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Shopping Calendar Gets a School Day

A magazine for teenage girls will try, joined by marketers and retailers, to add another

"special" day to the American marketing calendar already crowded with celebrations both

real (Christmas, Halloween) and fanciful (Black Friday, Cyber Monday).

The magazine, Teen Vogue, is ready to begin promoting Aug. 11 as a national day for

back-to-school shopping. Back-to-School Saturday will offer young shoppers - and the

parents who often pay the bills - sales, free samples and events in stores and malls.

Teen Vogue has two dozen advertisers taking part, all of them reliant on the back-to-

school season for revenue. The participants will include Aéropostale, American Eagle

Outfitters, Express, Guess, H&M, Maybelline New York, Pacific Sunwear of California,

Quiksilver, Staples and Vans. Four brands sold by Procter & Gamble, the nation's largest

advertiser, will be involved: Cover Girl, Olay, Pantene and Tampax.



Mind-Controlled Videogames Become RealityPicture this: You put on a headset and relax your mind. Soon you begin controlling an object

with your thoughts.

This mind-power trick may seem far-fetched, like something from a late-night science fiction

movie or the back of an old comic book. But several companies are bringing this technology

to life with affordable headsets that determine a person's state of mind.

The gadgets translate brain waves into digital information and beam it wirelessly to

computers or other devices.

So far the headsets are confined to mostly digital interfaces-videogames and movies whose

plots can be altered with the mind-although in some cases real-world objects have been

used, like a pair of catlike ears that move depending on a person's mood. The technology,

still in its infancy, has the potential to not only entertain but to possibly improve education

and strengthen mental health, some doctors say.


Link: numantra.com214.635.2300http://mashable.com/2012/05/31/digital-media-agencies/



Apple Gears Up for New Products

Apple Inc. chief executive Tim Cook teed up big expectations for the world's largest

technology company, saying in an interview that the company is preparing to release

some "incredible" new products.

But, pressed about possibilities such as whether Apple would develop a smaller iPhone

or a television, he gave no details, vowing to "double down" on product secrecy.

During his remarks during the Tuesday evening opening interview at the D: All Things

Digital conference-his first appearance at the annual event-Mr. Cook stressed continuity

with his predecessor, Steve Jobs, who handed him the reins in August. Mr. Jobs died in

October.

Mr. Cook said that Apple would continue to innovate and hinted at big things ahead. "The

juices are flowing," he said. "We have some incredible things coming out."



Stay connected while you go: Bathrooms go high-techNot even the bathroom is free from technology these days. Now it's becoming the iBathroom.

As bathrooms overtake kitchens as the nation's top remodeling priority, more consumers are going high-tech: steam showers with built-in speakers, medicine cabinets with integrated TVs, and toilets with MP3/phone docking stations.

Pricey new gadgets are making it even easier for people to stay connected. Already, three-quarters of Americans say they use their smartphones in the bathroom, according to a survey this year by marketing firm 11Mark.

"They're for the guy taking his iPod into the bathroom anyway," says Home Depot bath merchant Jennifer Hartman. What's on tap?



http://www.youtube.com/playlist?list=PLCB1EA34ACD14A049&feature=plcp

MIKE’STOP 5


MOBILE



http://www.youtube.com/watch?v=zuXam31FJQY



http://www.savetones.com.br/en/


SOCIAL MEDIA



http://www.youtube.com/watch?v=AI0FlQsQhRs


CREATIVE PRINT


OUT-OF-HOME


ONLINEVIDEO



http://www.funnyordie.com/videos/2fbed587d7/tom-brady-s-wicked-accent?rel=player



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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

pizza friday 206

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