTITUTIONS, INFRASTRUCTURE AND ATTRACTIONS THAT DRAW RESIDENTS, VISITORS OR BOTH TO A PLACE.
![Page 53: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/53.jpg)
BILBAO_
![Page 54: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/54.jpg)
MONTHLY OVERNIGHT STAYS OF FOREIGN VISITORS IN THE PROVINCE OF BISCAY JAN 1980 TO DEC 2010
![Page 55: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/55.jpg)
CALGARY - NATIONAL MUSIC CENTRE_
![Page 56: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/56.jpg)
PARIS - FONDATION LVMH_
![Page 57: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/57.jpg)
PROGRAMMING_
THE ARTS, CULTURE AND ENTERTAINMENT IN A CITY
![Page 58: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/58.jpg)
PROGRAMMING_
- Number of very good or excellent culinary experiences
- Number of very good or excellent shopping experiences
- Number of very good or excellent culture and performing arts experiences
- Number of very good or excellent places to eat & drink
- Number of very good or excellent nightlife experiences
![Page 59: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/59.jpg)
PROGRAMMING_
PROGRAMMING IS THE SOFTWARE OF UNIQUE EVENTS AND EXPERIENCES THAT FOSTER BOTH IDENTITY AND CONNECTION TO PLACE.
![Page 60: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/60.jpg)
PORTLAND, OR_
![Page 61: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/61.jpg)
PORTLAND, OR_
Annual Growth since 200025 - 34 years
![Page 62: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/62.jpg)
PEOPLE_
EDUCATIONAL ATTAINMENT, IMMIGRATION AND DIVERSITY OF A COMMUNITY
![Page 63: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/63.jpg)
PEOPLE_
- Population with bachelor’s degree or higher
- Percentage of foreign-born population
- Percentage of population that speaks a language other than English
![Page 64: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/64.jpg)
PEOPLE_
DIVERSITY IS NO LONGER ABOUT ATTRACTING NICHE TARGET MARKETS, BUT MAKING A DESTINATION APPEALING TO THE MARKET AT LARGE.
![Page 65: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/65.jpg)
INDIANA_
![Page 66: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/66.jpg)
PROSPERITY_
THE RELATIVE WEALTH OF A COMMUNITY
![Page 67: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/67.jpg)
PROSPERITY_
− Unemployment rate
− Poverty rate
− Average household income
− Number of Fortune 500 corporate headquarters
![Page 68: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/68.jpg)
PROSPERITY_
PLACEMAKING, PRODUCT DEVELOPMENT, PROGRAMMING AND DIVERSITY ARE THE KEYS TO PROSPERITY IN THE 21ST CENTURY.
![Page 69: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/69.jpg)
VANCOUVER_
![Page 70: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/70.jpg)
VANCOUVER_
![Page 71: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/71.jpg)
VANCOUVER_
![Page 72: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/72.jpg)
VANCOUVER_
![Page 73: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/73.jpg)
PROMOTION_
HOW MUCH DOES THE WORLD TALK ABOUT YOU?
![Page 74: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/74.jpg)
PROMOTION_
− Number of Google search results for each city
![Page 75: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/75.jpg)
PROMOTION_
PROMOTION SHOULD BE BASED ON AND INFORMED BY AN UNDERSTANDING OF THE DIFFERENTIATING CHARACTERISTICS OF YOUR DESTINATION’S PLACE, PRODUCT, PROGRAMMING, PEOPLE AND PROSPERITY.
![Page 76: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/76.jpg)
PROMOTION_
PROMOTION AND POSITIONING OF A DESTINATION SHOULD BE ALIGNED BETWEEN MUNICIPAL GOVERNMENTS, ECONOMIC DEVELOPMENT AUTHORITIES AND DESTINATION MARKETING ORGANIZATIONS.
![Page 77: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/77.jpg)
LYON_
![Page 78: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/78.jpg)
LYON_
![Page 79: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/79.jpg)
LYON_
![Page 80: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/80.jpg)
LYON_
![Page 81: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/81.jpg)
Chart page 48 Power of Place Prezi
LYON_
![Page 82: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/82.jpg)
POWER OF PLACE_
UNDERSTANDING THE ESSENTIAL DIFFERENTIATING CHARACTERISTICS OF YOUR DESTINATION IS ESSENTIAL TO CREATING AN AUTHENTIC POSITIONING STRATEGY & BRAND THAT WILL RESONATE WITH YOUR TARGET AUDIENCES.
![Page 83: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/83.jpg)
TOURISM QUALITY INDEX_
RESONANCE CONSULTANCY IS NOW USING THIS APPROACH TO CREATE A NEW TOURISM QUALITY INDEX FOR 121 U.S. CITIES BY ANALYZING CONSUMER GENERATED REVIEWS AND RATINGS FOR...
![Page 84: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/84.jpg)
TOURISM QUALITY INDEX_
1. Culture: The arts and culture in a city.
2. Entertainment: The programming and lifestyle experiences.
3. Sightseeing: The natural and built environment of a city.
4. Sports & Adventure: A destination’s outdoor activities and sports.
5. Culinary: The various food experiences in a destination.
6. Lodging: Accommodations in a city.
LIST OF FACTORS
![Page 85: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/85.jpg)
TOURISM QUALITY INDEX_
To learn more about Resonance Reports on U.S. Place Equity, U.S. Millennial Travelers, and our new Tourism Quality Indexes, visit:
www.resonancereport.com
![Page 86: Place Equity & The Power of Place](https://reader034.vdocuments.us/reader034/viewer/2022052602/55b4bdd9bb61eb59358b47f3/html5/thumbnails/86.jpg)
THANK-YOU!_
Resonance ConsultancyVancouver | New York
www.resonanceco.com@resonanceco
Chris Fair, [email protected]@crfair