What are the 10 slides investors want to see?(And common mistakes founders make on all of them)

Pitching 101

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Company name

Tagline: 10 words that are immediately understandableInvestor Deck

Month Year

Contact Info

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What problem are you trying to solve?

• Language to be familiar with – painkillers solve a customer problem, vitamins are nice to haves

• If not a commonly understood industry, give audience context. Simple graphics are always helpful

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Your solution

How is your company going to

fix this problem?

• Simple graphics infinitely better than a wall of text

• If you are going to do a live demo – practice and have a backup plan

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Why is your team the right team?

NameCEO & Co Founder

Include relevant

experience that highlights

why you are the right

team for this startup

NameCOO & Co Founder

Include relevant

experience that highlights

why you are the right

team for this startup

Next key hireKey investors

Advisors

• Have complementary roles that make sense, list advisors if relevant and actually advising

• Next key hire shows you understand what skillset your team lacks and you have a plan to address

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Total Available Market

Serviceable Addressable Market

Serviceable Obtainable Market

What is the market opportunity?

TAM

SAM

SOM

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Who is your customer?

Demographic

Gender Age Income Location

Psychographic

Personality Interests Values Lifestyle

Use case

Pain point Problem solved Value added Way to approach

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How are you acquiring customers?

Direct

MailSEO

Campus

Tabling

Trade

showsEmail

Who is your customer?

What messaging is compelling?

Cost / process to acquire a customer?

Value from each customer?

How getting faster / cheaper / better?

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How will you make money?

What is your business model?

What are your revenue sources?

Do you know your CAC and CLV?*

What is your plan to profitability?

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Traction to date

What metrics matter to your business?

• Key metrics vary by business (# users, revenue, MRR, # transactions, ave time on site, ave basket size,

% repeat users, % paying customers, # letters of intent from B2B customers, etc.)

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Why your company is special

Dimension 1

Dim

en

sio

n 2

Feature Feature Feature Feature

• Have a holistic list of competitors; Consider indirect or future competitors

• Do you have an unfair advantage (exclusive partnerships, truly differentiated IP)?

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Terms of the raise

• If you don’t have a cap/valuation, state what you are raising and that cap/valuation is undetermined

• Include background of lead investors or other strategic investors if relevant

$3M valuation

Raising $500K, $300K committed

Use of funds

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Pitching best practices

Keep it simple

Know who you are pitching

Pitch the company, not just the product

Test your pitch

• 20+ point font, no excel tables, no wall of text

• Pitch 10 people you don’t know and then ask them what

your company does – do they get it right?

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Additional resources

Pitch to 37 Angels Follow us on twitter

• List of NYC accelerators• Lean tools• Recommended blogs• Brad Feld’s explanation of terms sheets• RRE's Steve Schlafmann's Guide to NYC Tech