pizza friday 220
DESCRIPTION
A kitty with a deathwish, cheese doodles designed to go bad, and speedtests for pudding. Has the whole world gone stark raving Pizza Friday? You be the judge.TRANSCRIPT
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THE NEWS
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A Rachael Ray Food Truck for the Dogs
In a novel effort to woo pet owners to her Nutrish line of high-end dog food, the television chef Rachael
Ray is turning to something usually reserved for human gourmets: a food truck.
Ms. Ray will begin handing out samples of the newest addition to her product line from a "Pup-Up Food
Truck for Dogs" in Manhattan on Thursday. Depending on the response, she may take the truck to other
cities to draw attention to pet adoptions and to shelters crowded with cats and other animals that
people do not want or cannot keep - and to promote her dog food.
Each year, Ms. Ray donates her portionof the proceeds from the brand - her total contributions are
expected to reach $4 million by the end of 2012 - to animal welfare organizations. She modeled
Nutrish's charitable giving on that of Yum-o, a nonprofit organization she founded in 2006 to help
children and their families learn about healthy food and cooking, which is financed by sales of
cookbooks and other items.
"We wanted to come up with a dedicated product, like we did for children," she said. "So there are no
galas, no celebrity concerts, but a product that builds awareness of a problem and generates income.”
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Wendy’s Redesigns Their Logo
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IN MEMORY
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http://nuads.us/PBHIgJ
MIKE’STOP 5
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CREATIVETYPOGRAPHY
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WTF
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http://www.youtube.com/watch?feature=player_embedded&v=dZfkSAQWz9E
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INNOVATION
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http://www.ebay.com/new
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http://youtu.be/Y1bnR5o1SGs
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SOCIAL MEDIA
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http://www.facebook.com/Jello
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http://youtu.be/FFn_Cqusvfs
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FAIL OF THE WEEK
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https://www.pbs.org/newshour/adlibs/
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Link: numantra.com214.635.2300http://pizzaparty.pizzahutsocial.com/
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READ THE COPY
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BIGIDEA
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Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.