pizza hut - to the new hut_1.pdfinitial analysis revealed that consumers were willing to pay more to...
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Highlights
Average CPA : Rs.118 against Rs.250 planned from paid media
22.4% Increase in the share of online sales
Initial analysis revealed that consumers were willing to pay more to make a quick/efficient purchase and social has a very high impact on purchase decisions
Established a connect based on learnings and objectives, through media and social channels
Initiated conversations with people on various topics/activities to create engagement
Influenced commerce through appeal on emotional attributes [love for pizza, PH, hunger, fun, attitude etc.] and incentives [discounts/offers etc.]
Mix of paid media and organic campaigns with Google search ads, integration of Ad Extensions like sitelinks, image and offer, display Ads
The Client
Pizza Hut is an American restaurant chain and international franchise, and a subsidiary of Yum! Brands, Inc., the world’s largest fast foods restaurant operator.
They were looking to increase Pizza Hut's online sales ratio over 20% through innovative digital marketing campaigns.
The Approach
Summary
TO THE NEW helped Pizza Hut increase its online sales with a targeted ad campaign. The campaign helped increase the online sales ratio from 10% to a whooping 22%.
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Pizza HutTargeted digital campaigns to increase online sales
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Technical excellence
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