pkn bkl-24062014-dsa
DESCRIPTION
Mobilité et Internet des objets : les challenges de la digitalisation Intervenant : Stéphane Durand, New Services Marketing Director - Parkéon Animateur : David Samson, Mobile Evangelist - BackeliteTRANSCRIPT
24/06/2014
2 BAKELITE, June 2014
PARKING BUSINESS IN OVER 55 COUNTRIES
Global player in the sector of urban mobility
On-street parking management solutions
Ticketing solutions for public transport
3 BAKELITE, June 2014
PARKING BUSINESS IN OVER 55 COUNTRIES
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80 exclusive
distributors and
partners
8 subsidiaries :
France, UK,
Spain, Belgium,
Italy, USA,
Germany,
Australia, Italy
INTERNATIONAL PRESENCE
5 BAKELITE, June 2014
PARKEON TODAY
Annual revenues over €185 million
Over 40 years of experience
1,100 employees worldwide
Headquartered in Paris, France with our main factory in Besançon
50% market share for on-street parking solutions & services worldwide
6 BAKELITE, June 2014
PARKEON PARKING INSTALLATIONS
Parkeon systems cover over 3 million parking spaces
Installed base of 200,000 multi-space parking meters worldwide
40,000 parking meters installed in France, with over
80% market share
7 BAKELITE, June 2014
PARKEON TRANSIT INSTALLATIONS
75,000 on-board electronic ticketing machines installed worldwide
5,000 ticket vending machines installed worldwide
Key Transit Installations : Seattle Streetcar Portland Streetcar Toronto Metrolinx New York City Transit Perth, Western Australia Lille, Angers, Reims London Transportation (Buses) Heathrow express …
8 BAKELITE, June 2014
A STRATEGY FOCUSED ON INNOVATION
Over €8 million invested in R&D annually
Holds over 195 patents
Only company to develop components, software & payment services, that limit power consumption
Solar powered connected objects – a unique expertise worldwide for more than 10 years
9 BAKELITE, June 2014
MANUFACTURING EXCELLENCE
Production capacity of: 2,000 Parking machines (horodateurs) per
month 200 ticket vending machines per month 1,500 on-board revenue collection units
per month
10 BAKELITE, June 2014
MANUFACTURING EXCELLENCE
11 BAKELITE, June 2014
Abaqulusi - Abu Dhabi - Ampang - Belfast – Birmingham – Bordeaux – Brussels – Budapest – Cancun – Dubaï – Dublin – Fribourg – Geneva – Jeddah -
Kuala Lumpur - Las Vegas – Lausanne – Lisboa – London – Luxembourg – Lyon - Madrid – Mexico – Miami – Milan – Mostar – Munich - New Plymouth - New
York – Nantes – Osasco – Ottawa – Pamplona – Paris – Prague - Reykjavik – Rome – Sydney – Szczecin – Tampereen – Toronto – Warsaw – Winnipeg –
Zurich…
PARKING BUSINESS IN OVER 55 COUNTRIES
12 BAKELITE, June 2014
Over 200,000 parking meters – 130.000 of them being connected
Over 80 million parking transactions handled weekly Found In The Largest Cities Around The World Paris NYC London Madrid Milan Sydney Dublin Berlin Brussels Abu Dhabi Lisbon Buenos Aires
PARKING AROUND THE GLOBE
13 BAKELITE, June 2014
PARKING IS CHANGING
Provider of centralized solutions with on-
line electronic payment
Equipment
provider
Turnkey
solutions
provider
Services
provider
Manufacturer of terminals to collect fares and parking
fees
Digital, Data Collection & value
added services
14 BAKELITE, June 2014
PARKING IS CHANGING
Provider of centralized solutions with on-
line electronic payment
Equipment
provider
Turnkey
solutions
provider
Services
provider
Manufacturer of terminals to collect fares and parking
fees
Digital, Data Collection & value
added services
15 BAKELITE, June 2014
PARKING IS CHANGING
Provider of centralized solutions with on-
line electronic payment
Equipment
provider
Turnkey
solutions
provider
Services
provider
Manufacturer of terminals to collect fares and parking
fees
Digital, Data Collection & value
added services
16 BAKELITE, June 2014
Over 200,000 parking meters
worldwide
55 countries
3500 clients
SOLUTIONS FOR CARS
17 BAKELITE, June 2014
Over 200,000 parking meters
worldwide
65 countries
3500 clients
80 million of users
SOLUTIONS FOR CONSUMERS
18 BAKELITE, June 2014
We want to serve the consumers all along their day
Book a parking
in advance
Find a parking
spot
‘on-street’
Get a coupon
Pay for your
parking
Get a coupon
Redeem your
coupon
- 2 days - 10 minutes Now +15mn
19 BAKELITE, June 2014
smart
city
solutions
Parking
Back/office
Parking Data & more
Digital enforcement
Analytics
Digital Parking
Guidance
MULTICHANNEL STRATEGY
20 BAKELITE, June 2014
URBAN KIOSK
Payment of parking fee Access to multiple services thanks to the color screen
On, Off and Transit Use
Solar or AC Powered
Friendly UI
Park by ID or P&D mode
EMV Capable Wireless or
Ethernet connectivity
Cards, Bills or Coins payment
Dynamic Rates, Messages and Ticket Layout
ADA Compliant,
Multi language
21 BAKELITE, June 2014
URBAN KIOSK
Payment of parking fee Access to multiple services thanks to the color screen
Park & Ride Couponing SOS
Amber alert Touristic
information Taxi call
Dynamic Data Collection (noise,
pollution…)
Pay services (prepaid top-
up…) Pay fines
22 BAKELITE, June 2014
URBAN KIOSK – examples of services
23 BAKELITE, June 2014
Open Data is generating value added
services for Citizens
NO DATA, NO GLORY
24 BAKELITE, June 2014 24
Parkeon is storing over 1,3 billion
parking tickets…
The technology we use allows
to handle a lot of tickets and
transactions to identify habits &
patterns.
