pk hofmann a
DESCRIPTION
design grafic tipar asimetricTRANSCRIPT
ARMIN HOFMANN
• Born on June 29, 1920 in Winterthur, Switzerland
• Studied at Kunstgewerbeschule in Zürich
• Lithography
Presentation by Karlie Grasle and Haebin (Donna) Seo
Wednesday, February 13, 2013
Education Contribution
• Allgemeine Gewerbeschule (AGS) in Basel
• Philadelphia College of Art
• Yale University
ARMIN HOFMANN
Emil Ruder
Wednesday, February 13, 2013
Allgemeine Gewerbeschule (AGS) in Basel
ARMIN HOFMANN
Wednesday, February 13, 2013
Arminʼs TeachingARMIN HOFMANN
Wednesday, February 13, 2013
ARMIN HOFMANN
Wednesday, February 13, 2013
Work as a Graphic DesignerARMIN HOFMANN
Wednesday, February 13, 2013
Swiss International Style
• Absolute and universal style of graphic design
• Goal of communication
• Practiced new techniques
• Heavily favored sans-serif typography
ARMIN HOFMANN
Wednesday, February 13, 2013
General Traits of the Swiss Style
Sans serif typography (primarily Akzidenz Grotesk, Helvetica, and Univers)— Asymmetrical— Flush left— Mathematical grids— Extreme geometric reduction— Bright, flat areas of color— Universal symbols
ARMIN HOFMANN
Wednesday, February 13, 2013
ARMIN HOFMANN
Wednesday, February 13, 2013
Giselle, 1959
ARMIN HOFMANN
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ARMIN HOFMANN
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Graphic Design Manual
ARMIN HOFMANN
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Non-ConformistARMIN HOFMANN
Wednesday, February 13, 2013
Purpose Behind the Black and White
• Post-War consumer society
• Introduce a visual culture
• Built on thoughtful restraint
ARMIN HOFMANN
Wednesday, February 13, 2013
Simplification by Restraint
• Create expressive energy
• Strived for sensible and thoughtful form
• Simplification of the formal language
ARMIN HOFMANN
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Trivialization of ColorEconomical use of typefaces and colors
ARMIN HOFMANN
Wednesday, February 13, 2013
Mechanical BalanceARMIN HOFMANN
Wednesday, February 13, 2013
ARMIN HOFMANN
Wednesday, February 13, 2013
Second-War InfluenceARMIN HOFMANN
Opposed the increasing trivialization of color
Wednesday, February 13, 2013
Behind the Designs
“What few people have realized about Hofmann is that behind the artistic beauty of his design was a strong conviction about cultural, moral and social issues. He has high morals and a strong regard
for environmental and social justice.” - Friedman, 1994
ARMIN HOFMANN
Wednesday, February 13, 2013