PKR

06.02.08 version1

• Character Development and Customisation; choose how your character looks and what they wear. Earn your way to premium clothing and accessories

• Interact with other players by chatting and body language

• Give off hand tells to outfox your opponent

• A variety of exciting environments that put you in the heart of the action; Choose from The PKR TV Studio, Monte Carlo, Cruise Ship, Vegas, Vegas High Roller, Paradise Island, Home Game and Bar

• Choose the way you want to view your game with an array of different camera angles

• Texas Hold’em and Omaha• Limit, Pot Limit and No Limit

variants

The GameThe Game Key

FeaturesKey Features

Game Overview

Incredibly realistic, deeply immersive – PKR is a revolutionary new concept in online poker putting you right in the heart of the action with mind-blowing 3D graphics. PKR includes all the familiar poker games but presented in a new and exciting way. In January 2007, PKR was listed by the Global Betting and Gaming Consultancy as one of the world's top five most popular online poker rooms.

RATINGRATINGAUDIENCEAUDIENCE TERRITORIESTERRITORIESPLATFORMSPLATFORMS RELEASE DATE\RELEASE DATE\MARKETING SUPPORTMARKETING SUPPORT USERBASEUSERBASE

TV12-17 18-3418-4925-54 MaleFemale

PRINT ONLINE OUTDOOR

CHANNEL MARKETING

PR EVENTS

OTHER

Est Spend $US________________________

Key DataKey Data

1.5millionCanada Europe

AustraliaApril 2007

06.02.08 version1

CategoriesCategories

APPARELAPPAREL AUTOMOTIVEAUTOMOTIVE BEVERAGESBEVERAGES ENTERTAINMENTENTERTAINMENT

PERSONAL CAREPERSONAL CARE TECHNOLOGYTECHNOLOGYTRAVELTRAVEL

BANKING & FINANCEBANKING & FINANCE

TELECOMSTELECOMSPHARMACEUTICALSPHARMACEUTICALSINSURANCEINSURANCE OILS & GASOILS & GAS

HEALTH CAREHEALTH CARECOMPUTERSCOMPUTERS FOODFOODCONFECTIONERYCONFECTIONERY

QSR’SQSR’S

LIQUOR FOR IN-CLUB SPONSORSHIPLIQUOR FOR IN-CLUB SPONSORSHIP

CELL PHONE / CAMERA PHONECELL PHONE / CAMERA PHONE

VITAMIN WATERVITAMIN WATER

ENERGY DRINKENERGY DRINK

SPORTSSPORTSLEISURELEISURE

CLOTHINGCLOTHING

Branding Opportunities

Integration Options

06.02.08 version1

Integration Option DescriptionIn-Game Availability D

ynam

ic

Leve

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Leve

l 2

Leve

l 3

In-game branded ads own areas of the game — — — —Custom Arena branded arena & environment — — —Tournament sponsorship sponsor a tournament — — —Leaderboard sponsorship leaderboard sponsorship — — —Game exit sponsorship branded content / redirect upon game exit — — —Around game advertisementson bottom or top of screen - ad banner — — —Custom characters branded character — — —