PARKING GENERATES A LOT OF DATA
25 BAKELITE, June 2014
Parking
& Transport
Ticketing
Payment Processing
Parkeon
Data Center
Data for the city Data for merchants Data for advertisers New
services
Data for automobile
OEM
Subscribers
26 BAKELITE, June 2014
FOCUS ON DIGITAL PARKING PAYMENT AND GUIDANCE
27 BAKELITE, June 2014
Simple, easy, always on
Remote ticket extension
B2C & soon B2B
Connected to the Parkeon B/O
Mobile Phone Payment with Parkeon
PAY YOUR PARKING WITH YOUR PHONE
28 BAKELITE, June 2014
GLOBAL SOLUTION ARCHITECTURE
29 BAKELITE, June 2014
Smartphone app iOS Android 3rd to come probably Windows Phone
Web / Mobile Web
SMS + IVR SMS : available in Europe with Netsize, IVR : available in France (internal dev).
Call center / Support To be set up locally per region/country
USER EXPERIENCE
33 BAKELITE, June 2014
34 BAKELITE, June 2014
Additional services
Provide card details ONLY ONCE afterwards it’s automatic .
USER EXPERIENCE
Alert before parking expiration.
Push notifications are free !
36 BAKELITE, June 2014
Electronic tickets controlling per digital terminal.
Electronic tickets checking using PARKEON systems or other from the market.
Control and enforcement from a same terminal (« Pve » or equivalent)
CITY EXPERIENCE
37 BAKELITE, June 2014
WHITE BRANDING
38 BAKELITE, June 2014
WHITE BRANDING
39 BAKELITE, June 2014
Find Me a Space
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Data can be used to produce reports but not
only!
Find me a space !
41 BAKELITE, June 2014
20% of drivers in Paris are looking for a parking space before going to a parking lot
64% of residents surveyed [...] say that they cancelled their trip because they couldn’t find a parking spot. Disparities [...] are strong, [...] 67% in Lyon and 100% in Paris. The phenomenon could negatively impact the dynamism and shops, [...]. French study
(Sareco)
42 BAKELITE, June 2014
Solution : provide a better information
users will be guided towards free parking spaces or
parking lots directly
= saving time for end users (and CO2)
= less cars in the street looking for spaces
Start
guidanc
e!
43 BAKELITE, June 2014
How is it working ? using «machine learning»
learn from tickets how streets are occupied (when),
dependencies (shops...)
Predict street occupancy without meter data
Ease deployment without updating infrastructures (no
sensors, no cameras...)
for the whole city
Feedback from end users learn from users to improve models
44 BAKELITE, June 2014
Parking pressure
gives an indication of
occupancy rate for
drivers & cities!
Our model
predicts on-street
parking pressure
for a whole city
minute per
minute using
tickets & open
data
45 BAKELITE, June 2014 45
A solution for Drivers
Guiding towards the place where
you most likely can park! Time saving and Safety
you have 2 minutes to go to
this spot !
+ text to
speech
optimizing your trip
46 BAKELITE, June 2014
Business model
Cities
Free
we just need to get
the right to use
parking tickets
Free with ads and without
guidance, off street parking
End users
Subscription to get guidance
and off street parking
47 BAKELITE, June 2014
Find Me a Space: GUIDANCE APPLICATION
Guidance to solve the pain of looking for a
parking space on-street
100% of Parisians once gave up on a trip,
afraid not to find a parking place…
Consumes drive around an average of 5 to
15mn before choosing an off-street parking
48 BAKELITE, June 2014
THANK YOU