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Marius Sylvestersen & Jacob Ikkala Place brands and the problem of ranking them

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Presentation from International Place Branding conference in Utrecht

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Page 1: Place Brands And The Problem Of Ranking Them

Marius Sylvestersen & Jacob Ikkala

Place brands and the problem of

ranking them

Page 2: Place Brands And The Problem Of Ranking Them
Page 3: Place Brands And The Problem Of Ranking Them
Page 4: Place Brands And The Problem Of Ranking Them
Page 5: Place Brands And The Problem Of Ranking Them
Page 6: Place Brands And The Problem Of Ranking Them
Page 7: Place Brands And The Problem Of Ranking Them
Page 8: Place Brands And The Problem Of Ranking Them

Brand dimension of places

All about image

Rooted in perception

Changed by communication

Page 9: Place Brands And The Problem Of Ranking Them
Page 10: Place Brands And The Problem Of Ranking Them
Page 11: Place Brands And The Problem Of Ranking Them
Page 12: Place Brands And The Problem Of Ranking Them
Page 13: Place Brands And The Problem Of Ranking Them

The content dimension of place

All about facts and figures

Rooted in concrete reality

Changed by politics & planning

Page 14: Place Brands And The Problem Of Ranking Them
Page 15: Place Brands And The Problem Of Ranking Them

Beauty Contest

Page 16: Place Brands And The Problem Of Ranking Them
Page 17: Place Brands And The Problem Of Ranking Them
Page 18: Place Brands And The Problem Of Ranking Them

Want to get in touch?

Marius Sylvestersen

M: +45 22 49 65 10

E: [email protected]

Jacob Ikkala

M: +45 61 20 32 52

E: [email protected]


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