introPakistan's service sector accounts for about 53.3% of GDP. Transport, Storage, Communication, Finance and Insurance accounts for 24% of this sector, and wholesale and retail trade about 30%. Pakistan is trying to promote the information industry and other modern service industries. The government is acutely conscious of the immense job growth opportunities in service sector and has launched aggressive privatization of telecommunications, utilities and banking despite union unrest. .............Services Sector has 57.7 percent share in GDP and has emerged as the main driver of economic growth. The services sector consists of the following sub-sectors: Transport, Storage and Communication; Wholesale and Retail Trade; Finance and Insurance; Housing Services (Ownership of Dwellings); General Government Services (Public Administration and Defence); and other Private services (Social Services). ` The Services sector has registered a growth rate of 3.7 percent in 2012-13 against the growth of 5.3 percent in the last year. This performance is mainly contributed by Finance and Insurance at 6.6 percent, General Government Services at 5.6 percent, Housing Services at 4.0 percent, Other Private Services at 4.0 percent, Transport, Storage and Communication at 3.4 percent and Wholesale and Retail Trade at 2.5 percent...................................................................................................................................................................Assignments:1. SELECT ONE SECTOR FROM SERVICES INDUSTRY AND PERFORM A SWOT ANALYSIS2. ALSO SHOW WHERE THERE IS DEFICIENCY AND HOW CAN IT BE IMPROVED BY MARKETINGPAKISTANI IMAGE..................................................................................................................................................................Problems commonly encountered in marketing servicessuch as inability to inventory, difficulty in synchronizing demand and supply, difficulty in controlling quality--are addressed. Strategies used by successful services marketers to overcome these difficulties are offered. Specific objectives include to: Understand the unique challenges involved in marketing and managing services. Recognize how to define and measure perceived service quality 2 Identify differences between marketing in service versus manufacturing organizations and understand how service can be a competitive advantage in manufacturing organizations. Identify and analyze the various components of the services marketing mix (three additional Ps) as well as key issues required in managing service quality. Appreciate the role of employees (and often customers) in service delivery, customer satisfaction, and service recovery. Appreciate other key issues in service businesses, such as the overlap in marketing/operations/human resource systems Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines, report writing) through active learning activities and other classroom exercises. Become better, more aware, and maybe less naive service consumers.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................