PIZZA HUT HYPERLOCAL

Communicate brand message with target audiences

Encourage sales by providing more consumption options.

Drive traffic to Pizza Hut stores

Beyond Location. Precise Audience

OUR SOLUTIONS

Configure Hyperlocal Targeting strategy for each of the 20 Pizza Hut locations across Hanoi and HCMC. Targeted Geofence: 500m around each location.

Use Dynamic Ads to deliver live locations to users who are nearby the Pizza Hut stores to visit.

Use Footfall Tracking to measure and optimize the KPIs for the campaigns.

Pizza Hut Hyperlocal CampaignFood & Beverage | OMD | Vietnam | JAN 2019

HANOI

HCMC

OUR DYNAMIC BANNER

Our Dynamic Banner captures and drives traffic to Pizza Hut stores: Nearest store information and real time distance is displayed on ads ➤ Direction to the store is shown after Target Audiences click on ads.

Pizza Hut Hyperlocal CampaignFood & Beverage | OMD | Vietnam | JAN 2019

Beyond Location. Precise Audience

RESULTS

Delivered over

views655,833

Achievedhigh performance CTR

1.16%Over

footfall tracked5,194

Beyond Location. Precise Audience

store locations in Vietnam targeted

20

Pizza Hut Hyperlocal CampaignFood & Beverage | OMD | Vietnam | JAN 2019