“Your Window to the Future”

Cláudia CorreiaMargarida TelesPatrícia CabralRobert Kriegl

Lean Entrepreneurship Project June 5th, 2015

AGENDAElevator pitch: Problem-customers-

solution

Business model and team

Market and competitors

Technology and app prototype

Marketing strategy

Traction and financial

Roadmap

Exit Strategy

ELEVATOR PITCH: PROBLEM-CUSTOMERS-SOLUTION

“ Studentstry helps students solve not being able to have

their own money for personal projects by providing a way to get a

job suited to their time constraints that is better than regular job

search platforms because it has easier access and presents offers with

more variety“

NATIONAL STUDENTS

INTERNATIONAL STUDENTS

BUSINESS MODEL AND TEAM

ManagementCláudia CorreiaMargarida TelesPatrícia CabralRobert Kriegl

 OperationsTechnicianTranslatorHR Person PT (2 in Total)Social Media PT

Recruiter/PR (Part-time)

In the Future:- 2 Interns per

country- 3 Social Media

responsible- 1 Recruiter per

country

Key Partners Key Activities

Key Resources

Value Proposition

Costumer Relationship

Cost StructureRevenue Streams

Channels

0

Costumer Segments

Online

Mobile

Universities

High Schools

City Halls

Human

Resources

Companies

E-mail Notifications

Personalization

MarketingManagement of PlatformRecruitment of Partners

Employees

ITMarketing

Success Fee

Advertising

Premium ServicePay-per-click

Portuguese and International Students

Companies and RecruitersRegistered

Students and

Companies

Time SavingConvenienceAccessibility

Career AdvisoryAutomated ServiceNetworking

MARKET AND COMPETITORS

FOCUS Differentiation factor

TECHNOLOGY AND APP PROTOTYPE

- The website will offer Tasks, Part-time Jobs and Paid Summer-Internships

- There will be displayed a list of Students registered, for companies to check their profile

Contrary to our Competitors, we will be closer to

Students, everywhere!

MARKETING STRATEGY

Social Media/Online Public Relations (PR) Offline Marketing

Facebook

Blog

LinkedIn

E-Mail Marketing

Contract with Professional PR Agency (e.g. Spirituc)

Events School Fairs

Press Release/Magazines

Posters/Flyers

TRACTION AND FINANCIAL

Only the 1st year presents a negative Net Profit

Income Statement Year 1 Year 2 Year 3 Year 4 Year 5

Income

Studenstry Sales192.841,04

€395.461,24

€1.457.623,11

€2.637.114,19

€4.913.350,66

€

Total Income192.841,04

€395.461,24

€1.457.623,11

€2.637.114,19

€4.913.350,66

€Total Cost of Sales 0,00 € 0,00 € 0,00 € 0,00 € 0,00 €

Gross Margin 192.841,04 €

395.461,24 €

1.457.623,11 €

2.637.114,19 €

4.913.350,66 €

Total Fixed Business Expenses (w/ salaries)

224.263,90 € 253.267,59 € 415.723,94 € 444.314,36 € 712.326,04 €

Other Expenses

Depreciation 1.275,45 € 1.275,45 € 1.275,45 € 1.275,45 € 1.275,45 €

Interest

Taxes -8.911,10 € 34.456,20 € 265.758,56 € 554.270,54 €1.059.231,54

€

Total Expenses 217.364,78 €

289.772,60 €

677.155,32 € 993.470,91 €1.763.538,79

€

Net Income -24.523,74 €

105.688,65 €

780.467,79 €1.643.643,29

€3.149.811,88

€

TRACTION AND FINANCIAL (CONT.)

…

The Internal Rate of Return shows that this project is desirable and will be profitable for the investors, specially when Cost of Capital is only referred to Equity, and presents a value of 15%.

Years 0 1 2 3 4 5

EBITDA -€ 31.422,87

€ 142.193,65 €

1.041.899,17 €

2.192.799,84 €

4.201.024,63

Taxes -€ 8.174,58

€ 35.229,55 €

260.155,93 €

547.881,10 €

1.049.937,29

FFF -€ 23.248,29

€ 106.964,10 €

781.743,24 €

1.644.918,74 €

3.151.087,33 After Taxes Interest

Expenses €

- € -

€ -

€ -

€ -

Net Borrowing € -

€ - €

- €

- €

-

FCFE -€ 200.000,00

-€ 23.248,29

€ 106.964,10 €

781.743,24 €

1.644.918,74 €

3.151.087,33

PV (FCFE 1-10) € 8.778.463,86

TV (after 10) € 23.529.622,23

Total Value PV+TV € 32.108.086,09

IRR 135%

9 10

€ 4.728.290,23

€ 4.870.138,93

€ 1.181.713,67

€ 1.217.165,08

€ 3.546.576,55

€ 3.652.973,85

€ - € -

€ - € -

€ 3.546.576,55

€ 3.652.973,85

Terminal Value

€ 59.461.446,10

ROADMAP

EXIT STRATEGY