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IN THE NEWS

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IN THE NEWS


numantra.com214.635.2300Link: http://adage.com/globalnews/article?article_id=138178



AdWeek: Web Video Taking Cable's Place Nearly a fifth of Internet users watch video online almost every day. Women are catching up to men in terms of online video usage. And a growing number of recession-conscious Americans claim they are using the Web as a cable TV substitute.

Those are some of the more noteworthy research nuggets found in the latest report by the Pew Research Center's Internet & American Life Project, which focused on online video. According to the report, 19 percent of Internet users claim they visit video sites in a typical day, up from 8 percent just three years ago.

And while Web video continues to skew young and male, in the past year the gender gap has closed, found Pew. This year's report found that 59 percent of women visit video sites vs. 65 percent of men. However, just a year ago only 46 percent of women made the same claim compared to 57 percent of men


numantra.com214.635.2300Link: http://www.nytimes.com/2009/07/29/business/media/29adco.html?_r=2&ref=media



WALL STREET JOURNALMillerCoors Tests a Draft-Beer Box for the Fridge

Product Is Among Latest Innovations From Major Brewers Fighting for Business in a Jammed, Sluggish Market

MillerCoors LLC has begun testing the sale of $20 draft-beer systems for consumers to drink at home, part of a string of new products and package innovation from beer giants grappling for market share in a crowded, slow-growing industry.

MillerCoors, the second-largest U.S. brewer by revenue, has begun testing the 1.5-gallon "Home Draft" for its biggest brands -- Miller Lite and Coors Light -- in about a half-dozen cities, including Dallas, Phoenix and San Diego. The boxed product, which is designed to fit into refrigerators for drinkers to consume periodically, rather than for one-time party use, comes amid packaging overhauls by the U.S. units of Heineken NV and Anheuser-Busch InBev NV

http://online.wsj.com/article/SB124882355717088341.html



Fellow Graduates, Before We Greet The Future, a Word From My SponsorMarketers Get School's Valedictorian to Plug Movie in Her Speech, but the Flick Still Flops

http://online.wsj.com/article/SB124873785621885167.html



BUSINESS WEEKYahoo Gives In to Microsoft, Gives Up on Search In a long-awaited pairing aimed at taking on Google, Yahoo will handle ad sales while Microsoft gets the real prize: data on who's doing what online

Ever since Microsoft (MSFT) made its $45 billion bid for Yahoo (YHOO) in early 2008, it was clear the software giant was serious about taking on arch-rival Google (GOOG) in the lucrative Internet search business. And now, after more than a year of more limited talks after Yahoo denied that bid, it seems Microsoft has achieved its goal. If reports of an impending deal between the companies prove true, Microsoft will emerge as the clear No. 2 player in search.

In a deal that presages its departure from a market it once dominated, Yahoo will essentially scrap its own efforts to best Google in search and instead rely on Microsoft's recently debuted Bing search engine, according to reports in The Wall Street Journal and the BoomTown blog. Ads placed next to those search results would be served up not by Yahoo's ad platform, dubbed Panama, but by a Microsoft technology called AdCenter, says another report from Advertising Age. Yahoo CEO Carol Bartz "is essentially giving up on search," says Danny Sullivan, editor of Search Engine Land


numantra.com214.635.2300Link: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i6c373b8b2be6b84f

dad3b262be1fb494



LinkedIn Research Network/Harris Poll in June, 2009


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Consumer Generated Media



Creativity


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Conversation


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Innovation


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Social Networking



Using the iPhone's GPS technology, this app lets users geo-tag their favorite spots within the tags priceless, dining, shopping, entertainment and other, and share their picks with their friends and family. Users can then view a map of their area embedded with tags of their network's picks.

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=322850940&mt=8



Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

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